Presented by November 9 & 10, 2009 Westin Harbour Castle Hotel APPROVED BY 2009 THE LAW SOCIETY OF UPPER CANADA FOR AN ONTARIO LAWYERS CLE CREDIT SPORTS MANAGEMENT CONFERENCE Leading Edge Strategies for Managing and Marketing the Business of Sport PROGRAM CO-CHAIRS Anthony Agnone Josh Epstein Nelson Millman Certified National Football League Player Agent Manager of Sponsorship and Olympic Marketing General Manager – The Fan 590 Eastern Athletics Royal Bank of Canada Scott Mitchell Dave Andrews Don Fehr President – Hamilton Tiger-Cats BRIAN BURKE President and Chief Executive Officer (Invited) Executive Director American Hockey League Major League Baseball Players Association Scott Moore President & Director – CBC Sports Tom Anselmi Steven Fehr Executive Vice President Outside Counsel – MLBPA, Partner Pat Morris General Manager Maple Leaf Sports and Entertainment and Toronto FC Jolley Walsh Hurley Raisher Partner and Certified Player Agent – Newport Sports Toronto Maple Leafs George Atallah John Ferguson Bernie Mullin Assistant Executive Director of External Affairs Director of Pro Scouting – San Jose Sharks Principal – The Aspire Group National Football League Players Association Peter Gall Bob Nicholson Don Baizley Partner – Heenan Blaikie President – Toronto Argonauts Partner – Thompson Dorfman TREVOR WHIFFEN Clark Griffith Mike Ouellet David Ballingall Commissioner – Northern Baseball League Chief of Business Affairs Partner Aylesworth LLP Vice President of Marketing – Rogers SportsNet Randy Hendricks National Hockey League Players’ Association & Governor Doug Beeforth Athlete Representative – Hendricks Sports Management Jeff Pash President – Rogers SportsNet Dave Hopkinson Executive Vice President and General Counsel London Knights Richard Berthelsen Senior Vice President, Corporate and Community Partnerships National Football League General Counsel Maple Leaf Sports and Entertainment Richard Peddie National Football League Players Association Gordon Kirke Q.C. President and CEO – Maple Leaf Sports and Entertainment Rick Brace Sports Lawyer and Professor President of Revenue, Business Planning and Sports – CTV Ian Penny Ron Klempner (Invited) General Counsel David Branch Associate Counsel – NBA Players Association National Hockey League Players’ Association President – Canadian Hockey League Larry Landon SPONSORED BY Commissioner – Ontario Hockey League Dr. Paul Piccininni Executive Director International Ice Hockey Federation – Medical Committee Brian Burke Professional Hockey Players’ Association President and General Manager – Toronto Maple Leafs Dan Quinn Dr. Lynn Lashbrook Managing Director –NFL Canada Mark Cohon President – Sports Management Worldwide Commissioner – Canadian Football League Graeme Roustan Chris Lencheski Chairman – Bauer Hockey Bryan Colangelo Owner – SKI Motorsports – NASCAR President and General Manager – Toronto Raptors Peter Luukko John Shannon Television Broadcast Executive Bill Daly President and CEO Deputy Commissioner – National Hockey League Philadelphia 76ers and Philadelphia Flyers Dana Sinclair Ph.D. CHARITABLE PARTNER George Daniel Tony Mandarich Partner – Human Performance International Commissioner – National Lacrosse League President – Mandarich Media Group LLC Brad Watters Jim Devellano EJ McGuire President – Toronto Rock Lacrosse Club Vice President – Detroit Tigers and Detroit Red Wings Director of Central Scouting – National Hockey League Tom Whaley Matt Devlin Don Meehan Vice President Business Development (Invited) Toronto Raptors Partner and Certified Player Agent – Newport Sports St. Paul Saints Professional Baseball Club James Duthie Paul Melia Trevor Whiffen Host of the NHL on TSN President and CEO – Canadian Centre for Ethics in Sports Partner – Aylesworth LLP, Governor – London Knights ENROLL TODAY contact Wendy Wright 416-777-2392 or [email protected] www.primetimesport.ca MONDAY NOVEMBER 9, 2009 7:30 Registration and Continental Breakfast Larry Landon, Executive Director – Professional Hockey Players’ Association Ian Penny, (Invited) General Counsel 8:30 Welcome by Conference Chairs National Hockey League Players’ Association Brian Burke, President and General Manager – Toronto Maple Leafs 12:15 Networking Luncheon – Guest Speaker Trevor Whiffen, Partner – Aylesworth LLP, Governor – London Knights Brian Burke, President and General Manager Toronto Maple Leafs 8:40 Introduction and Opening Remarks – James Duthie Host of the NHL on TSN 1:45 Broadcast News and the Media: Attracting new properties, controlling expenditures 8:45 Franchise Re-locations: Who decides when and maximizing media opportunities a franchise can move, and what are the legal and economic considerations Moderator: John Shannon, Television Broadcast Executive Doug Beeforth, President – Rogers SportsNet Moderator: Trevor Whiffen Rick Brace, President of Revenue, Business Planning and Sports – CTV Brian Burke, President and General Manager – Toronto Maple Leafs Nelson Millman, General Manager – The Fan 590 Bill Daly, Deputy Commissioner – National Hockey League Scott Moore, Director – CBC Sports Clark Griffith, Commissioner – Northern Baseball League Jeff Pash, Executive Vice President and General Counsel 2:45 Drug Testing: Educating leagues, teams and players National Football League on the signs, symptoms and possible consequences 9:45 Creative Marketing Strategies and Alternative George Atallah, Assistant Executive Director of External Affairs Revenue Streams: How to grow your revenue National Football League Players Association base and increase sponsorships Tony Mandarich, President – Mandarich Media Group LLC David Ballingall, Vice President of Marketing – Rogers SportsNet Paul Melia, President and CEO – Canadian Centre for Ethics in Sports Josh Epstein, Manager of Sponsorship and Olympic Marketing Dr. Paul Piccininni, International Ice Hockey Federation – Medical Committee Royal Bank of Canada 3:45 Networking / Refreshment Break Dave Hopkinson, Senior Vice President, Corporate and Community Partnerships – Maple Leaf Sports and Entertainment 4:00 Competing with the Giants: Holding your own Bernie Mullin, Principal – The Aspire Group financially in the crowded sports marketplace 10:45 Networking / Refreshment Break Moderator: Tom Whaley, Vice President Business Development St. Paul Saints Professional Baseball Club 11:00 Player Associations: Navigating salary caps, Tom Anselmi, Executive Vice President arbitrations, grievances, free agency, Maple Leaf Sports and Entertainment and Toronto FC and player rights Scott Mitchell, President – Hamilton Tiger-Cats Richard Berthelsen, General Counsel Bob Nicholson, President – Toronto Argonauts National Football League Players Association Brad Watters, President – Toronto Rock Lacrosse Club Don Fehr, (Invited) Executive Director Major League Baseball Players Association 5:15 Conference Adjourns for the Day Ron Klempner, Associate Counsel – NBA Players Association 5:15 – 6:15 Delegate/Speaker Wine and Cheese Reception TUESDAY NOVEMBER 10, 2009 7:45 Continental Breakfast 12:15 Networking Luncheon – Guest Speaker Richard Peddie, President and CEO 8:30 Opening Remarks Maple Leaf Sports and Entertainment Brian Burke, President and General Manager – Toronto Maple Leafs 1:45 Legal Issues in the World of Sports: Protecting your league, teams and players in a litigious environment Trevor Whiffen, Partner – Aylesworth LLP, Governor – London Knights Moderator: Trevor Whiffen 8:45 The Commissioners Roundtable: Charting a critical path for the next ten years Don Baizley, Partner – Thompson Dorfman Steven Fehr, Outside Counsel – MLBPA Moderator: Clark Griffith, Commissioner – Northern Baseball League Partner – Jolley Walsh Hurley Raisher Dave Andrews, President and Chief Executive Officer Peter Gall, Partner – Heenan Blaikie American Hockey League Gordon Kirke Q.C., Sports Lawyer and Professor David Branch, President Canadian Hockey League, Commissioner Ontario Hockey League 2:45 Athlete Evaluations: Predicting which players Mark Cohon, Commissioner – Canadian Football League will help your team long after Draft Day George Daniel, Commissioner – National Lacrosse League John Ferguson, Director of Pro Scouting – San Jose Sharks 9:45 Building Your Brand: Innovative strategies EJ McGuire, Director of Central Scouting – National Hockey League for raising product awareness and increasing Dana Sinclair, Partner – Human Performance International your market share 3:45 Networking / Refreshment Break Chris Lencheski, Owner – SKI Motorsports – NASCAR Mike Ouellet, Chief of Business Affairs 4:00 Player Agents Roundtable: Getting the best deal National Hockey League Players’ Association for your player in the face of salary caps, shrinking revenues, and restrictions on player movement Dan Quinn, Managing Director – NFL Canada Graeme Roustan, Chairman – Bauer Hockey Moderator: Dr. Lynn Lashbrook, President Sports Management Worldwide 10:45 Networking / Refreshment Break Anthony Agnone, Certified National Football League Player Agent Eastern Athletics 11:00 Team Operations: Growing franchise values in a world of multi-sport competition, revenue Randy Hendricks, Athlete Representative challenges, and financial re-structuring Hendricks Sports Management Don Meehan, Partner and Certified Player Agent – Newport Sports Moderator: Matt Devlin, (Invited) Toronto Raptors Pat Morris, Partner and Certified Player Agent – Newport Sports Brian Burke, President and General Manager – Toronto Maple Leafs Bryan Colangelo, President and General Manager – Toronto Raptors 5:15 Conference Ends Jim Devellano,