CHISWICK CURVE SITE CONTEXT Development Context The Golden Mile: The Beginning • 4 kilometre stretch along the A4/Great West Road • Funded by National & Local Government to stimulate the economy and Application Site reduce high levels of unemployment after WWI • Attracted large companies including Beechams, Gillette,and Firestone to construct their iconic Art Deco buildings along the corridor Great West Wallis House Quarter (Beechams) Sky Firestone Factory Gillette Corner & Sky Campus Gillette Factory Glaxo-Smith Kline Wallis House, originally designed by Wallis, Gilbert and Partners The Firestone Factory, by Wallis, Gilbert and Partners The Gillette Factory, by Sir Banister Flight Fletcher Development Context The Golden Mile: Present Day • Continues to be a corridor of employment opportunity • Connections to Central London and Heathrow Airport has attracted large multi-national companies such as Glaxo-Smith Kline, Sky, and Mercedes. • Creates a sequence of tall buildings along the Golden Mile M4 3 4 8 7 M4 6 2 5 M4 M4 9 10 A4 1 A4 Planning history Previous proposals have recognised the landmark development potential of this site. The current proposal offers a scheme which can realise this potential through an innovative, mixed use landmark building. The Pinnacle - 2000 This 30 storey (120m tall) office building was submitted for planning in 1998. The London Borough of Hounslow resolved to grant consent in 2000. 1. Gillette Factory 2. Great West Quarter 3. Audi 4. Mercedes-Benz 5. Wallis House 6. Worley Parson 7. EMC 8. Vantage West 9. Citadel 10. Ark Building The Pinnacle The Citadel The Citadel - 2002 The site benefits from an extant outline planning permission granted in September 2002 for a 13 storey (59 metre tall) building, known as The Citadel, comprising 19,750 square metres of office floorspace with basement car parking (140 spaces), with the reserved landscaping details approved in June 2006. Works subsequently commenced to lawfully implement the planning permission and the Council accepts that this permission remains extant. The Octopus - 2012 The site also benefits from an extant full planning permission granted in September 2012 for a 10 storey (49.5 metre tall) landmark building, known as the Octopus. This comprises a retail showroom at ground floor with eight office floors above (net internal office floorspace of 3,318 square metres), basement car parking, and incorporates four illuminated media advertising screens within an LED shroud and a viewing platform. The Octopus Page 21 Site Location GUNNERSBURY • An unoccupied island CEMETERY since 1990s NORTH CIRCULAR ROAD • At the eastern bookend of the Golden Mile B & Q • At the confluence of the North and South Circular Road, Chiswick High Road, Great West Road (A4), and the M4 motorway A4 GREAT WEST ROAD • Half way between Heathrow Airport and LARCH DRIVE SITE Central London M4 FLYOVER CHISWICK HIGH ROAD • Marked by the end of the elevated M4 Flyover. VW SHOWROOM CHISWICK ROUNDABOUT ESSO WHEATSTONE HOUSE BRENTFORD FOUNTAIN LEISURE CENTRE SOUTH CIRCULAR ROAD KEW HOUSE SCHOOL WELLESLEY ROAD North Circular Road M4 / Great West Road (A4) Site Chiswick High Road Chiswick Roundabout South Circular Road Kew Bridge Station Aerial view illustrating the sites setting Existing Local Character 3 1 2 Keyplan View 2 Traffic at Chiswick Roundabout View 1 Undercroft of the M4 View 3 Low quality paving around the Site DEVELOPMENT PROPOSAL Place Making Principles 01 Community Connections 02 Pedestrian Links 03 A Catalyst for Change 04 Public Realm 05 Flexible Office Floorspace Help reduce the severance Setback to Larch Drive to Open up the ground floor Soft landscape to blur the Flexible office floorspace of the M4 through generous provide pedestrian, cycle and plane to provide a semi-public boundaries between inside arranged around central setback from the roundabout servicing routes route through to the B&Q Site and outside communal spaces beyond 06 Playspace 07 Three Building volumes 08 Sculpting 09 Sky Garden 10 Articulation Generous children’s play space To break the massing of the Stepped form to create Sky garden and roof Fins to provide solar shading at the 5th floor building a sculptural silhouette terraces to provide and articulation with a colour landscaped spaces palette that draws from the surrounding area Development Summary Summary • 4,608 sqm of flexible office Residential workspace • 320 new homes • 498 sqm retail / cafe use • 379 sqm publically accessible landscaped atrium • 82 car parking spaces (10 office, 2 car club, 70 residential) • 17 motorcycle parking spaces Playspace • 548 cycle parking spaces (62 office, 484 residential, 2 Retail/cafe) Creative Workspace Terrace Scheme Benefits Creative Workspace • 30% affordable homes provided on-site Communal Hub • 450 new jobs • An increase in public realm within the site Gallery • Public realm improvements to the principal junctions and underpass • Public viewing gallery Atrium • Sustanable design • Active frontages and ground floor Café uses • Digital advertising display integrated into architectural Basement facade Section through the Lower Floors Residential Residential Playspace Office Workspace Office Terrace Retail Atrium Basement Plant / Refuse Illustrative Design Development Section through the Ground Floor and Office Workspace Levels Ground Floor The ground floor comprises the double height publically accessible atrium, three residential lobbies, flexible retail A1/A3 space, cycle lobbies, and ancillary space. Illustrative View of the Publically Accessible Atrium Office Workspace The workspace floors offer high quality, flexible office space focused around ‘communal hubs’ which provide communal facilities, such as double-height event spaces between levels. Office Workspace Illustrative View of the Creative Workspace Interior PUBLIC REALM & LANDSCAPE Public Realm & Landscape Design Principles 01 Strengthen Pedestrian 02 Sculpt a new public space 03 Humanise the environment 04 Create shelter from wind 05 Amplify nature inside Connections and noise and out 06 Provide play 07 Extend and improve the 08 Promote a sustainable 09 Provide a seamless 10 Provide a publicly opportunities existing cycle network landscape integration of landscape accessible roof garden and architecture Illustrative Wider LandscapeB & Public Realm Improvements C C B A B C B C Essential public realm and A highway works within the C application boundary: Section 278 highway works to B crossings and key connecting spaces: C Aspirational public realm and C Landscape works to improve the wider environment Illustrative Wider Landscape & Public Realm Improvements Sketch illustrating the pedestrian approach towards the arrival space from the East Sketch illustrating initial thoughts for the Great West Road landscape Illustrative View of the Arrival Space from the South West MASSING & APPEARANCE Massing Concept A composition of three forms on a Two slender forms from Gunnersbury Steps clustered around the middle triangular site Cemetery view datum 120.290 AOD Building Height (East building Volume Lift Overrun) 109.005 AOD (West building Volume Lift Overrun) West Elevation Appearance Photo of Strand on the Green which inspired the earth tone colour palette for the building (Image: Strand On The Green Association) Facade Overview Feature coloured glass shadow box Vertical fins Wedged balcony Horizontal fins Digital advertising Feature coloured glass Illustrative View from Chiswick Roundabout (South) Illustrative View from Chiswick High Road Illustrative View from the M4 (Eastbound) Sustainability 1 Sustainable Features 2 1 Rainwater Harvesting 2 Photovoltaic Panels 3 Sedum Roof Planting 4 High-Performance Glazing 5 Insulated Cladding Panels 3 6 Solar Shading Fins 4 7 Heat Recovery in Apartments 5 8 Acoustic Consideration 9 High Glazing Specification for Office Levels 7 10 Rainwater Attenuation 6 15 11 Biodiversity & Planting 12 Amenity Spaces 11 8 13 Improved Cycle Connections 14 Combined Heat and Power System 10 9 15 Water Efficient Appliances and Fixtures 12 13 14 ACCURATE VISUAL REPRESENTATIONS Key Plan Site Grade I Listed Building Grade II* Listed Building Grade II Listed Building Locally Listed Parks and Gardens Richmond Conservation Areas Hounslow Conservation Areas Ealing Conservation Areas Proposed Conservation Areas World Heritage Site World Heritage Site Buffer Zone Borough Boundary View 2 - Gunnersbury Park, The Round Pond (Looking South) View 4 - Gunnersbury Cemetery (Looking Southeast) View 10 - Kew Bridge Road, Junction with Kew Road (Looking Northeast) View 12 - Riverbank, Looking Towards Strand of the Green (Looking North) View 13 - Kew Bridge, South End (Looking North) View 21 - Kew Green (Looking North) View 26 - Turnham Green, War Memorial (Looking West) .