HALL MIDDLE SCHOOL CAREER FAIR 2014 STUDENT SELECTION GUIDE FRIDAY, FEBRUARY 14TH, 2014 Welcome . Dear Hall Middle School Students, Welcome to the 14th Hall Middle School Career Fair to be held on Friday, February 14, 2014. This event, held every other year, is designed to expose you to some of the many varied career opportunities in the Bay Area. We have arranged for speakers from various professions to present an overview of their jobs in five sessions held throughout the morning. This Speaker Selection Guide is designed to assist you in determining which careers you’d most like to learn about. Share the Guidebook with your parents and consult with them on your choices. Please identify your top 8 preferences overall. Not all speakers are available every session and we can’t guarantee your placements, but every attempt will be made to satisfy your interests. You’ll receive your customized schedule the day of the event from your homeroom teacher. We hope you enjoy the day and are inspired to learn more about various careers! The speakers are our guests and we know they will be impressed with your energy, enthusiasm, interest and manners. Sincerely, Colleen Flynn, Carolyn Lewis, Terri Reed, Kate Tribuzio Co-Chairs, Career Fair 2014 How to Select Your Choices . The next few pages list our participating speakers. 1) Read through the entire Guidebook before making any selections. 2) Select your TOP EIGHT preferences. 3) Number these choices 1through 8 in order of your preferences. 1 would indicate your first preference, 2 your next preference, with 8 being your last choice. 4) Please go to the Hall Website and click on the link for Career Fair Student Selection. You will enter your selections here. Please be aware that once you enter your speaker selections and submit them, you won’t be able to change them. Have fun choosing your speakers! Thank you! INVENTOR/ ON-AIR JOURNALIST/ARCHITECT A Design Generalist working across cars, products, buildings and design – Sally Dominguez (Code 1) I trained and practiced as an architect, but I am best known for my award-winning product designs and my television work. I am a journalist, TV presenter and educator on innovation in design - cars, buildings and products. I am a "T-Shaped" Design Generalist practicing the opposite of specialization. My expertise is an inch deep and a mile wide and I will talk about what I am currently designing, inventing and producing, and how you can have it all as a creative engineer, architect, graphic artist, designer or maker. BUSINESS – Advertising and Marketing Promotional Marketing Executives, Susanne Denny of Moxie Promotions and Dan Ahern of Fog City (Code 2) We’ve been in the promotional marketing industry for 27 years. Promotional marketing is advertising on specific items such as clothing, writing instruments and drink-ware. What makes this industry so great is that virtually EVERY company or organization uses this type of advertising. Companies and organizations contact us to help them decide on what item would be best for their particular project (such as spirit wear for Hall Middle School or giveaway items for high tech companies around the Bay Area) and we provide them with the items. We’ll have lots of examples to show! Head of Marketing Doug Sweeney, Nest (Code 3) I lead marketing for Nest, a Silicon Valley start-up created by ex- Apple founders. I will talk about the development of creative and what you would expect working in marketing including the creation of commercials and films. What would a typical day be like? How about launching a product? I will use examples from working at Levi's, adidas, EV1, etoys and Nest. Chief Revenue Officer Lee Uniacke, Gamestop (Code 4) I have been in the video game industry for many years and currently work at GameStop. GameStop is the world’s largest retailer of Xbox One, PlayStation 4, WiiU, and 3DS consoles and games. I run advertising sales for GameStop.com, GameInformer.com and Kongregate.com. Previously I was vice president of advertising at MTV Networks for Comedy Central and Nickelodeon. Before that I was the group publisher of the Ziff Davis Media Game Division where I created and conducted one of the first comprehensive studies of video game consumers. I launched 1UP.com, and under my leadership large brands such as the Official PlayStation Magazine, Electronic Gaming Monthly and Computer Gaming World hit record levels of new readers. I have a Masters of Business Administration (MBA) from Temple University and a Bachelor of Science degree in Marketing from the University of Delaware. I will be talking about jobs in the video game industry, at internet companies, sales positions and in advertising. BUSINESS - Culinary Pastry Chef Elizabeth Love, Epic Bakery (Code 5) I am the owner and operator of Epic Bakery. I founded the company almost 3 years ago after earning a pastry degree from Tante Marie Cooking School in San Francisco. Currently, I work from my own kitchen in Larkspur. I sell baked goods at several places throughout Marin, offer catering and teach cooking and baking classes to kids and adults. You will learn what it is like to own and grow your own business, and learn some basic pastry terminology and techniques. We will also do a small chocolate tasting and you will go home with a sample and a recipe from the Epic Bakery kitchen. Baked goods, available at: Live Water, Stinson Beach; Weaver Coffee, San Rafael; Mag’s Frozen Yogurt, Larkspur; Red Robin Catering, Larkspur; Lark Theater, Larkspur; Catering BUSINESS – Environmental President, Marin Sanitary Services Patty Garbarino (Code 6) I became President of Marin Sanitary Service (MSS) in 2000 after being with the family owned and operated business for 13 years. I was the first woman President of the California Refuse Recycling Council and was inducted into the Marin Women’s Hall of Fame in 1999. The California Integrated Waste Management Board lauded MSS as having the highest recycling rate in California and the Marin County Board of Supervisors honored the company with the Golden Spire Business award in 2006. I have been instrumental in creating programs aimed at educating the community on waste diversion and recycling. I believe that the future of preserving and maintaining our natural resources rests in the development of awareness in our young people. Youth have the strength, optimism and energy to become good stewards of the land ~ we must just give them the knowledge and the chance. Vice President/Scrap Metal Dealer Peter Jackson, Action Metal Recycling (Code 7) I will be discussing with you the world of California Redemption Value (CRV) and Scrap Metal recycling. My position is Vice President/Scrap Metal Dealer at Action Metal Recycling in Richmond, CA. My primary job duties are to manage the day-to-day activities at our scrap yard and to oversee the buying and selling of scrap metal. I will provide some background about the scrap industry, its history and discuss it as a multi-billion dollar worldwide business. You will learn the different household consumables that can be redeemed for CRV and items that have no value. I will discuss with you the different classifications of scrap metal, the names of the different scrap material that can be cashed in, and some background on where the scrap metal goes for processing. BUSINESS – PERSONAL CARE PRODUCTS Chief Operating Officer, EO Products Michael Cronin (Code 8) Our company makes personal care products, like shampoo, lotion, and liquid soaps. We are known in the industry for pushing the envelope of green chemistry in our field. As a manufacturer and research/development company we have many roles that involve multiple fields of science and mechanics. In this session we'll talk about the basic science behind scents, experimentation, and general principals of manufacturing. I will bring some items to smell, feel, and of course we'll have to create some foam! BUSINESS – REAL ESTATE Realtor, Bob Ravasio (Code 9) I am one of Marin's leading real estate agents. I am also a developer who works with clients to build and remodel homes to sell. I will talk about the pleasures of being your own boss, setting your own hours, helping people make one of the most important decisions of their lives, and only working with people you like. What I also love best about real estate is that it allows me to work close to home, choose my own hours, and be involved in many interesting projects and activities. BUSINESS – Sports / Recreation /Fitness President and General Manager, Mike Shapiro, San Rafael Pacifics (Code 10) I am a veteran of over 25 years in the sports and entertainment industries, having served roles in sports team management, television production and administration, new media production and rights acquisitions, marketing, athlete representation, consulting and golf management. I have worked in a wide range of professional sports including baseball, golf, basketball and hockey. Over my career, I have served as senior executive legal counsel, media producer and managing principal of my own consulting firm. In baseball, I have served as Vice President and General Counsel of the San Francisco Giants, Atlanta Braves, and Washington Nationals. I was also the Tiger Woods Brand Manager at Nike, Vice President of Turner Sports and General Manager of Golf.com. Currently, I am the President and General Manager of the San Rafael Pacifics, the minor league baseball team whose home field is at Albert Park in San Rafael. Director Don Whipple, Director of Mountain Camp and Mountain Camp Woodside (Code 11) Mountain Camps are traditional, coed day and residential summer camps located in Lake Tahoe and Portola Valley.