Volume 5 / Number 2 / April 2008 / $4.95 From May 12 to 18, 2008 Be Tire Smart Week www.betiresmart.ca PM 40014105 NO, WE’RE NOT KIDDING. ONCE YOU TRY THE NEW CORGHI ARTIGLIO 50, YOU WON’T WANT TO WORK WITH ANY OTHER MACHINE. HERE’S WHY! DOES YOUR CURRENT TIRE CHANGER HANDLE WHEELS UP TO 30”? The Corghi Artiglio 50 handles car, 4WD, and light truck wheels from 12” to 30” inches. DO YOU STRUGGLE WHEN REPLACING LOW PROFILE & RUN FLAT TIRES? The Corghi Artiglio 50 easily handles low profile and run flat tires and only requires ONE operator. HAVE YOU EVER DAMAGED EXPENSIVE, SPECIALTY WHEELS? The Corghi Artiglio 50 eliminates the use of conventional bead breakers and tire levers to easily and safely handle expensive alloys. WOULD YOU LIKE TO INCREASE PRODUCTIVITY? The Corghi Artiglio 50 is 50% faster than other tire changers thanks to its new single arm bead breaker and dual rotation speed. DO YOU HAVE DIFFICULTY MANIPULATING HEAVY WHEEL/TIRE ASSEMBLIES? The Corghi Artiglio 50 is ergonomically designed, is user friendly, and includes an automatic lifting cradle for heavy tire/wheel assemblies. ARTIGLIO 50 0th anniversaryanniversary33 Importer of CORGHI products in Canada REGIONAL DISTRIBUTORS Montréal..........800-663-0814 Winnipeg .........204-953-6644 Calgary...........403-287-3021 Ottawa ...........800-663-0814 Saskatoon.........306-242-6080 Vancouver.........888-240-1481 Toronto...........800-268-7432 Edmonton .........888-458-8055 Kelowna ..........888-303-6830 Contents April 2008 Be Tire Smart Week – May 12-18, 2008 Skills/Compétences Canada Did You Know? Teaching Consumers, Getting Ready Tires for Old Cars 13 Helping Retailers 20 for the Worlds 36 Are Still Available FeatURES A RUN-FLAT SPECIAL 12 Inventory Management 38 Celebrating Its 10th Anniversary Out With the Old 26 A Run-Flat Retrospective The Continental Challenge Run-Flat Tire Basics on Ice Is a Success 13 Be Tire Smart Week – May 12-18, 2008 Teaching Consumers, 28 Continental 40 Product Evolution Helping Retailers An OEM Complete Michelin Introduces a New Run-Flat Solution Generation of the X-Ice 14 BC’s Return to Retailer Program Giving Consumers a 30 Pirelli 43 Winter Tires Chance to Recycle A Run-Flat Product Bridgestone Makes a Point Portfolio The New Brunswick Lung Association 46 Carlisle Tire: A Market Leader in OTR Tires Better Tires Means Better 31 Goodyear Doubling Sales in Air Quality A World Leader in Only Ten Years Run-Flat Tires 15 Learning by Demonstration Be Tire Smart Videos: Available to Retailers for Consumers REGULARS Editorial 4 Commercial Tire 22, 23, 24 Wheels 34, 35 Proper Pressure A Unique Market DT Wheel: Prime Performance Protect Your Customer’s Interests Specialty Tires Are in Big Demand in a Challenging Market One-stop Shopping for Tires and Wheels Industry News 6, 8, 18, 37, 45 TIA’s Commercial Tire, Retread & Recycling Conference Spring Is Here Tires and Truckers Come Clean Scintillating Wheels New Products 9, 10, 11 Together in Orlando Goodyear DuraSeal Technology Advertisers 45 for Line-Haul Trucking April 2008 TN Tire News 3 Editorial Rémy L. Rousseau [email protected] Publisher Rémy L. Rousseau Proper Pressure Contributing Editors Éric Descarries Jack Kazmierski Jim Kerr Protect Your Jil McIntosh Copy Editor Customer’s Interests Shirley Brown [email protected] Production Olivier Rhême [email protected] Once again this year, we invite you to create awareness among your customers to Valérie St-Cyr [email protected] the benefits of proper tire maintenance by actively participating in the Be Tire Smart Circulation Manager Sylvain Gendron [email protected] campaign, which will take place during the week of May 12. Administration Wendy Allain [email protected] Nancy Belleville [email protected] his period, conducive to increased fuel cost, and remembering the coming Isabelle Ouellet [email protected] numbers of customers going to price hikes, they will be very keen to listen T Advertising summer tires, is the perfect occasion to what you have to say. Nathalie Plouffe for you to hone in on their installation 416-925-5665 [email protected] and sale as well as align, balance and An increase in consumption is closely Luc Champagne rotate their tires following the rough followed by a GHG increase. In Canada, 514-945-1299 winter season. 1.5 million tons of carbon dioxide are un- [email protected] necessarily released into the atmosphere Réjean A. Rousseau Necessary evil for the consumer, but busi- every year due to improper tire mainte- 450-649-9007 [email protected] ness opportunities for you? This goes nance procedures. You’ll be surprised to Subscription without saying. But you can maximize know how many consumers are listening 1 year: $19.95 2 years: $34.95 3 years: $49.95 this opportunity by demonstrating to your and looking for the best ways to protect Published by customers how much you care about their the environment. They’ll appreciate your Publications Rousseau safety. You can, in only a few minutes, involvement. 2938, terrasse Abénaquis Longueuil QC, J4M 2B3 show them that they can take full control T: 450-448-2220 of an elementary, yet crucial task: proper Another point, just as crucial, concerns F: 450-448-1041 [email protected] tire pressure. drivers’ safety. Underinflation brings Tire News Magazine is dedicated to serving the business about inadequate road handling as well interests of the Canadian tire industry. It is published seven Regarding tire maintenance, underin- as a direct impact on acceleration and de- times a year by Publications Rousseau & Associés Inc., a member of AIA Canada. flation is the most common problem in celeration, all the while affecting security Material in Tire News Magazine may not be reproduced in Canada, affecting 70% of the vehicles, half devices such as ABS, antiskid, and stabil- any form without written consent from the publisher. The publisher reserves the right to refuse any advertising and of which show some significant damage. ity control systems. disclaims all responsibilities for claims or statements made And yet, following your sound advice, and by its advertisers or independent columnists. All facts, opinions and statements appearing within this publication a good tire pressure gauge, your custom- In a nutshell, you’re saving your custom- are those of the writers and editors themselves, and are ers will soon get into the habit, without ers money, you’re making them aware of in no way to be construed as statements, positions or endorsements by Publications Rousseau & Associés Inc. having to spend any money, to check the environment and you’re contributing Publications Mail Agreement 40014105. Return their tire pressure on a monthly basis, a to their driving safety. Instead of being undelivrable Canadian addresses to Publications procedure which takes but a few minutes seen as simple tire dealers, you could be Rousseau / Circulation Department, 2938 terrasse Abenaquis, suite 110, Longueuil, QC J4M 2B3 of their time. perceived as someone who has their best ISSN 1710-4211 interest at heart by communicating your PRINTED IN CANADA Positive selling points! knowledge and, in the long run, largely The first point to look at is the financial as- increasing your customer base. TN pect, knowing that underinflation brings forth premature wear and an increase in fuel consumption. Proper tire pressure, as an example, represents a fuel saving of two weeks/year. Considering the actual Rémy L. Rousseau 4 Tire News TN April 2008 08BFS115 Pot Cadillac-TireNews 3/20/08 8:03 AM Page 1 Racing-inspired PotenzaTM tires give you the power to make your every maneuver and every move smooth as a pro. bridgestonetire.ca 1-866-9 GO TIRE tiresafety.com INDUSTRY NEWS Meet Our Expert Speaker Faculty: presents: John Maxgay OEM Lead Engineer – TPMS General Motors Dilip Patel Ford NA – TPMS OEM New TireMaster Interface NEW Ford MotorFountain Company Tire Senior Vice ITT 2008 Hiroshi Ida Chassis Design Manager OEM Mitsubishi Motors R&D of NEW Adds QuickBooks ITT 2008 3rd AmericaPresident Inc Retires Todd St. John Intelligent Tire OEM Supervisor, Tire software provider ASA Tire Systems has The third Intelligent Tire Technology Confer- Active Chassis Control NEW Technology Conference DaimlerChysler Victor Underberg OEM announced the release of a new QuickBooks inter- ence is coming up thisExploring month Future TPMS from Technologies April & TPMS 28 to Manager Development Stability Implementation for Smarter and Safer Tire Performance Managing Systems Tire Pressure Monitoring Systems, face for its TireMaster POS software. The new in- 30. It will be held at the Marriott Dearborn Inn AUDI AG April 28 - 30, 2008 Kevin Rohlwing Marriott Dearborn Inn Hotel • Dearborn, Michigan Senior Vice President of Training and Technical Services terface can greatly reduce the number of manual Hotel, Dearborn, MI. Many engineers, managers, Tire Industry Association (TIA) Carl Wacker Featuring In-Depth Presentations, Case Studies, Vice President of Sales & Marketing journal entries necessary, saving time and money. presidents/vice presidentsPerspectives from & Conversations automakers, Such As: tire Schrader Electronics Dr. Urban Forssell • Looking at the European regulations and its impact on President & CEO The utility scans TireMaster POS for each day’s makers, parts companies,the US market and more will be on NIRA Dynamics AB Mark Shaw • Analyzing the current and future development of TPMS in the view of OEMs Senior Systems Engineer sales, accounts receivable, and inventory-receiving hand as speakers at this conference. Freescale Semiconductor • Understanding consumer perceptions of TPMS Will Hu NEW Vice President, Marketing & Sales data, then generates a batch of entries that users • Servicing TPMS in the field North America The event will include in-depth presentations, Shanghai Baolong Industrials • Demonstrating possible solutions for direct TPMS without barriers: battery-less TPMs technologies Hans-Rudolf Hein can export directly to QuickBooks.