Lakme's Report December 10, 2019 - January 8, 2020 Key Performance Metrics Distribution of mentions over time Executive Total Mentions Summary 12.8K December 10, 2019 to January 8, 2020 Social Media Metrics Non-Social Mentions: 534 Maximum Mentions(785) were Social Media Social Media Social Media done on 30th Dec. Minimum Potential Reach Interactions Engagements Mentions(43) were done on 8th Jan. 26.3M 878.7K 900.8K Adding all social media mentions Adding the likes and upvotes The total engagement received on combined, the total reach of all the received from all social media all the mentions of the brand in mentions by your brand handles mentions combined. terms of comments, shares and and audience handles comes out replies. to be 1 Positive Mentions Negative Mentions Neutral Mentions Online 6.6K 216 4.4K Reputation Positive Neutral Metrics Negative Distribution of mentions over time based on sentiment of mention December 10, 2019 to January 8, 2020 Positive Mentions saw a maximum spike on 3rd Jan with a value of 347. Negative Mentions saw a maximum spike on 17th Dec with a value of 25. Neutral Mentions saw a maximum spike on 29th Dec with a value of 475. 2 The customer happiness index is measured in terms of net brand score, a concept on lines of net promoter score. Bases on the tone of the audience and the time at which the mention was posted, we find the overall value of the person with respect to brand and grade on a scale of 1 to 10, 1 being the most disgruntled customer and 10 being the most loyal customer. The index is taken on a 3 month value and can be benchmarked with the industry and Net Brand competitors. Score December 10, 2019 to January 8, 2020 79 GRADE A+ While detractors need your immediate attention, even promoters need to be engaged as they are the ones who chose to be faithful to your brand. Talk to them regularly to understand what is it that you did right and what can be improved too. 3 Channel Wise Distribution TikTok (1) Mention Articles (15) Consumer Review (55) Analysis YouTube Videos (464) Twitter (749) December 10, 2019 to January 8, 2020 Facebook Comments (1582) Instagram has the maximum number of Mentions. Instagram (9973) Instagram Facebook Comments Twitter YouTube Videos Consumer Review Articles TikTok 4 Keyword Distribution By Channel Keyword Analysis December 10, 2019 to January 8, 2020 5 Hashtag Analysis Popular Hashtags in Audience for Lakme #makeup December 10, 2019 to January 8, 2020 #lakmefashionweek #lakme #trending #ilakme #hairstyling #hair #lakmeindia #lakmeabsolute Top Hashtags: #makeupartist #lakme #lakmeacademy #haircolor #hairstylist #lakmeindia #makeupideas #makeupoftheday #makeup #lakmemakeup #fashion #ilakme #beautiful #moradabad #cosmetology #makeuplooks #makeupartist #makeovers #makeuplover #lakmeacademydelhi #hairstyles #makeupinspiration #makeuplife #haircut 6 Buzzword Analysis Popular Buzzwords in Audience for Lakme December 10, 2019 to January 8, 2020 Enrolled in Makeup Lakme delhi Adyar Andrew Greene Noida Top Buzzwords: Inifd Lakmé Cosmetics Cream Janakpuri Flower Delhi eek Tradex Tower Begum Bridge delhi Lakme Fashion W Lambourn India Delhi Gandhi Nagar Meerut Uttar Pradesh Gauravdeep Heights Janakpuri Lakme Fashion Week India Red Shweta Sahay Greater Noida Anna Nagar Moradabad Ocean Plaza 7 Average Total Tweets Engagement Followers Engagement Twitter Brand 77 855 11 78.1K Account Summary Top Tweet Engagement Trend Lakmé India @ILoveLakme @ilovelakme Here’s a fun game for you and your girl gang- the first Lakmé product you see, is what your December 10, 2019 to January 8, 2020 first new year gift will be. All you have to do, is comment below and tag your girls! Maximum engagements for Twitter were done on 2nd Jan. Shop now on lakmeindia.com or at a Lakmé counter near you. pic.twitter.com/oOwzB4b2PN 102 5:30 PM - Jan 2, 2020 196 people are talking about this 8 Average Total Posts Engagement Followers Engagement 70 54.1K 3.2M Facebook 773 Brand Account Top Post Engagement Trend Summary @lakme December 10, 2019 to January 8, 2020 Maximum engagements for Facebook were done on 29th Dec. 9 Average Total Posts Engagement Followers Engagement Instagram 89 666.8K 7.5K 1.3M Brand Account Summary Top Post Engagement Trend @lakmeindia lakmeindia December 10, 2019 to January 8, 2020 Maximum engagements for Instagram were done on 25th Dec. 25469 | 2019-12-25 10 Channel wise Hashtag Distribution Hashtag Analysis December 10, 2019 to January 8, 2020 Instagram has the maximum number of Hashtag Mentions with a total of 8045 mentions for Timewise hashtag performance the keyword '#lakme'. #lakme is the highest performing Hashtag Mentions with a total of 406 mentions on 25th Dec. 2 Hashtag Analysis Performance Comparison of Brand Own Hashtags vs Audience Usage December 10, 2019 to January 8, 2020 #lakme was used by your audience the most for a total of 8209 times. #lakme was used by your brand the most for a total of 149 times. 3 Distribution of Audience by Influencer Category Audience Social Profile 30.1% Micro-Influencer Analysis Macro-Influencer 50.9% Mega-Influencer(Celebrity) December 10, 2019 to January 8, 2020 13.4% Social Profile form the majority 5.56% of the influencers. Your audience uses mostly Channel wise distribution of audience Instagram, Twitter Channel. Instagram Twitter 40% 41.7% Youtube Tiktok 0.083% 18.3% 13 Distribution of language 0.749% 0.583% 0.167% Audience English Hindi Analysis Others Persian December 10, 2019 to January 8, 2020 Your audience uses mostly 98.5% English language. It has a majority of Female Audience by Gender population. Female 31.3% Unknown Male Unisex 53.2% 15% 0.498% 14 Statewise Distribution of Mentions Citywise Distribution of Mentions Mentions Location December 10, 2019 to January 8, 2020 1 257 2 193 These are the 5 top important states with the most These are the 5 top important cities with the most number of mentions for your brand. number of mentions for your brand. RANK STATE POPULARITY SCORE RANK STATE POPULARITY SCORE 1 Maharashtra 257 1 New delhi 193 2 Delhi 193 2 Mumbai 179 3 Karnataka 99 3 Bangalore 94 4 Punjab 95 4 Jaipur 81 5 Rajasthan 89 5 Kolkata 70 15 Social Profile Top Post mrjovitageo… View Profile ♡ 핁핆핍핀핋픸 픾피핆ℝ픾피 ♡ 100.5k followers Brand (@mrjovitageorge) Engage " ####### •###### • ###### #560K Promoted JOVIANS ON YOUTUBE # For Indian Collabs - [email protected] # For Middle East & others- Content [email protected] " @mrjovitageorge Mega-Influencer(Celebrity) December 10, 2019 to January 8, 2020 Followers 100K Average Engagement 4.8K Engagement Rate 4.8% Post Frequency 2/week Interactions per 1000 followers 48 View More on Instagram 6,698 likes 16 Social Profile Top Post minnie_ro… View Profile Minnie Rohilla 154.6k followers Brand (@minnie_rohilla) Engage " Satnam Waheguru # MTV Roadies Promoted Xtreme Fashion| Beauty| Travel| Lifestyle Mail: Content [email protected] " Mega-Influencer(Celebrity) @minnie_rohilla December 10, 2019 to January 8, 2020 Followers 155.2K Average Engagement 4.9K Engagement Rate 3.18% Post Frequency 3/week Interactions per 1000 followers 32 View More on Instagram 6,585 likes 17 Social Profile Top Post mrinalini… View Profile Mrinalini | Lipstick for 6,830 followers Brand Lunch (@mrinalinism) Engage " Beauty & lifestyle blogger at lipstick- Promoted for-lunch.com. #Pune/Mumbai Check out my blog and exclusive deals ⬇ " Content Micro-Influencer @mrinalinism Followers 6.8K December 10, 2019 to January 8, 2020 Average Engagement 169 Engagement Rate 2.49% Post Frequency 3/week View More on Instagram Interactions per 1000 followers 25 152 likes Add a comment... 18 Social Media Top Authors Nidhi lehngasdelhi(lehngasdelhi) RakhivermaOfficial(rakhiver Mahro India Khemka(khemka_nidhi) (mahro_india) World wide shipping Contact :- Designers are specialized in December 10, 2019 to January 8, 2020 9582994206 Specialised in Making Replicas at with a very Showcasing the most #beautiful handwork|| best quality||all types best quality and service For more #moments and #places in #India. replicas by handwork Bank details Watsapp us on M.no-+91 Tag @mahro_india & #mahro_India to be featured. Mega-Influencer(Celebrity) Macro-Influencer Social Profile Micro-Influencer 40 0.1 300.5K 0.8 82.7K 0.3 7.5K 0.3 Followers Influence Followers Influence Followers Influence Followers Influence lehenga_mumbai(lehengas. ROSE(_roseleena) SNEHAL MISHI(mishi33905752) PATEL(snehalpatel_309) ✈world wide shipping delhi based Jamshedpur Bangalore LOVE TO win 100 follow back bespoke couture hand embriodery Happiness blooms from within SC- sneh30900 Pvt acc - (zardosi, aari) Wtsaap +91 @snehalp30 7838855066 Macro-Influencer Social Profile Micro-Influencer Social Profile 61.3K 0.1 563 0.4 3K 1.1 1 0.2 Followers Influence Followers Influence Followers Influence Followers Influence 19 Lakme Influence Score: 0/10 flutesshop.com a day ago Top Media Brands Product Compare (0) Showing 1 to 9 of 91 (11 Pages) Mentions Sentiment December 10, 2019 to January 8, 2020 10 Top Indian Brands Overwhelming the World (Must Checkout) Influence Score: 1.7/10 www.isrgrajan.com 25 days ago We, as Indians, for the most part, have a conviction that abroad brands offer more an incentive for cash when contrasted with their Indian partners. In any case, in the meantime, it is essential to take note of that there are innumerable Indian beginning brands out there that offer noteworthy worldwide rivalry to outside brands. This even incorporates some Indian New companies that have gone ahead ... Sentiment Lakme Fashion Week announces 2020 Summer/Resort edition Influence Score: 9.4/10 www.thehansindia.com a month ago Celebrating 20 years of the mega fashion extravaganza, this edition will kick off in February next year Lakme Fashion Week is all set to bring out its Summer/Resort 2020 edition in a five-day fashion extravaganza next year. The Schedule is to take place between February 12-16-2020.