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Imported editions put carmakers’ revenue in PAVAN LALL FAST AND 200 cars, and sold 170 in the first 40 Mumbai, 17 March minutes,” he said. “The rest are all sold out FURIOUS of as of now.” Fiat Chrysler Automobiles, known for its Clearly, the buyers were all die-hard  best-selling premium SUV — the Compass Fiat Chrysler’s fans of speedy sedans, but business-wise, — recently managed to rev up its Wrangler sees two it also translated to ~72 crore in sales. revenues via its rugged jeep, the Wrangler. dozen sales in Skoda isn’t the only German player to have The company, which had imported just 10 days seen success with limited edition runs. around two dozen special limited edition Mercedes-Benz recently sold out versions of the Wrangler, priced at almost  Skoda Octavia vRs almost a dozen of its limited GLE Hip ~70 lakh, sold every single completely built 245 sells 170 cars in Hop edition, which was priced around unit (CBU) in a matter of just 10 days. 40 minutes ~1.25 crore, in less than a month. The A company official said they’ve sold car’s novelty: It can bounce up and down close to 220 Wranglers since it launched  Mercedes-Benz while driving because of its controllable the brand in India, pushing total revenue GLE Hip Hop edition air suspension, thus making it seem like from just one model to around ~150 crore. sells a dozen units its dancing. These are really small winnings in just two weeks It’s a trend that’s not going unnoticed. compared to the real business engine, the Sorabjee says Toyota is likely to bring in premium Compass, a smartly designed a small batch of its cult classic sports car, urban SUV priced above the Hondas and magazine. says. “Of course the full duty makes it very the Supra, at a tentative price of around ~65 the Toyotas but below the luxury German He points to Maruti Suzuki, which expensive but that goes hand in hand with lakh. The Supra, which was first made in equivalents such as the BMW X3 and the launched a three-door variant of the Zen, exclusive and helps push sales faster,” he 1978, ran through at least four generations Audi Q5. decades ago. It was a limited edition and adds. and was made until 2002 before restarting The Compass sold 50,000 cars in the sold out very fast. The Skoda Octavia vRS 245, a special manufacture in 2019. last three years becoming a bona fide hit. In recent times, however, the trend is limited edition car priced at ~36 lakh, is With that sort of lineage, fan following The trend of limited edition cars has picking up with new laws allowing designed for high performance and speed. and nostalgic memory for die-hard car been tried in fits and starts in the past, says companies to bring in small batches of It was introduced on March 1, according to lovers, the carmaker can expect it to sell Hormazd Sorabjee, editor at Autocar India imported cars homologation free, Sorabjee a Skoda official. “We brought in a batch of out as fast as any limited edition might.