FEBRUARY 2015

CHAIR’S COLUMN WBA Newsroom New Look, New Name A The Kidder are beginners in the broadcast news profession. It’s Reminder News Resource also a valuable resource for veteran reporters and and a Center has a photographers who may need to quickly check on Favor new look and proper courtroom procedure when following a trial, a new name. or when they’re reporting from a crime scene or This past Established even covering a local governmental body meeting. October, our through a grant Scott Chorski company Time is always of the essence in a newsroom, and from R. Perry WBA Chair had the the WBA Newsroom’s custom Google search engine Kidder to the Wisconsin Broadcasters Association privilege to will search WBA Newsroom content, as well as key Foundation (WBAF), the Kidder News Resource have Gordon Smith, President information resources to get answers fast. The Center is now the WBA Newsroom and the site & CEO, of the National Associ- search engine can also easily be embedded on your has a fresh, new look and all the content has been ation of Broadcasters (NAB) newsroom’s intranet or internal sites for even more updated. both address and socialize a convenience. Ask the WBA for more information bit with our management The site was renamed, with Perry’s blessing, to about getting this great feature. team. There aren’t enough emphasize its role as a highly functional online The content of the site will be kept current, to superlatives to describe resource for working broadcast newsrooms in reflect what’s going on in news in Wisconsin, with a Gordon. Suffice it to say we Wisconsin. The new online address is Facebook page and a Twitter account. The Facebook broadcasters are fortunate to WBANewsroom.org. page is also named WBANewsroom, and the Twitter have Gordon representing us The WBA Newsroom site is easy to navigate and account is at WBANewsroom (@WBANewsroom). We on Capitol Hill. features important newsroom tools like a pronunci- encourage all our members to bookmark the Continued on page 3 > ation guide for every Wisconsin city, village, town, and WBANewsroom website, to “like” WBANewsroom on county as well as the proper pronunciation for all Facebook, and follow us on Twitter at elected state government representatives. The site has WBANewsroom. And please suggest the same to all your employees! NEWS ABOUT concise explanations of Wisconsin’s laws regarding Open Meetings, Open Records, laws specific to news Keep in mind it will take a few weeks to build up a WBA’s Digital Hotline gathering in Wisconsin, as well as clear information FROM THE JACOBS MEDIA TEAM good following on the social media accounts, as about how our state government is organized and more broadcasters are made aware of the social Page 9 how it functions. presence, and “like” or “follow” us. But the site itself It’s the kind of information particularly valuable is fully functional right now, and we invite you to CONTENTS to new hires who may come from another state, or see what we’ve done, at WBANewsroom.org. Young Professionals’ Column: A Call for Mentors ...... 2 PRESIDENT’S COLUMN Chorski Elected Board Chair ...... 3 Winter Conference and State Legislative Winter Conference and State Legislative Day Day/Social Media Highlights...... 4 It was great to see so many of you his Campaign Manager, Johnny Korenenos. As In Memory Elmo W. Reed ...... 8 at our Winter Conference/State @WisDOJ tweeted later that evening: Great evening Who is on Your Legislative Day events on January with Wisconsin Broadcasters Assn, @MVetterkind. “Virtual Board of Directors”? ...... 9 20 and 21! AG Schimel announced we’re making open records Educator’s Column: process more transparent. AG Schimel also announced Tuesday started out with the 2015 WBA Student Seminar ...... 10 Michelle that he’s excited to continue working with us as part Foundation Board Meeting in the WBA Job/Career Fair and Thanks ...... 11 Vetterkind, of our NCSA/PEP (Public Education Program). morning followed by the afternoon WBA Foundation Report: Walker CAE Association Board Meeting. Both Tuesday also featured the WBA’s Social Media Broadcast Management Institute . . . 12 WBA President boards joined together that Session with Paul Jacobs & Lori Lewis of Jacobs Foundation Contributors/Legacy Club . . 13 and CEO evening for our Joint Board Media. Judging by the positive feedback we’re Hall of Fame Exhibit Dedication...... 14 Reception, which took place at the newly renovated receiving on the session, it appears it was certainly Hall of Fame Edgewater Hotel on the shores of Lake Mendota. We time well spent for those in attendance (it’s also Award Nominations Open ...... 15 were fortunate to have Wisconsin’s new Attorney encouraging, in terms of our WBA Digital Hotline, Calendar of Events...... 16 General, Brad Schimel, join us, along with his where we’ll be partnering with Jacobs Media, which Director of Communications, Anne E. Schwatz and debuts on February 1). Tuesday evening also featured > PRESIDENT’S COLUMN Continued from page 1 our second annual WBA’s Social, at Brocach Irish Keynote Luncheon also gave us an opportunity to Pub on the Capitol Square, hosted by the WBA recognize our wonderful long-time partnership Social Media Committee and the WBA Young with the Wisconsin Army National Guard. Professionals group. The purpose of the Social is to This was followed by the Business provide an opportunity for “young” broadcast Meeting portion of the luncheon. professionals (young being a frame of mind) to Our Business Meeting, as always, network in a casual, relaxed, and fun setting. provided several moments of good Wisconsin Broadcasters Association Wednesday started bright and early with our natured levity interspersed with our Officers & Board of Directors biannual Job/Career Fair where attendees have the formal business in hearing various OFFICERS 2015-2016 opportunity to meet with representatives from 244 Committee reports and watching stations; which was followed by our “Avoiding Chair Kelly Radandt thank Chair of the Board Discrimination in Employment Terminations” Immediate Past Chair Dean Maytag for his years of Scott Chorski WKBT-TV, La Crosse EEO Session, presented by Rebeca Lopez and M. service to the WBA. While this would have been the Scott Le Blanc from our Wisconsin Legal Counsel, point when Chair Radandt would have literally Vice Chair - Television/Chair Elect Godfrey Kahn. turned the Gavel over to your new Chair, Scott Tom Allen WKOW-TV, Madison Chorski (who was unable to attend, due to an out of state corporate meeting), your WBA had a bit of Vice Chair - Radio fun with this one, creating a way for Scott to be with Dick Record Family Radio, La Crosse us, if not in person, as “Scott on a Stick”. The moral of the story being, if you’re not there, you never know Treasurer what we’ll do to you! All in good fun, of course. Steve Wexler Journal Broadcast Group, Milwaukee The afternoon continued with our State Legislative Secretary Briefing with State Legislative Chair Roger Nancy Douglass Utnehmer and Brandon Scholz from The Capitol WLKG-FM, Lake Geneva Group. After everyone received their marching Immediate Past Chair orders, we headed across the street to the Capitol Kelly Radandt where you, Wisconsin’s broadcasters, visited all 132 Woodward Communications, Appleton/Green Bay offices. You once again “covered the Capitol.” The Keynote speaker Lt. Governor Rebecca Kleefisch and Michelle President & CEO day culminated with our Legislative Reception Vetterkind, WBA President and CEO. Michelle Vetterkind, CAE giving broadcasters a chance to relax, unwind, and [email protected] chat with our Elected Officials in a more casual setting. Vice President - Administration A highlight of the day was our Keynote Luncheon, While I’ve tried to hit on the highlights of the two Linda Baun which featured Lt. Governor Rebecca Kleefisch, [email protected] who provided a bit of interesting insight on her days, please make sure to take a look at the pictures transition from news reporter/anchor to where she featured in this issue of the Wisconsin Broadcaster. BOARD OF DIRECTORS sits now, in addition to highlighting Wisconsin’s In the meantime, thank you, as always for your time Chris Bernier Radio Plus, Marinette/Fond du Lac current state policy issues. Not to mention, the and support! Lynn Bieritz Mid-West Family Broadcasting, Eau Claire YOUNG PROFESSIONALS’ COLUMN David Booth WXOW-TV, La Crosse Keith Bratel Milwaukee Radio Alliance, Milwaukee It is with great pleasure that I announce the Joseph Denk WFRV-TV, Green Bay A Call for start of a new program for Young Broadcasters: Steve Lavin WBAY-TV, Green Bay Mentors The WBA Mentorship Program. Lupita Montoto La Movida WLMV Radio, Madison Many successful broadcasters share that experience and volunteer your time for a Gene Purcell WI ECB, Madison have had a mentor at some year to mentor a young broadcasting professional. Chuck Steinmetz WITI-TV, Milwaukee point in their lives. To ensure In the coming month, we’ll be contacting all WBA Don Vesely WMTV-TV, Madison JT Koser that we continue to have great members to build our list of mentors for this year. Jan Wade WISN-TV, Milwaukee Account Executive leaders in our field, we belive it’s Afterwards, we’ll match our mentors with young Richard Wood Resonant Results, Cottage Grove FOX 99.1 FM vital to provide the means for broadcasters who can then, initially, meet in person Rice Lake fledgling broadcasters to grow and continue to communicate throughout a year. The Michael Wright Midwest Communications, Wausau and learn the skills that will shape time commitment would not be extreme by any means, Ex Officio - NAB Board them into leaders for our industry. only as much time as you’re willing to contribute in Tom Walker Mid-West Family Broadcasting, Madison Beginning this year, we would like to help young communicating with the young professional. broadcasting professionals connect with experi- Of course, we encourage that you exercise enced broadcasters who are willing to share their mentorship within your station and with your Wisconsin Broadcasters Association life experience and wisdom. We’re looking for YOU, starting employees. If you feel your young profes- Mr./Ms. Broadcast leader, to share your personal 44 E. Mifflin Street, Suite 900 sionals would benefit from learning from another Madison, WI 53703 experience that has helped you become successful. broadcaster, please consider having them sign up If you are in a leadership position at your station— for this program as well. Phone (608) 255-2600 Toll Free (800) 236-1922 general manager, program director, sales manager, Thank you very much for considering becoming Fax (608) 256-3986 etc.—you may have known someone who was a big a mentor. And thank you for helping our young wi-broadcasters.org influence on your career, someone that helped you professionals be the leaders they have the realize, “I really can do this!” We hope that you will potential to become.

2 Wisconsin Broadcaster | wi-broadcasters.org Chorski Elected Important to all stations employing Board Chair engineers holding the State u message Broadcasters Emergency ID card New Officers & Directors Elected At Annual Meeting The WBA is According to WBA bylaws, Scott Chorski, Vice President/General Manager of WKBT-TV, La Crosse, issuing a recall for all assumed the Chair position at the annual meeting Broadcasters Emergency during the recent WBA Winter Conference. Scott Chorski has been VP/GM at WKBT-TV for almost Personnel ID cards. 15 years. He was GM at WSAW-TV in Wausau for the 8 Since 2007 an agreement has been in years prior. He was born in Grand Rapids, Michigan, place between the Wisconsin Department Scott Chorski and has a special affection for the Michigan Gold of Justice and the WBA to issue Broadcaster WBA Chair Coast sand dunes. He graduated from UW-Oshkosh in Emergency Personnel ID cards. 1980 and 1982 with degrees in Comm/Radio TV and then Education. Your current card was authorized by J.B. Van Broadcasters He couldn’t find a job teaching and ended up taking his first job in the Emergency Hollen, the former Attorney General. industry at Arbitron Ratings Co. in Chicago in 1982 as a sales assistant. Personnel ID Therefore, the Department of Justice is He has since worked at TV stations in Colorado Springs, Minneapolis, Wausau, and La Crosse. requesting that all ID cards issued by J.B. Van Hollen be returned so that we can We request Scott has been to married to Cinda for just over 30 years and they have issue new cards reflecting Brad Schimel as one son who is a junior in college. Scott loves to travel and especially that you looks forward to every NAB. He hikes after NAB in and around the Wisconsin’s new Attorney General. return the fabulous National Parks ZION and BRYCE. He has proclaimed himself We are very pleased with the cards stated Wisconsin’s Utah Hiking Ambassador! If you plan a trip out there make continued support of Wisconsin’s above by sure to consult him! Department of Justice and are January 30, In the Chair position, Chorski succeeds Kelly Radandt, Woodward Radio pleased to continue to offer this great 2015. Group, Appleton/Green Bay, who will remain as ex-officio Past Chair. benefit of Broadcasters Emergency Thank you for your With Chorski now in the leadership position on the Board, Tom Allen, WKOW-TV, Madison, was elected Vice-Chair Television* and designated Personnel ID cards to all WBA continued support of Chair-Elect to succeed Chorski in 2016. Dick Record, Family Radio, La member stations. this program. Crosse, was elected Vice-Chair Radio; Steve Wexler, Journal Broadcast Group, Milwaukee, was elected Treasurer; and Nancy Douglass, WLKG- GM, Lake Geneva, was elected Secretary. Educational Communications Board (representing non-commercial Directors elected to two-year terms are: Director (SE District) Jan Wade, broadcasting). WISN-TV, Milwaukee; Director (SW District) Lupita Montoto, WLMV La At-large mid-term Directors who did not face re-election included: Movida, Madison; Director (NE District) Joseph Denk, WFRV-TV, Green Michael Wright, Midwest Communications, Wausau and Steve Lavin, Bay; and Director (NW District) Lynn Bieritz, Mid-West Family WBAY-TV, Green Bay. Broadcasting, Eau Claire. In addition, Tom Walker, Mid-West Family Broadcasting, Madison, Mid-term Directors not facing re-election include: (SW District) Don remains on the board as an ex-officio member, per his seat on the NAB Vesely, WMTV, Madison; (NE District) Chris Bernier, Radio Plus, Fond Board, according to WBA bylaws. du Lac/Marinette; (NW District) David Booth, WXOW-TV, La Crosse; and *Due to the resignation of Jeff Tyler, iHeartMedia, Madison/Milwaukee, (SE District) Keith Bratel, Milwaukee Radio Alliance. the Vice-Chair-Television now follows a Television Chair of the Board. At-large Director appointments by the Board included: Chuck According to WBA bylaws, only a person who has served on the Executive Steinmetz, WITI-TV, Milwaukee; Richard Wood, Resonant Results, Committee for at least three years shall be eligible to hold the office of (representing our Associate membership); and Gene Purcell, Chair of the Board. CHAIR’S COLUMN Continued from page 1

My biggest takeaway from our visit was this quote: service responsibility very seriously and we must continuously update "Of all the monied interests that lobby on Capitol Hill, there is our legislators about the results of these efforts. only one that also has and fulfills a public service responsibility- That’s the reminder. broadcasters. This is what separates broadcasters from all the other Here’s the favor. interests and is the story we need to keep telling. Don’t ever take for granted that your elected official fully grasps this...." Would you please send me a good story about your public service? I have two myself ready for our next DC trip. These could be as simple Those of you on the Washington DC trip last year know that we as a moving reply from a viewer/listener, or how a story you did emphasized public service on our visits to both Senator’s Baldwin and impacted your community, or a successful fundraiser. I’d like to share Johnson. The point we tried to drive home is that we’re not just there some of your examples on our next Washington DC trip. Perhaps you for our communities in times of emergencies but are there for our can simply cut-n-paste something from the Localism request you just communities EVERY DAY—informing, inspiring, fundraising, finished for Michelle. You can reach me at [email protected]. protecting, volunteering, and facilitating volunteerism. We engage our In the meantime, let’s all make the most out of each encounter we communities EVERY DAY and they respond to us. We take our public have with our legislators. It all adds up.

Wisconsin Broadcaster | February 2015 3 WBA State Legislative Day/Reception Wednesday, January 21, 2015 • The Madison Concourse Hotel, Madison, Wisconsin

Reception

4 Wisconsin Broadcaster | wi-broadcasters.org Legislative Calls

Wisconsin Broadcaster | February 2015 5 WBA Winter Conference Wednesday, January 21, 2015 • The Madison Concourse Hotel, Madison, Wisconsin

6 Wisconsin Broadcaster | wi-broadcasters.org WBA/WBA Foundation Joint Board Reception Tuesday, January 20, 2015 • The Edgewater Hotel, Madison, Wisconsin

Wisconsin Broadcaster | February 2015 7 IN MEMORY • Pronunciation guide You never for Wisconsin cities, d Elmo W. Reed have to guess. towns, villages, and Elmo was born in Mineral Point, Wisconsin elected officials on July 22, 1917, to the late Albert and Lulu Know your Reed. Elmo spent the majority of his early • Concise summaries years living in Freeport, Illinois. He regarding Wisconsin rights as a graduated from Freeport High School in laws including open d reporter/ 1935 and went on to study broadcasting at the RCA School of meetings/records Radio Engineering in Chicago, Illinois. photographer. In 1941, Elmo was drafted into the United States Army and was • Wisconsin laws and assigned to the Air Corps. He was trained as a technical radar regulations operator and spent the next three years in England and the regarding media European war zone as part of the 1076th Signal Company. covering crime Know where During that time, he was promoted to Second Lieutenant in scenes, fire, and you can and the field. He was on his way to the Pacific in 1945 when the police emergencies d war ended. In 1946, he married June Ernst in Duncan, can’t go. Nebraska. They moved to Rockford, IL where Elmo worked for • How Wisconsin WROK Radio Station. In 1947, Elmo accepted a position as government and Chief Engineer for WJPG Radio Station in Green Bay, Wisconsin. courts are set up In 1962, Elmo and his family moved to Eau Claire when he plus rules and Quickly get became Chief Engineer of WEAU-TV. After four years, Elmo regulations about returned to Green Bay to become Vice President of Engineering up to speed for Post Corporation. He held this position until he retired in 1984. covering meetings don Wisconsin Elmo was active in many professional organizations including the Institute of Electrical and Electronic Engineers, Society of structure. Motion Picture and Television Engineers and the Society of Broadcast Engineers. In 1991, he was the first Broadcast Engineer to be inducted into the Wisconsin Broadcasters Hall of Fame. He also served on the Brown County Civil Defense Organization and was a member of the American Legion Post #11. WBA Newsroom Elmo was active in numerous community organizations including the Community Chest, YMCA, Red Cross, Boy Scouts, @WBANewsroom | WBANewsroom.org Bellin Memorial Hospital Board of Directors, Wisconsin Heart Association and the First United Methodist Church. Elmo loved Follow us on Twitter where we showcase the great his family and enjoyed summer family times in Nebraska and work being done in broadcast newsrooms statewide. at Wisconsin resorts. The family took many trips throughout the United States, Europe, India and South Korea. He was an avid reader, especially reading WWII and train books. Elmo is survived by his loving wife of 68 years, June Reed; three children, Dianne Francis of Indianapolis, IN, Mark (Vicki) Reed of August, WI, Renee Reed of Wausau, WI and daughter- 2015 Election and LUC Dates in-law, Barbara Baker of Seattle, WA. He is survived by six Election: Spring Primary grandchildren, Jena (Tait) Nelson, Emilie Reed, Teresa (John) Stiles, Casey (Sarah) Reed, Jennifer Reed and Anna Reed and Election Date: February 17, 2015 eight great-grandchildren, Jalen, Olivia, Tailynn, Teresa Renee, LUC Period Begins: January 3, 2015 Helayna, Rowan, Riley and Layla, and many nieces and nephews. Elmo was preceded in death by his son, Robert Reed and two Election: Spring Election brothers, Kenneth (Anita) Reed and Lowell (Marion) Reed. Election Date: April 7, 2015 Memorial contributions may be made to the Elmo W. Reed Scholarship Fund c/o the LUC Period Begins: February 6, 2015 First United Methodist Church, 501 Howe Street, Green Bay, WI, 54301.

8 Wisconsin Broadcaster | wi-broadcasters.org FROM THE JACOBS MEDIA TEAM

With the WBA Digital Hotline starting February 1, 2015, Jacobs Media will provide monthly information and ideas for the Wisconsin Broadcaster. Who is on Your “Virtual Board of Directors”? In the early days of Nation” lit it up on Twitter: social media, as I While this Jim Rome example may not be a watched people “firing offense” like so many others we’ve seen in the past, it’s important to feel every social posting more of what thought through every person’s eyes. Social they were feeling, I media isn’t about sharing every little thing we are thinking about out loud. It’s better than Lori Lewis realized these Director of platforms were often that. But we have to commit to wanting to be Digital & Social going to be more of a better in order for the social space to serve Strategies, our brands well, as well as our stations, and Jacobs Media barometer of our audiences. emotional response So the goal is to than really well thought out avoid embarrassing pieces of communication. headlines, while excelling in the And as someone who was tasked with social media developing a social culture for an entire universe. broadcasting company, I had to find a way to monitor what I was saying socially in order to Populate your lead by example. “Virtual Board of Directors” today So I created my own pseudo-panel of people with in-tune people that would serve as my filter: people who from different would see my social posts and whose opinions spheres of your life mattered to me. so they are part of Before posting, I ...we’re still this filtered process. watching on-air would ask myself if my “Virtual Once your Board is talent get in Board of set, think of them before you speak socially. Directors” would Ask yourself: The Digital Hotline is a trouble, get free service for members approve of what I • suspended, or Is this post or tweet necessary? of the WBA. was about to say. • Does it bring value to the “Board”? Lori Lewis is the director of worse, lose their That’s because • Does it help define how I want to be Digital & Social Media the advent of jobs after posting perceived? Strategies at Jacobs Media. social media did This is not to imply that to stay out of trouble Born and raised in Wisconsin, or tweeting in not mean that we you have to be vanilla in the social space. Lori has emerged as a the heat of the can, all of a Instead, leading voice in broadcasting sudden, say and moment. it’s about on the proper use of social do whatever we encouraging media. She has also just been please without discipline— named as the Board Chair of accountability—there are lines you don’t want one of the the Conclave. to cross. greatest If you have any questions But now we’re in 2015, and we’re still watching assets you about social media, digital, on-air talent get in trouble, get suspended, or can apply to or mobile, contact the WBA worse, lose their jobs after posting or tweeting social comm- Digital Hotline, a free service in the heat of the moment. And these spur-of- unications. for WBA members. Lori Lewis the-moment tweets, without filters, keep But in order and the Jacobs Media team happening. to do so, we are available to take your Recently, national radio host Jim Rome blasted must harness questions and provide advice out an off-the-cuff tweet, thought as he was our egos. and guidance. watching a college football bowl game: And Trust in the value of your reputation (what Contact the Hotline at once he let it be known how he really feels people remember). The quickest way to erode 248-353-9030 or via email at about these musical half time shows, “Band it is to give into the heat of the moment. [email protected].

Wisconsin Broadcaster | February 2015 9 EDUCATOR’S COLUMN 2015 WBA Student Seminar The Wisconsin Broadcasters Association (WBA) Student Seminar is set for Saturday, March 7, at the Madison Marriott West in Middleton. This outstanding program was made possible through the cooperation of the members of the WBA Education Ken Beno Committee and with the financial support of the WBA and the WBA Foundation. We invite you to attend. Chair, WBA Education Committee Amy Pflugshaupt, Anchor Reporter, WMTV-TV in and Vanessa Younger, Digital/Media Expert for Madison is the keynote speaker. Amy is also Morgan Murphy in Madison (WISC-TV) talk about featured on a panel in the morning and presents the “Business of Broadcasting.” 8–9 AM Registration the annual “Student Awards for Excellence” during Bill Hubbard, UW-Green Bay, formerly WBAY-TV, lunch. In addition, the four recipients of the WBA 9–9:05 AM Introductions/Orientation Green Bay leads the “Broadcast Engineering” Foundation Scholarships are introduced. 9:10–9:55 AM First Breakout Session session, which concludes with a tour a remote The seminar begins at 9:00 a.m. with introduc- Student Chooses Three of Eight broadcast truck. tions and a brief orientation. Students can choose Also during the morning, University of Wisconsin 9:55–10:10 AM Break from three of eight options during the morning. Volleyball & Women’s Basketball play-by-play 10:10–10:55 AM Second Breakout Session Dave Black, WSUM Radio, Madison, hosts two announcer and on-air talent for iHeartMedia in sessions on “Campus Radio Stations.” The first 10:55–11:10 AM Break Madison, Jon Arias presents a session on “Sports session is for station managers and those Play-By-Play.” Jon Adler from 102.1FM, WLUM in 11:10–11:55 AM Third Breakout Session interested in student radio leadership, while the Milwaukee talks about “Programming/ 11:55–12:10 PM Break second will be of interest to program directors and Production—Making the Show” and Mark those in student radio programming. 12:10–1 PM General Sessions Zoromski, UW-Milwaukee discusses “Beating the Other choices during the morning include a 1–2:30 PM Lunch Big Boys—Doing Quality College News.” roundtable on “Campus TV Stations” presented by Keynote Address with Justine Stokes of UW-Oshkosh. Also, Amy Prior to lunch, two general sessions will run Amy Pflugshaupt, Pflugshaupt, WMTV-TV and Erik Bilstad, WTMJ concurrently: one session is Mike O’Brien, WCLO, WMTV-TV, Madison radio news executive producer and afternoon Janesville and Dean Maytag, retired Director of WBA Foundation news anchor explain what it takes to be a Operations at WISN-TV, offer tips on “Career Scholarships, “Radio/TV Anchor and/or reporter,” and Tara Development” including interviewing, resume WBA Student Awards Vandygriff, Integrated Marketing Team Member preparation, and job searches in broadcasting; the for Excellence with iHeart Radio in Milwaukee examines “Social other session is “Speed Networking” featuring 2:30–2:40 PM Wrap-Up and Media.” individual six-to eight-minute “one-on-ones” with Door Prize Drawings In addition, Nicole Sobczak, Marketing Represen- professionals in radio and TV news, production, tative for Mid-West Family Marketing in Madison sales, social media, and entertainment.

Proposed agenda for 2015 Student Seminar (updated 1/18/15) | Saturday, March 7, 2015 • Madison Marriott West Morning Sessions Choose three of eight Social Media Beating the Big Boys: TaraVandygriff, Integrated Marketing Team Member, Doing Quality College News Being a Radio/TV Anchor or Reporter iHeart Radio, Milwaukee Mark Zoromski, UW-Milwaukee Amy Pflugshaupt, Anchor/Reporter, WMTV-TV, Madison Erik Bilstad, WTMJ radio news executive producer and Programming/Production Making the Show Noon Sessions 12:10–1 PM afternoon news anchor. Jon Adler, 102.1FM, WLUM in Milwaukee Choose one of two What’s involved in preparation, timelines, etc. Moderator, Brian Lucas, UW-Whitewater Career Development The Business of Broadcasting Radio Sports Reporting/Play-by Play Mike O’Brien, WCLO, Janesville and Nicole Sobczak, Marketing Representative, Jon Arias, On Air Talent, Dean Maytag, Retired Director of Operations, WISN-TV, Mid-West Family Marketing, Madison University of Wisconsin Volleyball & Women’s Milwaukee; Interviewing (mock interview), resume Vanessa Younger, Digital/Media Expert for Basketball play-by-play announcer, preparation, and job searches in radio and TV Morgan Murphy in Madison (WISC-TV) iHeartMedia, Madison Speed Networking First two sessions: Campus Radio Stations Engineering Moderator Sandy Ellis, UW-River Falls Dave Black, UW-Madison Bill Hubbard, UW-Green Bay Small group breakout session featuring Third session: Campus TV Stations Mike Schmidt, UW-Green Bay advice from professionals in news, production, Justine Stokes, UW-Oshkosh Kevin Ruppert, WISC-TV (includes tour of a live truck) sales, entertainment, etc.

10 Wisconsin Broadcaster | wi-broadcasters.org Conference WBA Job/Career Fair Special Thanks to... Wednesday, January 21, 2015 Concourse Hotel, Madison, Wisconsin Partner Wisconsin Army National Guard WBA Conference Committee Kelly Radandt, Chair, Woodward Communications Keith Bratel, Milwaukee Radio Alliance Don Grassman, Results Broadcasting Brad Heinkel, WAOW-TV Steve Lavin, WBAY-TV Rick McCoy, Mid-West Family Broadcasting Jill Sommers, WISC-TV Jeff Tyler, iHeart Media Barb VanDeHei, Radio Plus Jan Wade, WISN-TV Linda Baun, Wisconsin Broadcasters Association Michelle Vetterkind, President & CEO Wisconsin Broadcasters Association WBA Social Media Committee Kyle Geissler, Chair, WISC-TV Jake Anderson, WXOW-TV/WQOW-TV Neal Oberg, Morgan Murphy Media Thomas Swigert, WISN-TV WBA Young Professionals Committee Kelly Radandt, Chair, Woodward Communications JT Koser, Koser Radio Group Reid Magnum, Magnum Communications Alissa Peterson, Milwaukee Radio Alliance Terry Stevenson, Seehafer Broadcasting Corp. Heather Storm, Woodward Communications Jason Tokarczyk, Woodward Communications Linda Baun, Wisconsin Broadcasters Association Michelle Vetterkind, President & CEO Wisconsin Broadcasters Association Speakers Lt. Governor Rebecca Kleefisch Paul Jacobs, Jacobs Media Lori Lewis, Jacobs Media M. Scott LeBlanc, Esq., Godfrey & Kahn, S.C. Rebeca López, Godfrey & Kahn, S.C. Brandon Scholz, The Capitol Group Roger Utnehmer, WBA State Legislative Chair Service Providers American Awards & Promotions Brocach Irish Pub Rick Jowett Leader Printing Company, Inc. The Madison Concourse Hotel The Edgewater Hotel (Joint Board Reception)

Wisconsin Broadcaster | February 2015 11 Foundation Report The Walker Broadcast Management Institute Walker will be held in Madison, April 21-23, 2015. 2015 Enrollment is limited to the first 35 applicants. The Institute fee is $595 for the first two people Broadcast from the same company and $400 for each person thereafter from the same company. A special fee of $525 will apply to all applications received before April 1, 2015. Fees include the classes and evening presentations, all materials, three nights lodging, daytime Management meals and two evening meals. Institute

Creativity | April 21, 2015 How to Spring the Time Trap y Explore creativity – What is it? What encourages Afternoon Workshop | April 22, 2015 it? What limits it? y Analyze key time wasters y Are you an adaptor or an innovator? Why do y Review time management tricks, such as the “Swiss cheese effective organizations need both? approach” to large projects y Complete a self-assessment of your seven intelli- gences, each of which can be a creative asset or an Presented by Deborah Spring Laurel, trainer and consultant in the opportunity for development areas of workplace learning and performance improvement for over thirty years. Her workshops build practical skills using highly partici- y Apply your seven intelligences in the creation of a patory activities. new broadcasting station Evening Dinner with group, guest speaker to be announced. Presented by Robert Shaver, Executive Education, Professor Emeritus, UW-Madison School of Business Rober Shaver is responsible for the development and delivery of training in coaching, conflict resolution, creativity, futures, Marketing | April 23, 2015 instructional skills, leadership, management of change, y Which should I use: the new marketing or the “tried and motivation, performance management, presentation skills, true” marketing? problem-solving/decision-making, and survey design. His y What does your competition look like from your customer’s clients include American Bar Association, American Red Cross, perspective? Apogee Wausau Group, Aqua-Clem, Caterpillar, CUNA Mutual y How can you manage customer relationships? Group, P.H. Glatfelter Paper, Promega, Swiss Colony, Viking y Insurance, and the Wisconsin Farm Agency. How do you balance the price/value equation? y Evening Dinner with group, location to be announced. Where does your company’s “perceived quality” come from? Presented by Linda Gorchels Managing Your Stress Just as we routinely upgrade our computer, we must upgrade our internal knowledge systems. Linda has played a role in educational Before It Manages You upgrades for over 20 years, taking experiences from hundreds of Morning Workshop | April 22, 2015 business clients, connecting experiences with researched “best practices,” and sharing the insights with managers and executives. At the UW- y Assess your personal stress symptoms Madison’s Center for Professional and Executive Development, she was y Develop options to minimize your significant both a corporate trainer and a director of the marketing curriculum. Now, stressors as a director emerita, she provides workshops for select clients. She is a blogger, author and “creativity curator” for her own company, Tomorrow’s Mysteries, LLC.

Sign up by April 1, 2015, to get the reduced rate. Please use the enclosed form to register.

In 2006, the estate of William R. Walker graciously donated funds to endow the WBA Foundation Management Institute. The gift is the largest single contribution ever received by the Foundation. The Institute is now in its 18th year, having completed its first five, 3-year cycles in 2012. The 2015 Institute marks the third year of another 3-year cycle (although you may join in at any time) and is designed for broadcast managers and those seeking or being prepared for broadcast management positions.

12 Wisconsin Broadcaster | wi-broadcasters.org 2014 Foundation Contributions Foundation Report

Albert Broadcasting Inc. Laurin Jorstad Seehafer WISC-TV Tom Allen Al Lancaster Broadcasting Corp. WITI-TV Linda and Terry Baun Paul LeSage Shockley Foundation WJMC/WAQE/WKFX/WRLS Tom & Kathy Bier Jonathan Little Robert and Martha Southard WKBT-TV Bob Barry Productions Magnum Broadcasting Scott Thompson WKOW-TV dba Big Radio Ken Beno Dean Maytag WKRU/WPCK/WOGB/ Mid-West Family Broadcasting Scott M. Trentadue Dave Carlson WDUZ/WQLH Midwest Bob Uecker Central Wisconsin Broadcasting, Inc. WLIP/WIIL Communications, Inc. Don Vesely Mary Ann Chaffee WLKG-FM David Peschau Michelle & Kirk Vetterkind Scott Chorski Radio Plus WMTV-TV WAOW-TV Joseph Denk Gene Purcell Woodward WBAY-TV Communications Inc. Eddie Doucette Dick Record (in memory of Betty Baun) WBDK/WRKU/ WOMT/WQTC Nancy Douglass Dick Record WRLU/WSBW WOSH/WNAM/ John Dudley (in memory of Joe Moen) WCGV-TV/WVTV-TV WVBO/WWWX/WPKR Fruit Broadcasting LLC Dick Record WCUB/WLTU WRJC-AM/FM Jill Geisler (in memory of Jack Severson) WDUX-AM/FM WRCO-AM/FM Marty Green Elmo and June Reed WEAU-TV WSAW-TV Terry Havel Resonant Results WEKZ-AM/FM WTKM-AM/FM Heartland Communications Bill “Mann” Rittman Steve Wexler WVRQ/WPRE/WQPC/WKPO Hometown Broadcasting LLC Chuck & LuAnn Roth WFRV-TV WXOW/WQOW James Hoyt David Sanks WFXS-TV Television, Inc. William Hurwitz Saga Communications WHSM-AM/FM Mark Zelich Ed Hutchings Mark Schermerhorn Legacy Club

Bob Barry Perry Kidder James Schuh Nate Goetz John Laabs Don Seehafer Bruce Grassman Paul LeSage Sandy Shockley Jack Hackman Scott Lopas Terry Shockley Ed Hinshaw Dick Record Roger Utnehmer Laurin Jorstad David Sanks Michelle Vetterkind

For more information on how to make your 2015 Contribution to the WBA Foundation or to join the Legacy Club, contact Michelle at [email protected].

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org OFFICERS President & CEO Bill Hurwitz Terry Shockley Chair of the Board Michelle Vetterkind, CAE Milwaukee Radio Alliance, Milwaukee Shockley Group Inc., DeBary, FL Wisconsin Broadcasters Association Foundation David Sanks R. Perry Kidder Jill Sommers Sanks Communications, Madison BOARD OF DIRECTORS Retired Broadcaster, Sherwood WISC-TV/TVW, Madison Vice Chair Tom Koser Laurin Jorstad Scott Chorski Scott M. Trentadue WKBT-TV, La Crosse WAQE-AM/FM/WJMC-AM/FM/WKFX-FM Retired Broadcaster, Lake Mills Retired Broadcaster, Wausau Rice Lake Secretary Joseph Denk Roger Utnehmer Dick Record WFRV-TV, Green Bay Dean Maytag Retired Broadcaster, Colgate DoorCountyDailyNews.com Family Radio, La Crosse Nancy Douglass Sturgeon Bay Treasurer WLKG-FM, Lake Geneva Kelly Radandt Tom Walker Bruce Grassman Woodward Communications Duke Wright Mid-West Family Broadcasting, Madison Results Broadcasting, Shawano Appleton/Green Bay Midwest Communications, Green Bay

Wisconsin Broadcaster | February 2015 13 On behalf of the Wisconsin Broadcasters Association Foundation, please join us as we celebrate the dedication of our new Hall of Fame Exhibit.

The Hilton Milwaukee City Center 509 W. Wisconsin Avenue Thursday, April 23, 2015 5:30 p.m. to 8:00 p.m.

Cost is $50 per person and includes a wonderful selection of heavy hors d’oeuvres & drinks. If you choose to give more than $50 per person, the additional amount would be considered a donation to the WBA Foundation. Registration for Hall of Fame Members and guest is complimentary.

We have a block of rooms at the Hilton for that night for $109 per room. The hotel deadline is March 24. Guests may contact the Hilton directly by calling 414.935.5940. Make sure to tell them you are with the Wisconsin Broadcasters Association Reception. Registration information is also available at www.wi-broadcasters.org.

The location in downtown Milwaukee to display the WBA Hall of Fame is perfect as the biggest hotel in the state represents the best of the best from all over the state. The Hilton hotel in downtown Milwaukee has always been a favorite venue for many radio and television events for decades. In fact, even today a large television tower still stands atop the hotel. Ben Marcus, the founder of the Marcus Corporation at one time owned and operated several radio stations in Southeastern Wisconsin, Mr. Marcus, and the family have always been a true friend of local, over the air radio. Mr. Marcus was the founder of the Children’s Variety Club of Wisconsin, a major charity that tied into Wisconsin radio, and television stations for decades.

To have a major wing in a major Marcus hotel displaying the Wisconsin Broadcasters Hall of Fame is a marriage that can only be described as perfect!

- Bill Hurwitz – WBA Foundation Board Member 14 Wisconsin Broadcaster | wi-broadcasters.org 2015 WBA Foundation Hall of Fame Nominations Open

Use the Enclosed Form to Nominate Notable Broadcasters

The Wisconsin Broadcasters their history of community and Association Foundation Hall of statewide service. Individuals may be cited posthumously. Fame Committee is currently Foundation Report scheduling the 2015 elections The Hall of Fame Committee typically to the Wisconsin Broadcasters selects three to five individuals per year Hall of Fame. to be inducted into the Hall of Fame. Honorees selected will A nomination meeting the criteria for Therefore, the Hall of Fame consideration does not guarantee nomination process is open effective be inducted during the induction. In addition, it is rare for immediately and will run through WBA’s Summer Conference, someone to be selected for the Hall Sunday, February 15, 2015. Submis- which will be held of Fame as a result of their initial sions should be made on the official nomination form and sent to the June 17 & 18, 2015 nomination. Repeat nominations, while taken into consideration WBA Foundation office.(A at the Kalahari Resort in nomination form is enclosed with this each year nominated, also are not month’s edition of the Wisconsin Wisconsin Dells. guaranteed induction. Wisconsin Broadcaster.) Honorees selected will is blessed with many wonderfully be inducted during the WBA’s Summer Conference, which deserving broadcasters. The Hall of will be held June 17 and 18, 2015 at the Kalahari Resort in Fame Committee puts a significant amount of thought into Wisconsin Dells. selecting those who will be inducted each year. The Wisconsin Broadcasters Hall of Fame was established in 1989 and formally dedicated by then FCC Chairman Nomination Review Alfred Sikes. Its purpose is to honor those individuals who Nominations received in 2013 and 2014 will be included have dedicated their professional lives to the in the committee’s deliberations for 2014 selections, under advancement of broadcasting in Wisconsin. Since then, a provision of the committee rules whereby nominations 127 broadcasters have been inducted. are active for three years. Anyone wishing to check whether an individual has been nominated may inquire at the Criteria WBA Foundation office at (800) 236-1WBA or The criteria for consideration for induction into the WBA [email protected]. Foundation Hall of Fame have been established by the In addition to those broadcasters already nominated (in the WBA Hall of Fame Committee and at least for now, will previous two years), the committee invites all WBA members remain the same under the WBA Foundation. The criteria to submit any new nominations to the WBA Hall of Fame include a requirement that a broadcaster have a minimum Committee no later than February 15. of 15 years of broadcast experience, at least ten of which The Hall of Fame committee will meet after February 15 to were in Wisconsin. The criteria also include consideration consider nominations, and the WBA Foundation will act on of an individual’s contributions to broadcasting as well as the nominations in March.

Wisconsin Broadcaster | February 2015 15 Calendar of Events February 1, 2015 WBA’s Digital Hotline Member Service Begins! Jeff Welton February 24 & 25, 2015 Nautel Regional Sales Manager WBA DC Trip Central US Embassy Row Courtyard by Marriott March 7, 2015 Tel: 1 902 823 5127 WBA Student Seminar [email protected] Madison Marriott April 21-23, 2015 Walker Broadcast Work Management Institute Making Digital Radio . UW-Madison April 23, 2015 Steve Eggers PCS WBA Hall of Fame Erection Manager/ Cellula Exhibit Dedication Project Manager Erection Two Way Celebration Reception Mobile: (608) 575-9050 The Hilton Milwaukee City Center Microwave May 2, 2015 WBA Awards Gala Madison Marriott May 21 2015, 10 AM communications Digital Campaigns for 4587 Hwy TT Antenna & Tower Service Since 1968 Radio’s Top Categories Sun Prairie, Wisconsin 53590 Phone: 608) 837-9050 RAB Webinar www.wave-com.com Fax: (608) 825-9050 June 11, 2015 10 AM Better Creative For Better Results What’s RAB Webinar happened so June 17 & 18, 2015 far in 2015 at WBA Summer Conference your station Kalahari Resort, Wisconsin Dells July/August 2015 that should be WBA Doug Chickering held for the Sports Workshop TBD WBA September 17, 2015 10 AM Awards for Building Your Personal Brand Excellence RAB Webinar Entries? October 13-15, 2015 Broadcasters Clinic Madison Marriott November 12, 2015 10 AM Planning Your 2016 Digital Strategies RAB Webinar Wisconsin December 10 2015, 10 AM Broadcasters Association Emerging Sponsorship Categories for 2016 RAB Webinar January 27, 2016 Find out more at WBA Winter Conference & wi-broadcasters.org State Legislative Day Concourse Hotel, Madison 16 Wisconsin Broadcaster | wi-broadcasters.org