June!1,!2008 Economic Impact Analysis of the America’s 400th Anniversary: Jamestown 2007 Commemoration on the Commonwealth of Virginia Prepared Jamestown 2007 410 W. Francis Street for Williamsburg, VA 23185 Table of Contents 1. Executive Summary .................................................................................................................................................. 4! Sponsors ....................................................................................................................................................................... 9! 2. Background ............................................................................................................................................................. 10! 2.1. America’s 400th Anniversary Commemoration Events ..................................................................................... 10! 2.2. Approach and Methodology ............................................................................................................................. 12! 2.2.1. Methodology for Visitor Spending.............................................................................................................. 13! 2.2.2. Methodology for Spending on Infrastructure and Events Staging ............................................................. 14! 3. Economic Impact of Signature Events Visitor Spending ........................................................................................ 16! 3.1. 2006 Godspeed Sail in Alexandria ................................................................................................................... 16! 3.1.1. Survey of Visitors of to the Alexandria Godspeed Landing Party Festival ................................................ 16! 3.1.2. Impact of Godspeed Sail Landing Party Festival Visitor Spending on Virginia ......................................... 17! 3.2. Economic Impact of Yorktown’s 225th Anniversary Visitor Spending .............................................................. 18! 3.2.1. Yorktown’s 225th Anniversary Visitor Survey ............................................................................................. 18! 3.2.2. Economic Impact of Yorktown’s 225th Anniversary Visitor Spending on Virginia ...................................... 19! 3.3. Economic Impact of America’s Anniversary Weekend Visitor Spending ......................................................... 20! 3.3.1. Anniversary Weekend Visitor Survey ........................................................................................................ 20! 3.3.2. Economic Impact of America’s Anniversary Weekend Visitor Spending on Virginia ................................ 21! 3.4. Economic Impact of Journey Up the James Visitor Spending ......................................................................... 22! 3.3.1. Visitor Survey for the Journey Up the James Event .................................................................................. 22! 3.3.2. Economic Impact of Journey Up the James Visitor Spending on Virginia ................................................ 23! 3.5. Economic Impact of Other Signature Events Visitor Spending ........................................................................ 24! 4. Partner and Community Events across Virginia ..................................................................................................... 27! 4.1. Economic Impacts of Visitor Spending at Major Partner Events ..................................................................... 27! 4.2. Economic Impact of Incremental Visitors to the Historic Triangle .................................................................... 28! 4.3. Economic Impact of Visitor Spending at Virginia 2007 Community Events ..................................................... 29! 5. Economic Impact of Capital Expenditure and Event Staging ................................................................................. 31! 5.1. Economic Impact of Staging Signature Events ................................................................................................ 31! 5.2. Economic Impact of Capital Expenditure and Event Staging in the Historic Triangle ..................................... 32! 5.3. Economic Impact of Capital Expenditure and Event Staging for Other Communities ..................................... 34! 6. Other Economic Impact .......................................................................................................................................... 35! 7. Fiscal Benefits ......................................................................................................................................................... 37! 7.1. State Fiscal Benefits......................................................................................................................................... 37! 7.2. Local Fiscal Benefits ........................................................................................................................................ 38! 8. Summary ................................................................................................................................................................. 40! Appendix 1: Glossary .................................................................................................................................................. 41! Appendix 2: Summary Description of Signature Events ............................................................................................. 42! Appendix 3: Signature Events Survey Reports of America’s 400th Anniversary ........................................................ 44! A3. 1. Godspeed in Alexandria Survey ................................................................................................................... 44! A3. 1.1 Methodology ............................................................................................................................................ 44! A3. 1.2 Demographics ......................................................................................................................................... 44! A3. 1.3 Traveling Arrangements .......................................................................................................................... 45! A3. 1.4 Spending Data ........................................................................................................................................ 47! 2! A3. 2. Yorktown’s 225th Anniversary Survey ........................................................................................................... 49! A3. 2.1 Methodology ............................................................................................................................................ 49! A3. 2.2 Demographics ......................................................................................................................................... 50! A3. 2.3 Traveling Arrangements .......................................................................................................................... 51! A3. 2.4 Spending Data ........................................................................................................................................ 54! A3. 3. Anniversary Weekend Survey ...................................................................................................................... 56! A3. 3.1 Methodology ............................................................................................................................................ 56! A3. 3.2 Demographics ......................................................................................................................................... 56! A3. 3.3 Traveling Arrangements .......................................................................................................................... 57! A3. 3.4 Spending Data ........................................................................................................................................ 60! A3. 4. Journey Up the James Survey ...................................................................................................................... 62! A3. 4.1 Methodology ............................................................................................................................................ 62! A3. 4.2 Demographics ......................................................................................................................................... 62! A3. 4.3 Traveling Arrangements .......................................................................................................................... 63! A3. 4.4 Spending Data ........................................................................................................................................ 66! A3. 5. Survey Instruments ....................................................................................................................................... 70! 3! 1. Executive Summary The America’s 400th Anniversary: Jamestown 2007 Commemoration was a series of events spanning 18 months, highlighting the 400th anniversary of Jamestown’s establishment as the first permanent English settlement in North America. The Commemoration activities were coordinated by Jamestown 2007, a sub-agency of the Jamestown- Yorktown Foundation. The series of events included 13 Signature Events staged by Jamestown 2007, highlighted by America’s Anniversary Weekend