DIGITAL 2019 KENYA ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 DIGITAL 2019 DIGITAL 2019 GLOBAL DIGITAL YEARBOOK ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET, SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2019 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD CLICK HERE TO READ OUR DIGITAL 2019 CLICK HERE TO READ OUR DIGITAL 2019 GLOBAL OVERVIEW REPORT, WITH MORE GLOBAL DIGITAL YEARBOOK, WITH THAN 200 PAGES OF ESSENTIAL CHARTS ESSENTIAL HEADLINE DIGITAL DATA AND INSIGHTS FROM AROUND THE WORLD FOR EVERY COUNTRY IN THE WORLD CLICK THE LINKS BELOW TO ACCESS OUR IN-DEPTH LOCAL REPORTS GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND TFYR MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECH REP. GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE GLOBAL OVERVIEW 5 JAN DIGITAL AROUND THE WORLD IN 2019 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL UNIQUE INTERNET ACTIVE SOCIAL MOBILE SOCIAL POPULATION MOBILE USERS USERS MEDIA USERS MEDIA USERS 7. 676 5 .112 4.388 3.484 3.256 BILLION BILLION BILLION BILLION BILLION URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION: 56% 67% 57% 45% 42% SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; 6 LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). JAN ANNUAL DIGITAL GROWTH 2019 THE YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS TOTAL UNIQUE INTERNET ACTIVE SOCIAL MOBILE SOCIAL POPULATION MOBILE USERS USERS MEDIA USERS MEDIA USERS +1.1% +2.0% +9.1% +9.0% +10% JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 JAN 2018 – JAN 2019 +84 MILLION +100 MILLION +367 MILLION +288 MILLION +297 MILLION SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU. MOBILE: GSMA INTELLIGENCE. INTERNET: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; EUROSTAT; 7 LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE MEDIA. SOCIAL MEDIA: PLATFORMS’ SELF-SERVE ADVERTISING TOOLS; PRESS RELEASES AND INVESTOR EARNINGS ANNOUNCEMENTS; ARAB SOCIAL MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU. (ALL LATEST AVAILABLE DATA IN JANUARY 2019). JAN INTERNET PENETRATION BY REGION 2019 INTERNET USE BY REGION, COMPARING THE NUMBER OF INTERNET USERS TO TOTAL POPULATION (REGARDLESS OF AGE) NORTHERN EUROPE EASTERN 95% EUROPE NORTHERN 80% AMERICA WESTERN CENTRAL 95% EUROPE 94% 88% 50% ASIA SOUTHERN EASTERN EUROPE 60% ASIA CARIBBEAN NORTHERN 66% AFRICA 50% 51% WESTERN 42% 63% MIDDLE ASIA CENTRAL AFRICA SOUTHERN AMERICA 41% ASIA SOUTH-EASTERN WESTERN 12% 63% ASIA AFRICA EASTERN 73% 32% AFRICA SOUTHERN AMERICA 51% 69% SOUTHERN OCEANIA AFRICA SOURCES: INTERNETWORLDSTATS; ITU; WORLD BANK; CIA WORLD FACTBOOK; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; MIDEASTMEDIA.ORG; REPORTS IN REPUTABLE 8 MEDIA. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. JAN SOCIAL MEDIA PENETRATION BY REGION 2019 BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE PLATFORMS IN EACH COUNTRY / TERRITORY, COMPARED TO TOTAL POPULATION NORTHERN EUROPE EASTERN 67% EUROPE NORTHERN 48% AMERICA WESTERN CENTRAL 70% EUROPE 53% 58% 16% ASIA SOUTHERN EASTERN EUROPE 70% ASIA CARIBBEAN NORTHERN 54% AFRICA 40% 46% WESTERN 24% 62% MIDDLE ASIA CENTRAL AFRICA SOUTHERN AMERICA 12% ASIA SOUTH-EASTERN WESTERN 7% 61% ASIA AFRICA EASTERN 66% 8% AFRICA SOUTHERN AMERICA 38% 57% SOUTHERN OCEANIA AFRICA SOURCES: LATEST DATA PUBLISHED BY SOCIAL MEDIA PLATFORMS VIA PRESS RELEASES, INVESTOR EARNINGS ANNOUNCEMENTS, AND IN SELF-SERVE ADVERTISING TOOLS; ARAB SOCIAL 9 MEDIA REPORT; TECHRASA; NIKI AGHAEI; ROSE.RU; KEPIOS ANALYSIS. NOTE: PENETRATION FIGURES ARE BASED ON TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. JAN SOCIAL PLATFORMS: ACTIVE USER ACCOUNTS 2019 BASED ON MONTHLY ACTIVE USERS, USER ACCOUNTS, OR UNIQUE VISITORS TO EACH PLATFORM, IN MILLIONS FACEBOOK 2,271 YOUTUBE 1,900 WHATSAPP 1,500 FB MESSENGER 1,300 WEIXIN / WECHAT 1,083 INSTAGRAM 1,000 QQ 803 QZONE 531 DOUYIN / TIKTOK 500 SINA WEIBO 446 REDDIT 330 TWITTER 326 DOUBAN 320 LINKEDIN** 303 BAIDU TIEBA* 300 SKYPE* 300 SOCIAL NETWORK SNAPCHAT** 287 VIBER* 260 MESSENGER / VOIP PINTEREST 250 LINE 194 SOURCES: KEPIOS ANALYSIS; LATEST COMPANY EARNINGS RELEASES, PRESS RELEASES OR MEDIA STATEMENTS; REPORTS IN REPUTABLE MEDIA (ALL UP TO JAN 2019). *ADVISORY: PLATFORMS 10 IDENTIFIED BY (*) HAVE NOT PUBLISHED UPDATED USER FIGURES IN THE PAST 12 MONTHS, SO FIGURES MAY BE LESS RELIABLE. **NOTES: THESE PLATFORMS DO NOT PUBLISH MAU DATA. LINKEDIN FIGURE IS BASED ON MONTHLY UNIQUE WEBSITE VISITORS IN DEC 2018, VIA SIMILARWEB. SNAPCHAT FIGURE EXTRAPOLATED FROM DATA REPORTED IN TECHCRUNCH (JUN 2017). JAN TOP SOCIAL MESSENGERS AROUND THE WORLD 2019 THE MOST POPULAR MESSENGER APP BY COUNTRY / TERRITORY IN DECEMBER 2018 WHATSAPP (133) FACEBOOK MESSENGER (75) VIBER (10) IMO (3) LINE (3) TELEGRAM (3) WECHAT (3) GOOGLE MESSAGES (1) HANGOUTS (1) KAKAOTALK (1) ZALO (1) UNKNOWN (11) SOURCE: BASED ON SIMILARWEB’S ALGORITHM INTEGRATING CURRENT INSTALLS FROM THE GOOGLE PLAY STORE WITH ACTIVE APP USERS (DECEMBER 2018). 11 NOTE: FIGURES IN PARENTHESES IN THE LEGEND REPRESENT THE NUMBER OF COUNTRIES / TERRITORIES IN WHICH EACH PLATFORM IS THE TOP-RANKED MESSENGER APP. JAN SOCIAL MEDIA AUDIENCE PROFILE 2019 BASED ON THE COMBINED ADVERTISING AUDIENCES OF FACEBOOK, INSTAGRAM, AND FACEBOOK MESSENGER 19% FEMALE 16% MALE 13% 11% 9% 7% 5% 5% 4% 3% 3% 3% 2% 2% 13 – 17 18 – 24 25 – 34 35 – 44 45 – 54 55 – 64 65+ YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD 12 SOURCE: EXTRAPOLATED FROM FACEBOOK DATA (JANUARY 2019); KEPIOS ANALYSIS. NOTE: FACEBOOK DOES NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ OR ‘FEMALE’. JAN MOBILE CONNECTIVITY BY REGION 2019 THE NUMBER OF MOBILE SUBSCRIPTIONS COMPARED TO TOTAL POPULATION (NOTE: NOT UNIQUE USERS) NORTHERN EUROPE EASTERN 120% EUROPE NORTHERN 154% AMERICA WESTERN CENTRAL 105% EUROPE 116% 132% 103% ASIA SOUTHERN EASTERN EUROPE 111% ASIA CARIBBEAN NORTHERN 101% AFRICA 102% 73% WESTERN 91% 96% MIDDLE ASIA CENTRAL AFRICA SOUTHERN AMERICA 86% ASIA SOUTH-EASTERN WESTERN 53% 129% ASIA AFRICA EASTERN 109% 62% AFRICA SOUTHERN AMERICA 162% 108% SOUTHERN OCEANIA AFRICA SOURCE: GSMA INTELLIGENCE (Q4 2018); KEPIOS ANALYSIS. NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. ADVISORY: MOBILE SUBSCRIPTIONS DO NOT REPRESENT 13 UNIQUE INDIVIDUALS, SO FIGURES OVER 100% INDICATE MULTIPLE MOBILE SUBSCRIPTIONS PER PERSON. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. KENYA 14 JAN KENYA 2019 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE TOTAL MOBILE INTERNET ACTIVE SOCIAL MOBILE SOCIAL POPULATION SUBSCRIPTIONS USERS MEDIA USERS MEDIA USERS 51.58 46.94 43.33 8.20 7. 70 MILLION MILLION MILLION MILLION MILLION URBANISATION: