MailChimp For Bloggers 1 Table Of Contents Introduction...............................................................................................................................................................................3 Build Your Mailing List..............................................................................................................................................................4 .....Signup.plugins........................................................................................................................................................................4 .....Signup.forms..........................................................................................................................................................................4 .....Embed.code............................................................................................................................................................................4 .....Evil.popup.form.......................................................................................................................................................................5 .....FAQ........................................................................................................................................................................................5 Set Up An RSS-to-email Campaign...........................................................................................................................................6 .....FAQ........................................................................................................................................................................................7 Customize With Merge Tags.......................................................................................................................................................8 .....RSS-to-email:.Basic.merge.tags................................................................................................................................................8 Work With Templates.................................................................................................................................................................9 Socialize Your Campaign.........................................................................................................................................................10 .....Social.Share.button...............................................................................................................................................................10 .....Social.Share.merge.tag..........................................................................................................................................................10 .....Auto-tweet............................................................................................................................................................................10 .....Auto-post.to.Facebook............................................................................................................................................................11 .....Facebook.Like.merge.tag........................................................................................................................................................11 .....Tracking.likes.and.tweets........................................................................................................................................................11 Track And Report.....................................................................................................................................................................12 .....Standard.reports....................................................................................................................................................................12 .....Social.tracking......................................................................................................................................................................12 Merge Tag Reference Guide.....................................................................................................................................................13 Resources................................................................................................................................................................................14 .....Analytics360.for.Wordpress....................................................................................................................................................14 .....Chimpfeedr...........................................................................................................................................................................14 2 Hello. MailChimp.makes.it.easy.to.send.email.newsletters,.manage.subscriber. lists.and.track.campaign.performance—but.why.should.bloggers.be.con- cerned.about.email?.Turns.out,.there.are.great.opportunities.for.increasing. audience.engagement.when.bloggers.introduce.email.as.an.option.for. content.delivery.. People.have.different.preferences.about.how.they.consume.information.. Some.folks.want.to.come.to.your.site.and.browse.your.latest.posts;.some. are.interested.in.the.comments;.and.some.just.want.to.skim.your.content. via.RSS.and.never.visit.your.site..But.there’s.another.group.of.people.that. prefer.reading.your.blog.in.their.email.clients..It’s.true!.They.may.not.have. many.sites.they.care.enough.about.to.warrant.a.feed.reader,.or.they.just. prefer.getting.email.to.visiting.your.blog..Whatever.the.reason,.an.email. newsletter.is.a.nice.option.to.offer.your.readers,.so.they.can.engage.with. you.in.the.way.that.suits.them.best.. Aside.from.promoting.your.regular.blog.content,.there.are.other.ways.you. can.use.email.to.engage.your.audience.and.track.the.effectiveness.of.your. communications..You.could.send.exclusive.content.to.your.mailing.list,. like.special.articles.or.sales..You.could.inform.them.about.updates.and. news.that.may.be.outside.the.scope.of.your.typical.blog.postings..The.bot- tom.line.is.this:.When.people.sign.up.to.receive.updates.from.you,.they’re. saying,.“I’m.interested.in.what.you.have.to.say.”.You.may.not.know.how. engaged.your.average.reader.is..You.don’t.know.who’s.reading.your.RSS. feed,.or.how.devoutly.they’re.reading.it..But.you.know.that.people.who. give.you.their.email.addresses.are.indicating.a.certain.level.of.commit- ment..And.with.a.service.like.MailChimp,.you.know.who.those.people.are,. and.you.can.actually.track.their.engagement.by.how.often.they.open.your. emails,.what.they.click.and.what.they.share.with.their.friends.. And.did.we.mention.that.MailChimp.is.completely.free.for.lists.with.up. to.1000.subscribers?.That’s.right,.FREE..No.credit.card,.no.expiring. trial,.and.no.hidden.fees.or.commitments..You.get.access.to.our.amazing. features,.including.powerful.reports,.list.management,.awesome.templates. and.lots.of.integrations.. Enjoy.this.guide.to.everything.MailChimp.offers.for.bloggers..If.you.have. questions.or.comments.that.aren’t.addressed.here,.feel.free.to.contact.our. support.staff.at.mailchimp.com/support..We’ll.be.happy.to.assist.you. 3 Build Your Mailing List With.MailChimp,.you.can.present.your.readers.with.lots.of.opportunities.to. 4..When.the.form.is.finalized,.copy.the.Link to Subscribe Form.located.in. sign.up.and.receive.email.updates. the.middle.of.the.page,.and.link.to.it.from.the.website.you.choose. Signup Plugins You.can.easily.add.a.signup.form.to.your.blog.with.plugins.for.WordPress,. TypePad,.Moveable.Type,.Expression.Engine.and.Drupal..Go.to.mailchimp. com/plugins.for.downloads,.descriptions.and.installation.instructions. Signup Forms If.you.don’t.use.one.of.the.services.above.or.would.like.to.customize.your. signup.form.to.put.on.your.website,.you.can.easily.create.a.form.in.the. MailChimp.application..Here’s.how: Embed Code 1..From.the.MailChimp.dashboard,.click.the.Lists.tab. If.you’d.rather.keep.your.readers.on.your.own.site.than.direct.them.to.an. external.landing.page.to.sign.up.for.your.newsletter,.use.our.embed.code. to.create.a.customized.signup.form.on.your.website..The.embed.code.pro- vides.more.customization.options.than.the.sign-up.form..Creating.the.code. is.easy,.and.it;ll.make.signing.up.for.your.newsletter.easier.for.your.fans. Just.follow.the.steps.for.building.the.subscribe.form..Then.click.Create Embed Code for Small Form next.to.the.link.to.subscribe.form.in.the.sign- up.form.builder. 2..Choose.which.list.you.want.connected.with.the.signup.form,.and.click. Forms in.the.list.options. Copy.and.paste.the.code.into.the.appropriate.place.on.your.site..If.you’re. a.TypePad.user,.you.can.send.the.code.directly.to.your.blog.with.the.Send 3..Customize.the.details.of.your.form..Use.the.Build It tab.to.determine. to TypePad.button. what.information.you.collect.in.the.form.and.the.Design It tab.to.change. colors,.header.and.more. 4 Evil Popup Form: Use With Caution For.users.who.want.to.actively.recruit.their.readers.to.sign.up,.MailChimp. offers.a.way.to.make.your.signup.form.pop.up.on.the.page.so.that.readers. will.be.forced.to.make.a.decision.about.signing.up..Just.check.Enable evil popup form.on.the.embed-code.page.and.paste.the.embed.code.into.your. blog..When.the.box.is.checked,.you.can.then.decide.how.soon.you.want. the.form.to.pop.up.after.someone.navigates.to.the.page.(it.loads.after.two. seconds.by.default)..When.readers.navigate.to.the.page.where.the.code.is. embedded,.they’ll.be.presented.with.the.popup.form.at.the.interval.you’ve.