Since 1895. The world’s oldest banking magazine. With the Issue 3 / 2018 Credit Suisse Worry Barometer 2018 Ideas from Switzerland A small country with a big impact Bulletin 3 / 2018 999 Close to clients. Since 1856. At Credit Suisse, we’ve been here for clients since our founding by Alfred Escher. :HFRQWLQXHWRXWLOL]HLQQRYDWLRQDQGFOLHQWSUR[LPLW\WRGHOLYHURXWVWDQGLQJƟQDQFLDO services that help our clients reach their goals. credit-suisse.com &RS\ULJKWk&UHGLW6XLVVH*URXS$*DQGRULWVDIƟOLDWHV$OOULJKWVUHVHUYHG1000 Bulletin 3 / 2018 25135_220x297_Bulletin_par_EN_V03.indd 1 22.10.18 17:22 Editorial A small country with a big impact Switzerland: As a country, we have fewer inhabitants than the neighboring Lombardy region of Italy, less area than the German state of Bavaria, and we are landlocked. We also have 48 mountains over 4,000 meters tall that complicate transport and offer no natural resources other than water. Nevertheless, this little country in the heart of Europe has been 1 2 3 4 home to many developments that reach far beyond our borders, first and foremost being the International Committee of the Red Cross Contributors to this issue include: (ICRC). Founded in 1863 by Henry Dunant, the ICRC is the only 1 Gerhard Schwarz Born in Vorarlberg, organization specifically named in international humanitarian law Austria, Schwarz is a fixture of contem- and designated as a monitoring body. In an interview on the future porary Swiss journalism. He worked for of humanitarian work, current ICRC President Peter Maurer said: the Neue Zürcher Zeitung (NZZ) for nearly 30 years – serving in a number of “Governments will never provide enough money to meet all of the roles including business editor and deputy humanitarian challenges we face.” And for that reason, the ICRC editor-in-chief. He is a major voice on is increasingly calling on private investors and has begun issuing matters relating to liberal market economy. humanitarian impact bonds (page 18). In this issue of Bulletin, he talks about three things that make Switzerland a labo- In the photo montage (page 6), we present a number of small and Page 4 ratory for forward-thinking ideas. large Swiss ideas, including fighting malaria, filtering 2CO from the 2 atmosphere, building bridges, exploring Mars and much more. Georg Manuel Rybach The Global Head of Public Affairs and Policy at Credit Suisse Heitz, one of the creators of the FC Basel football club’s model for is a Swiss citizen with a global outlook. success, explains how a small football club can create an international Rybach completed his doctorate in stir (page 24). Anke Bridge Haux, Credit Suisse’s Head of Digitali- St. Gallen, spent several years in Asia and zation, outlines in an interview the opportunities that a connected, also worked in Washington, DC. For this issue of Bulletin, he interviewed three digital world offers Swiss banks (page 26). prominent Swiss figures: ICRC Presi- We close this issue of Bulletin with a report on the annual Credit dent Peter Maurer, Federal Councillor Suisse Worry Barometer, which yielded a number of surprises this Ignazio Cassis and entrepreneur Franziska year (beginning on page 53). Unemployment, which has long topped Tschudi Sauber. Pages 18, 58 and 68 Swiss voters’ list of worries, has lost much of its fear factor. The Swiss 3 4 Jost Dubacher and Pierluigi Macor are now more concerned about Old Age and Survivors’ Insurance, Lucerne-based Jost Dubacher knows the health and health insurance and migration. Swiss ambivalence to- Swiss start-up scene like the back of his wards the EU has deepened considerably. We cannot live without the hand. He is a partner at an independent journalism office and works for startup- EU, but it seems we don’t much enjoy living with it either. Federal ticker.ch, a news portal for start-ups. Councillor Ignazio Cassis comments on the survey results in an inter- Photographer Pierluigi Macor lives in view and says about Switzerland: “We need open markets. We need to Zurich after having lived in Paris and worked for Vogue and 20 ans magazines. expect and promote individual initiative. And we need innovation.” Dubacher and Macor have teamed up to report on the booming biotech industry Happy reading! on Zurich’s west side and how start-ups Your editorial team are exploring the future. Page 34 Cover: ICRC President Peter Maurer in Nigeria, in the Niger Delta (2016). Interview on page 18. Photo: Kathryn Cook-Pellegrin/ICRC Photos: private archive (4) Bulletin 3 / 2018 1 DRIVINGDRIVING TRANSFORMATIONALTRANSFORMATIONAL CHANGECHANGE IN IN EDUCATION EDUCATION SinceSince 2005, 2005, Credit Credit Suisse Suisse and and Room Room to Readto Read havehave partnered partnered to accelerateto accelerate child child literacy literacy and and empower empower generationalgenerational change change through through education education across across Asia Asia and and Africa. Africa. We envisionWe envision a world a world in which in which all children all children can canpursue pursue a quality a quality education education thatthat enables enables them them to reach to reach their their full potentialfull potential and andcontribute contribute to their to their communitiescommunities and andthe world.the world. We areWe creatingare creating long-term long-term and andlasting lasting change change throughthrough Room Room to Read’s to Read’s programs. programs. learn learn more more at www.roomtoread.org at www.roomtoread.org 2 Bulletin 3 / 2018 Credit SuisseCredit EscherAdSuisse 2018_ENGLISH.indd AdAd 2018_EN.indd2018_ENGLISH.indd 1 1 1 7/20/18 7/20/18 1:2022.10.18 PM 1:20 PM19:27 Contents 4 This is where the future is happening Why Switzerland has become a laboratory for the ideas of tomorrow. 6 Solutions for the world Eight innovations that improve people’s lives. 16 Who didn’t invent it? These things may seem Swiss, but they are actually from somewhere else. 18 “The goal of humanitarian work is to Switzerland’s diverse population eliminate the need for humanitarian work” lives together in relative harmony. ICRC President Peter Maurer on the role of his institution in the world. 30 Switzerland as a country of integration 24 The art of optimization Can football success be planned? Seven tricks from a former sporting director. DRIVINGDRIVING Credit Suisse Worry Barometer 2018 starting on page 53 What worries the Swiss (page 54) – Federal Councillor Ignazio Cassis “There’s no insurance TRANSFORMATIONALTRANSFORMATIONAL for prosperity.” (page 58) – Special: Retirement provision (page 60) – Trust and politics (page 63) – The EU and abroad (page 66) – Entrepreneur Franziska Tschudi Sauber “I would CHANGECHANGE IN IN EDUCATION EDUCATION like to see a little more optimism.” (page 68) – Identity (page 69) 26 “Partnerships are the best kind of SinceSince 2005, 2005, Credit Credit Suisse Suisse and and Room Room to Readto Read relationship” havehave partnered partnered to accelerateto accelerate child child literacy literacy and and empower empower Anke Bridge Haux, Head of Digitalization, on collaboration in the digital age. generationalgenerational change change through through education education across across Asia Asia and and Africa. Africa. 30 “The magic word is education” Where does Switzerland’s high level of integration come from? 34 “We’re the only ones doing this” The medicines of the future are being developed on Zurich’s west side. 42 Switzerland in the middle Internet on the train, friendliness, trash: areas where Switzerland needs to catch up. 44 Building for the world Swiss architecture has been a popular export since the Baroque era. 48 A feeling for beauty We envisionWe envision a world a world in which in which all children all children can canpursue pursue a quality a quality education education 42 Where Switzer- How Christoph Ammann, a blind travel thatthat enables enables them them to reach to reach their their full potentialfull potential and andcontribute contribute to their to their land’s performance journalist, forms a picture of the world. is less than stellar. communitiescommunities and andthe world.the world. We areWe creatingare creating long-term long-term and andlasting lasting change change 52 Letters to the editor / Publishing throughthrough Room Room to Read’s to Read’s programs. programs. learn learn more more at www.roomtoread.org at www.roomtoread.org information Photos: Véronique Hoegger; Basil Stücheli Illustration: Elena Xausa Bulletin 3 / 2018 3 Credit SuisseCredit EscherAdSuisse 2018_ENGLISH.indd AdAd 2018_EN.indd2018_ENGLISH.indd 1 1 1 7/20/18 7/20/18 1:2022.10.18 PM 1:20 PM19:27 This is where the future is happening It’s curious: For decades, a significant number of Switzer- land’s intellectual and political elite seem to have been “suffering” because of their country’s uniqueness, its small The world is constantly size, its neutrality, its isolation from the EU and the dis- tinctive features of its political system, and also because of changing. New its wealth. Many of these things are connected. Switzerland is a many-faceted entity, and one that has been unusually challenges call for new successful. It ranks at or near the top of countless lists, for prosperity, competitiveness, innovation, number of Nobel ideas and solutions. Laureates, stability, political participation and, especially, happiness. And these are only a few examples. Such success Switzerland is better than risks triggering smugness, but also moaning and groaning at the highest levels. virtually any other country Yet Switzerland is indeed successful, and it has been for a very long time. The question is what has led to that at balancing stability success – in the economy, politics, science and culture. As the British magazine The Economist has pointed out, and renewal, which is Switzerland is a country where many parents wish their how it became a children had been born. At the same time, it is something of a seismograph for what is happening in society.