california VOL. 74 NO.Apparel 28 NewsJULY 9, 2018 $6.00 2019 WATERWEAR TEXTILE Lunada Bay Swimwear Catches TRENDS Another Wave With We’ve Got You New Leadership Covered STREET STYLE Checked and Malibu, Santa Unchecked Monica and Venice Feeling It SWIM TRENDS Tropical Flavors Cruise ’19– Designer Viewpoint 01.covers.indd 1 7/3/18 7:02 PM APPAREL NEWS CAN_jan2018_SAF_REVISED.indd 1 12/26/17 1:40 PM saf.indd 1 7/2/18 10:25 AM APPAREL NEWS CAN_jan2018_SAF_REVISED.indd 1 12/26/17 1:40 PM APPAREL NEWS CAN_jan2018_SAF_REVISED.indd 1 12/26/17 1:40 PM For more information: 1.800.463.SWIM VISIT US AT : MIAMI SWIMSHOW BOOTH 220 [email protected] SWIM COLLECTIVE BOOTH 837 #fi ndyournine SURF EXPO BOOTH 3315 trimera.indd 1 6/29/18 3:04 PM 212-730-9555 ahswimx3.indd 3 6/29/18 11:57 AM leonis.indd 1 Own every moment in swimwear with 3 levels of compression. 6/29/18 1:19 PM [email protected] WWW.LEONISAWHOLESALE.COM JULY 29 - 31 AUGUST 13 - 15 Exhibit | [email protected] Visit | [email protected] curvexpo.com eurovet.indd 1 6/29/18 1:43 PM lunadabay.indd 1 7/2/18 4:21 PM For more information: 1.800.463.SWIM [email protected] VISIT US AT : MIAMI SWIMSHOW BOOTH 220 SWIM COLLECTIVE BOOTH 837 SURF EXPO BOOTH 3315 trimera.indd 2 6/29/18 3:05 PM SEPTEMBER 6-8, 2018 DEMO DAY SEPTEMBER 5 ORLANDO, FL The Global Watersports and Beach Lifestyle Tradeshow. Paddle Life Board Sports Coastal Life Register to attend at surfexpo.com A Trade Only Event. surfexpo.indd 1 6/29/18 3:17 PM S H E B O P beach Miami Swim Show booth 2008 Swim Collective booth 1003 Surf Expo booth 3300 www.shebopbeach.com 1-800-390-9945 shebop.indd 1 7/3/18 2:16 PM For more information: 1.800.463.SWIM [email protected] VISIT US AT : MIAMI SWIMSHOW BOOTH 220 SWIM COLLECTIVE BOOTH 837 SURF EXPO BOOTH 3315 trimera.indd 3 6/29/18 3:06 PM SWIM TRENDS Cruise ’19— THE SWIMWEAR LOOK Designers’ Point of View From feminine frills to sportswear-inspired cover-ups, and plenty of skin are most certainly in. Sustainability is designers are delivering the hottest trends for Cruise ’19. growing in importance, and many brands are creating fabrics One-pieces continue to reign as the “must-have” suit while that are eco-friendly. Here is a look at the key trends of the textures have gained status. High-cut legs, low-cut backs season from the designers’ point of view.—N. Jayne Seward Brian Davis Keren Gasner Monica Echeverri Pily Queipo and Amber Kristyn Goddard Delecce-Forge Angela Chittenden Luli Hanimian Mauricio Esquenazi Melissa Odabash Monica Wise Sinead James Tess Hamilton Vy Nguyen Marina Hamm 12 CALIFORNIA APPAREL NEWS/WATERWEAR 2019 JULY 9, 2018 12-15.Trends.indd 12 7/5/18 3:01 PM KEYHOLE CUTOUTS The most directional trend going forward, according to Tess Hamilton and Ali Hoffmann, cofounders of KAOHS, are tops that offer a peephole. Many brands are finding new and innovative ways to add the detail to their col- lections. “It’s a new way to show cleavage and actually enhances the look of your breasts as well. You will see a few variations from KAOHS in both Resort and Spring,” Hamilton said. Luli Fama KAOHS Beach Bunny Swimwear Saha TIE IT UP! “Tie and wrap details continue to be popular,” said Monica Wise, founder and creative director for L*Space by Monica Wise. “Our new ‘must-have’ for the season is our ‘Flash-back’ bikini top, featuring a tie front,” she said. Wrap tops are also a key trend, according to Brian Davis, designer for Magicsuit. “We feel strongly about dance-inspired bal- lerina looks that wrap and tie around the body. These looks are feminine, roman- tic and beautiful on every body type,” he said. Key colors for the season are deep L*Space by Monica Wise Magicsuit cranberry and lipstick red, he added. Becca by Rebecca Virtue HIGH CUT Sexy, high-cut legs and low-back one-pieces inspired by the ’80s and ’90s are some of the most direc- tional trends, according to Gottex Creative Director Keren Gasner. Vy Nguyen, founder and designer of Lolli Swim, also feels the look is directional going forward. “The comeback of the flattering French- cut leg is going to stay as will the athletic 1990s influence, which is super fun,” she explained. Charlie Holiday Gottex Becca by Rebecca Virtue CALIFORNIA APPAREL NEWS/WATERWEAR 2019 JULY 9, 2018 13 12-15.Trends.indd 13 7/5/18 3:02 PM SWIM TRENDS GET SPORTY “Sportswear as cover-ups are the thing. Jean shorts, tied-up T-shirts and flirty dresses make the best cover-ups,” said Marina Hamm, designer and merchandiser, women’s global swim, for Volcom. Many brands are notic- ing the trend. “Crossover versatility is going to continue to drive designs, creating items that can be worn out or worn to the gym. It gives swimsuits a life beyond the beach,” said Angela Chittenden, designer/founder of Beach Bunny Swimwear. Sportswear and multipur- pose items are growing in importance. Kristyn Goddard, founder and designer for Paradise Ranch Designs, is also noticing swimwear is transitioning into streetwear, gym wear and athleisure wear. The collection pairs bikinis and one-piece suits with boardshorts, mix-and- match skirts, breezy jackets, sheer pants and Triangl Volcom form-fitting cover-ups. THE FRILL OF IT “The ‘must-have’ style is definitely ruffles, lots and lots of bows, textured our high-waisted bottoms as well as our embracing the frill,” said Sinead James, fabrics and our first-ever animal print, one-pieces for super flattering, flirty fits,” womenswear designer for Charlie leopard hearts! We put a lot of focus on she added. Holiday. In fact, all things girly are trending this season in many collections. Feminine details such as ruffles and ties, and pretty floral prints, are some of the hottest trends, according to Angela Chittenden of Beach Bunny Swimwear, whose Cruise ’19 was French- and Moroccan- inspired. Femininity is also key for Lolli Swim. “You know we’re girly girls over at Lolli! “ said the brand’s designer, Vy Ngyuen. “This season we’re loving frilly Lolli Swim KAOHS L*Space by Monica Wise LACE IT UP PilyQ’s signature scalloped lace continues to be a “must-have,” according to Head Designer Pily Queipo and Creative Director Amber Delecce-Forge. They are offering lace in a variety of swim bodies, including the tri, halter, bandeau and high-waist as well as cover-ups. One-pieces, high waists, textured fabrics, color blocks and florals are also hot trends, they said. PilyQ Isabella Rose 14 CALIFORNIA APPAREL NEWS/WATERWEAR 2019 JULY 9, 2018 12-15.Trends.indd 14 7/5/18 3:05 PM Charlie Holiday Londre Gottex THE ONE-PIECE One-pieces are still one of the hottest trends, according have” item for Cruise ’19, according to Angela Chittenden to many designers. Designer Melissa Odabash noted it’s of Beach Bunny Swimwear, and Saha Swimwear Creative because they are so versatile. “I’m seeing so many girls Director Monica Echeverri said the high-cut maillot is a top wear them as bodysuits, and they look so chic,” she said, look this season. Volcom’s “Simply Rib” one-piece is the adding that textured fabrics on swimsuits are also huge must-have item, according to Volcom’s Marina Hamm. The and, as always, nautical prints never go out of style. Cute suit is the one “that every girl absolutely must have and one-pieces that can double as bodysuits are also the “must- must wear every day, every way,” she said. Le Swim TEXTURE from bikinis to one-pieces Charlie Holiday Melissa Odabash to clothing,” he added. For “Texture is the new solid,” Luli Fama, the most exciting said Monica Wise of L*Space. innovation is texturized swim- “Ribbed fabric is everywhere, wear, jacquards, layering and and we love it!” Indeed, volume. “For the Cruise ’19 swimwear is embracing trends we are definitely see- ribbed fabrics, textures and ing a lot of textured fabrics surface interest. According for swim, which makes the to Mauricio Esquenazi, presi- styles more interesting,” said dent and creative director Luli Hanimian, cofounder of for Peixoto, texture is one of the brand. “Silhouettes are the most directional trends feminine and chic, with small going forward. “We started details that call attention, like to see some smocking during ruffles and lace-ups. Bold Summer 2018. We will con- colors are back on the fore- PilyQ Peixoto tinue to see it moving forward front, which is what Luli Fama into 2019 as a form of texture, is all about.” CALIFORNIA APPAREL NEWS/WATERWEAR 2019 JULY 9, 2018 15 12-15.Trends.indd 15 7/5/18 3:06 PM scene street Endless Summer on the Beach Swimwear and sandy beaches are the epitome of Southern California, where the Pacific Ocean meets the West Coast. Swim trends are often created on the shores of Venice, Santa Monica and Malibu, three Los Angeles seaside suburbs where the very trendy hang out all year-round to surf, jog, spike a volleyball or two and show off their gymnastic skills. California Apparel News Contributing Photographer Tim Regas checked out the sandy scene to capture the latest looks in beachwear. 16 CALIFORNIA APPAREL NEWS/WATERWEAR 2019 JULY 9, 2018 16-17.streetscene.indd 16 7/3/18 6:51 PM CALIFORNIA APPAREL NEWS/WATERWEAR 2019 JULY 9, 2018 17 16-17.streetscene.indd 17 7/5/18 6:14 PM Lunada Bay Swimwear Catches Another Wave After New Leadership Carries On With a new chief executive at the helm, Lunada Bay is stepping out with some new labels in the mix as the Southern California company continues to grow.