2021 COMMERCIAL EXHIBITOR

PROSPECTUS AUSTRALIA’S LARGESTANNUAL TICKETED EVENT

1 APRIL – 12 APRIL 2021 2021 COMMERCIAL EXHIBITOR PROSPECTUS

SYDNEY ROYAL EASTER SHOW

THE 2021 ROYAL EASTER SHOW WILL BE HELD FROM THURSDAY APRIL 1ST TO MONDAY APRIL 12TH AT SYDNEY SHOWGROUND, 2021 COMMERCIAL EXHIBITOR PROSPECTUS

WHY EXHIBIT

AUSTRALIA’S LARGEST ANNUAL TICKETED EVENT WITH AN ECONOMIC IMPACT OF OVER $247 MILLION TO NSW

THE SHOW PROVIDES THE PERFECT PLATFORM FOR BUSINESSES TO: • •

• •

• •

ONSITE HEATH & SAFETY: 2021 COMMERCIAL EXHIBITOR PROSPECTUS

OUR 2019 AUDIENCE ATTENDEES GENDER ATTENDEE ORIGINS

903,630 56% 44% AGE GROUPS

45%

22% 11% 11% 11% KEY CUSTOMER SEGMENTS

HOUSEHOLD INCOME 33%

21%

16%

ANIMALS AND LIVESTOCK AUSTRALIA’S ARE THE MAIN LARGEST ANNUAL REASONS PEOPLE TICKETED EVENT COME TO THE CELEBRATING EXCELLENCE IN SHOW AGRICULTURE SINCE 1822 2021 COMMERCIAL EXHIBITOR PROSPECTUS

NUMBER OF HOURS SPENT AT THE THE SHOW AVERAGE SPEND BY ATTENDEES RECEIVED OVER SHOW $40 MILLION WORTH OF MEDIA EXPOSURE $363

$106

DIGITAL REACH 22M 189K IMPACT OF 64% 87% OVER $247 MILLION TO NSW 344K 100K SHOW ATTENDEES STRONGLY ECONOMY AGREE THAT THE SHOW

• MOTIVATIONS FOR ATTENDANCE IN • 2019 •

•

•

OVERALL ENJOYMENT OF THE SHOW

68% OF ATTENDEES WILL DEFINITELY OR ARE LIKELY TO RETURN IN 2020 2021 COMMERCIAL EXHIBITOR PROSPECTUS

HEAR FROM A SELECTION OF OUR EXHIBITORS

HITCHLEY AND HARROW – FASHION & STYLE PAVILION

DARRELL LEA – HOME & LIFESTYLE PAVILION 2021 COMMERCIAL EXHIBITOR PROSPECTUS

HEAR FROM A SELECTION OF OUR EXHIBITORS

PRAWN & OYSTER BAR – THE WOOLWORTHS FRESH FOOD DOME

SYDNEY CHILDREN'S HOSPITAL FOUNDATION (TEDDY BEARS’ CLINIC) – HOME & LIFESTYLE PAVILION 2021 COMMERCIAL EXHIBITOR PROSPECTUS

EXHIBITOR OPPORTUNITIES

7 4 3 2 5 1

8

6 2021 COMMERCIAL EXHIBITOR PROSPECTUS

1. THE WOOLWORTHS FRESH FOOD DOME 5. FASHION & STYLE PAVILION

6. KIDS’ WORLD 2. HOME & LIFESTYLE PAVILION

7. HERITAGE PAVILION

3. PET PAVILION

8. AROUND THE GROUNDS 4. WORLD BAZAAR

PLEASE NOTE 2021 COMMERCIAL EXHIBITOR PROSPECTUS

WHAT’S INCLUDED IN YOUR EXHIBITION SPACE

1. SHELL SCHEME

SHELL SCHEME 2021 COMMERCIAL EXHIBITOR PROSPECTUS

2. SPACE ONLY

SPACE ONLY CUSTOM BUILT STAND

SPACE ONLY PROVISIONS

The provision of approved walling is a requirement for all stands. Shell scheme from neighbouring exhibits cannot be used for display purposes or rigging. The RAS recommends the use of professional stand designers and construction specialists. A number of preferred suppliers can be recommended upon request.

SPACE ONLY CUSTOM BUILT STAND 2021 COMMERCIAL EXHIBITOR PROSPECTUS

3. OUTDOOR SPACE ONLY

OUTDOOR SPACE ONLY

4. OUTDOOR SHELL SCHEME (MARQUEE)

OUTDOOR SHELL SCHEME 2021 COMMERCIAL EXHIBITOR PROSPECTUS

WHAT’S NEXT

1. APPLY FOR A STAND 5. PAINLESS & PAPERLESS 2. HAVE YOU BEEN SUCCESSFUL? GET READY … IT’S ALMOST 6. SHOWTIME

3. SECURE YOUR STAND 7. MAKE YOUR STAND, STAND OUT!

4. FINAL INVOICE 2021 COMMERCIAL EXHIBITOR PROSPECTUS

KEY DATES 2021 COMMERCIAL EXHIBITOR PROSPECTUS

A MESSAGE FROM THE EXHIBITION SALES MANAGER

DIANA SALOUM EXHIBITION SALES MANAGER

CONTRACTS COORDINATOR

EXHIBITION COORDINATOR

HEAD OF COMMERCIAL COMMERCIAL OPPORTUNITIES