2021 (Aug) Myanmar Digital Media Landscape Brand Safety & Viewability are our priorities for your brand ABOUT KYAW YE PAING One of the young entrepreneurs from Myanmar & passionate about digital marketing. FOUNDER Kyaw Ye Paing started the digital marketing career in 2012 and have experiences working in the most famous advertising agencies and corporate companies with the professional digital marketing position. Hand on experience with below brands within 8 years. Emirates Airline, Mercedes Benz, Mazada Myanmar, DKSH, Unilever, Nestle, Abbott, EAC, Heineken, Tuborg Beer, Mytel, Huawei, Oppo Smartphone, Garnier Myanmar, Canal+, Telenor, Shark, Vitacap, Grab Myanmar , Grab Cambodia and many other brands. 2021 Myanmar Digital Media Landscape Population Connections SIM Penetration Mobile Broadband 54.61M 69.43M 127% 99.8% DKMads Cookies Facebook Users YouTube Cookies Messenger Users Instagram Users 21.2M 18M 13.9M 1.7M 1.3M Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade, Worldometers DKMads Programmatic Gender Audience Insights Overview in Myanmar DKMads Programmatic have 21.2 million monthly active 21% user and total available impression is 15 billion. 37% Male Female 40% 38% Unknow 42% 32% 30% Parental Status 20% 19% 20% 10% 6% Parent 3% 47% Not a Parent 1% 1% Unknow 0% 33% 18-24 25-34 35-44 45-54 55-64 65-65+ Unknow Sources- DKMads Platform Data, Google Ads, GSMA Intelligence, YouTube. DKMads Affinity Categories and Traffic Sources Categories in Myanmar Categories by Cookies breakdown Affinity Categories Arts & Entertainment 10,200,000 Autos & Vehicles 78,600 Beauty & Fitness 226,000 Books & Literature 321,000 11% Business & Industrial 1,400,000 15% Computers & Electronics 12,000,000 Finance 835,000 16% 11% Food & Drink 114,000 Games 4,970,000 Health 4,370 7% 8% Hobbies & Leisure 7,320,000 Home & Garden 93,800 13% 11% Internet & Telecom 5,700,000 7% Jobs & Education 333,000 Law & Government 331,000 News 2,620,000 Online Communities 2,300,000 Media & Entertainment People & Society 1,020,000 Pets & Animals 56,500 Sport & Fitness Real Estate 15,900 Travel Reference 1,490,000 Food & Dining Science 801,000 Shopping 553,000 Banking & Finance Sports 957,000 Lifestyle & Hobbies Travel and Transportation 126,000 Beauty & Wellness World Localities 737,000 Technology 0 3,000,000 6,000,000 9,000,000 12,000,000 Shoppers Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade Facebook Audience Insights Gender Overview in Myanmar Facebook have 18 million monthly active user, Messenger have 1.7 million monthly active user and Instagram have 1.3 million monthly active user. Male 45% Female 55% 50% 43% 37% 37.5% Breakdown by Platform 25% 12.5% 11% 35% 39% Facebook 5% Instagram 2% 2% Messenger 0% 18-24 25-34 35-44 45-54 55-64 65+ 27% Sources- Facebook, GSMA Intelligence, YouTube & Social Blade Facebook Affinity Categories and Placement Breakdown in Myanmar User breakdown by placement Affinity Categories Facebook New Feed 18,000,000 12% 11% Instagram Feed 1,300,000 11% 13% Facebook Marketplace 390,000 Facebook Video Feeds 14,000,000 12% 10% Instagram Explore 270,000 12% 8% 10% Facebook Stories 4,700,000 Instagram Stories 430,000 Business and industry Messenger Stories 1,700,000 Entertainment Family and relationships Facebook In-Stream Videos 7,200,000 Fitness and wellness Food and drink Facebook Instant Articles 1,000,000 Hobbies and activities Shopping and fashion Audience Network In-Stream Videos 1,000 Sports and outdoors Technology 0 4,500,000 9,000,000 13,500,000 18,000,000 Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade YouTube Audience Gender Insights Overview in Myanmar YouTube have 13.9 million monthly active user, the total available 25% impression is 200 million and 4.64 million views per month. Male Female Unknow 13% 62% 50% 47% 37.5% Parental Status 25% 24% 22% 20% 12.5% Parent Not a Parent 52% 4% Unknow 1% 1% 1% 0% 28% 18-24 25-35 35-45 45-55 55-65 65-65+ Unknow Sources- DKMads Platform Data, Google Ads, YouTube & Social Blade YouTube Affinity Categories and Top 10 Channels in Myanmar Affinity Categories Rank Channel Channel Link Uploads Subs Video Views 10% https://www.youtube.com/channel/ 18% 1st Legacy Music UCSdeqahu8FD5c4MoS37vJnA 7,286 982K 549,873,694 RFA Burmese … https://www.youtube.com/channel/ 20% 2nd လွတ်လပ် UCE75dgnEYPacknHHg3a3sJg 24,399 913K 336,768,361 11% https://www.youtube.com/user/ 3rd DVB TVnews DVBBurmese 75,475 521K 419,160,633 6% 4% https://www.youtube.com/channel/ 4th Mizzima TV UCk9f0cLiMmtchQySOogzoig 22,939 806K 270,489,515 10% 14% 7% BBC News https://www.youtube.com/user/ 5th ြမန်မာ TheBBCBurmese 3,744 635K 119,438,853 https://www.youtube.com/channel/ 6th Myanma Platform UCTjrvGXmOIXns8mXz3-LrJg 2,721 514K 105,423,729 Media & Entertainment https://www.youtube.com/channel/ Sport & Fitness 7th Look Media UCSaXL4MiaEG0m0yEHKWzpgQ 883 488K 116,516,995 Travel https://www.youtube.com/channel/ 8th The Voice Myanmar UCfIle2OhZqjxRbLynq3chLQ 549 415K 215,982,705 Food & Dining Banking & Finance https://www.youtube.com/channel/ 9th Kamayut Online TV UCntD4MyQhlTuAzfGsfiWYEA 31,517 344K 139,683,590 Lifestyle & Hobbies https://www.youtube.com/channel/ Beauty & Wellness 10th M Music Net UC9NiT3jXeIsXKpBIRHVD0UA 2,654 311K 119,952,035 Technology Shoppers Sources- DKMads Platform Data, Google Ads, Facebook, GSMA Intelligence, YouTube & Social Blade THANK YOU Brand Safety & Viewability are our priorities for your brand.