Richard Nixon Presidential Library Contested Materials Collection Folder List Box Number Folder Number Document Date No Date Subject Document Type Document Description 21 1 11/4/1971 Campaign Memo From John C. Whitaker to Haldeman. RE: A response to the question, "How should the President run?" Whitaker argues the Nixon should run as the president and not as a candidate. 3 pgs. 21 1 11/30/1971 Campaign Memo From Patrick J. Buchanan to Haldeman. RE: The Campaign Strategy sessions, and disussions concerning the media approach to the campaign of '72. 4 pgs. 21 1 11/4/1971 Campaign Memo From Charles Colson to Haldeman. RE: The President's posture in the 1972 Campaign. 4 pgs. 21 1 11/5/1971 Campaign Memo From Lee Huebner to Haldeman. RE: The Campaign Approaches for 1972, which contain both suggestions as well as thoughts on how to maximize campaign efforts. 6 pgs. Wednesday, March 23, 2011 Page 1 of 3 Box Number Folder Number Document Date No Date Subject Document Type Document Description 21 1 11/5/1971 Campaign Memo From Len Garment to Haldeman. RE: The need for a "well-informed, high morale operation", in Nixon's campaign for reelection in '72. 3 pgs. 21 1 10/31/1971 Campaign Letter From Robert Nisbet to Leonard Garment. RE: Mr. Nisbet's offer to assist in Nixon's campaign for reelection in any available capacity. 4 pgs. 21 1 11/5/1971 Campaign Memo From Dwight L. Chapin to Haldeman. RE: Campaign strategies for Nixon in 1972 that must represent the the type of president most Americans (Democrat and Republican) want him to be. 4 pgs. 21 1 11/5/1971 Campaign Memo From Ray Price to The President. RE: The Campaign of '72, and the main approach to victory centering on the issue of incumbency. 5 pgs. 21 1 11/5/1971 Campaign Memo From Dick Moore to Haldeman. RE: "The President as a Candidate", which deals with the supposed focus of the campaign which is, "The art of incumbancy." 5 pgs. Wednesday, March 23, 2011 Page 2 of 3 Box Number Folder Number Document Date No Date Subject Document Type Document Description 21 1 11/4/1971 Domestic Policy Other Document A detailed schedule concerning the "Public Appearances and Speeches by Franklin D. Roosevelt during 1936." 4 pgs. 21 1 11/4/1971 Campaign Memo From John McLaughlin to Haldeman. RE: The President's Presentation of Self in 1972. 4 pgs. 21 1 11/6/1971 Campaign Memo Unknown sender to Haldeman. RE: The reelection campaign, and discussions of the tone and/or theme of the election. 9 pgs. 21 1 11/5/1971 Campaign Memo From Herbert G. Klein to The President. RE: The tone and style of the '72 as crucial components to ensuring Nixon's reelection. 5 pgs. Wednesday, March 23, 2011 Page 3 of 3 Presidential Materials Review Board Review on Contested Documents Collection: H. R. Haldeman Box Number: 299 Folder: HRH Political Strategy Memos Document Disposition 1 Return Private/Political r,\.Q"·,tO Wh',-roJ(:'\ h t+tW 111~hl 2 Return Private/Political fY\.f\·i~/'\ -;3 '_,t d.\'/ .O.l\ \ \') t-l-'R f+ ule,:::-d'i/ 3 Return 4 Return Private/Political men (Y'J\"v,t) (:.," C," 'r 'J' ... ·1 '.~. R. 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"R:., Presidential Materials Review Board Review on Contested Documents Collection: H. R. Haldeman Box Number: 299 25 Retain Open 26 Return Private/Political \'YU'bt,J) SC"(~_'{(, ~\) ~'?~,~ 91;1'21-"]4 27 Return Private/Political (\\t'.v',t'J Lz::\sc .. \"0 fl,"I<: 14 c.,(;;'(o 1"1;:; 28 Return nil ·'1';.... 29 Return Private/Political0.l' \\, I.E. l'U,. fu" Uouti 'N,' -,.1..' T~(\",r., ", !; 0-:-, '" 30 Return Private/PoliticalncP,,,:l.,,<)',," d't.- .. t',c1;(-:~ Ii (\.)\.)' c': :;",;,: ~ ;:: . \ /", -+ f" (, T'" r ! " ,i ;:;, ,I 7 _.'~ 31 Return Private/Political Cl,-.l:,c)t. J "rv'. 'f."c:,' I.V"I.'~: V\......... \" -- c • " 1 v ­ THE WHITE HOUSE WASHINGTON DE.­ ,:,~l!: TC: iJE A11 I,D:!! .\ NoveITlber 4, 1971 E.U. ~ By___ r.:-~'~ MEMORANDUM FOR H. R. HALD FROM: John C. Whitaker You requested a response to the question, IIHow should the President run. II Answer - besides the obvious liAs President and not as a candidate, If ITly thoughts follow: 1. Resist the set speech. I know the President believes it is axioITlatic that you just hit the big issues over and over again -- !'Korea, lf Corruption, and COITlITlunisITl of 1952 and in '72, Ifa full generation of peace. II 2. I think instead, the~ampajgn should be ITlore about what he d£,.es than a repetition of the set speech. a. Motgrcad" (and get the wire photo shots), but not to auditoriuITlS for the set speech, but to issue-oriented events.. They are very hard to construct, but they can be done. A ITleeting on rural development - - a regional ses sion with police on law enfgrc:>m.ent -­ to dru r;b"abilitation eo Ie with Jaffe - ­ with bankers on redu.cing interest rates -­ _ e aged -­ to inspect • pollution on LakeJ Erie, et<;., etc. ~...,..-~'~"- b. Now not even the President can be SITlart enough to be knowledgeable at all these issue-oriented stops, so lets use the saITle ITlethod we have been using, i. e., drop a prepared stateITlent on the .... is sue. ~Since little is written by the pres s about the prepared stateITlent, it is essential that the TV news hit (l) the crowds in the ITlotorcade, and (2) the substance (at the conference table, 100king;.tLake Erie, talking to a police- chief, etc.) - 2 '­ 3. But the key to the above proposal is that the statelTIents not all have a bragging connotation of what he has accolTIplished, but also- ie cap do lTIor§ ,- - ex,en what h; intends in the years ahead. Avoid the lIif-l'lTI-re-elected-I'll-do-etc. " lead in, but instead just "next year, I plan, etc., etc." To just brag about the record has a ''h.e - doth-protest-too-lTIuch" connotation. 4. I sense in the '70 calTIpaign there was a basic decision not to travel lTIuch -- then the President reversed this decision (when his private polls showed the "ideological lTIajority Senators were going down the tube), and the result was the set speech at airports and in rally halls. The point is there was not tilTIe to consider the issue- oriented events. There is tilTIe now to lTIake the schedule staff work ith the DOlTIestic Council staff and rack up lots of issue-oriented r!;; events in the key states, so when the President lTIakes his decision ~-. ~do I stay hOlTIe and run the country or hit the road intensely}, he at ~~ least has the option to hit the road with is sue -oriented events. 5. With Peking and Moscow out of the way by June, it seelTIS to lTIe he has lTIid-June until the convention to be a "listening Pr~sid!ICnt" this is a very good tilTIe to have Cabinet road show lTIeetings -- get Governors, lTIayors, state legisl~tures involved before the Labor Day calTIpaign season starts to get so political its hard to do this. In oth'er words, he can use DelTIocratic Governors, lTIayors, etc. as a backdrop in the SUlTIlTIer, but they will COlTIe out of these lTIeetings in the fall and shoot at hilTI in front of the press and that will get the lead. I like the "listening President" style u i!-ilTIplies learning lTIore for the future after he is re-elected. 6. As to television: a. The salTIe forces are at play -- in the SUlTIlTIer, he can address state legislatures, he ~ould do a silTIpl~ Q&A at a plain ole;! lTIid-AlTIerica Kiwanis club and get state-wide TV -- no such luck after Lahor Day. Once into the calTIpaign, I still like theJDan in the arena TV forlTIat he used in '68 in the key states -- let the press call the panels fixed and phoney -- it never catches up with the TV ilTIpact. - 3 ­ b. What ever happened to the lJ.Gad-to-head with NBG....and CBS after the Howard K. Smith interview? Smith was a bore -- 2/3 of his time on Vietnam. Still the President is so good if he gets an intelligent interviewer. I think he should do NBC and CBS before Labor Day. c. I'm for aYQidjpg a xv dQbat~ with the Democratic nominee at all cost by just--- using the old gambit about accidental slips on national security. Let them call him chicken.