BOSTON PUBLIC LIBRARY >s '^'/-iJ^ -J / \ QUALIFICATIONS Harbawalk Brochure •* \> o .-N^ Harbawalk Phase 1 Signage System In rMponsa to a Request for Qualifications from th« Bo«ton Redavvlopmant I. J Authority (BRAJ In-conauttatlon with th« Department of Environmental Menaflement (DEM) of the Commonwealth of Massachusetts Executive Office of Environmental Affairs / Submitted by: ' ^-' — . August Associates Architects, Inc. I ^---* Malcoim Grear Designers, Inc. January 4, 1989 '-3 « I / WATERFRONT A923 1989 r OUTLINE OF CONTENTS Cover Letter Introduction Team/Experience Approach/Schedule Affirmative Action Specific Project Examples & Resumes 254 & 255 Forms August Associates Architects, Inc. 45 School Street Boston. Massachusetts 02108 Telephone (617) 227 2424 Fax (617) 227 3238 January 4, 1989 Mr. Emel Hadzlpaslc Senior Planner & Project Manager Harbor Planning & Development Office Boston Redevelopment Authority One First Avenue (Bldg. 34) Charles town Navy Yard Boston, MA 02129 Re: Harborw;?lk Brochure & Harborwalk Phase I Signage System Dear Mr. Hadzipasic: We are pleased to present our qualifications for both of the projects listed above* While it may not be of any particular advantage to submit for both projects together, we feel that they are logically linked and that we can do a more efficient and comprehensive job if we work on them simultaneously. Much of the background research required to develop a good concept, logo, and information (signage) system for Harborwalk will be equally important in developing a good "brochure" to communicate and sell the idea to the general public. As our team credentials give ua a background in both endeavors, we feel that it is appropriate and desirable to submit on both. In case, administratively, you must keep the project RFQ's separate, we are submitting 20 copies so that the stated 10 copy requirement for each project is met. We are not precluding our willingness to work on only one of the projects, should you desire to select two firms. We think that you will agree that the combination of August Associates Architects, Inc. and Malcolm Grear Designers, Inc. offers a strong proven team with the management and design experience needed for these projects. August and Grear have been working together on a major systemwide signage and informational graphics project for the MBTA for almost two years now. We have also teamed up on architectural signage and graphics for three large office developments in the Boston area. The combined skills of management, architecture, planning, and urban design, and internationally acclaimed graphic design provide a "compleat" consultant package for these projects. August Associates Architects. Inc. The following material will explain our team and Its credentials more fully. It will also outline an approach to executing these projects within the time frame and budgets established. Ue are pleased to be able to present this material to you and hope we will have the opportunity to discuss it in person in the near future. Respectfully submitted, Raynor n. Warner, AIA Prinicpal P.S. While we are submitting multiple copies of our qualifications and illustrative examples of our signage work, it was not practical or affordable to be able to submit multiple copies of our brochure. One copy/ set of firm brochures is included as back up and we would be happy to bring other samples to an interview. INTRODUCTION Harborwalk will be as much a part of Boston's urban pedestrian experience as Is the Freedom Trail, for no other city In the country can match the rich history and beauty of Its waterfront. The vision and goals of Harborpark and Harborwalk are clear: planned growth and public access. In the 1984 BRA publication Harborpark , the following statement summarized the goals to produce "...important planning principles that will guide future growth and development of the waterfront; these principles endorse public access, urban design standards, and a set of public benefits — recreational, cultural, educational, and economic." Four years later, this is still a conceptual plan, but it is now coming much closer to fruition. The Request-for-Qualifications that the accompanying material is in response to, outlines some specific tasks that the design consultant must execute. While these tasks define products such as an up-to-ten-page brochure and (4) schematics of each element within the Harborwalk signage system, the consultant team making this submission believes that the tasks are much broader. We believe that the task at ;hand is to conceptualize, through graphic means, a vision and an Indentity for Harborwalk, and to communicate this vision and identity to a wide and changing audience. TEAM/EXPERIENCE August Associates Architects, Inc. and Malcolm Grear Designers, Inc. are proposing to join as design partners to provide both the brochure (informative document) and signage system (information system) for Boston's Harborwalk. This team has worked together in the past on projects requiring similar skills. Two of these are summarized following the team description. August Associates Architects, Ine« August Associates Architects, Inc. will act as the Prime and be fully responsible for project management. In addition, we will provide urban design expertise to insure that the final product responds and relates to its urban context. We will also produce the working drawings and specifications for the final signage products. John Pilling, AIA, Principal, will be the Partner-ln-Charge and the Project Manager for this project. August Associates, Architects, Inc. has built more than $100 million in construction since its founding in_I980. The firm has designed over 800,000 s.f. of commercial buildings, over 500,000 s.f. of space planning and interior design, several noteworthy building rehabilitations (including three for National Register Certification), over 90 multlfarally dwellings, and several studies for public agencies. August has extensive experience working with large organizations, both corporate and institutional. Past and present clients include Apollo CompuLer, Centros Real Estate, the Massachusetts Bay Transportation Authority, the Massachusetts Port Authority, Epsllon Data Management, Inc., McDonald's Corporation, Prime Computer, Hoyt Laboratories - Division of Colgate Palmollve, Fltcorp, and Massachusetts Division of Capltsl Planning and Operations. Also included in August's resume are several significant transportation and graphics projects on which John Pilling, AIA, proposed Prlnclpal-ln-Charge, has had in-depth individual experience. John worked as Project Architect on the Metropolitan Atlanta Rapid Transit Authority signage system project, a $2.5 million joint venture between Cambridge Seven and Hauser Associates. He alao served as Senior Designer on the Beltway Station Study, a Cambridge Seven project, and as Project Manager for the Forest Hills Station project, a Cambridge Seven/Robert L. Wilson joint venture. When John joined August Associates, he continued to manage this complex transportation project until the final design was approved. He has recently been the Principal-ln-Gharge and Project Manager for the MBTA systemwlde signage project, as well as managing interiors programming and space planning studies for the State's Office of Management and Information Services and the Massachusetts State Lottery Commission. Raynor M. Warner, AIA, Principal, will assist John on this project, providing overall design and communications skills. Raynor has come from a marketing and advertising background prior to his architectural career and he brings a strong conceptual overview to any project. August's own brochure accompanying this submission reflects this conceptual skill. Malcolm Grear Designers, Inc. Malcolm Grear Designers, Inc. will be responsible for all brochure and signage graphic design, as well as the production of the brochure. Malcolm Grear will serve as Design Director. Peter Mastrogiannis, a Senior Vice President, will serve as Principal-in-Charge. Patricia Appleton, Executive Vice President, will serve as brochure design project manager. Joel Grear will serve as project manager for the signage. Malcolm Grear Designers, Inc. offers graphic design services based on 22 years of experience in the field. The award-winning firm's clients include the Onited States Department of Transportation, The Museum of Modem Art, National Council on the Arts, the Boston Museum of Fine Arts, Harvard Graduate School of Design, U.S.S. Constitution Museum, Boston City Hospital, Polaroid Corporation, and the Onited States Navy. Malcolm Grear' s graphic design projects include identity programs, publications, posters, product design , environmental graphics, and the development of a diverse range of signage systems. In 1983, the firm designed sign elements for the Niagara Frontier Transportation Authority in Buffalo, New York. They were also responsible for total environmental design of Westminster Mall in Providence, Rhode Island, a project which included street indentif ication signs, public transportation signs and traffic signal posts. For King Khalid Military City in Saudi Arabia, the firm developed a system to encompass the visual communications for the entire city, including informational and directional signs for public transportation, the airport, directional signs for highways and roads, as well as complete signage needs within the city itself. Malcolm Grear also developed a comprehensive sign system for Rhode Island Hospital, and a complete sign system for