ACKNOWLEDGEMENT First of all we are grateful to Almighty Allah most beneficial & the most merciful, who has made us capable of making this report & has given us various opportunities for development in every walk of life. We would also like to show gratitude towards my course instructor “Ma’mKiran” for teaching & making us capable enough to work on this report & providing us with great opportunity to learn how case study analysis is done in the corporate world. Without his complete guidance and support I would not have been able to complete this endeavour. I hope this report meets his standards and expectations. 1 TABLE OF CONTENT S.NO TOPIC PAGE NO 01. INTRODUCTION 4 02 THE FOUNDER 4 03 HISTORY 5 04 COMPANY OVERVIEW 6 - 25 MEDIA NETWORKS PARKS & RESORTS THE WALT DISNEY STUDIOS DISNEY CONSUMER PRODUCTS DISNEY INTERACTIVE 05 GROWTH 26 06 LOCATION MAP 27 07 MISSION STATEMENT 28 PROPOSED MISSION STATEMENT 08 COMPETITORS 28 09 STAGE 1: INPUT STAGE 29 - 32 EXTERNAL FACTOR EVALUSTION (EFE ) MATRIX. COPMETITIVE PROFILE MATRIX (CPM) INTERNAL FACTOR EVALUATION(IFE) MATRIX 10 STAGE 2: MATCHING STAGE 33- 40 1. SWOT MATRIX 2. STRATEGIC POSITION & ACTION EVALUATION (SPACE) MATRIX 3. BOSTON CONSULTING GROUP (BCG ) MATRIX 4. INTERNAL EXTERNAL (IE) MATRIX 5. GRAND STRATEGIC MATRIX 2 S.NO TOPIC PAGE NO 11 STAGE 3: THE DECISION STAGE 41-44 1. QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) 12 FINANCIAL POSITION OF WALT DESINEY 45-49 COMPANY 1. INCOME STATEMENT 2. BALANCE SHEET 3. FINANCIAL RATIO ANALYSIS 13. IMPLEMENTATION STAGE 50-52 1. ANNUAL OBJECTIVES & POLICIES 2. STRATEGIES 14. RECOMMENDATIONS 53 15. CONCLUSION 54 3 INTRODUCTION: Walt Disney is one of the world's leading producers and providers of entertainment and information. It owns media networks as well as parks and resorts. The company also makes movies and markets consumer products. Walt Disney operates in North America, Europe, Asia Pacific and Latin America. It has strong portfolio of brands in entertainment business. Strong brand image helps the company attract consumers to its entertainment products. The company also has the option to leverage its strong brand image to enter new businesses. THE FOUNDER: Walt Disney 1901-1966 Walt Disney was born on December 5, 1901 in Chicago Throughout the drop of 1918, Walt Disney attempted to enlist for military service but he got rejected. He started a small company called Laugh-O-Grams, which eventually fell bankrupt. With his suitcase, and $20 Walt headed to Hollywood to start anew. After making a success of his "Alice Comedies," Walt became a recognized Hollywood figure. Disney took a deep interest in the establishment of California Institute of the Arts, a college-level professional school of all the creative and performing arts. Walt Disney passed away on December 15, 1966. Urban legend maintains his corpse would be frozen and stored beneath the Pirates of the Caribbean ride at Disneyland. 4 HISTORY October 16, 1923: This date is considered the start of the Disney Company first known as The Disney Brothers Studio. 1928: First Mickey Mouse cartoon and the first appearance by Minnie Mouse. 1932: Flowers and Trees, first full-colour cartoon and first Academy Award winner. 1939: The Disney Studio begins its move to Burbank, California. 1940: Walt Disney Productions issues its first stock. 5 COMPANY OVERVIEW: For over 85 years, The Walt Disney Company has been the preeminent name in the field of family entertainment; the Disney name has symbolized creativity, innovation, trust, decency, optimism and quality. Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: 1. MEDIA NETWORKS Media Networks comprise a huge array of broadcast, cable, radio, business enterprise and digital businesses across 2 divisions – the Disney/ABC Television cluster and ESPN Inc. Additionally to content development and distribution functions, the section includes supporting headquarters, communications, digital media, and distribution, marketing, analysis and sales teams. The Disney/ABC Television Group is composed of The Walt Disney Company’s global entertainment and news television properties, owned television stations group, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Entertainment Group, Disney Channels Worldwide, ABC Family as well as Disney/ABC Domestic Television and Disney Media Distribution. Hyperion publishing and the Company’s equity interest in A&E Television Networks round out the Group’s portfolio of media businesses. S.no Media Network 1 ESPN 2 Disney/ABC Television Group 3 ABC Entertainment Group 4 ABC News 5 ABC Owned Television Stations Group 6 ABC Family 7 Disney Channels Worldwide 8 Hyperion Books 6 1.1. ESPN Industry: Sports Media Founded: 1979 Headquarters: Bristol, CT Properties: Eight U.S. TV networks (five w/HD services), ESPN International (48 networks plus HD, radio, digital platforms & more), ESPN Audio, ESPN.com, other sport- & market-specific sites, ESPN3, ESPN The Magazine, Mobile ESPN, Watch ESPN, owned events, and more. 1.2. DISNEY/ABC TELEVISION GROUP Industry: Television, Radio, Publishing & Digital Media Founded: 2004 Headquarters: Burbank, CA Properties: ABC Entertainment Group, ABC Family, ABC News, ABC Owned Television Stations Group, Disney/ABC Television Group Digital Media, Disney/ABC Domestic Television. 7 1.3. ABC ENTERTAINMENT GROUP Industry: Television & Digital Media Founded: 2009 Headquarters: Burbank, CA Properties: ABC Digital, ABC Entertainment, ABC Studios, Times Square Studios. 1.4. ABC NEWS Industry: Television, Radio & Digital Media Founded: 1962 Headquarters: New York, NY Properties: ABC News Digital, ABC News Now, ABC News Radio 8 1.5. ABC OWNED TELEVISION STATIONS GROUP Industry: Television & Digital Media Founded: 1948 Headquarters: Burbank, CA Properties: WABC-TV New York, NY; KABC-TV Los Angeles, CA; WLS-TV Chicago, IL; WPVI-TV Philadelphia, PA; KGO-TV San Francisco, CA; KTRK-TV Houston, TX; WTVD-TV Raleigh-Durham, NC; KFSN-TV Fresno, CA; Live Well Network. 1.6. ABC FAMILY Industry: Television & Digital Media Founded: 2001 Headquarters: Burbank, CA Properties: ABC Family Digital, ABC Spark 9 1.7. DISNEY CHANNELS WORLD WIDE Industry: Television, Radio & Digital Media Founded: 1983 Headquarters: Burbank, CA Properties: Disney Channel, Disney Cinemagic, Disney Junior, Disney XD, Hungama, Radio Disney. 1.8. HYPERION BOOKS Industry:Publishing Founded:1991 Headquarters: New York, NY Properties:Hyperion, Voice 10 2. PARKS AND RESORTS When Walt Disney opened Disneyland on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 55 years later, Walt Disney Parks and Resorts (WDP&R) has grown into one of the world’s leading providers of family travel and leisure experiences, providing millions of guests each year with the chance to spend time with their families and friends making memories that will last forever. At the heart of WDP&R are five world-class vacation destinations with 11 theme parks and 43 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. WDP&R also includes the Disney Cruise Line with its four ships - the Disney Magic, Disney Wonder, Disney Dream and Disney Fantasy; Disney Vacation Club, with 11 properties and more than 500,000 individual members; and Adventures by Disney, which provides guided family vacation experiences to destinations around the globe. S.no Parks and Resorts 1 Disney Land Resorts 2 Walt Disney World Resort 3 Tokyo Disney Resort 4 Disneyland Paris 5 Hong Kong Disneyland 6 Disney Cruise Line 7 Disney Vacation Club 8 Adventures by Disney 9 Disney Shanghai Resort 10 Aulani Disney Resort & Spa 11 Walt Disney Imagineering 11 2.1. DISNEY LAND RESORT Industry: Theme Park and Resort Founded: July 17, 1955 Headquarters: Anaheim, California Properties: Disneyland Park, Disney California Adventure 2.2. WALT DISNEY WORLD RESORT Industry: Theme Park and Resort Founded: October 1, 1971 Headquarters: Lake Buena Vista, Florida Properties: Magic Kingdom, Epcot, Disney’s Hollywood Studios, Disney’s Animal Kingdom. 12 2.3. TOKYO DISNEY RESORT Industry: Theme Park and Resort Founded: April 15, 1983 Headquarters: Chiba Prefecture, Tokyo, Japan Properties: Tokyo Disneyland Park, Tokyo Disney Sea 2.4. DISNEYLAND PARIS Industry: Theme Park and Resort Founded: April 12, 1992 Headquarters: Marne-la-Vallée in the IIe-de-France region Properties: Disneyland Park, Walt Disney Studios Park. 2.5. HONG KONG DISNEYLAND Industry: Theme Park and Resort Founded: September 12, 2005 13 Headquarters:Lantau Island, Hong Kong Properties: Hong Kong Disneyland Park 2.6. DISNEY SHANGHAI RESORT Industry: Theme Park and Resort Founded: Targeted to Open in Late 2015 Headquarters:Pudong New District, Shanghai Properties: Shanghai Disneyland Park 2.7. DISNEY CRUISE LINE Industry: Cruise Line Founded: 1998 Headquarters: Port Canaveral, Florida Properties: Disney Magic (1998), Disney Wonder (1999), Disney Dream (2011), Disney Fantasy (2012) 14 2.8. DISNEY VACATION CLUB Industry: Timeshare Founded: October 1991 Headquarters: Florida, South Carolina, California, Hawai‘i Properties: Disney Vacation Club 2.9. AULANI DISNEY RESORT & SPA Industry: Hotel and Timeshare Founded: August 2011 Headquarters:KoOlina, O`ahu, Hawai‘i Properties:Aulani, a Disney Resort & Spa, KoOlina,