Book Preview www.ThemeParkDesignBook.com Foreword ....................................................................................... vii Design Process .................................................................................. 26 Introduction .................................................................................... x Blue Sky ........................................................................................ 29 Using This Book ............................................................................. xii Concept Design ............................................................................ 31 Medium ........................................................................................... 1 Feasibility ..................................................................................... 37 Themed Entertainment ...................................................................... 2 Schematic Design ......................................................................... 41 Reasons to Theme .............................................................................. 5 Design Development ................................................................... 42 Theme Parks........................................................................................ 6 Build ............................................................................................. 42 Theme Park Product ........................................................................... 7 Handover...................................................................................... 43 History of Theme Parks ...................................................................... 9 Sustainment ................................................................................. 44 Pleasure Gardens ........................................................................... 9 Theme ........................................................................................... 47 World’s Fairs ................................................................................... 9 Manifestation Theme....................................................................... 47 Trolley Parks ................................................................................. 10 Themes ......................................................................................... 50 Kiddie Lands.................................................................................. 10 Theme Archetypes ....................................................................... 50 Amusement Parks ........................................................................ 10 Selecting Themes ......................................................................... 55 The First Theme Parks .................................................................. 10 Intellectual Property .................................................................... 59 Globalization................................................................................. 14 Dramatic Theme ............................................................................... 64 Diversification............................................................................... 14 Theming ............................................................................................ 66 Business ........................................................................................ 15 Theming Styles ............................................................................. 67 The Business Model .......................................................................... 15 Thematic Design .......................................................................... 70 Markets ......................................................................................... 15 Cues .............................................................................................. 71 Revenue Streams ......................................................................... 15 Art Style ........................................................................................ 72 Revenue Strategies ...................................................................... 17 Theme Scale ..................................................................................... 75 Investment ........................................................................................ 18 Park Theme .................................................................................. 75 Operations ........................................................................................ 19 Land Theme ................................................................................. 79 Marketing ..................................................................................... 19 Attraction Theme......................................................................... 81 Brand ............................................................................................ 19 Story .............................................................................................. 83 Synergy ......................................................................................... 21 Guest as Character ...................................................................... 83 Competition .................................................................................. 21 Story Apathy ................................................................................ 84 Show Business................................................................................... 21 Diegesis ............................................................................................. 84 Process .......................................................................................... 23 Immersive Design ........................................................................ 86 Design Companies ............................................................................ 23 Semi-Diegesis ............................................................................... 87 Partner Studios ............................................................................. 23 Dual-Diegesis ............................................................................... 87 Independent Studios .................................................................... 24 Media-in-Media ........................................................................... 87 Design Team...................................................................................... 24 Content ............................................................................................. 87 Design Professions ............................................................................ 26 Aspirational Design ...................................................................... 88 i Popular Design ............................................................................. 89 Payoff ..................................................................................... 167 Medium Design ............................................................................ 90 The Wow ............................................................................... 167 Mental Real Estate ............................................................................ 91 Repeatability ......................................................................... 168 Story Techniques .............................................................................. 92 Spatial Design Techniques ......................................................... 168 Story Scale ......................................................................................... 94 Stratification .......................................................................... 168 Park Story ..................................................................................... 94 Forced Perspective ................................................................ 170 Land Story ..................................................................................... 96 Trompe L’Oeil ........................................................................ 173 Attraction Story ............................................................................ 98 Space Management .............................................................. 173 Degrees of Story .................................................................... 100 Disorientation........................................................................ 174 Story Elements ....................................................................... 100 Multilevelling ......................................................................... 174 IP Stories ......................................................................................... 115 Multiperspection ................................................................... 175 Continuity ................................................................................... 118 Interweaving ......................................................................... 175 Writing............................................................................................. 118 Off-Center Gates ................................................................... 176 Story Documents ........................................................................ 119 Story Design Techniques ........................................................... 176 Show Script ................................................................................