EDIȚIA a VI-a VIth edition Descrierea CIP / Description of CIP – Biblioteca Națională a României OR Conferința Internațională Educație și Creativitate pentru o Societate Bazată pe Cunoaștere – Științe Sociale și Politice, Comunicare, Limbi Străine și Relații Publice, București, Universitatea Titu Maiorescu, 2012 ISSN 2248-0080 Österreichische Nationalbibliothek Wien The International Conference Education and Creativity for a Knowledge –based Society – Social and Political Scinces, Communication, Foreign Languages and Public Relations , Vienna, Osterreichish Rumanischer Akademischer Verein, 2012 ISBN 978-3-9503145-8-8 273 p.; 21 cm. Referenți științifici / Reviewers: Sorin Ivan Dan Postolea Brîndușa Covaci © Universitatea Titu Maiorescu ISSN 2248-0080 Osterreichish Rumanischer Akademischer Verein, 2012 ISBN 978-3-9503145-8-8 Bun de tipar / Signature for the press: 19.12.2012 Format: 21/29,7×100 Responsibility for content and originality of the text rests solely the author / the authors Răspunderea pentru conținutul şi originalitatea textului revine exclusiv autorului/autorilor Cuprins THE UNIVERSITY – AN INSTITUTION OF CREATIVITY AND INNOVATION FOR THE EUROPE OF KNOWLEDGE,5Iosif R. URS,5Sorin IVAN ............................................ 5 COMMUNICATION IN THE ERA OF SOCIAL AND CULTURAL DIVERSITY. METAMORPHOSES, STRATEGIES AND SOCIAL EFFECTS, Sorin Ivan, Alexandra Düntzer ..................................................................................................................................... 22 CONFLICT PREVENTION AND CRISIS MANAGEMENT IN CONTEMPORARY WORLD, Adriana Sauliuc ....................................................................................................... 30 THE ORIGINS OF THE EUROPEAN CONSTRUCTION PROCESS, Ioana Panagoreț ...... 36 GLOBAL SCALE MANAGEMENT OF THE MULTINATIONAL CORPORATES, ION PARGARU, CATALIN COMAN, MIHAI DUTU ................................................................. 40 A PSYCHOSOCIOLOGICAL ANALYSIS OF CONFLICTOGEN LEADERSHIP, MIHAI M. PUIU ................................................................................................................................... 46 RISK COMMUNICATION – FROM PUBLIC INFORMATION AND PUBLIC RELATIONS TO PUBLIC INVOLVEMENT, Alexandra Düntzer ....................................... 51 RUSSIA‘S EFFORTS TO STRENGTHEN ITS SECURITY PERIMETER,Narciz Bălăşoiu 57 FREEDOM OF SPEECH PUBLIC VERSUS PRIVATE THEORETICAL AND PRACTICAL ASPECTS REFERRING TO THE NEWEST REGULATIONS OF THE CIVIL CODE REGARDING FREEDOM OF SPEECH, Doru Costea ................................... 62 THE WIDER BLACK SEA AREA – CONFLICTUAL SPACE VS. GLOBAL AREA OF INTEREST, Liviu Mihai DĂNILĂ ......................................................................................... 67 CRISIS MANAGEMENT - TOOL OF CONFLICT PREVENTION IN INTERNATIONAL RELATIONS, Mihai Duţu ....................................................................................................... 79 QUALITY ASSESSEMENT IN EDUCATION – A TOOL FOR EFFICIENT LEARNING, Johana Holt, Mihaela Crişan .................................................................................................... 84 MASS-MEDIA AND PUBLIC OPINION – AN INTERDEPENDENCY, Florica Iuhas ...... 90 GUILLAUME, THE SCANDALOUS AND THE APOCALYPTIC, Lazăr Popescu ............ 96 MESSAGE CONSTRUCTION – A PREREQUISITE TO EFFECTIVE DIDACTIC COMMUNICATION, Merima Carmen Petrovici ................................................................. 102 FREEDOM OF EXPRESSION AND COMMUNICATION EMERGENCIES THAT CALL FOR EXCEPTIONAL MEASURES, Elena BANCIU .......................................................... 109 THE THEORY OF CONSTRAINTS AND SYSTEM ANALYSIS OF CONTEMPORARY CONFLICTS, Ioan CRĂCIUN .............................................................................................. 115 TRANSVERSALITY IN NICHITA STĂNESCU‘S CREATION, Gîlcescu Maria – Rocselana ............................................................................................................................... 119 SOCIO-CULTURAL IDENTITY OF THE VLACHOS OF NORTHERN GREECE IN THE CONTEXT OF GLOBALIZATION, Silviu Ionescu ............................................................. 126 MATURITY OF PERSONALITY AND SOCIAL SPACE ADAPTATION, Georgeta I. Mihai ...................................................................................................................................... 130 CHANGE WITHIN KNOWLEDGE BASED ORGANIZATIONS: A PROCESSUAL – ORGANIC APPROACH, Marinel-Adi Mustață, Răzvan Grigoraș ...................................... 136 SOCIOLINGUISTIC EDUCATION IN THE CONTEXT OF MIGRATION, Mina-Maria RUSU ..................................................................................................................................... 142 MOBILITIES AND MIGRATION IN EUROPE, AS A RESULT OF EUROPEAN GOVERNMENT PROGRAMS - SOCIAL AND CULTURAL DIMENSION, Iulia ALECU ................................................................................................................................... 147 NOI PERSPECTIVE DEONTOLOGICE IN PRESA FRANCOFONA, Ana - Maria Birtalan ................................................................................................................................... 153 DIFFERENT APPROACHES TO SHRM AND ORGANISATIONAL PERFORMANCE, Cornea Cătălin-Ionuț .............................................................................................................. 156 3 THE EVOLUTION OF HUMAN RIGHTS IN THE EUROPEAN UNION TREATIES, Dancă Daniela ........................................................................................................................ 163 THE LISBON TREATY – REFORM OF THE EUROPEAN UNION, Mihai Floroiu ........ 168 CREATIVITY WITHIN THE STUDY OF INTERNATIONAL RELATIONS, Teodor FRUNZETI ............................................................................................................................. 173 THE NEW FRANCOPHONE SPACE – THE PROMOTION OF THE FRANCOPHONE CULLTURAL PRODUCTS, Oana Ionescu- Buzea .............................................................. 180 ANALYTICAL DESCRIPTION OF THE PRESCHOOL AND PRIMARY SCHOOL TEACHERS‘ TRAINING PROGRAMS IN ROMANIA AND CYPRUS, Liliana Mâţă, Ioana Boghian, Gabriel Lazăr .......................................................................................................... 183 CETĂȚENIE EUROPEANĂ VERSUS CETĂȚENIE NAȚIONALĂ, MICU Gabriel ....... 192 UNIPOLARITY IN THE XXI CENTURY: STRATEGIC OPTIONS FOR THE UNITED STATES OF AMERICA, Octavia MOISE ............................................................................ 197 DILETTANTE AND ANTI-DILETTANTE (Marcel Proust and Claude Debussy – music critics), Ștefănică Mihaela ...................................................................................................... 205 NECESSARY AND SUFFICIENT ATTRIBUTES TO IDENTIFY THE ANTI CRISIS MACROECONOMIC POLICIES IN TRANSPORTATION FIELD, Mihail Dimitriu ........ 209 IMPACT OF FINANCIAL CRISIS ON HOUSEHOLD BEHAVIOR IN ROMANIA, Silvia ISACHI ................................................................................................................................... 221 MODALITATEA DE GUVERNARE A STRATEGIEI U.E. PENTRU REGIUNEA DUNĂRII, Matei Viorel ARDELEAN, Dan POSTOLEA, Florin Claudiu ROMAN........... 229 FINANCIAL ASPECTS OF THE EU STRATEGY IMPLEMENTATION FOR DANUBE REGION (EUSDR) IN ROMANIA, Andrada BEREZINTU, Brînduşa COVACI, Erhard BUSEK ................................................................................................................................... 241 GENERAL PRESENTATION OF THE EU STRATEGY REGRDING DANUBE REGION, Andrada BEREZINTU, Brânduşa Ioana PREDESCU, Ivo GÖNNER, Titi PARASCHIV, Dan POSTOLEA ........................................................................................................................... 250 SURSE DE FINANŢARE A CERCETĂRII CONFORM STRATEGIEI NAŢIONALE DE CERCETARE DEZVOLTARE INOVARE, CAMELIA PETRESCU ................................. 260 MORALĂ ŞI ETICĂ ÎN AFACERI, Oana Raluca Bănăţeanu.............................................. 265 4 THE UNIVERSITY – AN INSTITUTION OF CREATIVITY AND INNOVATION FOR THE EUROPE OF KNOWLEDGE Professor Iosif R. URS, PhD President of the Council of Administration, Titu Maiorescu University Bucharest, Romania Associate Professor Sorin IVAN, PhD Faculty of Social and Political Sciences, Titu Maiorescu University ([email protected]) Abstract In its strategic documents, Europe puts knowledge at the core of its development. The Europe of Knowledge is a common goal, of towering importance, for the European Union. The European Higher Education Area, launched in 2010, and the European Research Area, to be launched in 2014, will form the European Knowledge Area. In this framework, the university, the flagship institution of higher education, plays an essential role. Through academic education and scientific research, the university produces and transfers knowledge, develops skills in various specializations. In the new paradigm of higher education and research, creativity and innovation are fundamental elements. In this metamorphosis, required by the exigencies of knowledge and development, the university must become an academic space of creativity and innovation. The creative and innovative university is the institution which builds the Europe of Knowledge. Key words: university, education, research, creativity, innovation, knowledge, leadership, culture of risk Introduction In the Europe 2020 Strategy, knowledge takes the front seat as a result