Dunder Mifflin Inc. Shanjida Kibria Dunder Mifflin Overview • Fictional paper company from the TV series “The Office” • Based in New York with smaller branches in North Eastern cities • Founded by Robert Dunder and Robert Mifflin in 1949 • Created to sell to sell brackets for construction use 2 Dunder Mifflin Products 3 Dunder Mifflin 2017 Dunder Mifflin Slogan 4 Dunder Mifflin 2017 Dunder Mifflin Local Ad 5 Dunder Mifflin 2017 Dunder Mifflin Brand Quotes • “The People Person’s Paper People” - Dunder Mifflin Commercial Song (Local Ad: Season 4 Episode 9) • “Out of paper, out of stock. There’s friendly faces around the block.” - Dunder Mifflin Commercial Song (Local Ad: Season 4 Episode 9) • “People will never go out of business” - Michael Scott (Business School: Season 3 Episode 17) • “Everyone always wants new things. Everybody likes new inventions, new technology. People will never be replaced by machines. In the end, life and business are about human connections.” - Michael Scott (Dunder Mifflin Infinity: Season 4, Episode 2) 6 Dunder Mifflin 2017 Dunder Mifflin Target Audience • 25 - 35 year olds • Startup businesses • People who need guidance 7 W.B. Mason Case Study • Similar to Dunder Mifflin • Founded in 1898 by William Betts Mason in Brockton, Massachusetts • Started as a business that sold printed products, engraved products, and rubber stamps • Continued as a family owned and operated business since its founding • Regional in focus 8 Staples Case Study • Dunder Mifflin competitor • “It’s basically a Staples, just not as big” - Co-producer Kent Zbornak • Multinational office supply retailing corporation • Opened its first store in Brighton, Massachusetts on May 1, 1986 9 InVision Case Study • Dunder Mifflin competitor • “It’s basically a Staples, just not as big” - Co-producer Kent Zbornak • Multinational office supply retailing corporation • Opened its first store in Brighton, Massachusetts on May 1, 1986 10 Thank You 11 Dunder Mifflin 2017.