Print excerpt of online sustainability report Sustainability Report 2011 Axel Springer AG, Print excerpt of online sustainability report 2011 Source: http://sustainability.axelspringer.com/ Axel Springer AG Print excerpt of online sustainability report 2011 Source: http://sustainability.axelspringer.com/ Responsibility for content Florian Nehm Head of Corporate Sustainability & EU Affairs Axel Springer AG Axel-Springer-Straße 65 10888 Berlin Tel: +49 30 2591 0 [email protected] Due process service to all directors and agents mentioned in the masthead can be effected at the address below. Management BoardBoard:::: Dr. Mathias Döpfner (Chairman and CEO) Jan Bayer Ralph Büchi Lothar Lanz Dr. Andreas Wiele District Court / Commercial Register: Registered office in Berlin, Amtsgericht Charlottenburg HRB 4998 Tax ID: DE 136 627 286 Page 2 of 210 Axel Springer AG, Print excerpt of online sustainability report 2011 Source: http://sustainability.axelspringer.com/ INDEX Foreword from the Chairman and CEO 777 Principles and sustainability-related objectives 999 Our Corporate Principles .......................................................................................................10 Values as a key to profitable growth.......................................................................................16 Principles of Leadership.........................................................................................................17 Guidelines to Safeguard the Independence of Journalism at Axel Springer..............................19 International Social Policy ......................................................................................................20 Environmental Guidelines.......................................................................................................22 Code of Conduct...................................................................................................................23 Governance, Risk & Compliance............................................................................................24 Topics and Objectives Selection of relevant sustainability topics 262626 Insights and Outlooks............................................................................................................27 Objectives for 2012 and 2013................................................................................................30 Achievement of Objectives 2010/2011...................................................................................34 Developments 1979 to 2011 .................................................................................................38 Awards 2004-2011 ...............................................................................................................43 Examples of our stakeholder management system.................................................................46 Recommendations from the BILD Readers' Advisory Councilors ............................................47 Readers check AUTO BILD test results..................................................................................49 Why customer satisfaction is measured .................................................................................50 Securing habitat for Canadian caribou ...................................................................................52 Innovation through conflict.....................................................................................................53 New experience in the conflict for natural resources ...............................................................61 Our Responsibility as a Media Company 626262 Journalistic independence .....................................................................................................63 Principles for the Freedom of the Press..................................................................................64 Declaration on the protection of intellectual property ..............................................................66 What is product responsibility all about? ................................................................................68 What is media protection of young persons all about?............................................................68 Data Protection .....................................................................................................................70 Automatic collection of non-personal information ...................................................................70 Right to information and public procedures directory..............................................................71 A. General implementation of data protection at Axel Springer AG..........................................71 Media literacy and young journalists.......................................................................................73 The Axel Springer Prize for Young Journalists.........................................................................74 The multimedia project TALK TO THE ENEMY .......................................................................75 About Scoop.........................................................................................................................76 Commitment to the Interest of Media .....................................................................................77 Approach to History ..............................................................................................................78 Employees 808080 Diversity Openings.................................................................................................................81 Page 3 of 210 Axel Springer AG, Print excerpt of online sustainability report 2011 Source: http://sustainability.axelspringer.com/ Germany's most modern school of journalism........................................................................82 Benefits for Employees..........................................................................................................82 Development Programs.........................................................................................................83 'Total E-Quality' distinction for Equal Opportunities.................................................................84 Rewards for suggestions and ideas .......................................................................................85 Social CCommitmentommitment 868686 This is what your newspaper would look like without freedom of the press..............................87 MOVING THE WORLD. Taking Responsibility.........................................................................88 WELT Conference on "Women in top management" ..............................................................89 BILD and Hürriyet awarded Integration Letter.........................................................................90 Posters on 50 years of the Berlin Wall ....................................................................................91 Auschwitz - documents lest we forget....................................................................................92 BILD presents comprehensive cancer guide...........................................................................93 PULSUS, the Health Prize from BamS ...................................................................................94 GOLDEN BILD der FRAU for social commitment....................................................................96 Prize for Civic Engagement for B.Z. "Berlin Heroes" Campaign...............................................98 Bicycle tour app from HAMBURGER ABENDBLATT...............................................................99 Commitment of our readers.................................................................................................100 TV-Gala "Ein Herz für Kinder" 2011......................................................................................101 HAMBURGER ABENDBLATT - Von Mensch zu Mensch ......................................................102 Berliners help ......................................................................................................................103 FUNK UHR Animal Welfare Prize..........................................................................................105 Commitment of our Employees............................................................................................106 The "Opa Paul" apprentice project.......................................................................................107 "FINDuns" apprentice project for the homeless ....................................................................108 Small Change Campaign: helping with cents........................................................................110 Commitment of our Company..............................................................................................111 Biodiversity as School Project at Printing Works...................................................................112 Ernst Cramer & Teddy Kollek Fellowship ..............................................................................114 Support of the American Academy Berlin.............................................................................115 Environment 116 Environmental Indicators......................................................................................................117 Environmental Accounting ...................................................................................................118 Environment