JOHN E. SIMON SCHOOL OF BUSINESS

Maryville University | St. Louis, MO | 2018—19

INSIDE CELEBRATING OUR MVC PARTNERSHIP NEW UNDERGRAD ONLINE PROGRAM PROMOTING NHL ESPORTS

PARTNERING TO CREATE A NEW CLASS OF THE FINEST IN THE FIELD™ CELEBRATING OUR MVC PARTNERSHIP: A DECADE STRONG

Among the many professional partnerships offered by the Rawlings Sport Business Management program for students, the Valley Conference (MVC) is the longest-running — and one of the most engaging.

ince 2008, the league “I joined the MVC as a community “A lot of the skills I learned during my was offered this summer, and MVC will Heartland tournaments. In addition, the has provided 20 to 30 involvement intern with my primary focus time with the MVC — such as in-game host an NCAA March Madness First/ league will feature game day giveaways experiential learning on the enhancement of the women’s promotions, working with sponsors to Second Round in St. Louis in March 2020, to coincide with the celebration of the opportunities each year, tournament in 2014,” Hild fulfill contracts, communication skills and with key roles to be filled by RSBM 30th anniversary of Arch Madness, involving more than 300 says. Her role broadened when she working on multiple projects at once — student volunteers. which will provide new experiences student volunteers. “Students began serving as a media relations directly apply to my current role,” Susuki for students. “The partnership has grown to not only line up at the door to sign up assistant as well as an intern. Hild then says. “I was able to see how marketing, offer more opportunities to volunteer for Elgin says MVC and Maryville have worked for these events,” says Jason Williams, EdD, accepted a graduate assistantship at sponsorship, operations, facilities and the students but also bigger volunteer closely together to ensure the partnership director of the Rawlings Sport Business Missouri State, an MVC institution, where media all come together and how roles,” says Kristin Swederska, MVC works well for everyone involved. Management program. “We are fortunate she studied for her master’s degree in they help make a sporting event a true assistant commissioner for sports to have this valuable partnership for our sport administration while working in the experience for the fans.” “I’ve known Jason Williams for many administration. “The students are taking young people because students of all athletics communication office. From there, years, and he has been the catalyst for During the 2015-2017 Arch Madness on more responsibility at each of the grade levels are able to volunteer at first she accepted a position at the University growing the relationship, along with men’s basketball tournaments, Susuki tournaments as well as being introduced to class events and get outstanding sport of Missouri-Kansas City for one year before our event operations and promotions was a marketing and operations other administrators from our schools.” business experience.” rejoining the MVC at Illinois State. staff,” Elgin says. “It has been a symbiotic volunteer. He also served as Learfield Opportunities also exist developing relationship between the program and Students staff MVC’s Arch Madness, “Through various volunteer MVC Sports property assistant for Shelby Hild, ’15 content and promoting new apps for the MVC.” Hoops in the Heartland, and other opportunities with the MVC, I was able the 2016 tournament. In that role, he Shelby Hild, ’15, assistant director of the Arch Madness and Hoops in the collegiate men’s and women’s to build relationships with other sports managed sponsorship inventory for athletics communications at Illinois State basketball tournaments. information directors in the conference,” the tournament, prospected potential University, credits much of her professional Hild says. “I met Rick Kindhart, my former new partners, ran in-game promotions “We’ve truly come to depend on the success to relationships she developed boss at MSU, and Mike Williams, my boss during the tournament, and managed students who have volunteered for our through MVC opportunities and to the at ISU, in passing at one of the MVC Men’s marketing and operations volunteers. events,” says Doug Elgin, commissioner hands-on experience she gained. VALUABLE OPPORTUNITIES: Basketball tournaments. You never know of the Missouri Valley Conference. “These “I was able to see how marketing, “Over the last few years working in this who will have a job opening down the Austin Tapella, senior, (right) young people come wanting to learn sponsorship, operations, facilities and industry, my time at the MVC has helped line that could help your career progress.” and Josh Milenbach, senior, and to contribute.” media all come together and how shape my career,” Hild says. At ISU, they help make a sporting event a true (opposite page), work operations Alumni have fond memories of their she directs day-to-day media operations Russell Susuki, ’18 experience for the fans,” he says. during the Arch Madness volunteer roles with MVC, but more for the volleyball, softball and swimming Russell Susuki, ’18, a former MVC volunteer, tournament at Enterprise Center importantly, they continue to rely on and diving programs, including managing also works at ISU. As a graduate assistant, MVC Partnership Continues to Grow the knowledge and skills learned in all social media platforms, setting up he oversees marketing and promotions for in St. Louis, just two of many First-hand experiences for RSBM students those experiences throughout their interviews, writing press releases and two ISU teams and the Reggie’s Kids Club valuable volunteer opportunities will continue to expand through the professional careers. serving as official scorekeeper at program, and he runs marketing in-game partnership. Along with other MVC office provided by the MVC partnership home events. promotions for football and internships, a new 10-month internship for RSBM students. men’s basketball.

2 | | 3 BLUES ESPORTS PROJECT

RSBM OFFERS NEW ONLINE When the St. Louis Blues decided to explore UNDERGRAD PROGRAM ways to engage an exploding base of young Esports fans, the franchise turned to RSBM students for help. CHOOSE YOUR TRACK!

hen the St. Louis Blues “The goal of this project was to explore decided to follow the NHL the Esports industry and determine the lead and explore ways to steps our organization might take to host engage an exploding base a successful tournament in the future,” ofW young Esports fans, the franchise says Steve Chapman, executive vice SPORT DATA ANALYTICS turned to RSBM students for help. president and chief revenue officer for he Rawlings Sport Business Along with taking advantage of digital CURRICULUM COUNCIL the St. Louis Blues. “Maryville students Management program is enrolling resources, students in the program will As a project in the Sport Promotions not only provided us with ample detailed now for its online undergraduate have opportunities to practice their skills class, students divided into teams and research of the Esports landscape, but degree program. While attending through hands-on, experiential learning. researched over 1,000 data points, Jason M. Williams EdD also showcased best practices for how we Tclasses on their own time, online students Students will do more than watch and including the viability of hosting Asst. Dean, Simon School of Business could engage both current and new Blues will learn from the sports industry’s best listen. Exercises, role play and assignments a national tournament, potential Director & Associate Professor fans through this avenue. The students’ of the best — and they can choose either will reinforce the material to ensure mastery partnerships, event venues, and “It was exciting because we worked Rawlings Sport Business Management Program final research analysis will be incredibly the Results-Centered Sales or Sport is achieved. promotional activities. together with the Blues to find ways to helpful to our team as we move forward Data Analytics study track to match their Daniel Schmidt, MBA connect the brands and bring Esports Since data analytics is one of the fastest- The experience covered all aspects of with Esports.” professional interests. Sr. Program Coordinator fans into NHL hockey,” says Mason growing job sectors in the industry, sports business, including fan development, Rawlings Sport Business Management Program Schoch, senior. Students in the Fall 2019 Sport Courses are developed by Maryville students enrolled in the Sport Data sponsorship, developing digital media Promotions class will help implement the learning designers who are some of the Sally Vandegrift Yeast Analytics track will be on the cutting edge and website content, marketing, and event Students presented their final proposal to tournament (a date has yet to be set). best in the country, as well as an advisory Vice President, Business Process & Data Solutions of maximizing information and revenue for management. Students were also involved St. Louis Blues executives. board comprised of sport business leaders, Rawlings Sporting Goods sports organizations. in valuable networking. says Jason Williams, EdD, program director. Scott Kennedy The sports industry, like most industries, “It was developed with industry Computational Marketer seeks to take advantage of the data in their professionals and is another example systems, say advisory board members. The of how the Rawlings Sport Business Sandeep M. Singh intention of this track is to provide a unique Management program and Maryville Decision Sciences Manager set of hard and soft data skills necessary to University provide work-ready degrees for Maritz Motivation Solutions succeed in today’s data-driven market. our students,” Williams says. Jonathan Schlereth The convenience of online learning is The Results-Centered Sales track for the Director, Information Resources and Data Analytics designed to meet the higher education online program was created in partnership Maryville University needs of adult learners who require an with Game Face, Inc., a proven sales accessible and flexible experience. Kiera Emerson model developed by Rob Cornilles, Vice President, Strategy and Business Intelligence “Another advantage to online learning founder and CEO of the internationally St. Louis Blues is that students have the ability to known organization. return and learn again the concepts “Since the widest door into the sports Rob Cornilles and principles being taught,” says President and Founder industry is through the sales department, Cornilles. “Reiteration and review are Game Face, Inc. graduates who can demonstrate a mastery some of the best ways to learn, and

of this most important skill will not only Brad Hermann having course information always stand out in interviews, but will rise to the Director, Customer Experience and Sales Analytics accessible gives students the additional EXECUTIVE EXPOSURE: Students in the Sport Promotion class present their research top faster in whatever organization they Rawlings Sporting Goods value of learning at their speed and on engaging Esports fans to St. Louis Blues executives. join,” Cornilles says. comprehension level.”

4 | | 5 NEW OPPORTUNITY! FRISCO CLASSIC PROVIDES A VARIETY RSBM STUDENTS STAFF NCAA SWEET 16/ELITE 8 TOURNEY OF KEY EVENT EXPERIENCES SBM students took advantage of The experience provided a wide-ranging a new and exciting opportunity view of the sport industry, Ripper says. last spring when they served “I learned how media from across the livia Reese, senior, activities, posted official social media like this have the ability to provide well as volunteer staff for the 2019 country take different statistics from wanted first-hand content, and helped stage event spaces. rounded candidates as they embark on RSweet 16 and Elite 8 of the NCAA men’s sporting events and relay the information experience in running “I got to know the founders and some careers in the sports management field basketball tournament in Kansas City. in a variety of ways through various a sports event. She key players in Peak Sports and talked and make them more marketable to channels to their target markets, how gained that opportunity to them throughout the tournament. future employers.” The event was sponsored by the Missouri various types of corporate sponsorship are as part of the volunteer When some big decisions were made, Valley Conference, an RSBM partner The rain and cold were daunting, but chosen for sporting events to best cover team for the Frisco like ending the tournament early due to organization. otherwise the Frisco Classic proved the widest variety of markets, and what Classic college tournament held weather, they gave us insight on why that ensure media following the teams had all successful, Reese says. “Seeing everyone Over a March weekend, seven students it takes to put on a high-profile sporting last March near Dallas, Texas. decision was made,” she says. the resources they needed — from statistics enjoy the work we put in was really helped with event management and media and locker room quotes to press releases. event, especially transitioning from one The event is hosted by Peak Sports and Nathan Wooldridge, director for Peak rewarding. Getting to experience these relations. The experience allowed them stage in a tournament to the next.” showcases four NCAA Division I teams. Sports, says participating students are things with some of my classmates is to interact at various levels with NCAA Mike Kern, associate commissioner of Ripper was impressed by the rare exposed to multi-faceted experiences — always fun,” she says. executives, NCAA Division I college athletic the Missouri Valley Conference, says his A dozen RSBM students participated opportunity to be a part of such a major all in a single weekend. directors, Missouri Valley Conference organization strives to provide students and were responsible for a wide variety Along with learning marketing and event, but he was also grateful for the executives, players, and event sponsors. with a unique, hands-on experience. of jobs, such as working in the ticket “Students have an opportunity to rotate operational aspects of sport business, external experiences offered. “I was office and learning ticketing software each day to see and be involved in all Reese says the opportunity provided Morgan Ripper, sophomore, who works “The casual fan literally has no idea what impressed with how much we were able — in fact, the students learned it so aspects that go into the execution of an lessons in being flexible. “We were in an as an event marketing and development goes on behind the scenes during any to see and do in addition to working quickly, they trained other volunteers event, in addition to the ancillary events unfamiliar place, with people we didn’t intern at the St. Louis Sports Commission, major sporting event,” Kern says. “Each the event, such as visiting the Negro how to use the system. such as the Welcome Breakfast and Youth really know, doing things we had never was able to practice his skills during student in the program hopefully came Baseball League Museum, attending a Skills Clinic that make the Frisco Classic done before, but everything was fine,” the March Madness events as a media away with a better understanding about Sporting KC game, and getting to see Reese assisted with various promotional what it is,” says Wooldridge. “Experiences she says. relations volunteer. His primary task was to the inner-workings of managing an event.” and enjoy the city.”

WEEKEND WARRIORS: RSBM students explored a wide variety of jobs during the Frisco College Baseball Classic weekend, such as ticketing, software, and digital promotions.

6 | | 7 ANALYTICS ALUMNI HIGHLIGHTS

ALUMNI STORY: SEAN WOLLENBERG, ’12, ’14 SPORT ANALYTICS AND The RSBM motto, “Be comfortable with being with the company since graduation, earning TECHNOLOGY CONFERENCE uncomfortable,” has guided Sean Wollenberg, promotions along the way. ’12, ’14, throughout his academic years and as a As a student, Wollenberg worked with successful sport business professional. Last fall, RSBM students had an opportunity organizations such as MVC Properties and to explore one of the fastest growing career “The saying couldn’t be more true and reinforced K-State Properties in various sales and the need to step outside my comfort zone in order marketing roles that ranged from volunteer paths in sport business — data analytics. to grow as person,” he says. stints to internships to paid positions. Wollenberg is senior manager for business Lessons learned during his Maryville years development at Northwestern Sports Properties continue to resonate in his professional Along with Jason Williams, EdD, RSBM blend the two interests professionally, data to maximize resources and revenue – Learfield/IMG College, in Evanston, Ill. He endeavors. earned both his undergraduate degree in Sean Wollenberg, ‘12, ‘14 program director, students attended the conference was a good opportunity for sport organizations, says Williams. “Throughout the program, it was instilled in us Rawlings Sport Business Management and the Sport Analytics and Technology to explore potential career paths. that networking, keeping current with industry “At the conference, students got to learn his MBA with an RSBM concentration from Conference held in Dallas, Texas. knowledge and trends, and helping others “I wanted to go to this conference about emerging trends in the industry Maryville University. Jonathan Schupp, junior, (shown above, because I want to work in data analytics. and also network with professionals from were key pillars to success,” Wollenberg says. left), is an usher for the St. Louis Cardinals Baseball has been all stats and numbers organizations like the NBA and the NFL As part of the Learfield corporate sales “Now, I see these as basic fundamentals within for a second consecutive season. He has for the last couple of decades,” he says. — executives who were learning right team, Wollenberg develops and sells the sports business world to be successful. It’s always been a fan of baseball, and he alongside them,” Williams says. creative marketing solutions surrounding the not easy, but crucial to make dedicated effort to Experts in this field are vital in utilizing excels in math. Since Schupp hopes to Northwestern athletics brand. He has been each of these weekly.”

SIGNIFICANT CAREER ACCOMPLISHMENT: “While working at Kansas State University (K-State Sports Properties), our team was recognized for multiple awards at the annual Learfield Sales Academy Award Banquet. The most important award was winning 2015-16 Property of the Year – awarded to one property across the country for high sales volume, unique and creative concept generation and team collaboration across a property. It was extremely rewarding to RESEARCH know I played an integral role in obtaining the award by hitting my yearly sales goal, assisting others on the team and still operating in a fulfillment/activation role in addition to my new sales role.” RAWLINGS RESEARCH CLASS ALUMNI STORY: SAMANTHA ROBISON, ’14 Students in the Rawlings Research class continued

to set new standards as they worked with the sport Samantha Robison, ’14, a premium account “The sales training that I had in the Game Face merchandise leader to assess the design of 2021 executive with the Houston Rockets, is class was the exact sales training provided in approaching her sixth NBA season with the my Inside Sales orientation when I started at the product lines. team. She began her career as an inside ticket Houston Rockets in 2014,” Robison says. sales representative just after graduating from Like many alumni, Robison says her hands-on Maryville’s RSBM program. Over the past two semesters, more than collecting a certain quantity of surveys, The most rewarding part of the class, says experience as a student played a key part in her 1,000 surveys (the previous record was but ensuring the quality of that data. Burton — who discovered a new passion In her role with the Rockets, Robison manages career success. 700) were collected during local college in sport business as a result of her field and services high-revenue season tickets “When conducting surveys, we were “Being able to work with sports professionals and youth baseball games and through work — is that students are responsible for members in premium areas while generating constantly reminded to dig deeper and directly, learn from them, speak with them, and blind bat tests set up by students. their data from surveys to presentation. new premium business year after year. ask follow-up questions,” she says. ask for advice as I prepared for this journey She is one of the most valuable services Samantha Robison, ‘14 Following presentations to Rawlings “I took a lot of pride in my presentation made me more comfortable and confident when “These experiences are valuable for representatives in her department, placing top executives, cosmetic changes were made knowing that I had collected and stepping into the real world,” she says. students,” says Ryan Farrar, senior director three in every contest. to several products. analyzed all that data,” she says. “These for balls/gloves at Rawlings. “There experiences will transfer to the classroom Among other survey questions, Kaylee is learning going on throughout the not only because of the knowledge we Burton, senior, helped to collect data from process and the lessons can be applied GIVING BACK: Robison is one of many alumni who enthusiastically give back to the program throughout the academic year. Among her many activities, she gained, but also in the form of hands-on youth players on preferred color schemes to any career path. Rawlings will use the interviews current students, serves as a virtual guest speaker in classrooms, visits campus when she can to give classroom presentations, and hosts RSBM work and knowing what we are able and sizing regarding a new glove line. information they gathered to help us with staff in Houston to discuss future opportunities and benefits for students. She developed the annual Speed Networking event as an upperclassman. She also to accomplish.” The biggest challenge was not just the 2021 product development process.” created the Alumni Twitter Takeover to showcase current day-to-day operations of alumni in the sports industry.

8 | | 9 STUDENT INTERN ON THE FRONT LINES: FROM MPRESS

ARTURO MARTINEZ RSBM STUDENTS, ALUMNI

Arturo Martinez, junior, spent the summer as an CELEBRATE ST. LOUIS BLUES intern in ticket sales and services for FC Dallas, a CHAMPIONSHIP team. “I watched the last 10 minutes from the floor, assisted in stadium tours hosted by FC his help translating conversations with our and when the game hit triple zero we all started Dallas and is trained in ticket sales. Spanish speaking fans.” hugging and ran onto the ice.” Nick Linton, sales recruiter for FC Dallas, To do his job, Martinez relied on knowledge says the internship is designed to do gained through his RSBM classes, Olivia Reese, senior, Josh Eisenhoffer ’19, and Shelbie Sheehy, senior. just that. particularly the Sport Promotions course. “By the time Arturo finished with the “The biggest challenge was doing my A group of RSBM alumni and students Reese is an intern with the St. Louis Blues other fans. “I was so emotional, and I was internship, he had a strong understanding first sales call and first stadium tour on the had front-row seats to a historic moment corporate sponsorship department. She crying,” she said. of how the sales process works within a spot,” he says. “But the most rewarding when the St. Louis Blues captured the has spent the past season ensuring all ticket sales department,” Linton says. “He aspect was getting out of my comfort Kevin Bauer, ’16, who works as operations NHL Stanley Cup for the first time in 52 contract terms between the Blues and was constantly going out of his comfort zone and having professionals around coordinator for the Blues and will soon years of franchise history—in a 4-1 victory its corporate sponsorship partners are zone to learn new things, which keeps me who mentored me throughout those move into the role of manager of event over the Boston Bruins in Game 7. No fulfilled. This includes documenting Arturo Martinez researched student our leadership wanting to give him more experiences.” services, oversees a team responsible team before the Blues has gone from last sponsorship opportunities and creating organizations at colleges as well as non- and more responsibilities. Additionally, for ensuring the building and staff are place to winning the Cup in the same recap presentations. She also completes profit organizations to identify new and his professional and respectful demeanor prepared for events. He was also at the season. market research for potential clients. potential target markets. In addition, he allowed us to trust him when we needed Enterprise Center for the victory. “I was in the Enterprise Center for the Reese works closely with Shelby Sheehy, “I watched the last 10 minutes from the watch party, and when we got that first senior, who is also an intern with the Blues floor, and when the game hit triple zero goal I was in an alumni suite,” said Olivia corporate sponsorship department. The we all started hugging and ran onto the Reese, senior. “Experiencing that first goal two were together the night of Game 7. SPRING BREAK ‘19 ice,” Bauer said. “I even did a penguin with a former player of the Blues was so “The atmosphere and the energy was slide, it was a lot of fun!” The slide, he cool, and seeing everybody’s reaction insane,” Sheehy said. As a lifelong Blues explains, is a matter of diving head first was amazing, during the game and after fan, she will never forget celebrating the across the ice. the game.” ‘KANSAS CITY, HERE WE COME‘ Stanley Cup win alongside thousands of

Eight RSBM students spent their spring break studying sport business — but not in a typical classroom.

BY THE NUMBERS Instead, the group traveled to Kansas City, Ambush in September. Over the four-day spring break, the group Mo., meeting with executives of athletic visited the College Basketball Experience, “We saw drawings for different stadiums organizations and touring sport facilities an interactive facility that also houses and esports venues and learned how and museums. the National Collegiate Basketball Hall design impacts the team and the city of Fame. Other tours and presentations Accompanied by Jason Williams, EdD, itself,” she says. “They explained how they featured Kauffman Stadium, home to director of the RSBM program, students figured out the culture of a city to help the ; Sporting KC; met with leaders in the areas of marketing, determine stadium design.” Arrowhead Stadium, home to the Kansas event management, customer service, and The way organizations do business differs City Chiefs; and the Negro Leagues % other key aspects of sport business. depending on the culture of the city in Baseball Museum. Speaking with executives at Populous, an which they’re located, Williams says. “Our In 2020, RSBM students traveling over architectural firm that designs stadium students need to understand why these 93 spring break will visit sports organizations and event spaces, was “eye-opening,” says differences exist and how to adjust to their and explore the industry culture in Rachel Kassing, senior. Kassing begins perspective in order to be successful in the Charlotte, North Carolina. a marketing internship with the St. Louis industry,” he says. of graduates have careers in the industry within six months of graduation.

10 | | 11 SUMMER STUDY ABROAD

RSBM Study Abroad students had the opportunity to meet with executives of the Fulham and Manchester United football clubs. LEARNING THE LONDON CULTURE OF SPORTS

“We were very busy, meeting with about ten organizations and working on a case study for Fulham Football Club.”

SUMMER STUDY ABROAD: Students met with executives of the Fulham and Manchester United football clubs, among other exciting activities.

Tyler Quinnell, junior, had never traveled with a focus on talking to staff members Visiting Wembley soccer stadium was also outside of the United States before he and gaining a deeper understanding of part of the itinerary. signed up for the RSBM summer study the sport business profession,” Schmidt “Wembley was very impressive because abroad experience in London, England. says. “We were very busy, meeting with of the size of the venue and the number about ten organizations and working on a “Just experiencing the culture of a of events they host throughout the year,” case study for Fulham Football Club.” different country, especially if you have Quinnell says. never been, is worth the trip,” Quinnell The case study was about developing The group also visited with executives for says. “Getting to learn about the culture, ideas for non-match day revenue for the the Manchester United football team, one the people and the food, and having the team’s new Riverside Stand Development, of the world’s largest global brands. chance to expand your network and build says Bal Srai, venue events sales manager your resume is well worth it.” for Fulham FC. “Manchester United has one of the oldest stadiums and a very long legacy Led by Daniel Schmidt, senior program “The students didn’t have much time to in Europe for a reason,” Quinnell says. coordinator for RSBM, 14 students from research, but came up with some great “They focus on preserving the history all grade levels participated in the third ideas, including a purpose-built Esports and culture of the football club and annual study abroad experience. area, ideas for the University Boat Race expanding their fanbase around the and using the Putney Pier so guests could “These are meant to be informative trips, world.” arrive by boat,” he says.

12 | | 13 INTERNSHIP NETWORKING

GRASSROOTS MARKETING STUDENTS ENGAGE IN INTERNS TRAVEL THE U.S. SPEED NETWORKING

Rawlings hires RSBM students each summer as Annual Event Provides Valuable grassroots marketing interns for an exclusive program Industry Connections that involves extensive travel throughout the country.

Students work on the front lines of up and organizing sales displays for ample opportunities put their sales and Meeting one-on-one with sport business together in a meaningful and productive and national organizations, including high-level sporting events, including the gloves and bats, greeting customers and marketing skills to the test, Kraemer says. professionals provides students with way, the Rawlings Sport Business Rawlings, St. Louis Cardinals, St. Louis College World Series of Baseball and the completing sales transactions. an opportunity to build relationships Management program hosts an annual Blues, Rapsodo, St. Louis Ambush, Peak “And you become more comfortable MLB All-Star Derby. and ask key questions, such as, “What Speed Networking event in the spring. Sports and River City Rascals. “In the grassroots position, students when speaking to customers, which do I need to do to become job ready?” This year, a record 60 students met with Along with his four fellow interns, Adam experience all aspects of sales, marketing, helps for a future job and everyday life,” To bring students and industry leaders over 20 sport industry leaders from local Aldridge, junior, traveled to Arizona, operations and customer service,” Aldridge says. Oklahoma, Florida and Nebraska, among says Mark Kraemer, director of sports Mason Schoch, senior, also worked as a other states. marketing for Rawlings. “They learn how Rawlings grassroots marketing intern this to work with a customer and find the “At first I wasn’t sold on being away from summer. product that suits their individual needs. home for so long, but it’s an awesome In marketing, they learn how to display “It’s a whirlwind, traveling every day, experience,” says Aldridge. “It’s a great and demonstrate products to drive but I enjoyed seeing different parts of opportunity to make connections with AWARDS OR HONORS awareness and excitement.” the country,” he says. “I’m interested in business professionals, along with team operations and working directly earning cash while experiencing the The Rawlings interns also gain an with player athletes, so this valuable grassroots marketing field.” understanding of what it takes to get experience.” products to an event, and they have Students were responsible for setting JOSH PARRISH

Recipient, 2018-2019 John E. Simon Award for Excellence

Josh Parrish is the 2018-2019 recipient of the John E. Simon Award for Excellence in Rawlings Sport Business Management. The award is given annually to a student who exemplifies what it means to be a RSBM student in academics, professional pursuits and personal leadership. Josh served as president of the RSBM Leadership Council, mentored countless students, excelled in the classroom and always led by example in the field during ON THE ROAD: As grassroots marketing interns for Rawlings, Hayden House, senior, (left) and Mason Schoch, senior, any of the numerous volunteer traveled the country, putting their sales and marketing skills to the test. opportunities he worked.

14 | | 15 POSITIONS & INTERSHIPS STUDENT, ALUMNI AND INDUSTRY LEADERS QUOTES

2018-2019 FULL-TIME POSITIONS STUDENT / ALUMNI ABSTRAKT MARKETING FENWAY SPORTS MANAGEMENT RAWLINGS “I’m extremely grateful for what I learned and Jeff Boelter Christian Alaverz John Noble, Noah Campbell, QUOTES what I was able to accomplish in my four years Chance Carlin, Lucas Winklemann, ANHEUSER BUSCH MARYVILLE UNIVERSITY at Maryville. The RSBM staff was so helpful and Adam Richterkessing Alex Smith Andrew Smith supportive along the way that it only grew the SPRINGFIELD SLIDERS passion inside me.” ANSIRA MCKENDREE UNIVERSITY Daniel Britton Josh Eisenhoffer Ryan Kuper Samantha Robison, ’14 BOWMAN SOLUTIONS PEAK SPORTS Premium Account Executive Adam Bowman Josh Parrish, Heath Schatz Houston Rockets “While I was in the program, we had some excit- RAPSODO CHARLOTTE HORNETS ing research opportunities come our way that I Nic Gonet Brian Dietrich was fortunate to work on with other students and professors. Projects for our friends at Rawlings, INTERNSHIPS 2018-2019 the St. Louis Cardinals, and Gateway Motorsports were some of the best learning opportunities I had at Maryville.” RAWLINGS Jeff Boelter, Josh Eisenhoffer, GATEWAY MOTORSPORTS PARK Adam Richterkessing, Grant Vollmar, Olivia Reese, Shelbie Sheehy Shelbie Sheehy Jeffery Boelter, ’19 Heath Schatz, John Noble, Josh Parrish, ABSTRAKT MARKETING GROUP THE GAME HAUS Graduate Student Lucas Winkelmann, Noah Campbell Andrew Smith, Jeff Boelter Canyon Clark Maryville University / Master’s in Business Data Analytics ST. LOUIS FC RAPSODO ST. LOUIS AMBUSH Blake Anselm, Josh Eisenhoffer, “The most rewarding part of the Sweet 16 / Elite Adam Aldridge, Jake Newman, Chris Jablonski, Wayne Ngo Josh Milenbach, Meagan McVicker 8 experience by far was being able to see such a Matt Galvin ST. LOUIS CARDINALS large-scale event be executed with such success. JOHN NEWCOMB TENNIS, INC. PEAK SPORTS Clayton Meyer Everyone seemed to have a really good time Dony McKnight and was pleased with how the event was carried Noah Campbell SPRINGFIELD SLIDERS ST. LOUIS BLUES out. It was also incredible to be able to enjoy the ST. LOUIS SPORTS COMMISSION Daniel Britton Alex Aivaliotis, Gabe Wolff, Heath Schatz, games themselves.” ” Olivia Reese

Morgan Ripper, Freshman Rawlings Sport Business Management Program NEW POSITIONS PROMOTIONS “In the RSBM program, students are not just a number but an individual that the facul- COLLEGE OF CHARLESTON ST. LOUIS BLUES RAWLINGS SPORTING GOODS ty has a vested interest in. They encourage ATHLETIC DEPRTMENT Karley Willmann Parker Williams involvement and take a personal interest in Thomas Woelfel ST. LOUIS BLUES OAKLAND RAIDERS the well-being of the students. When you feel PEPSI MIDAMERICA Kevin Bauer Nicole Nardi valued, you put forth more effort and tend to Bryan Williams be more successful.” ST. LOUIS CARDINALS TAMPA BAY LIGHTNING Shawn Maloney Michael Braunfeld Sean Wollenberg, ’12, ’14 Senior Manager, Business Development “These experiences will transfer to the classroom Northwestern Sports Properties - Learfield IMG College not only because of the knowledge we gained, EXPERIENCE MATTERS: Chance but also in the form of hands-on work and know- Carlin, ’19, (center) began working ing what we are able to accomplish.” for Rawlings as an intern. He is shown here with Mike Zlaket, Kaylee Burton, Senior president of Rawlings (right), and Rawlings Sport Business Management Program Jason Williams, EdD, director for the Rawlings Sport Business Management Program. After graduating, Chance was hired by Rawlings and works as a digital merchandising coordinator.

16 | | 17 STUDENT, ALUMNI AND INDUSTRY LEADERS QUOTES STUDENT, ALUMNI AND INDUSTRY LEADERS QUOTES

RAWLINGS SUMMER INTERNSHIP

INDUSTRY LEADERS “Maryville students have always impressed me. Their work ethic and willingness to learn is NCAA REGIONALS/SWEET 16 What has impressed you most about second to none. What Maryville does with their working with Maryville students? experiential learning throughout the program “Not one thing impressed me about Maryville really elevates the kids and they come in pre- students — everything impressed me. The stu- pared to work.” dents were attentive, eager, punctual, polite RAWLINGS RESEARCH CLASS and did every task as outlined. We rely heavily Mark Kraemer on our volunteers and having such a compe- Director, Sports Marketing “I am impressed by the overall willingness tent crew helps make our event run smoothly. MVC PARTNERSHIP Rawlings Sporting Goods Co., Inc. and attention to the task at hand. I always look Couldn’t be more proud of a university from my forward to working with the Maryville students hometown!” “The student volunteers always have a focus because I know that the end result will actually on what they need to do in their individual be something we can use in our development Mike Kern roles. I’ve always been impressed with their process.” Associate Commissioner maturity and professionalism. Those who grad- Missouri Valley Conference uate from the RSBM program are prepared for Ryan Farrar careers in sports administration, if they choose Senior Director that as an entry point.” Rawlings Sporting Goods Co., Inc. MVC PARTNERSHIP Doug Elgin Commissioner “In my experience, the RSBM program is the Missouri Valley Conference best at preparing students for real-life expe- rience. Not only do the students understand the theory of sports management and market- ing but they know how to apply that to actual events. The students are always willing to go the extra mile and take every opportunity to FRISCO CLASSIC learn from business professionals.” “Students actively sought out opportuni- Kristin Swederska ties to assist and help in any way they could, Assistant Commissioner / Sports Administration even staying late each night picking up trash ST. LOUIS BLUES – ESPORT RESEARCH Missouri Valley Conference throughout the stadium. They were consistently INTERNSHIPS organized, punctual, and ready to attack any “Attitude and professionalism. Maryville’s task given to them throughout the three-day “Internships are incredibly important in today’s Rawlings Sports Business Management stu- event. It is uncommon to see a motivation to landscape of sports front offices. I used to dents always came prepared, but what was learn and experience different things as was recruit front offices sales professionals for the most impressive was the passion that each stu- evident with these students during the 2019 organization. One of the first things we look for dent displayed while working on this project. Frisco Classic. We look forward to continuing to when hiring for a position is similar experience From research to execution, the groups exhib- work with you and your students in the future!” ited the maturity, perseverance and dedication with another organization. Internships provide students this experience. They allow future it takes to be successful in our field.” Nathan Wooldridge employers trust that a candidate has an un- Director derstanding of the job requirements and work Steve Chapman Peak Sports, LLC Executive Vice President / Chief Revenue Officer environment they are applying for.” St. Louis Blues Nick Linton Sales Recruiter FC Dallas

18 | | 19 THE JOHN E. SIMON SCHOOL OF BUSINESS Nonprofit Rawlings Sport Business Management U.S. Postage 650 Maryville University Drive P A I D St. Louis, MO 63141 St. Louis, MO maryville.edu Permit #4468

EXPERIENTIAL LEARNING MARKETING 93% CAREER PLACEMENT SPONSORSHIP INTERNSHIPS FINANCE ONLINE PROGRAMS SALES OPERATIONS SPORT DATA ANALYTICS GAME FACE SALES TRAINING PARTNERSHIPS EXPERIENCED FACULTY MARKET RESEARCH MARYVILLE UNIVERSITY RAWLINGS SPORTING GOODS JOHN E. SIMON SCHOOL OF BUSINESS SPONSORSHIP EXPERIENTIAL LEARNING 93% CAREER PLACEMENT INTERNSHIPS SALES RAWLINGS SPORTING GOODS 93% CAREER PLACEMENT ONLINE PROGRAMS OPERATIONS EXPERIENTIAL LEARNING EXPERIENTIAL LEARNING MARKETING 93% CAREER PLACEMENT MARKETING 93% CAREER PLACEMENT SPONSORSHIP INTERNSHIPS SPONSORSHIP INTERNSHIPS FINANCE ONLINE PROGRAMS SALES OPERATIONS FINANCE ONLINE PROGRAMS SALES OPERATIONS SPORT DATA ANALYTICS GAME FACE SALES TRAINING SPORT DATA ANALYTICS GAME FACE SALES TRAINING PARTNERSHIPS EXPERIENCED FACULTY MARKET RESEARCH PARTNERSHIPS EXPERIENCED FACULTY MARKET RESEARCH

MARYVILLE UNIVERSITY RAWLINGS SPORTING GOODS JOHN E. SIMON SCHOOL OF BUSINESS MARYVILLE UNIVERSITY RAWLINGS SPORTING GOODS JOHN E. SIMON SCHOOL OF BUSINESS SPONSORSHIP EXPERIENTIAL LEARNING 93% CAREER PLACEMENT INTERNSHIPS SALES SPONSORSHIP EXPERIENTIAL LEARNING 93% CAREER PLACEMENT INTERNSHIPS SALES RAWLINGS SPORTING GOODS 93% CAREER PLACEMENT ONLINE PROGRAMS OPERATIONS RAWLINGS SPORTING GOODS 93% CAREER PLACEMENT ONLINE PROGRAMS OPERATIONS FINANCE ONLINE PROGRAMS SALES OPERATIONS FINANCE ONLINE PROGRAMS SALES OPERATIONS SPORT DATA ANALYTICS GAME FACE SALES TRAINING SPORT DATA ANALYTICS GAME FACE SALES TRAINING PARTNERSHIPS EXPERIENCED FACULTY MARKET RESEARCH PARTNERSHIPS EXPERIENCED FACULTY MARKET RESEARCH

MARYVILLE UNIVERSITY RAWLINGS SPORTING GOODS JOHN E. SIMON SCHOOL OF BUSINESS MARYVILLE UNIVERSITY RAWLINGS SPORTING GOODS JOHN E. SIMON SCHOOL OF BUSINESS SPONSORSHIP EXPERIENTIAL LEARNING 93% CAREER PLACEMENT INTERNSHIPS SALES SPONSORSHIP EXPERIENTIAL LEARNING 93% CAREER PLACEMENTFor more INTERNSHIPS information: SALES RAWLINGS SPORTING GOODS 93% CAREER PLACEMENT ONLINE PROGRAMS OPERATIONS RAWLINGS SPORTING GOODS 93% CAREER PLACEMENT ONLINE PROGRAMS OPERATIONS Jason M. Williams, EdD | Program Director @MURSBM Assistant Dean, John E. Simon School of Business [email protected] Rawlings Sport Business Management Program at Maryville University maryville.edu/sportbusiness 20 |