KEENELAND SEPTEMBER ABOUT KEENELAND SALES YEARLING SALE The world’s leading Thoroughbred auction house, Keeneland sells more cham- SCHEDULE pions and stakes winners than any other sales company at its September Year- Dates: Sept. 11-23 ling Sale while offering state-of-the-art facilities and a range of amenities for its (No sale on Friday, Sept. 15.) diverse international clients. Keeneland Sales Pavilion 4,139 yearlings cataloged Each year, buyers from nearly every state and as many as 50 countries on six The sale catalog is available on Keeneland.com. continents participate in the September Yearling, November Breeding Stock and The entire sale will be streamed live on January Horses of All Ages sales. Keeneland.com. Keeneland employs a year-round outreach strategy to recruit buyers from across Book 1 Session begins at 3 p.m. ET. the U.S. and all corners of the world. Sales staff travel throughout the year and Monday, Sept. 11 Hips 1-166A (167 head) work closely with Keeneland representatives in Europe, Australasia, China and Japan. Book 2 Sessions begin at 11 a.m. ET. Tuesday, Sept. 12 Hips 167-511 (345 head) Globalization of the Thoroughbred industry has been occurring for more than a Wednesday, Sept. 13 Hips 512-857 (346 head) decade. The racing and breeding world is smaller thanks to the proliferation of Thursday, Sept. 14 Hips 858-1202 (345 head) stallions shuttling between Northern and Southern hemispheres and the popular- ity of Americans teaming with foreign partners to race in the U.S. and abroad. All remaining sessions begin at 10 a.m. ET. This “cross-pollination” is healthy for the entire industry. Book 3 Saturday, Sept. 16 Hips 1203-1614 (412 head) Foreign investors come to Central Kentucky, and specifically to Keeneland, to Sunday, Sept. 17 Hips 1615-2026 (412 head) buy their source broodmares and enhance the commercial appeal of their stock. American pedigrees carry speed, and foreign breeders want to infuse that speed Book 4 into their horses back home. Their Keeneland purchases form the foundation Monday, Sept. 18 Hips 2027-2427 (401 head) bloodlines for Thoroughbreds in Central and South America, Asia, South Africa, Tuesday, Sept. 19 Hips 2428-2828 (401 head) Russia and India. Book 5 Wednesday, Sept. 20 Hips 2829-3215 (387 head) KEENELAND SALES STAFF Thursday, Sept 21 Hips 3216-3602 (387 head) Bob Elliston ............................Vice President of Racing and Sales Mark Maronde .......................Director of Sales Development Book 6 Geoffrey G. Russell .................Director of Sales Operations Thomas J. Thornbury ..............Associate Director of Sales Operations Friday, Sept. 22 Hips 3603-3868 (266 head) Ryan Mahan ...........................Director of Auctioneers Saturday, Sept. 23 Hips 3869-4138 (270 head) Suzy White .............................Director of Sales Accounting Chip McGaughey ...................Sales Associate MEDIA CONTACTS Jesse Ullery .............................Sales Associate Director of Communications Amy Gregory Cell: 859 361-3490 [email protected] Communications Associate Amy Owens Cell: 859 421-2566 [email protected] 2 WELCOME TO THE 2017 SEPTEMBER YEARLING SALE New September Sale Bonus Program Rewards Sellers and Owners from Sales Ring to Winner’s Circle Keeneland has cataloged 4,139 yearlings for the 74th annual Presented by Yum! Brands (G1) winner Always Dreaming; Keeneland September Yearling Sale, to be held Sept. 11-23. Preakness (G1) winner Cloud Computing; Travers Presented by NYRA Bets (G1) winner West Coast; 2016 Eclipse Award The sale, which annually attracts the world’s major buyers with winner and World’s Best Racehorse Arrogate, the richest the opportunity to shop the cream of the North American North American-based Thoroughbred in history; Hopeful yearling crop, includes several exciting new features this year: (G1) winner Sporting Chance; Spinaway (G1) winner Lady Ivanka; and multiple Grade 1 winners Abel Tasman and • The debut of Keeneland’s lucrative September Lady Eli. Sale Bonus Program, which comprises two compo- nents: the Book 1 Bonus and Seller Bonus. The Book Keeneland sales alumni also excel on the world stage, 1 Bonus targets Grade or Group 1 stakes winners that accounting so far this year for 23 group wins in England, sold as yearlings in the premier Book 1 portion of the Ireland, France, Japan, Dubai, Australia, Singapore, Peru and September Sale. The Seller Bonus extends opportuni- Turkey, and include Lady Aurelia, runaway winner of the ties for rewards to all eligible graded or group stakes King’s Stand (G1) at Royal Ascot, and Falmouth (G1) and Prix winners sold in any book of the September Sale. Rothschild (G1) victor Roly Poly. • A revised format: The September Sale opens Keeneland September Sale Bonus Program with an exclusive one-day Book 1 followed by a three- day Book 2, with the goal to showcase a critical mass “Keeneland’s September Sale plays an unparalleled role in the of upper-market horses during Week 1 of the sale. global racing community as the primary source of champions and graded or group stakes winners year after year,” Keene- The September Sale produces more winners on racing’s big- land Vice President of Racing and Sales Bob Elliston said. gest stages, from the Triple Crown to Royal Ascot to Dubai’s “This unique Bonus Program underscores Keeneland’s com- Racing Festival and the Breeders’ Cup World Champion- mitment to invest in the Thoroughbred industry, to recognize ships, than all other North American yearling sales combined. our loyal sellers and owners, and to advance excellence in Through Labor Day, September Sale graduates have won 143 racing worldwide.” graded or group stakes. Among its stars are Kentucky Derby continued on page 4 3 continued from page 3 Sellers and owners of horses that win a graded stakes in the Keeneland will invest approximately $1.1 million in year U.S. and Canada or a group stakes in Argentina, Australia, one, and $1.9 million in years two and beyond, to fund the Brazil, Chile, France, Germany, Great Britain, Hong Kong, bonus program. Ireland, Italy, Japan, New Zealand, Peru, South Africa and United Arab Emirates are eligible to participate. “The positive support from horsemen with regard to the Book 1 Bonus, announced in April, prompted Keeneland to More information about the Keeneland September Sale fast-track the rollout of the program’s second tier, the Seller Bonus Program is available at http://september.keeneland.com/ Bonus,” Elliston said. “Based on race results from 2015 and 2016, Keeneland projects it will pay nearly $3 million in cash Sale Format Change Strengthens Week 1 rewards over the program’s first two years to the sellers and owners of graduates of this year’s September Sale.” Keeneland continually strives to enhance the overall sales Book 1 Bonus: The Book 1 Bonus offers cash rewards to experience for consignors and buyers. Toward that goal, both the seller (owner at the time of sale) and owner (at Keeneland revised this year’s Week 1 sale format to feature the time of the race) of Book 1 graduates that win a Grade 167 elite yearlings during an exclusive one-day Book 1, fol- or Group 1 stakes in eligible countries as a 2- or 3-year-old lowed by 1,036 top-quality yearlings offered over three days (2-year-olds are eligible in 2018; 2- and 3-year-olds are eligi- in Book 2. As a result, 1,203 yearlings are cataloged during ble in 2019). Sellers and owners earn double rewards if their Week 1 versus 607 (three-day Book 1) in 2016. Book 1 graduate captures a Keeneland Grade 1 stakes or the Toyota Blue Grass (G2). Book 1 Bonus rewards are capped “These changes reflect the Keeneland’s efforts to streamline at $500,000 per horse each year and excess funds will carry operations for our clients and to provide the deepest buy- forward to the following calendar year. ing bench possible,” Keeneland Director of Sales Opera- tions Geoffrey Russell said. “Buyers tell us about their travel Seller Bonus: Keeneland will augment the Book 1 Bonus challenges and limited availability to attend the sale. For their with a Seller Bonus, which provides cash rewards to sellers convenience, we doubled the number of exceptional year- (the owner at the time of sale) of horses sold during any lings cataloged before the Week 1 break on Friday.” book of the September Sale that win Grade or Group 1, 2 or 3 stakes as a 2- or 3-year-old. (Book 1 graduates who win a The September Sale covers 12 sessions. The format is as follows: Grade or Group 1 stakes will receive the Book 1 Bonus in lieu of the Seller Bonus. Book 1 graduates may receive the Seller • Book 1 (Monday, Sept. 11) – Bonus for a Grade or Group 2 or 3 win.) Session begins at 3 p.m. • Book 2 (Tuesday-Thursday, Sept. 12-14) – Seller Bonus rewards will be awarded as follows: $10,000 for Sessions begin at 11 a.m. daily. a Grade or Group 1 stakes win; $7,500 for a Grade or Group • Dark Day, Friday, Sept. 15 – No sale will be conducted. 2 win; and $5,000 for a Grade or Group 3 victory. A maximum • Books 3-6 (Saturday-Saturday, Sept. 16-23) – of $10,000 will be paid per horse over the two-year period. Sessions begin at 10 a.m. 4 September Sale Offers Yearlings by World’s Top Stallions The September Sale is globally renowned for its depth and breadth of quality; the sale offers outstanding individuals by the world’s leading stallions at all levels of the market, many from active families who are siblings to champions and graded or group stakes winners. Of the 4,139 yearlings cataloged to the 2017 September Sale, 2,159 are colts and 1,980 are fillies.