Travel Industry News Hong Kong Disneyland Resort Celebrates the 10th Anniversary with Travel Trade Partners Travel trade partners to continue the amazing journey with the resort and be the first to sneak peek the new theatrical performance of "Mickey and the Wondrous Book" and an array of new entertainment (September 11, 2015 – Hong Kong) Marking the 10th anniversary this year, Hong Kong Disneyland Resort hosted the “Disney Travel Trade Summit: Celebrating 10 Years – A Prologue to the Next Wondrous Chapter” on September 9-10, bringing together nearly 300 travel trade partners and media friends to reminisce many years of support and cooperation while looking towards a future of joint success. Also unveiled at the event was the resort’s upcoming 10th anniversary celebration program lineup, which would offer brand-new and unique Disney experiences to guests for years to come. Celebrating a decade of cooperation with travel trade partners In the past 10 years, the resort and its travel trade partners have worked together seamlessly to explore countless promising business opportunities and create joyful and unforgettable memories for guests from around the world. To commemorate its 10th anniversary and to honor the tourism partners’ continued support, the resort hosted the “Disney Travel Trade Summit” as well as the award presentation ceremonies of the prestigious “Celebration of Sales Excellence 2014” and the “10 Magical Years of Partnership Award”. An array of new attractions and entertainment were introduced, and partners were offered an exclusive sneak peek of the celebratory activities, including the all-new theatrical performance “Mickey and the Wondrous Book”, enhancing trade partners’ understanding of the resort’s latest entertainment serves to build a closer bond and pave way for the next chapter of wondrous collaboration. Terruce Wang, Vice President, Sales and Distribution Marketing, Hong Kong Disneyland Resort said: “This year marks the important 10th anniversary milestone for Hong Kong Disneyland Resort. Looking back on the success of the past decade, we would like to express our heartfelt gratitude towards our travel trade partners for their unstinting support and trust, enabling us to evolve and diversify products that create memorable magical experiences for countless guests. We are delighted to celebrate this special occasion with our partners through the ‘Disney Travel Trade Summit’, and we look forward to establishing an even stronger relationship to continue our magical journey together.” Honoring sales excellence at the “Frozen” Village The “Celebration of Sales Excellence 2014” Awards Ceremony took place on the first day of the Summit at the enchanting “Frozen” Village. Demonstrating the Disney Difference and business creativity, the ceremony program was specially crafted and incorporated into the musical performance, “Frozen” Festival Show. The elaborate setting combined with the innovative event lineup delivered an immersive experience to trade guests, giving them a taste of Disney’s signature innovation and inspiring them to design more Disney-themed travel packages to attract guests from around the world. 1 Required parameters are missing or incorrect. During the ceremony, the resort presented a total of 20 Sales Excellence Awards and five Sales AdvancEAR Awards to travel agents that achieved exceptional sales performance and proactively spreading the Disney magic in the past year. Hong Kong Disneyland Resort 2014 Top Sales AchievEAR of the Year was awarded to Shenzhen Sightseeing Company Limited. The resort also presented the “10 Magical Years of Partnership Awards” to 47 valued travel trade partners to recognize their unfailing support and great success over the past 10 years since the resort’s opening in September 2015. Leading Disney tales into a new territory with “Happily Ever After” celebration The Summit reached a crescendo on the second day, when the resort unveiled the 10th anniversary program lineup to travel trade partners at the Cinderella Ballroom of Hong Kong Disneyland Hotel. Wang said: “The resort is introducing a series of celebratory activities to mark its 10th anniversary, including the all-new ‘Mickey and the Wondrous Book’ that will be launched on November 17. The new theatrical spectacular will take the magical Disney experience to a whole new level for guests. We look forward to working closely with the industry to ride on the 10th anniversary and develop various travel products to create business opportunities and to deliver wonderful Disney experience to guests from all over the world.” "Mickey and the Wondrous Book" centers on Mickey Mouse’s magic book adventure inside an enchanted book packed with beloved Disney tales like Frozen. The new and unique concert-style stage show features 22 original costume designs and many Disney characters that are making their debut stage appearance. The resort’s original 10th anniversary theme song, “Happily Ever After”, will be performed during the show, creating an interactive, magical and moving experience for guests. The story of “Mickey and the Wondrous Book” takes place in a magical library, where Mickey Mouse and his friend Goofy discover a magic book that can turn fantasy stories into reality, and they accidentally bring the snowman Olaf to life during their adventure. When Mickey attempts to return Olaf to his storybook, he instead gets pulled into the book, marking the start of a magical journey. Mickey travels through the magical fairy-tale worlds of seven of the most popular Disney tales, including The Jungle Book, The Little Mermaid, Tangled, Brave, Aladdin, The Princess and the Frog, and Frozen. Finally, Mickey enters the world of Frozen, successfully returning Olaf to his story. In addition to the new stage show, guests will be dazzled by an enhanced “Disney in the Stars” Fireworks show, made even more vibrant by cutting-edge technology, lighting effects, and state-of- the-art video projection shown on Sleeping Beauty Castle. The enhanced fireworks show will officially launch in November. 2 The 10th anniversary celebratory journey also features new attractions such as the “Fairy Tale Forest” in Fantasyland in December, where many Disney fairy tales are set, including miniature scenes from Tangled, Snow White and the Seven Dwarfs, Beauty and the Beast, Cinderella and The Little Mermaid, and guests can interact with Tinker Bell up close. This will be accompanied by various new “Happily Ever After” storybook photo spot around the park, where guests will have greeting experience with many Disney characters at Hong Kong Disneyland for the first time. Beloved Mickey Mouse, Minnie Mouse and many more Disney characters will put on 10th anniversary costumes for the celebration, delivering a wonderful new experience that will leave guests with memories to treasure forever. Anniversary merchandise and food and beverage will continue the “Happily Ever After” story of the 10th anniversary. In addition to the new shows and attractions, there will be seasonal offerings for Halloween and Christmas. In October, the frightful fun of Disney Haunted Halloween will span outdoors to the ghostly lands of Mystic Point, Grizzly Gulch, and Adventureland, which dares the boldest not to lose their soul to sinister spirits. The popular Disney Sparkling Christmas will be back in mid-November where Queen Elsa and Princess Anna will light up the Christmas tree adorning Main Street U.S.A. Developing business opportunities with more exciting entertainment experiences Since opening, Hong Kong Disneyland Resort has seen healthy and steady growth and successfully provided a wide array of entertainment experiences for guests. The 10th anniversary celebration is the culmination of this success, and the resort is committed to joining hand with travel trade partners to deliver unique magical experience to their guests. Before the official launch of "Mickey and the Wondrous Book" in November, there will be a preview for over 700 guests from the China and international markets in collaboration with respective trade partners. Starting from mid-September, the resort will also organize 10th anniversary trade briefings in about 20 major markets to introduce the exciting celebration activities and promotions to travel trade partners, working hand in hand with them to cast Disney’s magical spell to guests from around the world. Looking forward, the resort will continue to enrich its attractions and entertainment offerings, including the launch of the “Iron Man Experience” in late 2016 and the opening of the “Disney Explorers Lodge” in early 2017. With the new initiatives, the resort will strive to provide guests with amazing and memorable experiences, and continue to work in close partnership with the travel trade to develop business opportunities and reach new heights together. # # # 3 Required parameters are missing or incorrect. About Hong Kong Disneyland Hong Kong Disneyland Resort offers unique wondrous Disney experiences to all families and guests of all ages to enjoy. Hong Kong is one of only five cities in the world home to a Disney theme-park and the many Disney characters that are beloved all over the world, including Mickey Mouse, Minnie Mouse, Donald Duck, Stitch and Buzz Light-year. Since the grand opening in September 2005, Hong Kong Disneyland has welcomed more than 50 million guests from around the world. Through the unique product offering and the world-class service provided by the 7,800 cast members at the theme park and the two hotels, the resort has received outstanding guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors. To learn more about Hong Kong Disneyland Resort and experience the magic of Disney, please visit the Disneyland or browse www.hongkongdisneyland.com for more information. For media inquiries, please contact: Gloria Yam Vera So Sales Communications Manager Specialist, Sales Communications Hong Kong Disneyland Resort Hong Kong Disneyland Resort Tel: (852) 3550-2965 Tel: (852) 3550-3471 Email: [email protected] Email: [email protected] 4 .