WFRSummer2017PAGES#AW:Layout 1 12/07/2017 14:42 Page 10 WORLD FRANCHISE REVIEW Meet the authors... Phi Nguyen Burang Riyadi Hsien Naidu Sam Christopher Lim Daniel Li 10 Vietnam Indonesia Singapore Philippines Cambodia Feature Special South East Asia Phi Nguyen holds an MBA Burang Riyadi is a pioneer in Hsien is a Senior Practicing Sam Christopher Lim is An Australian citizen, Daniel at Central Queensland franchise consultancy in Management Consultant the president of U-Franchise has spent the majority of his University, Australia majoring Indonesia having established certified by the Singapore Sales & Management; professional career in Asia in marketing communication. his franchise consultancy Business & Advisors senior vice president for after graduating with a Phi’s experience spans company International Council (SBACC), an ACTA marketing and strategy of Bachelors of Marketing. across 15 years in senior Franchise Business (Advanced Certified trainer Francorp Philippines and executive positions in Management (IFBM) in and assessor) certified trainer chairperson and director Daniel came to Cambodia brand, retail, and franchise 1994. Today Burang is and a Certified Franchise for special projects, ASEAN in 2007 as the Vice-President development across global recognized as one of the Executive by IFA. Her integration-Philippine of NagaWorld an Integrated emerging markets, with the leaders in the Indonesian experience in International Franchise Association. Casino Resort in Phnom latest projects focusing franchise industry having Business Development and Penh. In 2012 Daniel on Asia. contributed to the education Marketing has been integral U-Franchise Sales & brought the EtonHouse and understanding of to her success as the Management is the largest Education franchise to Phi is the founder of Retail franchising and having been founder and director of franchise matching company Cambodia, and founded & Franchise Asia a Ho Chi responsible for the growth Astreem Consulting. in the Philippines. It supports EtonHouse International Minh City based franchise and development of both local and international School Cambodia. marketing and advisory franchising including Established in 2005, brands in their franchise In 2014 Daniel opened company. She has published supporting hundreds of local Astreem is a franchise expansion. U-Franchise the first integrated education two books relating to companies to develop and consultancy firm works with major Philippine center in Cambodia. franchising in Vietnamese expand their business specializing in building brands such as Jollibee, Advance Learning Academy and is presently working through franchising. and internationalizing Shakey’s Pizza, Bench, offers programs such as on an English publication brands through customized Potato Corner and the Zumba, Robotics, Music, on franchising. Phi is IFBM provides growth Strategies including Max’s Group in support Taekwondo, Languages, respected as a leading comprehensive franchise Franchise Development of their international and Ballet. Cambosia is franchise industry expert development services and Business Matching. expansion, and works with also the exclusive operator in Vietnam and is actively to its clients. IFBM Astreem’s team of expert over 100 brands that are / distributor for Sanrio Gift involved as an advisor and partnered with The Ministry franchise strategists work to seeking to expand through Gate products. speaker at leading franchise of Trade in structuring create realistic and franchising in the Philippines. expos and events in Vietnam. Indonesian franchise customized growth strategies Daniel is a founding regulations. IFBM also and through executional U-Franchise has strong member and Vice Phi is also board advisor supports International expertise Astreem has a partnerships with President of the Cambodian at the Chief Marketing franchise exhibitions proven track record of government agencies, Franchise Association. Officer Council (CMO), and organizes franchise delivering measurable results leading banks, International Daniel has developed board director of the seminars and franchise for its clients. This ensures Chambers of Commerce a deep understanding of Australian Chamber of business matching activities that Astreem’s clients and the Philippine the environment and social Commerce in Vietnam and IFBM has recently achieve sustainable Franchise Association context of Cambodia and his and editor & host of Insight launched a new initiative competitive advantage, build and through these vision is to raise the standard Vietnam, an investment which is the first of more capable Franchise relationships can effectively and quality of life by providing talk-show broadcasted its kind Franchise organizations, and secure match franchisors with the the people of Cambodia with on Vietnam VTV4. Academy Indonesia. lasting results. right franchise partners. quality choices. Phi is a World Franchise Burgan is a World Hsien is a World Christopher is a World Daniel is a World Associates Affiliate Franchise Associates Franchise Associates Franchise Associates Franchise Associates in Vietnam Affiliate in Indonesia Affiliate in Singapore Affiliate in the Philippines Affiliate in Cambodia.