Phocuswright’s European Online Travel Overview Tenth Edition Comprehensive sizing, analysis and Written and researched by forecast of the total and online travel Donna Airoldi, Luke Bujarski, Karen Burka, Jesus markets in Europe. Salgado Criado, Feliça Eisenbeis, Stanislas Feminier, Pablo Fernandez, Colie Hoffman, David Juman, Ralph Merten, Peter O'Connor, Friederike Schwarz, Lorraine Sileo, Sandra Voscort and Cathy Schetzina Walsh European Online Travel Overview Tenth Edition December 2014 Phocuswright Inc. 116 West 32nd Street, 14th Floor New York, NY 10001 PO Box 760 Sherman, CT 06784 +1 860 350-4084 +1 860 354-3112 fax www.phocuswright.com European Online Travel Overview Tenth Edition Written and researched by Donna Airoldi, Luke Bujarski, Karen Burka, Jesus Salgado Criado, Feliça Eisenbeis, Stanislas Feminier, Pablo Fernandez, Colie Hoffman, David Juman, Ralph Merten, Peter O'Connor, Friederike Schwarz, Lorraine Sileo, Sandra Voscort and Cathy Schetzina Walsh European Online Travel Overview Tenth Edition is published by Phocuswright Inc. The information contained herein is derived from a variety of sources. While every effort has been made to verify the information, the publisher assumes neither responsibility for inconsistencies or inaccuracies in the data nor liability for any damages of any type arising from errors or omissions. All Phocuswright Inc. publica- tions are protected by copyright. It is illegal under U.S. federal law (USC101 et seq.) to copy, fax or electronically distribute copyrighted material beyond the parameters of the license or outside of your organization without explicit permission. ©2014 Phocuswright Inc. All Rights Reserved. European Online Travel Overview Tenth Edition December 2014 About Phocuswright Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness. Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage. To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce. The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents. Phocuswright is a wholly owned subsidiary of Northstar Travel Media, LLC. ©2014 Phocuswright Inc. All Rights Reserved. Page iii European Online Travel Overview Tenth Edition December 2014 Contents Areas marked with this symbol ( q) are interactive and clickable in the pdf version of this report. Online Travel Key Findings 90 Table of Contents q Mobile 29 Agencies 65 Macro Landscape 91 Section One 1 Suppliers Overview Conclusion 68 Airlines 30 Size of the Market 92 Key Findings 1 Hotels 33 Mobile 94 Overview 2 Section Four 70 Rail 37 Italy Suppliers European Online Airlines 96 Travel Market 4 Car Rental 38 Overview 70 Hotels 99 Share and Trends Tour Operators 39 Online Distribution by Country 7 Dashboard 71 Rail 101 Online Travel Suppliers: Agencies 44 Key Findings 72 Car Rental 103 Airlines 9 Conclusion 48 Macro Landscape 73 Tour Operators 105 Hotels 12 Size of the Market 74 Rail 13 Online Travel Agencies 108 Section Three 50 Mobile 76 Car Rental 14 Germany Conclusion 112 Suppliers Tour Operators 15 Overview 50 Airlines 77 Online Online Distribution Hotels 79 Section Six 113 Travel Agencies 16 Dashboard 51 Spain Rail 81 Mobile 18 Key Findings 52 Overview 113 Metasearch 19 Car Rental 82 Macro Landscape 53 Online Distribution Dashboard 114 Methodology 20 Tour Operators 83 Size of the Market 54 Key Findings 115 Online Travel Mobile 56 Agencies 84 Section Two 22 Macro Landscape 116 Suppliers France Conclusion 86 Airlines 57 Size of the Market 117 Overview 22 Hotels 59 Mobile 119 Online Distribution Section Five 88 Dashboard 23 Rail 61 Scandinavia Suppliers Airlines 121 Overview 88 Key Findings 25 Car Rental 62 Hotels 122 Online Distribution Macro Landscape 26 Tour Operators 63 Dashboard 89 Rail 127 Size of the Market 27 ©2014 Phocuswright Inc. All Rights Reserved. Page iv European Online Travel Overview Tenth Edition q December 2014 Car Rental 129 Table of Charts q Figure 1.12 9 Figure 1.22 17 European Total and Online Top European OTAs Tour Operators 131 Figure 1.1 3 Travel Markets, Compound by Gross Bookings, European Travel Market Annual Growth Rates by 2012 and 2013 Online Travel Gross Bookings, 2006-2016 Market, 2013-2016 Agencies 133 Figure 1.23 17 Figure 1.2 3 Figure 1.13 9 OTAs in Europe, Gross Conclusion 137 European Real GDP European Online vs. Total Bookings and Share by Growth, 2008-2014 Travel Gross Bookings, Region of Operations, Share by Market, 2013 2012-2016 Figure 1.3 4 Section Seven 139 European Total and Figure 1.14 10 United Kingdom Figure 1.24 18 Online Travel Markets and European Airline Gross European Mobile Gross Overview 139 Growth Rates, 2012-2016 Bookings by Channel Bookings and Mobile Share and Online Penetration, of Online Bookings, Online Distribution Figure 1.4 5 2012-2016 2011-2016 European Online Travel Dashboard 139 Market and Growth by Figure 1.15 10 Figure 1.25 18 Channel, 2012-2016 Key Findings 140 European Traditional Airline European OTA and Gross Bookings by Channel Supplier Mobile Figure 1.5 5 Macro Landscape 141 and Online Penetration, Bookings, 2011-2016 Online Travel Penetration 2012-2016 by Region, 2012-2016 Size of the Market 142 Figure 1.16 11 Figure 1.6 5 Mobile 144 European Low-Cost Airline European Travel Market, Gross Bookings by Channel Figure D.1 23 Share by Channel, Suppliers and Online Penetration, French Share of Gross 2012-2016 Airlines 144 2012-2016 Bookings by Channel, Figure 1.7 6 2013 vs. 2016 Hotels 148 European Online Leisure/ Figure 1.17 12 Unmanaged Business Travel European Hotels Gross Figure D.2 24 Rail 151 Market, OTA and Online Bookings by Channel French Share of European Direct Bookings, 2012-2016 and Online Penetration, Total and Online Travel Car Rental 152 2012-2016 Markets, 2013 Figure 1.8 6 Tour Operators 153 European Online Direct Figure 1.18 13 Figure D.3 24 Travel Market, Share by European Rail Gross Total Online Penetration Online Travel Segment, 2013 Bookings by Channel 2012-2016: French and Agencies 156 and Online Penetration, European Travel Markets Figure 1.9 7 2012-2016 Conclusion 160 European Travel Supplier Figure 2.1 27 Gross Bookings and Figure 1.19 14 French Travel Market Distribution by Channel, European Car Rental and Online Growth Rates, 2013 Gross Bookings by Channel 2012-2016 and Online Penetration, Figure 1.10 7 2012-2016 Figure 2.2 28 European Total and Online French Online Travel Travel Gross Bookings and Figure 1.20 15 Market, OTA vs. Supplier- Online Penetration by Market, European Tour Operator Direct Share, 2013 and 2016 2013 Gross Bookings by Channel and Online Penetration, Figure 2.3 28 Figure 1.11 8 2012-2016 French Supplier-Direct European Unemployment Online Market 2013 Rates by Market, Figure 1.21 16 2010-2015 European Online Travel Figure 2.4 30 Agency Gross Bookings French Mobile Share of and Growth, 2012-2016 Online Supplier-Direct and OTA Bookings by Segment, 2013 vs. 2016 ©2014 Phocuswright Inc. All Rights Reserved. Page v European Online Travel Overview Tenth Edition q December 2014 Figure 2.5 31 Figure 3.2 55 Figure D.2 71 Figure 4.11 85 French Airline Gross German Online Travel Italian Share of European Online Travel Agencies in Bookings and Online Market, OTA vs. Supplier- Total and Online Travel the Italian Market, Estimated Direct Penetration, Direct Share, 2013 and 2016 Markets, 2013 Market Share, 2013 2012-2016 Figure 3.3 55 Figure D.3 72 Figure 2.6 34 German Supplier-Direct Total Online Penetration French Hotel Gross Online Market, 2013 2012-2016: Italian and Bookings and Online European Travel Markets Direct Penetration, Figure 3.4 56 Figure D.1 89 2012-2016 German Mobile Share of Figure 4.1 74 Scandinavian Share Online Supplier-Direct and Italian Travel Market of Gross Bookings by Figure 2.7 37 OTA Bookings by Segment, and Online Growth Rates, Channel, 2013 vs. 2016 French Rail Gross 2013 vs. 2016 2012-2016 Bookings and Online Figure D.2 89 Figure 4.2 74 Direct Penetration, Figure 3.5 57 Scandinavian Share Italian Online Travel 2012-2016 German Airline Gross of European Total and Market, OTA vs. Supplier- Bookings and Online Online Travel Markets, Direct Share, 2013 and 2016 Figure 2.8 38 Direct Penetration, 2013 French Car Rental Gross 2012-2016 Figure 4.3 75 Bookings and Online Italian Supplier-Direct Figure D.3 90 Supplier-Direct Penetration, Figure 3.6 60 Online Market, 2013 Total Online Penetration 2012-2016 German Hotel Gross 2012-2016: Scandinavian Bookings and Online Figure 4.4 76 and European Travel Figure 2.9 39 Direct Penetration, Italian Mobile Share of Markets French Tour Operator 2012-2016 Online Supplier-Direct and Gross Bookings and Online OTA Bookings by Segment, Figure 5.1 92 Direct Penetration, Figure 3.7 61 2013 vs. 2016 Scandinavian Travel 2012-2016 German Rail Gross Market and Online Bookings and Online Figure 4.5 77 Growth Rates, 2012-2016 Figure 2.10 44 Direct Penetration, Italian Airline Gross French Online Travel 2012-2016 Bookings and Online Direct Figure 5.2 93 Agency Gross Bookings, Penetration, 2012-2016 Scandinavian Online 2012-2016 Figure 3.8 62 Travel Market, OTA vs.