Striving to be a company society wants to exist CSR Report 2010 Publication Policy Striving to be a company society wants to exist Striving to be a company Both reports have been compiled with reference to the GRI* society wants to exist, Sustainability Reporting Guidelines. Honda is engaged in It is our hope that this report will facilitate a better understanding various initiatives to meet of Honda’s CSR activities on the part of stakeholders. the expectations of all its * The Global Reporting Initiative is a joint project of the Coalition for Environmentally stakeholders and enhance Responsible Economies, a U.S. NPO, and the United Nations Environment Programme. Initiated in 1997, it issues guidelines for reporting on economic, environmental and social performance customer satisfaction while by organizations. moving proactively to fulfill its corporate social responsibility (CSR). http://world.honda.com/CSR/ For FY2010, we are providing comprehensive and detailed reporting of our CSR activities online in a web edition of the report. CSR website The PDF edition gives priority to information of an annually Visit the following website for a complete report that features additional information changing nature and focuses on the three important CSR on quality and safety, environmental responsibility, and engagement with society not included in the printed version. themes of quality and safety, environmental responsibility, and engagement with society. http://world.honda.com/CSR/ Additional information For more information pertaining to business results, environmental conservation, driving safety promotion, and philanthropic initiatives, readers are invited to refer to following publications and Honda’s corporate website. Honda Environmental Annual Report 2010 Annual Report 2010 An outline of Honda’s approach to environmental policy, An outline of business results, management strategy, and other including reports on future targets and the results of major aspects of Honda’s operations in FY2010 initiatives in FY2010 Published in August 2010 Published in September 2010 http://world.honda.com/environment/report/ http://world.honda.com/investors/ index.html/ annualreport/2010 Driving Safety Promotion Report 2009 Honda Philanthropy Website An outline of Honda’s approach and major initiatives with respect A website outlining Honda’s philanthropic philosophy to the promotion of driving safety in 2009 and broad-based social initiatives Published in December 2009 (Available only in Japanese) http://world.honda.com/community/ CSR Report 2010 ◦Scope ◦Publication date This report focuses primarily on the activities of Honda Motor Co., Ltd., with some coverage Current edition: October 2010 of Honda Group companies in Japan and elsewhere. In general, references to “Honda” are Next edition: September 2011 to Honda Motor Co., Ltd. ◦Inquiries ◦Period Please direct inquiries to the CSR Promotion Office, Legal Division, Honda Motor Co., Ltd. The report primarily covers activities from April 1, 2009, to March 31, 2010. Some historical 2-1-1 Minami-Aoyama, Minato-ku, Tokyo 107-8556, Japan background of these activities and references to events up to the time of publication, as well Tel: +81-(0)3-5412-1202 as forecasts and plans, may also be included. Fax: +81-(0)3-5412-1207 ◦Disclaimer In addition to factual information regarding the past and present status of Honda Motor Co., Ltd., this report contains plans, perspectives, and forecasts based on corporate philosophy and management strategies as of the date of publication. Sections of the report dealing with such plans, perspectives, and forecasts are based on information available at the time of publication. Actual results and events may differ. CSR Report 2010 1 Striving to be a company society wants to exist CSR Report 2010 Contents Publication Policy 1 Honda’s View on CSR 3 Message from the President and CEO 5 Special Feature 2010 Prevent Global Warming 7 Reducing CO2 emission and popularizing renewable energy Popularizing solar panels Leaders in recycling-oriented environmental conservation A Promising Company for the 13 Asian People Developing a business rooted in Asia and promoting traffi c safety To be an integral part of Asia Honda's initiatives for Asia’s transport conditions Honda and the people of Thailand Quality Initiatives 19 Safety Initiatives 24 Environmental Initiatives 27 Customers 31 Suppliers 35 Associates 36 Shareholders and Investors 41 Society 42 Corporate Governance 45 2 CSR Report 2010 Honda’s View on CSR Honda is striving to be a company that society wants to exist by pursuing CSR initiatives based on the Honda philosophy and sharing joy with people worldwide. Honda Philosophy Honda’s Roots ”Honda philosophy“ Company principle Crafted by Soichiro Honda and Takeo Fujisawa, the Honda philosophy forms the basis for all of our corporate activities. It comprises a set of values that are shared by all Group companies and their employees, setting the standard for conduct The purpose and reason for existence of the Honda group and decision-making. Specifi cally, it consists of fundamental beliefs in terms of respect for the individual and the Three Joys, Fundamental Management the company principle, and management policies. beliefs policies The center of the philosophy Guideline for associates in the of the Honda group performance of their daily operations Company principle Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction. Fundamental beliefs Respect for the individual Initiative — Initiative means not to be bound by preconceived ideas, but think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions. Equality — Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual's race, sex, age, religion, national origin, educational background, social or economic status have no bearing on the individual's opportunities. Trust — The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are defi cient, accepting help where we are defi cient, sharing our knowledge, and making a sincere effort to fulfi ll our responsibilities. The Three Joys The Joy of Buying — The joy of buying is achieved through providing products and services that exceed the needs and expectations of each customer. The Joy of Selling — The joy of selling occurs when those who are engaged in selling and servicing Honda products develop relationships with a customer based on mutual trust. Through this relationship, Honda associates, dealers and distributors experience pride and joy in satisfying the customer and in representing Honda to the customer. The Joy of Creating — The joy of creating occurs when Honda associates and suppliers involved in the design, development, engineering and manufacturing of Honda products recognize a sense of joy in our customers and dealers. The joy of creating occurs when quality products exceed expectations and we experience pride in a job well done. Management policies ●Proceed always with ambition and youthfulness. ●Enjoy your work, and encourage open communications. ●Be ever mindful of the value of research and endeavor. ●Respect sound theory, develop fresh ideas and make the most effective use of time. ●Strive constantly for a harmonious flow of work. CSR Report 2010 3 Honda’s View on CSR enhance The Three Joys. ”Expanding the Joys” means realizing CSR activities based on dreams with more people and contributing to local society to the Honda philosophy expand The Three Joys around the world. “Ensuring the joys for the next generation” means working toward the sustainable development of society and achieving the highest level of Having embraced the goal of becoming a company that society environmental and safety performance to ensure The Three Joys wants to exist by sharing joy with the people of the world for the next generation. based on the Honda philosophy, Honda is pursuing a range of By resolutely pursuing these directions in our activities, corporate activities in order to create new value, expand value, fulfi lling our social responsibility, and communicating and fulfi ll our commitment to the future while cultivating the effectively with all Honda stakeholders, including customers, freedom of associates to seek out a better way, a willingness dealers, suppliers, associates, shareholders, investors, and local to rise to the challenges of the future, and a spirit of communities, it is our intention to help bring about a sustainable collaborative creativity. society. “Creating the Joys” means continuing to dream and create new value ahead of the times with free-spirited thinking to Honda philosophy/CSR objectives/Directions for the 21st century Striving to be a company that society wants to exist Direction for the 21st century 1. Creating the Joys Initiative,Initiative, Open-minded,Open-minded, Challenge, Co-evolution 2. Expanding the Joys 3. Ensuring the Joys for the Next Generation Shareholders and investors Local Society communities Stakeholders Dealers CSR objectives Operations Suppliers Quality and Customers safety Environment Associates Company principle Honda philosophy Fundamental beliefs Management policies 4 CSR Report