Austerity AVA Sell Sheet NEW LABELS 1.22.19

Austerity AVA Sell Sheet NEW LABELS 1.22.19

Key Selling Points • Elegant wines from premier California appellations – Arroyo Seco, Monterey, Paso Robles • Sourcing high-quality fruit from up-and-coming AVAs costs less and gives Austerity all the character expected of premier appellation wines. • Limited case production wines. Lead Varietal Chardonnay Taste Profile Expressive, fruit forward wines of exceptional value. A perfect pairing for everyday meals or any special occasion. Varietal Chardonnay Cabernet Sauvignon Pinot Noir Vineyards Arroyo Seco literally translates to “Dry Riverbed,” Located halfway between San Francisco and Los Situated along California’s Central Coast, the but this small appellation in the center of Monterey Angeles along the Central Coast, the Paso Robles Monterey AVA is home to a distinct growing County’s Salinas Valley is an oasis of viticulture. AVA is California’s fastest growing wine region region, thanks to the unique climatic influences Famous for growing Chardonnay grapes full of and largest geographic appellation. afforded by one of world’s deepest underwater tropical fruit and refreshing acidity, Arroyo Seco’s With a greater day-to-night temperature swing marine caverns located beneath the Pacific mix of gravelly and sandy loam soils develops than any other appellation in California, distinct Ocean’s Monterey Bay. Daily winds and fog complexity. The warm midday sun reflects off large microclimates, diverse soils and a long growing distribute cold air to nearby Monterey vineyards river stones, absorbing heat during the day and season, Paso Robles is a unique wine region creating conditions ideal for cool-weather radiating that heat in the evening, preventing the blessed with optimal growing conditions for varieties such as Pinot Noir. Monterey benefits vines from freezing during frigid nights. Afternoons producing deep, complex Cabernet Sauvignon. Our with one of the longest growing seasons in bring cool winds from Monterey Bay, refreshing the vineyards are exposed to a combination of warm California, allowing for longer hang time on the vines, intensifying the fruit flavors and allowing daytime temperatures, cool nights and granular vine, full maturation and balanced wines with the grapes to ripen slowly and evenly. calcareous soils which allow precious Cabernet complexity, structure, bright acidity and depth of grapes to maintain their natural acidity. flavor. Winemaking Barrel fermentation; 100% malolactic fermenta- Stainless steel fermentation; 6 months barrel Stainless steel fermentation; 10 months barrel tion; 8 months barrel aging in 65% French oak, aging in 100% American oak. aging in 100% French oak. 35% American oak. Taste Profile This creamy, layered Chardonnay features aromas Our robust Paso Robles Cabernet Sauvignon This elegant and opulent Pinot Noir features of crème brulee, golden apples and toasted features ripe cherry aromas followed by licorice and aromas of cranberries and graham cracker with marshmallows. The palate reveals tropical fruit sweet oak. The layered palate features bright red earthy overtones. The palate reveals ripe red and pineapple flavors complemented by a velvety fruits with a bold framework of structured tannins. fruit flavors complemented by balanced tannins texture and rich, buttery finish. The depth of flavor is underscored by a long finish. and a long, lingering finish. Pairings Herb-crusted halibut with minted sweet pea Grilled meats served with hearty root vegetables Roast duck or any game bird served alongside purée, or a spread of mild, semi-soft goat and or bold pasta dishes. truffle risotto. cow’s milk cheeses. Appellation Highlights “Arroyo Seco’s current unsung status have kept “There are the ‘establishment’ wine regions, and “Insider tip: Wines with a Monterey or Monterey County grape prices down, which translates into good value then there are the rule-breakers and innovators. appellation can be extremely good values...be sure to in the wines.” Paso Robles falls squarely into the latter category.” scoop up a few cases.” – Laurie Daniel, Wine Writer – Jenn Brown, Huffpost – Steve Heimoff, Wine Writer © 2018 Austerity Wines, Parlier, CA • AusterityWines.com.

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