the polling company, inc./WomanTrend

Telephone Survey of 300 City Residents November 2009

FINAL TO FIELD

My name is ______from the polling company™, inc. We’re talking with New Yorkers like you today and would like to ask you a few questions on a confidential basis. You have been selected randomly to participate in a survey and have a rare opportunity to voice your opinions. Your responses will be kept confidential. I am not selling or promoting any product or service and I am not asking for a donation; I simply want to know what you think and feel.

A. Do you currently live in ? 1. YES 2. NO (TERMINATE)

B. In which borough of New York City do you currently reside? (READ LIST, ACCEPT ONE RESPONSE)

1. THE BRONX 2. 3. 4. QUEENS 5. STATEN ISLAND 6. I DON’T KNOW/REFUSED (DO NOT READ) TRIVIA QUESTIONS 1. Assume for a moment that a total stranger to New York came to visit the city and had time to enjoy just two attractions or activities. Which TWO of the following list of attractions or activities would you recommend? (ACCEPT TWO RESPONSES, RANDOMIZE)

1. THE EMPIRE STATE BUILDING 2. 3. THE / 4. THE AMERICAN OF NATURAL HISTORY 5. TOP OF THE ROCK 6. LINCOLN CENTER TOUR 7. TOUR 8. TOUR 9. NEW YORK AQUARIUM 10. THE METROPOLITAN MUSEUM OF ART 11. MADISON SQUARE GARDEN TOUR 12. 13. BRONX ZOO 14. ALL OF THE ABOVE (DO NOT READ) 15. NONE OF THE ABOVE (DO NOT READ) 16. OTHER (SPECIFY) 17. I DON’T KNOW (DO NOT READ)

2. The Top of the Rock observation deck gives visitors a 360 degree panoramic view of New York City, and is located in what famous skyscraper? (ACCEPT ONE RESPONSE, RANDOMIZE)

1. THE EMPIRE STATE BUILDING 2. THE 3. THE GE/GENERAL ELECTRIC BUILDING 4. BUILDING 5. BANK OF AMERICA TOWER 6. I DON’T KNOW (DO NOT READ)

3. Which of the following two face each other directly across ? Please select two museums. (MUST SELECT TWO RESPONSES, RANDOMIZE)

1. THE METROPOLITAN MUSEUM OF ART 2. THE GUGGENHEIM MUSEUM 3. THE MUSEUM OF MODERN ART 4. AMERICAN MUSEUM OF NATURAL HISTORY 5. MUSEUM OF THE CITY OF NEW YORK 6. I DON’T KNOW (DO NOT READ)

the polling company™, inc./WomanTrend 2 for Nicholas & Lence Communications and Leisure Pass North America Telephone Survey of 300 New York City Residents November 2009 4. What do the seven points of the crown on the Statue of Liberty represent? (READ LIST, ACCEPT ONE RESPONSE)

1. THE SEVEN SEAS 2. THE SEVEN CONTINENTS 3. THE SEVEN DEADLY SINS 4. THE FIRST SEVEN COLONIES 5. BOTH 1 AND 2 6. BOTH 2 AND 3 7. I DON’T KNOW (DO NOT READ)

5. The main branch of the New York Transit Museum is located in which borough of New York City? (ACCEPT ONE RESPONSE, RANDOMIZE)

1. THE BRONX 2. BROOKLYN 3. MANHATTAN 4. QUEENS 5. STATEN ISLAND 6. I DON’T KNOW (DO NOT READ)

6. In what borough can one visit the last section of original forest that covered New York City before the arrival of European settlers in the 17th century? (ACCEPT ONE RESPONSE, RANDOMIZE)

1. THE BRONX 2. BROOKLYN 3. MANHATTAN 4. QUEENS 5. STATEN ISLAND 6. I DON’T KNOW (DO NOT READ)

7. Decker Farm, the last working farm in New York City is located in Historic Richmond Town in which borough?1 (RANDOMIZE, ACCEPT ONE RESPONSE)

1. THE BRONX 2. BROOKLYN 3. MANHATTAN 4. QUEENS 5. STATEN ISLAND 6. I DON’T KNOW (DO NOT READ)

1 http://www.americantowns.com/ny/statenisland/news/pumpkin-picking-at-historic-richmond-town-219874 the polling company™, inc./WomanTrend 3 for Nicholas & Lence Communications and Leisure Pass North America Telephone Survey of 300 New York City Residents November 2009 8. Which New York City museum is currently located in the only remaining building from the 1939 World’s Fair?2 (RANDOMIZE, ACCEPT ONE RESPONSE)

1. THE BROOKLYN MUSEUM 2. THE BRONX MUSEUM OF THE ARTS 3. THE MUSEUM OF THE MOVING IMAGE 4. THE QUEENS MUSEUM OF ART 5. THE STATEN ISLAND CHILDREN’S MUSEUM 6. THE WHITNEY MUSEUM OF AMERICAN ART 7. I DO NOT KNOW (DO NOT READ)

HOLIDAY-THEMED NEW YORK CITY QUESTIONS

9. In the holiday movie Miracle on 34th Street, in what New York City department store did Kris Kringle work? (ACCEPT ONE RESPONSE, RANDOMIZE)

1. BLOOMINGDALE’S 2. SAKS 3. MACY’S 4. BERGDORF GOODMAN 5. HENRI BENDEL 6. I DON’T KNOW (DO NOT READ)

10. For over 30 years, the Origami Holiday Tree has marked the beginning of the holiday season in which New York City museum?3 (RANDOMIZE, ACCEPT ONE RESPONSE)

1. THE METROPOLITAN MUSEUM OF ART 2. THE GUGGENHEIM MUSEUM 3. AMERICAN MUSEUM OF NATURAL HISTORY 4. THE MUSEUM OF MODERN ART 5. MUSEUM OF THE CITY OF NEW YORK 6. I DON’T KNOW (DO NOT READ)

2 http://www.queensmuseum.org/about/aboutbuilding-history 3 http://www.amnh.org/programs/specials/holiday/ the polling company™, inc./WomanTrend 4 for Nicholas & Lence Communications and Leisure Pass North America Telephone Survey of 300 New York City Residents November 2009 DEMOGRAPHIC QUESTIONS

Now I have just a few questions for statistical purposes.

11. Which of the following categories best describes your age? (READ LIST, ACCEPT ONE RESPONSE)

1. 18-24 2. 25-34 3. 35-44 4. 45-54 5. 55-64 6. 65+ 7. REFUSED (DO NOT READ)

12. How would you describe your racial or ethnic background? (READ LIST, ACCEPT ONE RESPONSE)

1. WHITE/CAUCASIAN 2. BLACK/AFRICAN-AMERICAN 3. HISPANIC/LATINO 4. ASIAN 5. NATIVE AMERICAN 6. OTHER (DO NOT READ) 7. DON’T KNOW/REFUSED (DO NOT READ)

13. Which of the following ranges best describes your total household income before taxes? (READ LIST, ACCEPT ONE RESPONSE)

1. UNDER $25,000 2. $25,000 TO $49,999 3. $50,000 TO $74,999 4. $75,000 TO $99,999 5. $100,000 TO $149,999 6. $150,000 OR GREATER 7. DON’T KNOW/REFUSED (DO NOT READ)

14. How many children under the age of 18 are living in your household currently? (READ LIST, ACCEPT ONE RESPONSE)

1. NONE 2. 1 3. 2 4. 3 OR MORE 5. DON’T KNOW/UNSURE (DO NOT READ) the polling company™, inc./WomanTrend 5 for Nicholas & Lence Communications and Leisure Pass North America Telephone Survey of 300 New York City Residents November 2009 15. How many years have you lived in New York City? (READ LIST, ACCEPT ONE RESPONSE)

1. LESS THAN 1 2. 1-2 3. 3-5 4. 6-9 5. 10-15 6. 16 OR MORE 7. I HAVE LIVED IN NEW YORK CITY MY ENTIRE LIFE (DO NOT READ) 8. DON’T KNOW/REFUSED (DO NOT READ)

16. Gender (by observation)

1. MALE 2. FEMALE

the polling company™, inc./WomanTrend 6 for Nicholas & Lence Communications and Leisure Pass North America Telephone Survey of 300 New York City Residents November 2009