© Timo Lieber Why Phase One Medium Format Why the world’s most demanding photographers choose Phase One Medium Format It’s no secret that Phase One is a company dedicated Photography is a time honored art form. It is our to image quality without compromise. The design passion for excellence that provides you, the artist, of our camera systems is driven by professional with the tools you need to deliver the highest photographers. Their deep understanding of quality professional images and help you stand what is needed to engage with photography at out and achieve success. Driven by technology and the most distinguished level is what inspires us. molded by passion, Phase One is the choice of so And that’s one reason our products stand out - our many successful photographers. engineers build camera systems that are designed by photographers. World-renowned photographers shoot with Phase One Medium Format. We are pleased to share The reasons for choosing Phase One Medium with you the driving forces behind why they’ve Format extend well beyond the megapixels. embraced Phase One Medium Format as their The personal relationship with photographers, camera system of choice. commitment to the craft of photography, the flexibility, and the look of Phase One Medium Format are just the beginning. A strong global partner network and support that is there for you provides photographers with reliable, personal service unlike any other. Be in the moment “I focus on staying in the ‘moment’. This forces me to be more deliberate and conscious, and think more deeply about what I do and why.” – Tony Hewitt Working with XF IQ2 80MP Tony Hewitt is a Grand Master and Honorary Fellow of the Australian Institute of Professional Photography. He is also a Fellow of the New Zealand Institute of Professional Photography. Tony has won over 300 national and international photography awards, and over his career has explored the genres of fine art, landscape, portrait & commercial photography. His work has been featured in over 30 solo and group exhibitions and has been featured widely around the world. © Tony Hewitt www.tonyhewitt.com 4 5 Embracing the craft © Peter Eastway “There’s no system that technically can give me a better result for my Working with XF IQ3 100MP and A-series IQ3 100MP Peter Eastway craft. Everything that you put into the file is reflected in the quality of is an AIPP Grand Master of Photography and multi-award winning photographer. He is known worldwide for his landscape photographs. the results. It’s bigger, it’s better.” His works have been widely published, he has been featured in the television series, Tales by Light, and in 1995, he founded what – Peter Eastway would become one of Australia’s leading photography magazines: Australia’s Better Photography Magazine. www.petereastway.com 6 7 The essence of photography “It slows down the craft, brings you back to the essence of photography, and gives you the time to build your image and build your composition.” – Toon Grobet Working with XF IQ3 100MP Toon Grobet is an award winning photographer based in Belgium. Toon’s specializes in architectural photography. And in 2005, he received the highest European distinction for professional photographers: Master-QEP. www.toongrobet.be © Toon Grobet 8 9 Seriously phenomenal “The quality of these photos, the clarity, the color depth, the sheer range – they are seriously phenomenal.” – Alex Bernstein Working with XF IQ3 100MP Alex Bernstein is a graduate of journalism and photography from the University of Hartford. He worked for several years as an editor and photographer in prominent New York based automotive magazines. Now based in L.A., he specializes in fast, modern cars, and seeks out modern architecture and vast landscapes in his work. © Alex Bernstein www.alexbernsteinphoto.com 10 11 High-resolution difference “As an aerial photographer, I tend to produce very large prints and working with the highest resolution digital body makes all the difference.” – Timo Lieber Working with XF IQ3 100MP Timo Lieber is a London-based photographer, best known for his aerial photography. He has won numerous awards for his work, including the PDN Photo Annual, the International Photography Awards and National Geographic, to name but a few. Timo’s work has been widely published and exhibited and his photographs are held in both corporate and private collections. © Timo Lieber www.timolieber.com 12 13 Raw capture © Andy Biggs Working with XF IQ3 100MP and “Phase One helps me capture high detailed, high dynamic Andy Biggs A-series IQ3 100MP is an American wildlife photographer who celebrates the African landscape, wildlife, people and culture through his pictures. Many of range and RAW captures to produce prints that no other his images were used by Banana Republic in a worldwide campaign, and he is a winner of the BBC Wildlife Photographer of the Year camera system can provide.” competition. – Andy Biggs www.andybiggs.com 14 15 The size of the medium format © Stefan Schlumpf Working with XF IQ2 60MP Stefan Schlumpf “A big advantage to shooting medium format is the outright is a multi-award winning photographer based in Zurich. He has exhibited his photographs internationally. His work is characterized size. With 2-3 times the surface of a 35mm frame, medium by graphic, highly aesthetic images and reduced visual language. During his career, he has worked with action, extreme sports, format can be enlarged significantly without losing quality.” advertising, people, and landscape photography. – Stefan Schlumpf www.stefanschlumpf.com 16 17 Simply superior © Peter Cox Working with XF IQ1 80MP Peter Cox “Phase One image quality is better. The dynamic range is is an Irish photographer specializing in landscape photography. He holds a Fellowship from the Irish Professional Photographer’s simply superior - you can pull details from the shadows in Association and is a Qualified European Photographer of the Federation of European Photographers. His work has been featured a way that you cannot using DSLRs.” and sold nationally and worldwide. - Peter Cox www.petercox.ie 18 19 The indescribable “look” “The amount of detail and the resolution are amazing to have, but for me the ‘look’ is the biggest thing. I really cannot describe exactly what this is, but people working with Phase One definitely know.” – Bastiaan Woudt Working with XF IQ2 50MP Bastiaan Woudt is an award winning Dutch contemporary photographer, specializing in black and white portrait and fine art photography. He has developed his own distinct style of abstract, sharp images with a strong focus on detail. Woudt’s works have been featured in books and magazines, and he has published two books of photography. © Bastiaan Woudt www.bastiaanwoudt.com 20 21 Unlimited freedom © Philip Reichwein Working with XF IQ1 40MP Philip Reichwein “The dynamics, the resolution and the sensor format is an award-winning German based beauty photographer and retoucher. Reichwein’s photographs have been published in of a medium format camera gives me almost unlimited magazines such as Trend Prive Magazine, Pictures Magazine, and Vogue Italia. freedom for my shootings and picture editing workflow.” www.philip-reichwein.de – Philip Reichwein 22 23 Faster results © Andrea Zvadova Working with XF IQ3 100MP Andrea Zvadova “Once you start using medium format, it’s hard to go is a fashion and beauty photographer from Slovakia and currently based in London. She comes from a background in both analog back to a smaller format.” and digital photography. Zvadova was a finalist in the Hasselblad - Andrea Zvadova Masters 2016. www.andreazvadova.com 24 25 The driving force “The quality is the priority. Overall, the usability is fantastic, but the quality is the driving force.” – Antony Spencer Working with XF IQ1 80MP Antony Spencer is a celebrated photographer, winning the Landscape Photographer of the Year in 2010. Based in Dorset in the UK, Spencer specializes in Aurora Borealis and UK landscape photography. www.antonyspencer.com © Antony Spencer 26 27 Local resources © Peter Eastway Expert & Professional Support The Phase One partner network is comprised of the most qualified and skilled support resources. Our partners’ proficiency in Phase “Having local resources and knowledge in a Phase One partner One products, as well as the photographic industry as a whole, is second to none. As a local resource that’s there for you, the Phase is extremely important: especially in a time when everyone One partner network serves as a vital element in why Phase One Medium Format. buys their system online without any personal interface.” www.phaseone.com/partners – Peter Eastway 28 29 Support beyond expectations “Support is one of the reasons why I chose Phase One when I made the decision to go medium format. Purchasing equipment is one thing, the relationship you have with the brand after makes a huge, huge difference. Service beyond my expectations!” – Vincent Lions Working with XF IQ3 100MP Vincent Lions is a professional photographer based in Canada specializing in still- life, conceptual and commercial photography. His work has been widely published and he was the 2016 winner of the Applied Arts Conceptual Photography award. www.vincentlions.com © Vincent Lions 30 31 The big picture “There’s a respect in using the large format camera that inspires the process. Knowing I can do anything with the images in terms of print size is exciting. The physicality and depth of the medium encourages a different mind-set and commitment.” – Joe Cornish Working with A-series IQ3 100MP Joe Cornish is an award winning British landscape photographer known for his large format landscapes. In 2006, Amateur Photographer honoured him with their annual Power of Photography award, and in 2008, he was made an honorary Fellow of the Royal Photographic Society.