Alliance Webinar

Understanding HDBaseT & AVoIP

Gabi Shriki September 2020DecemberDecember 2015 2015 SVP Head of AV Business, Valens OUR HOST TODAY

Daniel Shwartzberg Director of Customer Experience, HDBaseT Alliance

2 ABOUT GABI

Gabi is the head of Valens' Audio Video business, responsible for growing the company’s position in its core markets and developing new sectors, while engaging in joint activities with customers and partners around the world. Gabi is deeply involved with the HDBaseT Alliance as a member of the AV Working Group, helping educate the market about the features and benefits of HDBaseT technology.

3 ABOUT VALENS

• Co-founder of the HDBaseT Alliance • Inventor of the HDBaseT technology, a leading standard in the AV distribution market • Millions of HDBaseT-enabled ports in the market, embedded in projectors, matrixes & switchers, displays, extenders, cameras, and more

4 About the HDBaseT Alliance

• The HDBaseT Alliance advances and promotes the adoption of HDBaseT technology as the global standard for ultra-high definition, digital wired connectivity • Since its founding in 2010 by LG Electronics, , Sony Pictures Entertainment, and Valens, the Alliance has brought together the leading names in the Consumer Electronics, Professional Audiovisual, Industrial and Automotive sectors • Today, the Alliance is comprised of more than 200 members, and thousands of available HDBaseT products around the world • The cornerstone of HDBaseT technology is the convergence of ultra-high definition digital video, audio, , USB, various control signals and Power over a single LAN cable

5 HOUSEKEEPING

installers@.org

6 • Understanding AVoIP

• Understanding HDBaseT

• Going Hybrid? AGENDA

• Q&A

7 UNDERSTANDING AVOIP

8 What is AVoIP ?

Term used for all types of audio-video AVoIP for Pro-AV specifically distribution over Internet protocol

• Implemented over wired (copper, fiber) or • High-quality → high-bandwidth Codecs wireless (WiFi, cellular data, etc.) • Latency in the range of 200mSec to 150µSec • ZOOM/TEAMS use software codecs and are range also a form of AVoIP • Primarily HW encoder/decoders

9 The Key Benefits of AVoIP

› Ability to distribute AV content over standard Ethernet/IP switches • Enables use of off-the-shelf switching hardware • Supports multicast or broadcast, and as such can implement solutions with larger number of end nodes (e.g., one video source to 1000 displays) and cover significant distance • Added flexibility to add/remove end nodes with minimal cost impact to the switching hardware (if not exceeding total number of ports) › Ideally, to be shared with other existing data networks (???)

10 Extension Solutions by Technology

1%

9%

HDBaseT

3.5 Million AVoIP 1G Ports Annually AVoIP 10G

90%

% of ports by technology Source: Futuresource 2019

11 Why is AVoIP Market Share Limited ?

$$$ Lack of Success of Software Total Cost of Ownership Interoperability Collaboration Platform

12 What are the AVoIP Constraints?

› Ethernet/IP systems were › IP networks are limited in › Since video content like HDMI2.0 or designed to deliver mass data bandwidth DP1.4 requires ~18Gbps of bandwidth, (non-real-time) and not “time compression/decompression is required sensitive” content • 1Gbps networks are mostly deployed • Common compression engines • Not all packets are used: delivered, some may • N-BaseT (2.5 & 5 Gbps) drop, and the • H.264/5, JPEG based, VESA • 10/40/100 Gbps are “Application” level needs DSC and proprietary light- available predominantly to handle/recover it weight in data centers and • Special Quality of service niche markets due to • What is the difference? needed for AV content the high cost

13 AVoIP Deployment

H.264/5 JPEG-Based Light-Weight (e.g. DSC, SDVoE )

Typical compression ratio 200:1 20:1 Up to 3:1

Stream bandwidth/network 50-100Mbps ~600-900Mbps 8-9 Gbps bandwidth of 1,000Mbps of 1,000Mbps of 10Gbps

Latency Several hundreds of milliseconds Several 10s of milliseconds Several hundreds of microseconds

Total cost $ $$ $$$

Video quality ------

› Vis-à-vis uncompressed distribution, compression (regardless of the engine used) leads to: • Not “bit-exact” video image, increased latency and serious interoperability issues (due to proprietary Metadata handling) • Higher costs due to the need for additional components to realize it (e.g. ethernet PHY & memory chips) and the higher extra power dissipation required, etc.

14 What are the AVoIP Constraints?

› Inter-switch link(s) (blocking Vs. non- blocking) › Security › Network configuration complexity › Cost • No HDMI port available at the IP Switch • Cost of encoder and decoder due to lack of integration, higher power dissipation, external memory, external PHY…

15 Significant Uptake in Using Software Collaboration Platform(s)

HUDDLE SPACES & INFORMAL MEETING 1 ROOM SPACES HAVE DOUBLED SINCE 2018

70% WORK FROM HOME 2 “OCCASIONALLY”, WITH A GROWTH OF 12% SINCE 2018

52% RISE IN MEETINGS 3 WITH REMOTE RECIPIENTS VIA CONFERENCING TECHNOLOGY

Source: Futuresource , 2020

16 HDBaseT Solutions Evolution - VS3XXX FULL INTEROPERABILITY I2S-4, SPDIF UART, IR, I2C

VS2XXX USB2.0 @ 350Mbps

Adaptors - T HDMI2.0 in, HDCP I2S, SPDIF Unique Product HDMI2.0 out, HDCP UART, IR, I2C

VS1XX Adaptors - Offering Driving T USB2.0 16G/2G, 100m (TX) UART, IR HDMI1.4 out or in Market Growth in PHY RX and TX

Adaptors Port Duality

- HDMI1.4 out or in 2G/16G, 100m T 8G/0.3G, 100m (RX) many segments PHY (RX or TX) 8G/0.15G, 100m (RX or TX) 1GbE PHY 100MbE

100MbE VALENS STELLO VALENS COLLIGO HDBaseT Spec 3.0 HDBaseT Spec 2.0 VS1XX The Only Solution Adding Interactive in the Market for HDBaseT Spec 1.0 capabilities by Uncompressed supporting USB2.0 HDMI2.0 (4K@60 4:4:4) extension over the Distribution First HDBaseT HDBaseT link chipset

HDMI1.4 HDMI1.4 HDMI2.0

17 Back Panel Front Panel

18 VS3000 System-on-Chip – Under the Hood

HDMI HDMI SGMII/ › Highly integrated USB I2S-4 S/PDIF 2xI2C IR UART GPIO In Out RMII System-on-Chip leads to: T-Adaptors • Lowest cost HDMI2.0 HDMI2.0 I2C In Out USB2.0 1Gb/ 2xMaster I2S-4 S/PDIF 100 Mb IR UART GPIO • Smaller size HDCP Audio HDCP Audio Device/ + Host Ethernet Insert/ Insert/ 2xSlave

Extract Extract • Lowest power

Interconnect DHDI Chip dissipation Ethernet MAC

- T-Packet

to IC 2

- Switching Core

I C (Config) Control › HDBaseT standard is

Chip DHDI Link Layer CPU GPIO backward and forward UART (Debug/Config) compatible PCS SPI (Flash) DSP • Large install base and Analog Front End interoperable RJ45 ecosystem 16Gbps/2Gbps or 2Gbps/16Gbps

19 › HDBaseT AV distribution is not passing What are Ethernet/IP network › HDBaseT large-scale AV networks require the HDBaseT special HDBaseT matrix › Reduced flexibility to add additional ports Constraints? (unless a modular matrix is used)

20 Connecting HDBaseT Products to the cloud

IP/Cloud Management + AV Distribution over HDBaseT

SyncPro’s Cloud platform allows integrators and IT admins to remotely deploy, manage, maintain and monitor HDBaseT (and other IoT) devices

21 SO… IS IT REALLY VS. AVoIP ?

22 NOT REALLY. HDMI/HDBaseT and AVoIP Are More Complementing than Competing

IT’S TIME TO GO HYBRID!

23 Optimizing Your Installations with Complementary Technologies

› Take advantage of all technologies to achieve the best solution for your customers › Leverage HDMI/HDBaseT for the in-room/small or mid-scale distribution: • Best performance (no compression, no latency) • Plug & Play, faster to deploy, easier to maintain • No impact to your organization data network (bandwidth or security concerns) • Interoperable • And most important, lower total cost of ownership › Use IP network to manage the HDBaseT products while using HDBaseT for AV distribution › When required to get content out of or into the room, use “Gateway products” that receive HDBaseT or HDMI and sends it to the IP network

24 › Before selecting the right AVoIP Solution, make sure to take these factors into consideration:

• What is the primary reason for sharing What Should I this content outside of the room? • Can I leverage Zoom/MS Teams Do When “Going platform to address this need? › What is the available network bandwidth: Out of the Room”? 1G? 10G? • Am I using the same “corporate/data network”? Or is it a dedicated AV network?

• What is the available bandwidth for each AV stream? Is there a strict latency requirement? (This will determine what codec to use)

25 Hybrid Installations

LAN/ WAN Home Office AVoIP 1GE CATx

1GE 1GE 1GE CATx CATx CATx

Meeting Room 1 Meeting Room 2 Meeting Room 3

HDBaseT HDBaseT HDBaseT

Remote/Mobile Collaboration

26 Hybrid Products Are Already Here

AVoIP 1Gbps AVoIP 1Gbps Crestron DM-NVX-E760 Extron NAV E 101 DTP

27 Alliance Webinar Q&A [email protected] [email protected]