’s Highway 20 Historic Auto Membership & Sign Sponsorship 2021 An Official Iowa DOT Historic

Dear Old Highway 20 Friends, We are pleased to announce the official recognition of Iowa’s Historic Highway 20 approved by the Iowa Department of Transportation in January 2021! Historic Highway 20 stretches 333 miles across Iowa through 35 cities and 13 counties between the Missis- sippi and Missouri Rivers and is now the longest tourism route in the state! We are writing you to join us where its time to be 20 again in this inaugural kickoff.

Membership Sign Sponsorship

Membership is what drives Historic Route 20 to success! Wayfinding Signage is an integral part for the success of As a small non profit organization we strive to raise the profiles Historic Route 20. We began in a grassroots effort to se- of the communities along the original 1926 alignments of US cure the designation from each community across Iowa Highway 20. For Iowa, this means a new Historic Auto Trail and now continue to do so to ensure travelers can follow that brings the identity of Highway 20 back to the 35 cities the the Historic Route across Iowa. four lane has bypassed. While the State approved the route, funding for all sign- Your membership ensures that travelers from Iowa and around age and its placement is left to the organization to com- the world will have an opportunity to find out what makes plete and we are asking for your support. small town Iowa worth seeing away from the 4-lane. Not only Many communities still needs signs and your donated this, we are connecting to all the communities across Route sponsorship of sign or two will allow Historic Route 20 20, America’s Longest Highway from , MA to Newport, succeed! OR Thank you for your generous support!

——————————————————————————————————————————————————————————- Membership and Sponsorship Levels Information Details on Reverse Side ______$ 50 Basic Business Membership Your Name/Business Name ______$ 69 Sign Sponsor Donation Only Address ____ $ 110 Combo of Above ______City State Zip Code ____ Advertisement Rate A B C D ______Circle One Email

$ ______Total Amount Payment Info ______Remit To Credit Card Number Historic Route 20 Iowa ______PO Box 787 Exp CCV Zip Code Iowa City, IA 52240 This information may be found at www.historicUS20.com/iowa2021.html Historic Route 20 is a 501 C 3 Not for Profit Organization—Your membership and sponsorship may be tax deductible. An IRD F-9 Tax Form can be made available. Scan with phone for quick donation Advertising Rates

Your Basic Membership ensures a listing with your address in our 2021 Tour Guide and on the website without any artwork.

A paid advertisement will be considered as a Membership and does not include signage or sign sponsorship.

A. Full Page 9” x 4.5” = $600

B. Half Page 4.5” x 4.5” = $350

C. 1/4 Page (Business Card) = $175

D. 1/8 Page 1.2” x 4.5” = $100 (includes photo or logo)

Travel Guides will be distributed across Iowa, your location and other locations the first week of June 2021. Sample guideis availa- ble on the website listed.

This advertisement is for the Iowa Tour Guide only—ALL memberships and listings will be extended to the National Historic Route 20 Tour Guide map.

We will contact you for artwork or can be sent to [email protected]

Sign Sponsorship

Sponsoring a Historic Route 20 sign will have your name/business name listed in the printed Tour Guide and online under spon- sors. Sponsoring a sign is a one time, non-membership donation to The Historic Route 20 Association. The sign sponsorship page will be effective for three (3) consecutive years of printing to say “Thank You”.

By sponsoring a sign, you agree that a Large Iowa Historic Route 20 sign will be donated to a community along the Historic Auto Trail in Iowa. Placement will be determined by need and by a city, county or state highway department. We will do our best to ensure sponsored signage is placed in or near your community. A confirmation of your signs location will be sent to you.

Due to highway regulations, signs placed on the highway cannot have sponsorship recognition at this time.

Purchasing Signs

You may also purchase a sign for placement at your location. Such placement must comply with local and state highway regula- tions. Signs placed on private property are exempt from such regulations. (i.e. signs placed outside of the highway right-of-way)

Brew/Wine/Spirits Trail

Historic Route 20 is looking to develop a Craft Brewery, Winery and Distillery Trail map across all of the Historic Route. Your mem- bership will be extended to this specific Trail Map if applicable.

Additional Information Please visit our website or contact us if you have any questions. This information may be submitted online. www.historicUS20.com/iowa2021.html or [email protected]

Visit us on Facebook @Historic Route 20 Iowa Your membership or sponsorship is due May 10, 2021. We will be traveling across Iowa in early May and will be happy to meet with you if you have any questions or wish to discuss your location in depth. Thank you