LEADERS IN INNOVATIVE SCIENCE CENTRE & MUSEUM DESIGN

WE DESIGN TO FILL MINDS, NOT JUST SPACES.

Ecsite 2020 Your vision brought to life, in spectacular detail, to engage and delight audiences.

JRA has planned, designed, and realized insightful, provocative, and unique museums and cultural attractions all over the world. We delight in delivering experiences that inspire adults, children, and families to discover new ideas, interact with each other, and better understand themselves and their world.

We dream vividly but responsibly.

Our award-winning projects combine imaginative design and storytelling with solid operational planning to consistently achieve clients’ experiential goals. The results are visitor experiences that are meaningful, enjoyable, and memorable. Rouse is one of the world’s more prominent design firms... The Wall Street Journal Services

Master Planning A master plan is the first step in translating an idea into a concept that will work in the real world. A thoughtful plan starts with deep research and the development of a story line. Next, it’s on to concepts and determining how they fit together in a physical setting.

Writing & Content Development JRA’s storytellers collaborate with designers to generate concepts and develop the foundation of the visitor experience: the story. Our writers ensure visitors engage with each element by developing everything from creative briefs that set the tone to compelling scripts that detail the guest experience.

Exhibit Design Here, we sharpen our focus toward the development of specific concepts. The message, design intent, and style for each component are established. The details of how they work, what they look like, and where they’re located are laid out and finalized.

Graphic Design Visuals are a central part of every visitor experience, identity, and message. To give each of our clients a unique visual interpretation of their story, we embrace and play with a variety of graphic design styles. Our creative team designs and develops interior graphic panels, identity, theming, wayfinding and environmental signage, and more. Services

Executive Media Production Executive Producers are project vision-keepers, ensuring our media-based concepts become reality. They oversee the development of initial concepts and select and collaborate with specialty media producers to hone the story line and develop the production techniques and theatrical design of each media experience.

Art Direction Art directors shepherd the design elements of a project, making sure the design intent is followed and maintained during fabrication, construction, and installation. Art directors pay attention to everything, from small details to big picture concepts, which often involves reviewing fabrication drawings, making site visits, and consulting with vendors to ensure quality control of all aspects of the guest experience.

Project Management The key to turning great designs into great experiences is project management. Our experienced project managers keep our creative teams on track and grounded in reality, ensuring that their ideas are operationally and financially feasible. They are the glue that ensures that the process, schedules, paperwork, and communication all come together to create a great working experience for both our clients and our internal team. Creating memorable science centre, museum, attraction, and brand experiences.

Science Centres

Space Center Kennedy Space Center Visitor Complex MOST Museum of Science & Technology Science Centre Science Museum of Virginia Corpus Christi Museum of Science & History The Mind Museum National Science Centre The Franklin Institute King Salman Science Oasis King Abdulaziz Center for World Culture Guangdong Science Center Universe Enginuity The Permian Basin Petroleum Museum

Angry Birds Universe Traveling Exhibit Museums

Arab American National Museum Cincinnati History Museum at Island Nancy & David Wolf Holocaust & Humanity Center King Abdullah: Values & Wisdom MacArthur Memorial Museum National Comedy Center The Field Museum The Henry Ford The Natural History Museum South Carolina State Museum Tibbals Learning Center at The Ringling Washington Monument Interpretive Center National Underground Railroad Freedom Center Louisville Slugger Museum & Factory Tour Children’s Museums

Angry Birds Universe Traveling Exhibit COSI Toledo Children’s Museum of Atlanta expERIEnce Children’s Museum Children’s Museum of Guatemala Imaginosity, Dublin’s Children’s Museum Kohl Children’s Museum of KidsSTOP™ at Science Centre Singapore Lao Niu Children’s Discovery Museum LaunchPAD Children’s Museum Mascot Hall of Fame Children’s Museum McKenna Children’s Museum Songqingling Children’s Museum The Alchemist Lab Tianjin Society Hill The Golisano Children’s Museum of Naples

The Peoria PlayHouse Children’s Museum Brand Experiences

American Airlines CR Smith Museum The Joy Spence Appleton Estate Rum Experience

Inside CNN Studio Tour Crayola Experience Animal Planet Rescue Vehicle Discovery Communications GE Learning Center Hormel SPAM® Museum Jack Daniel’s Distillery Tour Jim Beam American Stillhouse Kodak Experience Center National Geographic Explorers’ Hall The Coca-Cola Company TOYOTA Experience Center

Volkswagen’s Autostadt Yuengling Museum & Brewery Tour Theme Parks & Attractions

Angry Birds St. Petersburg Activity Park Cartoon Network Cedar Fair Theme Parks Ferrari World Abu Dhabi Hasbro LEGOLAND® Windsor & California Lionsgate Movie World Palace Entertainment Parques Reunidos Paramount Parks Rixos Land of Legends Six Flags Theme Parks Sochi Park Twentieth Century Fox Universal Studios® Florida

Warner Bros. SCIENCE CENTRES & MUSEUMS ...that engage audiences on a personal level. JRA designed and produced the renovation of the facility’s exhibit experience that brings to life Saudi Aramco’s work - from exploration, drilling and production, to refining and shipping.

Energy Exhibit • King Abdulaziz Center for World Culture (Ithra) The 25,000-square-foot science center features state-of-the-art exhibits, theaters, and programs to educate on the oil and energy industry in an engaging manner, with an overarching goal of inspiring younger generations to consider careers in energy science.

Energy Exhibit • King Abdulaziz Center for World Culture (Ithra) The King Salman Science Oasis, a major new science museum for Riyadh, is a unique experience, combining science, culture, nature, commerce and faith.

Saudi Aramco Energy Experience Galleries • King Salman Science Oasis The goal of the science centre is to improve awareness of science and to improve scientific knowledge and its practical application toward the benefit of mankind.

Saudi Aramco Energy Experience Galleries • King Salman Science Oasis The 400-square-metre SABIC LIFE gallery at the King Salman Science Oasis delivers a clear and timely message: life on Earth with all its beautiful diversity is not only worthy of protection, our very existence depends on its protection.

SABIC LIFE Gallery • King Salman Science Oasis By employing various interpretive techniques, JRA and SABIC were able to solidify the interconnectedness between humanity, science, technology and our world.

SABIC LIFE Gallery • King Salman Science Oasis JRA worked with the senior management of Space Center Houston on the development of a Conceptual Master Plan that outlines upgrades to the overall visitor experience over the next ten years.

Space Center Houston In this JRA-designed and produced exhibit, visitors enter an original shuttle carrier and experience the groundbreaking era of space exploration through engaging educational exhibits.

IMPACT AWARD & BEST NEW PRODUCT

2016 IAAPA Brass Ring Awards

Space Center Houston • Independence Plaza A year later, Space Center Houston sent JRA on another mission - this time, to Mars! The center opened “Mission Mars”, an immersive exhibit about the Red Planet.

“...ENGAGES VISITORS FROM THE MOMENT THEY ENTER THE BUILDING “ collectSPACE

Space Center Houston • Mission Mars JRA worked with Singapore’s Ministry of Education, Science Centre Singapore and Aedas to create the master plan for an innovative new science center set to open on Singapore’s Lake.

Science Centre Singapore JRA worked with Science Centre Singapore on the planning and design of the KidsSTOP™ Children’s Science Centre. The 1,850-square-metre space features a series of exhibits and environments that teach basic STEAM principles in an engaging and fun manner.

KidsSTOPTM • Science Centre Singapore JRA continued its long-standing relationship with Science Centre Singapore with the 2017 opening of “The Mind’s Eye,” a 600-square-metre exhibit on illusion and human perception.

The Mind’s Eye • Science Centre Singapore JRA provided planning and design for the 4,900 square metres of interactive science and technology exhibitions at The Mind Museum, which received a coveted industry Thea Award for museum excellence. Within the five major galleries are topics including The Universe, Life, Nature, The Atom and Technology.

THEA AWARD OUTSTANDING ACHIEVEMENT SCIENCE MUSEUM 2014

Themed Entertainment Association (TEA)

The Mind Museum CERTIFICATE OF This award-winning, 7,000-square- metre institution covers art, cultural EXCELLENCE history, natural history and science TripAdvisor and technology. JRA served as thematic design consultant for the museum – embracing the building’s history as a cotton mill.

South Carolina State Museum JRA recently provided planning and design for the museum’s “Apollo 50: Journey to the Moon” exhibit, which charts the history of NASA’s Apollo program and South Carolina’s role in lunar exploration.

South Carolina State Museum PRESIDENT’S Guests are taken on a journey through over 250 million years AWARD 2017 of Texas Permian Basin History, Texas Association of Museums celebrating the determination and inventiveness of the region’s people through 1,400 square metres of interactives, immersive environments and game-based learning.

The Permian Basin Petroleum Museum This JRA-designed science centre, located on an UNESCO world heritage site, showcases the principles of engineering within a historical context, while making connections to design and technology.

Enginuity Universe is a science theme park that educates young people about science, technology and engineering in an inspirational and entertaining manner. Their team engaged JRA to create a Conceptual Master Plan outlining the park’s future transformation.

Universe This science Centre flows from micro to macro with hands-on, larger-than-life exhibits that include: Chemistry, Particles, Cells, DNA, Engineering, Math, Physics, Space, a Planetarium and Paleontology.

Corpus Christi Museum of Science and History’s H-E-B Science Center JRA worked with Imagine Exhibitions and Rovio Entertainment to develop a 930-square-metre traveling exhibit celebrating the art and science of the world’s most downloaded game.

Angry Birds Universe Traveling Exhibit This state-of-the-art museum celebrates the history of American comedic icons and innovators. Visitors register their comedic tastes through an RFID bracelet. They then travel through over 50 interactive exhibits guaranteed to tickle their funny bone.

National Comedy Center “...ONE OF THE WORLD’S 100 The potential economic and cultural impact of the Center has GREATEST PLACES OF 2019.“ been deemed so significant that TIME the US government has designated the museum the “Official National Comedy Center of the United States”.

National Comedy Center The 700-square-metre Nancy & David Wolf Holocaust and Humanity Center uses local survivor stories and a variety of interpretive techniques to ensure that lessons of the Holocaust inspire action today.

“AN INSPIRATION“ The Plain Dealer

Nancy & David Wolf Holocaust & Humanity Center CERTIFICATE OF EXCELLENCE TripAdvisor

The National Underground Railroad Freedom Center is a world-class institution dedicated to fostering safe, open, and honest dialogue on the issues of freedom both internationally and locally.

National Underground Railroad Freedom Center JRA is honored to have worked with The Field Museum on its display of “Sue,” the largest and most complete Tyrannosaurus rex fossil ever found.

SUE Exhibit - Permanent and Traveling JRA has enjoyed a long relationship with MOST to refine its content and conceptual direction, and has provided planning, content development and design services for over 1,850 square metres of exhibits, ranging on topics including life sciences, geology, energy, flight and

MOST Science Center CHILDREN’S EXPERIENCES ...that spark minds and create smiles. JRA provided planning, design and project management for this state- of-the-art family fun zone that aims to make people laugh and draw them closer to the teams they love, while educating families on the art “COLORFUL AND and science of mascots. CHARMING... SURPRISINGLY SLEEK.” Chicago Tribune

Mascot Hall of Fame Children’s Interactive Museum JRA designed this 1,400-square- metre museum that was created to meet Florida’s Sunshine State curriculum standards. It is the first fully physically accessible, barrier-free children’s museum in the nation. CERTIFICATE OF EXCELLENCE TripAdvisor

Golisano Children’s Museum of Naples ONE OF THE “7 BEST KIDS MUSEUMS IN THE USA” JRA designed the 930-square-metre TravelingMom.com renovation of the Children’s Museum of Atlanta. Visitors enjoy targeted programming to make meaningful connections between school, community, work and global issues.

Children’s Museum of Atlanta JRA designed the 650-square-metre interactive discovery and learning zone that now serves Siouxland families and contributes to the ongoing rejuvenation of downtown Sioux City’s Historic Pearl Street. STAR OF SIOUXLAND AWARD 2016 Siouxland Chamber of Commerce

LaunchPAD Children’s Museum Housed in a historic dance hall, The Peoria PlayHouse Children’s Museum includes approximately 740 square metre of exhibits based on regional subjects such as construction, farming, and the Illinois River.

The Peoria PlayHouse Children’s Museum CERTIFICATE OF More than 930 square metres of the museum’s exhibits and EXCELLENCE programs reflect the diverse TripAdvisor physical and societal cultures of the local region and were developed with the most current knowledge concerning the developmental needs of children: physical, cognitive, social and emotional.

McKenna Children’s Museum Imaginosity, the first children’s museum in Ireland, is dedicated to creating meaningful and fun experiences for children and adults to share. Imaginosity emphasizes literacy education and arts by combining interactive exhibits and daily programs.

Imaginosity, Dublin Children’s Museum JRA worked with The China National Children’s Center, the Lao Niu Foundation and Beijing Normal University to provide complete planning, design and project management for the first children’s museum in Beijing.

Lao Niu Children’s Discovery Museum In partnership with Star Group, JRA provided planning, content development, and design for the galleries of the new Children’s Enlightenment Center at Beijing’s Songqingling Children’s Museum.

Songqingling Children’s Museum This family-focused attraction will use sports of all sorts to explore science, technology, engineering, the arts, and math (STEAM). Challenging both body and mind, activities will encourage physical activity, promote literacy, and encouraging healthy habits.

Northwest Arena Kidzone BRAND EXPERIENCES ...that emotionally connect to consumers. JRA provided planning, design and project management for the 4,000-square-metre Toyota Experience Center (TEC), representing its first and only comprehensive visitor attraction in .

TOYOTA Experience Center Autostadt is a one-of-a-kind, 40+ acre corporate visitor center at the Volkswagen Group’s world headquarters located in Wolfsburg, Germany. Autostadt was the first of many auto themed attractions designed by JRA.

CERTIFICATE OF EXCELLENCE TripAdvisor

Volkswagen’s Autostadt JRA provided design and implementation for the Crayola Experience update in Easton, Pennsylvania. Guests create their own crayons, learn how crayons are made, and bring drawings to life in the 5,575 square metres of exhibits and interactives.

Crayola Experience For the past few years, we’ve worked on a variety of Jim Beam experiences. We created a rural attraction and tour at their distillery in Kentucky...

“WORLD’S BEST DISTILLERY TOURS.” CNN

Jim Beam American Stillhouse and Distillery Tour ...and an urban experience in downtown Louisville. CERTIFICATE OF EXCELLENCE TripAdvisor

Jim Beam Urban Stillhouse Our newest liquor brand attraction, the Joy Spence Appleton Estate Rum Experience, immerses guests within the 270-year history and culture of this beloved brand.

“TOP 3 CARIBBEAN RUM DISTILLERY” USA Today 10Best Readers Choice 2020

Joy Spence Appleton Estate Rum Experience One of nine JRA projects to open in a year, the CR Smith Museum preserves and celebrates the history of American Airlines and the aviation industry, as well as educating visitors about the science of flight, airline operations and aviation careers.

“ONE OF THE WORLD’S BEST AIRLINE MUSEUMS.” CNN TRAVEL

American Airlines CR Smith Museum CERTIFICATE OF EXCELLENCE TripAdvisor

This 8,500-square-metre attraction leads the way in environmental performance and sustainable design and has welcomed more than 10 million people since it opened in 2007.

World of Coca-Cola ONE OF THE “ WORLD’S JRA recently worked with the Louisville Slugger Museum COOLEST PLACES 2019“ & Factory on the renovation TIME for Kids of their popular factory tour. New enhancements include an immersive pre-show theater, along with updated wayfinding, signage and media.

Louisville Slugger Museum & Factory THEME PARKS & ATTRACTIONS ...that suspend disbelief, immerse and thrill. “MIDDLE EAST’S LEADING JRA’s largest project was the design and production of the first THEME PARK 2019” Ferrari themed attraction and World Travel Awards one of the largest indoor theme parks in the world. The park features over 20 attractions within its 86,000 square meters, each designed to bring the Ferrari story to life.

Ferrari World Abu Dhabi 1ST PLACE BEST NEW PRODUCT IAAPA Brass Ring Awards 1996

Our first major theme park project was to provide master planning and design for LEGOLAND Windsor, which was LEGO’s first planned theme park outside of Denmark.

LEGOLAND® Windsor We then went on to provide planning and design for LEGOLAND California, outside of . Many of our designs, including this castle, are still being used for other LEGOLAND parks. THEA AWARD 2003 SPECIAL ACHIEVEMENT Themed Entertainment Association (TEA)

LEGOLAND® California Sochi Adventure Park opened in Russia as an attraction for the 2014 Olympic games. JRA provided master planning through schematic design, which was then implemented by the client’s own internal team.

Sochi Adventure Park The $1 billion Land of Legends resort—designed with a Greek Poseidon theme and a nod to the Roman Empire—features a five- star hotel, wildlife park, shopping boulevard, and an 84 acre theme park planned & designed by JRA.

“WORLD’S LEADING LUXURY THEMED RESORT 2019” WORLD TRAVEL AWARDS

Land of Legends JRA provided master planning and design for both the theme park and water park. The water park features a dolphinarium, an aquarium, and over 70 slides.

“LEADING EDGE AWARD 2019.” World Waterpark Association

Legends of Aqua JRA worked with Rovio and FORTGROUP to develop a first- of-its-kind family destination that blends the exciting world of Angry Birds with the rich history and culture of St. Petersburg.

Angry Birds Activity Park St. Petersburg JRA collaborated with experience company Superfly’s internal creative and production team to provide planning, design and implementation of the sold-out FRIENDS pop-up experience, which was co-produced by Superfly, Warner Bros. Consumer Products, and Warner Bros. Television Group.

THE LOUVRE OF FRIENDS FANDOM Buzzfeed

The FRIENDS Pop-Up THEA AWARD 2015 EXCELLENCE ON A LIMITED BUDGET, TEA IAAPA BRASS RING AWARD 2014 IAAPA

JRA provided the concept and scripting for this 3D experience comprised of 30 vignettes, all stretching the barrier of creative design, historical storytelling and innovation.

Grand Hall at Union Station In terms of set design and theming, some of our earliest work was with Universal’s in-house team on the design of many of the park’s original set streets and themed areas.

Universal Studios® Florida JRA has worked with Six Flags Theme Parks on a wide variety of projects over the years, including the popular Mr.Freeze attractions, Boomtown, Warner Bros Backlot, and the White Water Tree House.

Six Flags Theme Parks jackrouse.com