Daystar University Repository ASSESSING THE INFLUENCE OF PRANK SHOWS ON URBAN YOUTH’S GOOD SAMARITANISM by Oyuga Isaac Otieno A thesis presented to the School of Communication of Daystar University Nairobi, Kenya In partial fulfillment of the requirements for the degree of MASTER OF ARTS in Communication June 2018 Archives Copy Daystar University Repository APPROVAL ASSESSING THE INFLUENCE OF PRANK SHOWS ON URBAN YOUTH’S GOOD SAMARITANISM by Oyuga Isaac Otieno 14-0780 In accordance with Daystar University policies, this thesis is accepted in partial fulfillment of the requirements for the Master of Arts degree. Date: ________________________________ ________________________ Joy Kibarabara, MSc, 1st Supervisor _________________________________ __________________________ Leah Komen, PhD, 2nd Supervisor __________________________________ ___________________________ Wambui Wamunyu, PhD, HoD, Media and Film Studies Department ___________________________________ ___________________________ Levi Obonyo, PhD, Dean, School of Communication ii Archives Copy Daystar University Repository Copyright © 2018 Oyuga Isaac Otieno iii Archives Copy Daystar University Repository DECLARATION ASSESSING THE INFLUENCE OF PRANK SHOWS ON URBAN YOUTH’S GOOD SAMARITANISM I declare that this thesis is my original work and has not been submitted to any other college or university for academic credit. Signed: ____________________________ Date: ________________ Oyuga Isaac Otieno 14-0780 iv Archives Copy Daystar University Repository ACKNOWLEDGEMENTS I would like to first of all acknowledge the most high God for his overall protection and guidance during the entire period of this study. To Him be all the glory. I also acknowledge my supervisors, Miss Joy Kibarabara and Dr. Leah Komen, for their invaluable guidance and support. Their eye to detail and professional excellence cannot go unmentioned. Similarly, I appreciate Mike Migwi and Richard Omwange who came through for me as research assistants during the two focus group discussions. May God richly reward your diligence and commitment. I do acknowledge Riara University students, lecturers, and staff who were part of the study in one way or the other, as well as Daystar University lecturers and students who participated in the pretesting phase of this study. To Philemon and Abel who helped with data analysis, and the prank producer who accepted to be interviewed, I am truly grateful. The success of this research would not have been realized without you all. v Archives Copy Daystar University Repository TABLE OF CONTENTS APPROVAL .................................................................................................................. ii DECLARATION .......................................................................................................... iv ACKNOWLEDGEMENTS ........................................................................................... v TABLE OF CONTENTS .............................................................................................. vi LIST OF TABLES ..................................................................................................... viii LIST OF FIGURES ...................................................................................................... ix LIST OF ABBREVIATIONS AND ACRONYMS ...................................................... x ABSTRACT .................................................................................................................. xi DEDICATION ............................................................................................................. xii CHAPTER ONE ............................................................................................................ 1 INTRODUCTION AND BACKGROUND TO THE STUDY ..................................... 1 Introduction ............................................................................................................ 1 Background to the Study .......................................................................................... 3 Statement of the Problem ......................................................................................... 6 Purpose of the Study ................................................................................................ 7 Objectives of the Study ............................................................................................ 7 Research Questions .................................................................................................. 7 Justification of the Study ......................................................................................... 8 Significance of the Study ......................................................................................... 8 Assumptions of the Study ........................................................................................ 9 Scope of the Study ................................................................................................... 9 Limitations and Delimitations of the Study ........................................................... 10 Definition of Terms................................................................................................ 12 Summary .......................................................................................................... 13 CHAPTER TWO ......................................................................................................... 14 LITERATURE REVIEW ............................................................................................ 14 Introduction .......................................................................................................... 14 Theoretical Framework .......................................................................................... 14 General Literature Review ..................................................................................... 22 Empirical Literature Review .................................................................................. 27 Conceptual Framework .......................................................................................... 32 Discussion .......................................................................................................... 33 Summary .......................................................................................................... 35 CHAPTER THREE ..................................................................................................... 36 RESEARCH METHODOLOGY................................................................................. 36 Introduction .......................................................................................................... 36 Research Design..................................................................................................... 36 The Explanatory Sequential Design ....................................................................... 37 Population .......................................................................................................... 38 Target Population ................................................................................................... 39 Sample Size .......................................................................................................... 40 Sampling Techniques ............................................................................................. 42 Data Collection Instruments .................................................................................. 44 Types of Data ......................................................................................................... 47 Data Collection Procedures .................................................................................... 47 Pretesting .......................................................................................................... 49 Data Analysis Plan ................................................................................................. 50 Ethical Considerations ........................................................................................... 51 vi Archives Copy Daystar University Repository Summary .......................................................................................................... 52 CHAPTER FOUR ........................................................................................................ 53 DATA PRESENTATION, ANALYSIS, AND INTERPRETATION ........................ 53 Introduction .......................................................................................................... 53 Presentation, Analysis and Interpretation .............................................................. 54 Summary of Key Findings ..................................................................................... 90 Summary .......................................................................................................... 92 CHAPTER FIVE ......................................................................................................... 93 DISCUSSIONS, CONCLUSIONS AND RECOMMENDATIONS .......................... 93 Introduction .......................................................................................................... 93 Discussions of Key Findings ................................................................................. 94 Conclusion ........................................................................................................ 104 Recommendations
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