TOP TAKEAWAYS FROM NATURAL PRODUCTS APRIL 2019 2019 | ISSUE 64 | YOUR FREE DATASSENTIAL TREND REPORT FB What exactly does the world’s showcasing silica, which is said to largest natural and organic boost the body’s natural ability to products event look like? Well, you produce collagen. You’ll also get don’t have to imagine. the inside scoop from interviews with the founders of three For the first time, Datassential’s products featured at the show TrendSpotting team (or just me, including Origin Almond, an Renee, aka the lucky one who almond juice (that’s right, juice) experienced it all firsthand) that also has an unique approach attended the Natural Products to sustainability. As with our other Expo West show, a five-day publications that have showcased e x p o extravaganza of all things au several interviews, I’ll also just note naturel. The 39th annual show again here that interviews have been w e s t : set records with attendance, which edited for space and content, and to my best estimates seemed to be remember that some opinions in the gazillions (it was the biggest expressed in this issue (such as show I’ve been to), though you’ll those on the color pink) are solely 86,000+ see on the right that it wasn’t quite mine and do not express the views industry attendees that many. Still, there were more and opinions of Datassential itself than 600 first-time attendees and (which is more partial to orange more than 3,600 companies (just to and blue). compare, the Summer Fancy Food 3,600+ Show, which we recapped in our As you go through the trends July 2018 issue of FoodBytes, was ahead, be sure to keep in mind all exhibiting companies gigantic with 2,600 exhibitors). of the latest Datassential offerings that can keep you in front of what’s There was a lot to digest (literally growing in the natural food space and figuratively) from the show, (such as the Ahead of the Trends 136 but luckily Datassential is here, Package that keeps subscribers up countries represented doing what we do best in paring to date on a variety of other down trends. In this issue of industry shows as well). Later this FoodBytes, we’re breaking it all year we’ll release an update of our down into the top 10 trend New Healthy Keynote Report, takeaways you should pay covering how health has evolved attention to. In the pages ahead, (read on for a peek of some of the get an inside look at the items that stages), and health will surely be a made waves, such as bamboo hot conversation during this year’s water that’s going beyond just Foodscape 3 experience. Find out highlighting collagen (one example more and register at of the beauty-meets-food trend) by foodscape.datassential.com. 10 top trends ahead DATASSENTIAL’S FOODBYTES: 2018NATURAL SUMMER PRODUCTS FANCY EXPOFOOD WEST SHOW 2019 2 FB ALL PINK EVERYTHING If you’re an Ahead of the Trends and made using the pink variety of subscriber, you’ll remember from pomegranates. our exclusive Q1 Trend Shows You may have just learned about Recap Webinar that this writer pink pomegranates, but get ready LOVES pink (yes, it’s Renee Wege, for this: did you know there are Datassential’s Publications also pink coconuts? Yep, it came Manager, and I wear pink 99% of as a pleasant surprise to me, too, the time). when we saw a few brands It’s no surprise then that I was offering pink coconut water. tickled pink and pleasantly Nutrivsta’s pink coconut water, surprised when I was greeted with for example, is naturally colored a variety of pink products and using fresh young coconut. trends at Expo West. Not only Coconut meat typically turns pink were there plenty of innovative, when it’s oxidized, but most never-had-I-seen-before pink food traditional coconut waters are products, but pink was also processed so they’re clear. With present in many companies’ the current pink craze, though, branding. As rosé and pink in some companies are capitalizing general continue to be popular on young pink coconuts’ au (Millennial pink, anyone?), naturel color. consider how you could leverage H2 COCO, which offers several the trend – maybe it’s as simple as varieties of coconut water and dying foods with beets (or other juices (called H2 Juice), also had veggies if you simply must use Pure Pink Coconut Water featured other colors) to create an eye- at the show and described it as catching dish. having a lighter, sweeter, and Starting from the top, here are a more aromatic flavor. few of the pretty-in-pink products Lastly, several brands also from the show: integrated bright pink into their New York-based WIJU describes branding. Rule Breaker Snacks is itself as a world leader in the just one of example, showcasing production and distribution of their products with bright pink as organic pomegranate juice – and an attention-getting brand color. the company isn’t just offering the The NYC-based company offers traditional red beverage: there’s cookies, brownies, and other also bright pink pomegranate treats that are vegan and star juice. The pink color is all-natural chickpeas as the first ingredient. DATASSENTIAL’S FOODBYTES: NATURAL PRODUCTS EXPO WEST 2019 3 PALEO & KETO FB While diet-friendly products labeled with words such as low-fat (what Datassential refers to as Healthy 1.0, which was all about cutting carbs and fat), or all-natural (Healthy 2.0, where “feel good” words like organic were called out) have continued to appear at food shows, this year at Expo West there was a pronounced presence of products catering to paleo and ketogenic diets (Healthy 3.0 is all about functional foods and diets). Featured at the show, starting from the top, were: Part of a line of collagen-rich, nutrient-dense paleo soups from The Osso Good Superfood Co. is Thai Carrot Paleo Soup that was showcased with packaging that called out that it’s also gluten-free and Whole30-approved. Keto… chocolate? Yep. LA-based Kiss my Keto, which specializes in, you guessed it, keto products, offers keto chocolate in flavors like Pumpkin Seeds & Sea Salt or Toasted Hazelnuts. Showing a divergence from Healthy 1.0, where it was all about limiting fat, keto is all about low-carb, high-fat foods. Love Good Fats, which makes keto snack bars, sums up the diet by saying, “Fat is back. Sugar is out.” WATER, WATER EVERYWHERE If you read our issue of BANU Bamboo Water is, as it Creative Concepts: Retail sounds like, a beverage made Beverages, you’ll remember using bamboo leaf extract and the joke we made about being purified water. The resulting able to fill an entire publication product is low in calories, rich with various types of water. in antioxidants, and is a source Water was also one of the top of silica, a mineral that helps 10 trends highlighted in the the body form collagen. FoodBytes recap of the 2018 Summer Fancy Food Show, A flavor called Pinot Berry sure where we also pointed out the sounds like wine, but in this surprising number of ways case, not quite. Napa Hills companies could make water. Vineyard Enriched Water is It was no different at Expo made from grape skins and has West 2019, where there was 10 times the antioxidants found everything from protein water in wine but without the wine to alkaline water to Happiness taste or alcohol content. Water (it’s a real thing and described as ultra-precious Move over, plastic water filtered rainwater). Also at the bottles. A number of waters at show were, clockwise from the the show featured reusable top left: bottles like Pathwater, an ultra-purified water that comes in reusable aluminum bottles. FB After two days at the show, it almost seemed like there were more protein-related products Shrewd Food, for example, than there were attendees. OK, offers a line of Protein Crisps, Popcorners debuted its popped maybe that’s a bit of an that highlight what’s inside right corn snacks in 2010, and in exaggeration, but there really in the name. The Sriracha February 2019 expanded its was a lot of protein. According Cheddar flavor (pictured above) product line to include Flex to the show’s product directory, includes 14 grams of protein per Protein Crisps and Flourish 619 products included the word serving and is made of baked, Veggie Crisps. As seen above, “protein” in their marketing. not fried, cheese. Other flavors the energy-packed Flex Protein include Brickoven Pizza and Crisps (available in Buffalo or Though there many protein Cookies & Cream. There’s also a Barbecue flavors) are made with products, its notable that not all line of protein cookies with soybeans and cassava and boast of them featured animal protein. prebiotics, probiotics, fruits, 10 grams of protein, with only Instead, much of it was plant veggies, and of course, protein. 90 calories and less than 2 protein from sources such as grams of sugar per serving. chickpeas, soy, or peas. BARS & BALLS GALORE It’s no coincidence that the protein trend is on the same Then there were the bars made page as the bars and balls by made by B.O.S.S. (Blended galore trend, as there’s quite a Original Superfood Snacks) bit of overlap. Before there Food Co. – the Raw Superfood were protein waters, protein Bars come in flavors like the cookies, and protein (fill in the SMILE with banana, pumpkin blank), there were protein bars seed, and cacao powder, and shakes, often showcased as touting functional benefits such meal replacements.