New. Power. Gurgaon, India | 21 – 22 April 2016 Distribution. Phocuswright Europe 2017 16 - 18 May 2017 Conference Wrap Up April 21 – 22 Gurgaon, CONFERENCEIndia WRAP UP THE ASIAN MOJO: MILLENNIALS, MOBILE, phocuswrighteurope.comMONEY, MANIA CONFERENCE NEW. OVERVIEW POWER. The sister event of Phocuswright’s two-decade-running U.S. DISTRIBUTION. conference, Phocuswright Europe drew the region’s top players around our rigorous and unbiased research to discuss the trends, ... lays bare the issues confronting European travel, tourism and technology and turmoil affecting the European travel market. hospitality, and outlines a roadmap for success in 2017 and beyond. The fourth edition of Phocuswright Europe was held in the NEW. After years of “Are we there historic Beurs van Berlage venue in the heart of Amsterdam, The yet?,” chats, bots and messaging Netherlands. are finding their sweet spot in travel. Voice assistants and AI The event gathered hospitality, travel and tourism’s most innovative threaten to unseat type, swipe and call as the way to get things done. thinkers and leaders together to connect, share and move the Clinging to the tried-and-true is industry forward. a sure-fire ticket to travel’s trash heap. Just being open to change “A record number of attendees joined us in Amsterdam seeking won’t cut it anymore; suppliers and to confront the challenges our industry faces,” said Phocuswright intermediaries need to innovate and make it happen. president, Simon Lehmann. POWER. Europe’s travel behemoths “We estimate the total European travel market to reach €310 Billion may be extremely well positioned, but don’t kid yourself into by 2020. That’s an average growth rate of between three and capitulation ... or complacency. four percent annually. The outlook for travel and tourism remains Major realignments are unfolding robust, despite economic fragilities and other sources of volatility rapidly; Airbnb and Uber are no in the wider market. We are proud to have gathered leaders of the longer “alternative,” Ryanair’s got rooms, and legal rulings across the European travel space to share their wisdom, ideas and know-how continent are taking away a bit of as the world we know is constantly changing,” Lehmann added. “We the big OTAs’ edge. Meanwhile, tour have received tremendous feedback from our audience who left operators and traditional agents -- feeling inspired, refreshed and armed for the future.” still relevant and reliable in Europe -- are reinventing themselves to stay in the game. Learn more about Phocuswright Europe at www.phocuswrighteurope.com DISTRIBUTION. With the search, shop, buy funnel stretched and twisted like never before, everyone’s jostling to get closer to the transaction. Suppliers push direct bookings, mega OTAs continue to gobble up local competitors, and meta is muscling in on the money. What’s next after Book on Google, and what will Facebook do to shake up the space in 2017? Make no See you in mistake: Travelers will not be owned, and will book wherever they get the 2018! best deal, as long as it’s fast, fun and 15 - 17 May 2018 personalized ... even (especially!) if it’s on their phones. Beurs van Berlage Amsterdam INNOVATION Twelve innovators took the Phocuswright Europe stage to The EMEA Travel Innovator of the Year winner and demonstrate groundbreaking applications and solutions that runner-up are chosen by the Dragons, a panel of judges are set to change the travel industry. comprised of travel and technology experts. Attendees of Phocuswright Europe determined the People’s Choice “As the research we presented today shows, Europe is Award. ahead of the curve in mobile and technology adoption,” said Phocuswright’s manager, research and innovation, The EMEA Travel Innovator of the Year Award winner Michael Coletta. “We were delighted to feature a diverse set moves on to demonstrate at Summit, held during the of innovators from around the continent who are applying U.S.-based Phocuswright Conference held Nov. 7 – 9 in cutting-edge technologies and bringing new ways of thinking Ft. Lauderdale/Hollywood, Florida. to tackle challenges across hospitality, tours, transportation and media. We look forward to seeing how they evolve and The next startup Battleground will be held on September have a real impact on how we travel.” 12 in Sunnyvale, California. EMEA TRAVEL INNOVATOR OF THE YEAR conichi RUNNER-UP bookingkit GmbH PEOPLE’S CHOICE AWARDS An unprecedented tie for 2017 conichi Sharewood ABOUT THE COMPANIES conichi provides seamless check-in, digital key and mobile payment solutions for hotels. bookingkit GmbH is building a global GDS for tours and activities. Sharewood is a P2P marketplace for listing and renting outdoor gear. McCabe: Gaming companies tapping into the mobile growth engine-quickest to 50M users #Phocuswright CENTER STAGE Michael Simon, General Manager Distribution, EMEA & APAC, SPEAKERS Marriott International Tobias Wann, CEO, @Leisure Group Henry Van Eeghen, Senior Director, Mercy Corps Louise Daley, Deputy CEO, Asia Pacific, AccorHotels Martin Symes, Owner, MS Consult Timothy Hughes, Vice President, Business Development, Joerg Trouvain, CEO, 7Travel, ProSieben Travel GmbH Agoda.com Fritz Demopoulos, Founder, Queen’s Road Capital Olivier Gremillon, Managing Director, EMEA, Airbnb Rod Cuthbert, CEO, Rome2rio Blanca Menchaca, Co-Founder & COO, BeMyGuest Pte. Ltd. Will Phillipson, Co-Founder and President, SilverRail Peter Verhoeven, Managing Director, Europe, Middle East, Technologies Africa, Booking.com Choon Yang Quek, Chief Technology Officer, Singapore David O’Flanagan, CEO and Co-Founder, Boxever Tourism Board LP Maurice, Co-Founder & CEO, Busbud Simon Breakwell, Venture Partner, Technology Crossover Ventures Bobby Healy, CTO, CarTrawler Gilles Despas, Chief Marketing & Digital Officer, Thomas Cook Lennert De Jong, Chief Commercial Officer, citizenM Hotels Group plc Shiwei Zhou, VP of Investments and Investor Relations, Min Yoon, CEO, TideSquare Co., Ltd Ctrip.com International Ltd. Johannes Thomas, Managing Director, trivago GmbH Amuda Goueli, CEO, Destinia Timothy O’Neil-Dunne, Co-Founder, Air Black Box, Managing Christoph Klenner, Secretary General, European Technology & Partner, VaultPAD Ventures Travel Services Association (ETTSA) Kei Shibata, Co-Founder and CEO, Venture Republic Inc. Cyril Ranque, President of Lodging Partner Services, Expedia Inc. Michael Buller, Managing Director, Verband Internet Reisevertrieb Johan Svanstrom, President, Hotels.com and Expedia Affiliate Network, Expedia Inc. Alexandre Fontaine, Co-Founder and Executive Board Member, Voyage Privé Terry Kane, Head of Travel, Facebook Inc. Polina Raygorodskaya, CEO, Wanderu Guillaume de Marcillac, Co-CEO, FastBooking Salar Shahna, Creative Director and Co-Founder, World VR Alex Shen, Strategic Partnership Manager, GetYourGuide Forum Tao Tao, Co-Founder and COO, GetYourGuide DRAGONS Naren Shaam, Founder and CEO, GoEuro Sara Pavan, Investment Manager, Amadeus Ventures, Amadeus IT Group S.A. Terri Scriven, Industry Head of Hospitality, Google Mat Orrego, CEO, Cornerstone Information Systems Joan Vilà, Executive Chairman, Hotelbeds Johannes Reck, CEO, GetYourGuide Inc. Jared Simon, COO & Co-Founder, HotelTonight Christian Saller, Partner, Holtzbrinck Ventures Mark Lomanno, Partner and Senior Advisor, Kalibri Labs Jochen Mundinger, Founder and Chairman, routeRANK Ltd. Thomas Heerkens, Managing Director, Landal GreenParks Chris Hemmeter, Managing Director, Thayer Ventures Andrea Bertoli, Deputy CEO, lastminute.com group Kevin May, Senior Editor, Tnooz Fabio Cannavale, Co-Founder and CEO, lastminute.com group Jo Hickson, Head of Innovation, TUI UK & Ireland Paul English, CEO, Lola “However much time you are spending on recruiting, double it. The difference between creating a company worth $10 million and a company worth $1 billion is that the second one recruited harder.” Paul English, Lola “A/B testing isn’t something you do, it’s a culture. Embrace chaos.” Peter Verhoeven Booking.com THE ASIAN MOJO: MILLENNIALS, MOBILE, MONEY, MANIA @LobkeElbers: In the US 20% of searches are voice searches, based on information, not transactions according to @Google @mercycorps_uk: Mercy Corps’ @henrivaneeghen talking at the #Phocuswright conference about our work in the global #refugeecrisis. THE ASIAN MOJO: MILLENNIALS, MOBILE, MONEY, MANIA @alastairmck: Simon Breakwell, (ex-founder Expedia) says hotels face new gen of travelers who won’t auto think of hotels in lodging choice. Younger travelers, ages 18-34, who have been native to smartphones and digital devices their entire lives are 1.5 times as likely to have travel apps than older travelers ages 55 and up. - Phocuswright Not surprisingly, the youngest of travelers are most active with visual sharing. Travelers under 35 are four times as likely to use these platforms than travelers ages 35-54 and up to ten times as likely as travelers 55 and older. - Phocuswright @fabiang: “If you think you’re addicted to mobile, wait to go to a restaurant in Sanghai.” @GetYourGuide about mobile use in China @Lottmus: Up next @Airbnb. @douglasquinby quick show of hands show 80% of attendees at #phocuswright have used #airbnb Social media is more of an all encompassing, 360-degree platform for the entire travel lifecycle. Social provides inspiration for travel. In many different forms consumers can find ads and travel deals on social. And then travelers use the very same platforms for sharing their experiences during and after their trips. - Phocuswright THE ASIAN MOJO: MILLENNIALS,