THE AUFEMININ.COM GROUP BECOMES WORLD NUMBER 1 IN ONLINE WOMEN’S PUBLISHING! In 2009, the auFeminin.com group became the world number 1 in online women’s publishing, ahead of iVillage, Condé Nast and Lagardère. Publisher Unique Visitors * Page impressions * auFeminin Group 29,606,000 398,000,000 iVillage ** 24,848,000 192,000,000 Condé Nast Digital 23,530,000 190,000,000 auFeminin.com is reaping the rewards of its dynamism and its strategy of investing in high-quality, relevant content. Available in 6 languages, the portal offers all the diversity of a general women’s magazine, with the added interactivity of a social network, especially designed for women. Anne-Laure Vincent, Managing Director of the group, explains, “auFeminin.com addresses all women through an editorial line which is in keeping with their desires, which respects their complexity and sensitivity, but never imposes diktats. Essentially, we reach out to a generation of modern, engaging women who are trying to balance all the aspects of their lives! We offer them a unique, attractive and enriching environment, as well as a place of exchange where they can fully express their identity. Today, auFeminin.com is the leading voice of women in Europe”. auFeminin.com group is now the leader of all Women’s online media groups. The auFeminin.com group comprises of women’s sites and women’s interest sites in France, UK, Germany, Italy, Spain, Belgium, Switzerland, Poland, Canada, and Vietnam. * Source: ComScore, October 2009, global figures ** All sites of "iVillage.com: The Womens Network", with the exception of BlogHer, which is not published by iVillage, and sites whose audience is not sufficient enough to appear in ComScore’s consolidated results for the month of October 2009. Included are the figures for: iVillage Home and Garden, Your Total Health - iVillage NBC, IVillage Entertainment, Daily Makeover Sites, Bravo, SCIENCEDAILY.COM, MEDICALNEWSTODAY.COM, iVillage UK, Oxygen.com Sites, Healthcommunities.com Inc., iVillage Beauty & Style, NBC Digital Network, BABYHOPES.COM, THELABOROFLOVE.COM Original document: http://www.docnews.fr/fr/archives/media.html?actu_id=2116 About auFeminin.com 82%-owned by the Axel Springer Group, the auFeminin.com Group is No. 1 in online content for women in Europe, with operations in France, Germany, the UK, Belgium, Spain, Italy, Switzerland, Canada, Morocco and Vietnam. Its audience in Europe totals 21.9 million unique visitors (1), with 672 million pages viewed(3). In France, the Group operates the country's leading network of women's websites, the "auFeminin Network", whose audience totals 11.3 million unique visitors (2) and 416 million pages viewed (3). This SoFeminine.co.uk 3rd Floor, River House, 143-145 Farringdon Road, London, EC1R 3AB includes: - auFeminin Brand: auFeminin.com, Marmiton.org and the 5 other women's websites published by the Group, with an audience of 10.5 million unique visitors (2) and 300 million pages viewed (3); - auFeminin Partners: women's blogs and websites whose audience of 2.9 million unique visitors (3) and 116 million pages viewed (3) is marketed by the auFeminin Group. The Group also develops and markets Smart Adserver, the leading independent advertisement server in Europe. The Group generated turnover of €24.7 million and operating income of €9.5 million in 2008. auFeminin.com is listed in compartment C of NYSE-Euronext Paris (ISIN: FR0004042083, Ticker: FEM). (1) source: Comscore, September 2009 (2) source: Nielsen NetRatings, September 2009 (3) source: SmartAdserver, September 2009 SoFeminine.co.uk 3rd Floor, River House, 143-145 Farringdon Road, London, EC1R 3AB .