Coliseum central master plan: Hampton, Virginia Urban design associates NOVEMBER 12, 2015 Adopted by city council on 12 November 2015 COLISEUM CENTRAL BUSINESS CITY COUNCIL IMPROVEMENT DISTRICT BOARD Coliseum Central OF DIRECTORS George Wallace Master Plan Raymond Tripp Mayor Executive Director Linda Curtis Eboni Davis Vice Mayor Deputy Executive Director PREPARED FOR W.H. “Billy” Hobbs Jr. Will J. Moffett City of Hampton Megan Findlay FUNDED BY Communications Coordinator Teresa V. Schmidt urban design associates 2015 Chris Osby Snead © City of Hampton Randy Bryant Donnie R. Tuck CONSULTANT TEAM Treasurer PLANNING COMMISSION Urban Design Associates Debra Flores LaQuatra Bonci Associates Secretary Hunden Strategic Partners Thomas Southall Mark Bleakley Chair Brad Brown Andre McCloud Reed Cordish Vice-Chair Lawrence Cumming Michael Edmonds Mary B. Bunting Robert J. Fiscella Carlton M. Campbell Sr. Stuart Goodman Gaynette LaRue Scott Huddleston Teresa Schmidt Rodney Jackson Gregory Williams Patrick McDermott Pete Peterson John Smith Zaf Tabani Tommy Watkins Boo Williams Coliseum central master plan: Hampton, Virginia | November 2015 | urban design associates Acknowledgements b EXECUTIVE SUMMARY 1 INITIATIVE AREAS 32 Table of Contents Coliseum North 34 OVERVIEW 7 Coliseum South 44 The Planning Process 8 Coliseum Crossroads 48 ANALYSIS 9 Power Plant Parkway 55 Market 10 Sentara Medical Campus 58 Development Patterns 13 Tide Mill Creek 60 Street Network 15 64 urban design associates 2015 Mercury Boulevard © Open Space & Pedestrian Connectivity 17 PLAN IMPLEMENTATION 65 Transportation Analysis 18 Priority Public Projects 66 REDEVELOPMENT POLICIES 21 Priority Private Projects 67 FRAMEWORKS FOR GROWTH 24 Development Patterns 25 Site Improvements 26 Development Activity Since the 2004 Plan 27 Street Network 28 Infrastructure Improvements Since 2004 Plan 29 Coliseum Drive “Main Street” 30 Open Space & Pedestrian Connectivity 31 Coliseum central master plan: Hampton, Virginia | November 2015 | urban design associates c May 25, 2005 Tidemill Creek Initiative List of Amendments May 25, 2005 Tidemill Creek Initiative section Adopted by City Council January 10, 2007 Tidemill Creek Initiative January 10, 2007 Tidemill Creek Initiative section November 12, 2015 Master Plan Update 2015 urban design associates 2015 © Coliseum central master plan: Hampton, Virginia | November 2015 | urban design associates d CONTEXT Executive Summary The Coliseum Central area is located in the heart of Hampton, Virginia, the center of the region at the junction of I-64 and I-664. The general Southwest Branch area surrounds two key regional transportation corridors: Interstate 64 Back River and Mercury Boulevard. The planning area is generally bound by Billy Wood Canal and Tidemill Creek to the north; Newmarket Creek and Interstate 64 to the south; LaSalle Avenue, Newmarket Creek, and the western portions of the Riverdale neighborhood to the east; and MAJOR ELEMENTS IN THE Queen Street, the eastern portions of the Aberdeen neighborhood, and I-64 urban design associates 2015 COLISEUM CENTRAL MASTER PLAN UPDATE © the eastern portion of the Northampton neighborhood to the west. Mercury Boulevard » Develop high-quality hotel rooms to support the Hampton Roads This plan takes into consideration conditions within the “core business Convention Center, sports tourism, and other tourism initiatives. district,” including the boundaries of the Coliseum Central Business » Develop restaurants in walkable districts convenient to hotels and assem- bly venues. Improvement District (CCBID), as well as the conditions and influ- » Explore opportunities to expand the District’s breadth of sports tourism ence of surrounding neighborhoods such as Northampton, Riverdale, venues. Tide Mill Farms, Aberdeen, Tanglewood, Windsor Terrace, Magruder » Plan new street and block infrastructure that is flexible to respond to Heights, Speegle Village, and Findley Square. The CCBID is a special changing market conditions. service-taxing district authorized by state law, in which the revenues I-64 » Develop new high-quality residential development in walkable mixed-use Hampton districts. are utilized to fund a number of projects, programs, and initiatives that James River area designed to enhance and improve the District. Chesapeake Bay » Encourage development patterns and form which supports Coliseum I-664 Drive as the District’s “Main Street.” Coliseum Central’s identity stems from its location at the intersec- » Establish an extensive open space and pathway system throughout the tion of Interstate 64 and Mercury Boulevard and its major regional Newmarket Creek and Tide Mill Creek watersheds, connecting to the attractions such as Hampton Coliseum, Hampton Roads Convention proposed linear park (“Central Park”) along Newmarket Creek. Center, Power Plant of Hampton Roads, and Peninsula Town Center. » Develop Central Park, adjacent to Newmarket Creek and focused around REGIONAL DESTINATIONS Sentara the Coliseum Crossroads, to include multi-use paths, promenades, While these assets are the most recognized, the district is far more Careplex Hospital, Bass Pro Shops, and access points, trail heads, canoe/kayak launches and docking areas, pro- diversified and complex. A full portrait of Coliseum Central includes the Hampton Coliseum are examples of unique regional destinations on which the grammable open spaces, and wildlife interpretive areas connected to the many neighborhoods, businesses, parks, schools, churches, hospi- both existing and new neighborhoods. City can build. tals, and parks, as well as creeks and marsh areas. Newmarket Creek REGIONAL LOCATOR The Coliseum Central Business Improvement District is located in and Tide Mill Creek are important watersheds that empty into the the relative center of the region, at the junction of Interstates 64 and 664, within the City Chesapeake Bay. These tidal creeks and associated marshes penetrate of Hampton. the district and comprise important recreational, ecological, and envi- ronmental assets. Coliseum central master plan: Hampton, Virginia | November 2015 | urban design associates Executive Summary 1 PURPOSE OF THE PLAN The Coliseum Central District is of critical importance to the overall well-being of the City of Hampton. The District is the neighborhood Master Plans allow the City to take a more concentrated approach to shopping district for its surrounding neighborhoods, the community a certain strategic geographic area, focusing on a short, more immedi- Tide Mill Road shopping district for the entire City of Hampton, and is the regional ate timeframe — typically 5 to 10 years versus the 20+ year horizon Armistead Ave shopping district for much of the Peninsula. This area is recognized of the City’s Community Plan. Additionally, these Plans permit more in the City’s strategic plan as one of the most important economic specific analyses of the study area, such as the economic market, land engines within the region. Tax revenues generated in this area make use, street network, and open space. Master Plans also include more up a significant annual revenue stream for the City of Hampton. These specific, detailed implementation strategies that translate into actual Commercial Core revenues are used to fund a wide array of community initiatives that projects and spur economic investment. The purpose of this Plan is to urban design associates 2015 © impact the quality of life throughout the City. transform the Coliseum Central community’s goals and aspirations Mercury Blvd I-64 Since 2004, Coliseum Central has experienced both large-scale into a physical plan for the area. This Master Plan defines appropriate relationships between residential, commercial, and park uses as well URBAN FORM TODAY Coliseum Central public and private investments while enduring notable disinvestments is a collection of disparate elements sepa- in some of its largest and most visible properties. The new Hampton as direct policy and specific investment recommendations for the next rated by interstate highways, underutilized Roads Convention Center, interstate interchange, commercial devel- generation of growth. Upon adoption, this Plan will serve as a policy open space, uncoordinated investments, and wide roads. opment, housing starts, and hospital complex additions represent guide to inform both public and private actions in ways that encour- over $250 million in new investments; however, since the economic age property owners to develop their properties in accordance with the downturn in 2008, commercial vacancies have increased, leaving over overall community vision. For the purposes of this Plan, near-term 600,000 square feet of vacant retail in the District. These vacancies refers to 1 to 3 years, intermediate-term 3 to 10 years, and long-term Magruder Tide Mill Lane present an opportunity for the District to re-define itself as it con- 10 or more years. Heights Riverdale tinues to transform from a traditional suburban strip shopping area VISION AND OPPORTUNITY Coliseum Drive to a more vibrant mixed-use district containing multiple activity The vision for Coliseum Central was crafted through a public planning North centers. Although Coliseum Central faces many challenges, it is process involving District stakeholders, including property owners, Hampton in a prime position to rebuild itself as a true, mixed-use extension business owners, residents, Coliseum Central Business Improvement Newmarket Windsor of the City by building on its existing strengths while investing