Launch Calendar for January-March January, 2008 Message from the Owner of American Legends SPORTS CARDS AUThenTIcaTED & ENTERTAInmenT Dear Fellow Diamond Dealers, CollecTIbles JANUARY JANUARY Now that the holidays have passed, we need to come up with ways to get customers to walk • NHL Trilogy JANUARY • Yu-Gi-Oh! TCG Duelist through our doors again. Having just celebrated my 15th anniversary of owning a hobby shop, • NFL Sweet Spot • New Kevin Durant Signed Memorabilia Pack 6 & 7 — Jaden Yuki 3 & I realize how important this time is for retailers like us. Upper Deck has come up with a great program to help us • NHL SPx • LeBron James Jersey ROY Archives Box Jesse Anderson ® engage our customers in Baseball early on in the year and to keep that excitement going through the All-Star Game • NBA Fleer • All Star Vinyl: Peyton Manning • World of Warcraft TCG • NFA SP Authentic Magtheridon’s Lair Raid on into the playoffs. It’s called the Yankee Stadium Legacy Program and you have likely already heard about it. • NHL SP Game Used Deck As many of you know, Yankee fans are just a special breed. They really do live and die with their team from spring FEBRUARY ® • 2007/08 NHL Rookie Class Box Set • World of Warcraft TCG training to the last game of the season. The advantage for hobby shop owners is that they definitely spend a lot of Accessories FEBRUARY • Legends of Basketball Framed Piece money to support their love of all Yankee-related things. Imagine their excitement when they discover a 6500 card • 2007 MLB World Series Champions • MLB UD Series 1 Boston Red Sox Peterbilt Tractor set documenting every home game and major sports event hosted at Yankee Stadium! For these fans, this truly will • NBA SP Authentic FEBRUARY with Trailer • Yu-Gi-Oh! TCG Phantom be the collection of a lifetime. • NHL Upper Deck Series 2 • All Star Vinyl: Vince Carter • NHL Hot Prospects Darkness Boosters The promotion isn’t just about Yankee fans and the team’s history, it’s about baseball history. This is 85 years of • NBA UD Black MARCH some of the greatest teams ever assembled and some of the most talked about games ever played. Upper Deck is • Super Bowl XLII Champions Box Set MARCH now giving our customers the opportunity to relive every magical moment. • 2008 MLB Dodge Charger SRT8 with • The Dark Emperor This is our opportunity to create excitement about Baseball history with our collectors and sports fans. Take ad- Trading Card Yu-Gi-Oh! TCG Structure MARCH • 2008 MLB Peterbilt 387 Tractor with Deck vantage of it, plan ahead and use the tools Upper Deck is offering to turn this special season into increased traffic • NBA SP Rookie Edition Trailer (New Tool / New Lower SRP) • Yu-Gi-Oh! TCG Duelist and sales! Create special trading days for those you encourage to put the set together. Keep a running tally of how • MLB UD Premier • 2008 MLB Home & Road Dodge Pack Tin far they are along. Host release parties with products that have the Yankee Stadium Legacy cards included. Regu- • NHL Ice Charger and Chevrolet Corvette • NBA Fleer E/X with “C” Card larly, e-mail and call your customers to really create an experience with the program though out the season in your • 2008 MLB Hall of Fame Corvette with store. • NHL Mini Jersey Trading Card • 2008 MLB All Star Game Corvette with I’ve already begun planning my in store event for 2008 Upper Deck Series One Baseball and the Yankee Stadium Trading Card Legacy program. Have you? • 2008 MLB All Star Game Peterbilt 387 Tractor with Trailer (New Tool / New Sincerely, Lower SRP) • All Star Vinyl: Jerome Iginla Donna Rubin American Legends Scarsdale, NY News Flash! Upper Deck is very proud to introduce our new corporate logo to our Diamond Dealer network. In coming months, we’ll be sending refreshed merchandising items and sales tools with this new corporate logo. The launch of this logo, which now represents both Upper Deck Sports and Upper Deck Customer Service Contact Information: Entertainment products, is a great way to celebrate our 20th Anniversary as 888-752-9832, [email protected] we welcome new generations of collectors to the hobby. What’s Inside News & Notes This month’s Certified Diamond Dealer kit includes a variety of 10 world-premiere cards). Accompanied by a national television ad NFL All-Star Vinyl figure last month: Chicago Bears All-Pro line- great items for your store. campaign, Phantom Darkness is sure to attract both experienced backer Brian Urlacher! and new Duelists to your store. Don’t miss out – call your Upper Like Bush and LT before him, the Urlacher collection features Included in this month’s package: Deck representative today! another of Upper Deck’s four-tiered deliveries. The sought-after • Your monthly product brochure with key information on figures all stand approximately 11” tall and feature Urlacher in an upcoming Upper Deck and Fleer releases WORLD OF WARCRAFT® TCG intimidating, knuckle-crunching, stare-down pose. The four limited • Yankee Stadium Legacy Postcards to send to your best It’s no secret that the World of War- edition versions for hulking No. 54 are as follows: home Bears Baseball customers. craft® TCG is a solid seller, but one way Navy Blue uniform, limited to 1,000 units; road white uniform, 500; • New Diamond Dealer Window Clings. to increase those sales is to also become orange alternate uniform, 500; and the ultra rare Black Edition, • An NHL Rookie Booklet and DVD. a World of Warcraft® Battlegrounds store. limited to just 250! Packaged in a hip window box featuring the su- • An NHL 2007/2008 Rookie Poster. Each turnkey Hobby League kit includes per-cool artwork of renowned vinyl artist MADL, these limited-edi- • An All Star Vinyl postcard featuring Peyton Manning exclusive Battlegrounds prize cards, stunning POP, and compre- tion figures won’t last long, so reserve yours today! For additional hensive Upper Deck tournament store support. Want more info? information on upcoming releases, visit www.allstarvinyl.com. To Look for more great items in next month’s mailing! Contact your Upper Deck store representative, or visit www.ude. place your order, contact your Upper Deck Sales representative or News & Notes com/tournamentstore. authorized distributor. WORLD OF WARCRAFT® TCG AccEssORIES LAMP-LigHTING BOX SET: 2007-08 NHL ROOKIE CLAss! ners will receive airfare and accommodations to attend the packout of Just a reminder – it’s not too late to order your World of Warcraft® Led by the likes of up-and-comers Jonathan Toews and Patrick 2007/2008 Exquisite Basketball in June, 2008. There they will be given TCG supplies. Debuting in late January and available in an assort- Kane (both with the Blackhawks), Carey Price (Canadiens), Jack UD SPOKESMEN KEVIN DURANT AND KOBE BRYANT five minutes to build their own box of Exquisite and take that with them ment case, the line-up includes tournament-quality card sleeves, Johnson (Kings), Nicklas Backstrom (Ca- CHAT WITH COLLECTORS after the experience is complete. deck boxes, binders, and portfolios. Available in three distinctive nucks) and Sam Gagner (Oilers), Upper Through a strategic partnership designs (Horde, Alliance, and Neutral), each product comes with Deck’s 2007-08 NHL Rookie Class with Beckett media, Upper Deck CELEBRATE THE 20 YEARS OF UPPER DECK a UDE Points Card, with the binders and portfolios also featuring Box Set is sure to please. The complete allowed collectors to go behind the IN YOUR STORe — COMING SOON exclusive Foil cards. Don’t disappoint your World of Warcraft® TCG 50-card set features 50 different top scenes recently at autograph Upper Deck was founded in 1988 with the goal of revolutionizing customers – if you haven’t already ordered your accessory assort- rookies from this season’s freshman signings with Kevin Durant and Kobe the card industry. At the 1988 National Convention, Upper Deck ment case, contact your Upper Deck representative now! class and each box includes one over- Bryant. Beckett posted pictures of distributed promo cards of Wally Joyner and DeWayne Buice. One sized (3.5” x 5”) commemorative card the athletes signing cards for upcom- year later Ken Griffey Jr. galvanized the hobby and the rest is history. showcasing one of the aforementioned ing releases and memorabilia. Entries As we prepare for our 20th year anniversary, we want to look back six standouts. were also posted on their message on our history and share it through hobby shops throughout the Packaged in a very cool box sporting boards and collectors loved every minute of it. Both stars really United States and Canada. Beginning in March, shops will begin full-color images of the six superstar enjoyed conversing with the collectors and posing with cards they receiving special 20th anniversary preview packs to use as box rookies, the much-anticipated box set signed for them. redemptions. Randomly inserted into some of these packs will be should make any hockey fan start to “This type of experience would not have been possible in the past,” some of the most popular cards produced by Upper Deck going all drool. The suggested retail price for the collection said Chris Carlin, Upper Deck Hobby Marketing Manager. “Our goal the way back to those 1988 promos. is $19.99, so step up and place your order today! Simply contact has always been to bring fans as close to the game as possible and Shops will also receive an allocation of single cards from these your Upper Deck Sales representative or authorized distributor before this is a great new way to promote our athletes and new products.