GEORDIE SHORE, MTV UK’s MOST SUCCESSFUL SHOW EVER, RETURNS WITH ITS 5TH SERIES PREMIERE IN FEBRUARY 2013 MTV To Roll Out Series Globally on MTV Channels Around the World Click To Tweet: BREAKING! #GeordieShore - MTV UK's most successful show ever - returns w/ series 5 premiere this Feb LONDON: 10 January, 2013 – MTV UK – a division of Viacom International Media Networks (VIMN) UK and Ireland - announced today that series 5 of Geordie Shore will premiere on the channel next month. Geordie Shore, MTV UK’s highest rating show ever regularly reaches audiences of 1.5 million each week for all viewers, smashes its slot average six times over and has grown with each series to reach a peak in series 3 of 1.02 million during a premiere episode for all viewers. In series 5 the Geordies will be based back on their home turf in Newcastle. Throughout the course of the season however, they’ll travel around Europe and sample some of the best nightlife cities like Amsterdam, Barcelona and Prague have to offer. In short, the Geordies are going on tour! “Geordie Shore continues to be a phenomenally successful franchise for MTV UK with more and more viewers tuning in with every series”, says Kerry Taylor, Director of Television MTV UK. “The cast still have a lot to do, and get up to in their home town of Newcastle but we look forward to taking them out of their comfort zone and sending them off to experience different places and cultures. Series 5 will be a perfect mixture of both those elements and we’re excited to reach a even more fans with this new series.” “As well as being an instant on-air hit, MTV has further enhanced its massive audience engagement, generating more than seven million followers and fans Facebook, Twitter and Instagram combined.” MTV also announced that Geordie Shore is going global. Based on the unprecedented multi-season success in the UK and initial launches on MTV in Australia, Southern Europe, and mtv.com in the US, MTV is extending Geordie Shore to all the network’s regions starting January 2013. More than 20 MTV channels are set to premiere the series in 2013 across Asia, Latin America and Northern Europe. Press Contacts: Tessa Tennyson Viacom International Media Networks Ph: 02035802942 Email: [email protected] Amanda Browne Viacom International Media Networks Ph: 0203 580 2110 Email: [email protected] About Viacom International Media Networks UK & Ireland Viacom International Media Networks UK & Ireland represent 20 channels that offer the very best in music, comedy and kids programming through its MTV, Comedy Central and Nickelodeon brands. The brands have been market leaders across the three primary genre groups for more than 10 years, reaching 22.9 million homes through SKY, cable and Freeview. Our ten branded music and entertainment channels comprise of MTV, MTV Music, MTV +1, MTV Rocks, MTV Classic, MTV Hits, MTV Dance, MTV Base, VH1 and VIVA. They feature the best in music alongside popular shows such as Geordie Shore, The Hills, Jersey Shore, My Super Sweet 16 and Cribs. Comedy Central and Nickelodeon in the UK are part of the VIMN portfolio of channels through joint ventures with BSKYB. Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in more than 600 million households in more than 160 territories and 35 languages via more than 160 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom. .