Retail Advertising Rates

Daily Papers Multiple-Day Combination Ads 6 column inches or larger published in one daily or Sunday paper Sunday Eagle-Tribune $43.65 PCI may run up to an additional six times in the same paper within the The Eagle-Tribune $41.25 PCI next six days with no copy changes at a 45% discount on open rate. Essex County * $49.95 PCI Non-contract advertisers receive a 40% discount.

The Salem News $40.95 PCI The Daily News of Newburyport $23.95 PCI Market Power Plus Combinations Discount on Discount on $21.95 PCI open rate open rate *, The Daily News of Newburyport and Gloucester Daily Times. Daily/Daily Combination 10% Two Weeklies 15% Daily plus one Weekly 15% Three Weeklies 20% Open Rates Weekly Papers Daily plus two Weekly Papers 20% Four Weeklies 25% Andover Townsman $22.75 PCI Daily plus three Weekly Papers 25% Daily plus four Weekly Papers 30% $12.75 PCI

Carriage Towne News $20.50 PCI Discounts apply to weekly rate only when applicable. 6” minimum required for Daily/Daily or Daily/Weekly combinations. 3” minimum required for Weekly/Weekly combinations. Additional Derry News $22.30 PCI discounts available for repeat dates, zones or contract commitment.

Color Rate Retail Min. Classified Min. ET, SN, ECN GT,NT, Weeklies Black plus one color 15˝ Quarter page $360 $335 Black plus two colors 15˝ Quarter page $435 $410 Black plus three colors 15˝ Quarter page $535 $510 Contract and combination discounts apply to color rate.

Front Premium Position Eagle-Tribune Zone Rate Page Rates Zone advertising available in Wednesday and Sunday editions Sunday Eagle-Tribune $57.50 PCI $57.50 PCI only. Minimum 6 column inches. PCI PCI The Eagle-Tribune $54.50 $54.50 Zone Open Rate PCI Essex County Newspapers n/a $66.00 Central $26.65 PCI PCI PCI The Salem News $54.50 $54.50 North / East $17.70 PCI The Daily News of Newburyport $31.75 PCI $31.75 PCI Multiple-Day Zone Combinations Gloucester Daily Times $29.65 PCI $29.65 PCI Zone/Zone. Ads published on one zone day may repeat on the Andover Townsman $45.50 PCI $29.58 PCI next zone day at a 40% discount net from the applicable zone The Haverhill Gazette $25.50 PCI $16.60 PCI rate, but must appear in the same zone or zones with no copy Derry News $26.75 PCI $26.75 PCI change. Carriage Towne News $33.75 PCI $27.35 PCI Zone/ROP. Ads published in one zone edition may run up to

Special Classifications an additional six times within 6 days of zoned ad with no copy Sunday Comics change in any daily edition full run at a 45% discount on open Published in Sunday Eagle-Tribune only. Spadea (two-page comic wrap), rate. $4,644 and gatefold, $2,580 available. All reservations and copy due Monday, five weeks prior to publication. Non-contract advertisers receive a 40% discount.

Revenue Contracts Discount on open rate Frequency Contracts $5,000-$14,999 5% Daily/Weekly $15,000-$29,999 10% Consecutive Weeks Discount on Nonconsecutive Weeks Discount on $30,000-$69,999 15% open rate open rate $70,000-$139,999 20% 6 weeks 5% 13 ads 5% $140,000-$229,999 25% 13 weeks 10% 26 ads 10% $230,000-$469,999 30% 26 weeks* 15% 52 ads 20% $470,000+ 35% 39 weeks 20% 78 ads 25% 52 weeks 30% All revenue invested in any products will count toward revenue contract fulfill-

Contract Rates Contract ment. One revenue contract will be valid for all products. Contract rates require Frequency contracts are specific to individual papers. 2” minimum required with frequency contracts. signed contract, and payment must be made by the 25th of the month following Frequency rates require signed contract and payment by the 25th of the month following service. service. Contract advertisers who do not comply with terms will be charged *Available every other week. retroactively to rate actually earned. Call to speak to a sales rep today! 978-946-2000 Classified Display Ad Rates

Daily Papers Multiple-Day Combination Ads 4 column inches or larger published in one daily or Sunday The Eagle-Tribune, Sunday $46.00 PCI may run up to six additional times within six days, with no copy The Eagle-Tribune $44.00 PCI changes, at a 45% discount from classified display open rates. The Eagle-Tribune Recruitment (any day)* $50.40 PCI Non-contract advertisers receive a 40% discount. The Salem News $41.00 PCI The Salem News Recruitment* $43.25 PCI Market Power Plus Combinations Discount on The Daily News of Newburyport $25.00 PCI open rate The Daily News of Newburyport Recruitement* $28.25 PCI All Dailies Combination 25% Gloucester Daily Times $24.25 PCI ET or ECN plus one Weekly 15% Gloucester Daily Times Recruitment* $26.65 PCI ET or ECN plus two Weeklies 20% Essex County Newspapers $51.00 PCI ET or ECN plus three Weeklies 25% Essex County Newspapers Recruitment* $62.95 PCI

Open Rates ET or ECN plus four Weeklies 30% *Additional reach through Monster.com; $90.00 for 7 days, $150.00 for 30 days. All newspapers 35% Weekly Papers Two weeklies 15% Andover Townsman $23.85 PCI Three weeklies 20% Haverhill Gazette $14.10 PCI Four weeklies 25% *Discounts apply to weekly rate only. Derry News $22.30 PCI

Carriage Towne News $23.50 PCI Additional discounts available for repeat dates or contract commitment. 4” minimum required for Daily/Daily or Daily/Weekly combinations. 3” minimum required for Weekly/Weekly combinations.

Legal Notices Real Estate Marketplace The North Shore’s Real Estate Marketplace runs in Sunday Eagle-Tribune $52.75 PCI Andover Townsman $25.25 PCI Friday’s Essex County Newspapers (The Salem News,

The Eagle-Tribune $50.50 PCI The Haverhill Gazette $22.00 PCI The Daily News of Newburyport and Gloucester Daily Times). Essex County Newspapers $99.60 PCI Derry News $11.15 PCI

The Salem News $66.70 PCI Carriage Towne News $24.90 PCI Open rate is $54.00 PCI including color, with modular The Daily News of Newburyport $48.25 PCI rates available upon request.

Gloucester Daily Times $46.15 PCI Special Classifications

Revenue Contracts Frequency Contracts Discount on Daily/Weekly open display rate Discount on open $5,000-$14,999 5% Consecutive Weeks display rate $15,000-$29,999 10% 6 weeks 5% $30,000-$69,999 15% 13 weeks 10% $70,000-$139,999 20% 26 weeks* 15% $140,000-$229,999 25% 39 weeks 20% $230,000-$469,999 30% 52 weeks 30% $470,000+ 35% Nonconsecutive Weeks All revenue invested in any products will count toward revenue contract 13 ads 5% fulfillment. One revenue contract will be valid for all products. Contract 26 ads 10% Contract Rates Contract rates require signed contract, and payment must be made by the 25th of 52 ads 20% the month following service. Contract advertisers who do not comply with 78 ads 25% terms will be charged retroactively to rate actually earned. Frequency contracts are specific to individual papers. 2” minimum required with frequency contracts. Frequency rates require signed contract and payment by the 25th of the month following service. *Available every other week. 100 Turnpike St. | North Andover, MA | 978-946-2000 Magazine Rates

1x 2x 3x 4x 2-Page Spread $2,500.00 $2,250.00 $2,000.00 $1,750.00 Outside Back Cover $2,100.00 $1,890.00 $1,680.00 $1,470.00 Inside Front Cover $1,900.00 $1,710.00 $1,520.00 $1,330.00 Inside Back Cover $1,900.00 $1,710.00 $1,520.00 $1,330.00 Full Page $1,675.00 $1,507.50 $1,340.00 $1,172.50 2/3 Page $1,250.00 $1,125.00 $1,000.00 $875.00 1/2 Page $1,100.00 $990.00 $880.00 $770.00 Open Rates 1/3 Page $750.00 $675.00 $600.00 $525.00 1/6 Page $425.00 $382.50 $340.00 $297.50 “Business Spotlight”* $1,500.00 $1,500.00 $1,500.00 $1,500.00 Directory Ad (1 x 3”) $150.00 $100.00 $100.00 $100.00 *“Business Spotlight” is a 2-page spread

2 Mags 3 Mags 4-8 Mags Add Additional Mags 2-Page Spread $4,000.00 $5,250.00 $6,000.00 + $750.00 ea. Outside Back Cover $3,360.00 $4,410.00 $5,040.00 + $630.00 ea. Inside Front Cover $3,040.00 $3,990.00 $4,560.00 + $570.00 ea. Inside Back Cover $3,040.00 $3,990.00 $4,560.00 + $570.00 ea. Full Page $2,680.00 $3,517.50 $4,020.00 + $502.50 ea. 2/3 Page $2,000.00 $2,625.00 $3,000.00 + $375.00 ea. 1/2 Page $1,760.00 $2,310.00 $2,640.00 + $330.00 ea. 1/3 Page $1,200.00 $1,575.00 $1,800.00 + $225.00 ea. 1/6 Page $680.00 $892.50 $1,020.00 + $127.50 ea. Directory Ad (1 x 3”) $160.00 $210.00 $240.00 + $30.00 ea. Multi-Magazine Rates To qualify for Multi-Magazine discounts all magazines must fall within the same time period. It must always be the next publication date. You may not skip issues and still qualify for multi-magazine discounts.

Requirements

Ad Sizes n High quality print PDF is the preferred format. n Trim Size 8.125”x10.875” 1/2 Page (horiz.) 7.25” x 4.75” Finished ads must be supplied in CMYK, with all fonts embedded at 300 dpi. 2-Page Spread (bleed) 16.75” x 11.375” 1/3 Page (vert.) 2.25”x 9.75” n All digital files MUST be a minimum of 300 dpi. Full Page (bleed) 8.625” x 11.375” 1/3 Page (square) 4.75”x 4.75” Full Page (image area) 7.25” x 9.75” 1/6 Page (vert.) 2.25”x4.75” n Most website images are 72 dpi, a resolution which 2/3 Page (vert.) 4.75” x 9.75” 1/6 Page (horiz.) 4.75”x2.25” is not suitable for print advertising. n All digital images will be accepted in .tif, .eps and .jpg

Specs 1/3 formats. Square n All vector images (Illustrator or Freehand) must be Full 2/3 1/6 Vert. 1/6 Vert. saved as an .eps with all text converted to outline. Page Page 1/2 Page 1/6 Horiz. n Word documents will not be accepted for finaloutput. 1/3 Vertical Horizontal 1/6 Horiz. n Ads sent in camera ready are subject to final approval by the Magazine publisher. Full PageFull Pagebleed bleed Call to speak to a sales rep today! 978.946.2000 Digital Ad Rates

Position Size Type NOBMG Pricing standard or mobile / ROS: $12 CPM Medium Rectangle 300 x 250 px animated or static standard site / Leaderboard 728 x 90 px ROS: $12 CPM static or animated standard site btf2 / Film Strip 300 x 600 px ROS: $12 CPM static or animated Mobile Banner 320 x 50 px mobile / static ROS: $12 CPM Standard Positions Standard Sections (including homepage only), geo-targeting, & day parting for any size = $15 CPM

Position Size ET Pricing SN Pricing GT Pricing NT Pricing Weeklies Pricing Sliding Billboard 950 x 250px (bottom), $1,500/week $900/week $500/week $400/week $100/week / Pencil 950 x 45px (top) $400/day $200/day $200/day $200/day 970 x 90px (open), $1,500/week $900/week $500/week $400/week Floorboard $100/week 970 x 30px (closed) $400/day $200/day $200/day $200/day

Wallpaper $ $ $ $ Left/Right Rail = 500/week 300/week 250/week 250/week $ (add on item to $ $ $ $ 100/week floorboard or billboard.) 310 x 1000px each 200/day 100/day 100/day 100/day

(Sponsorship 100%) LMS 1000 x 600 px $595/month $450/month $450/month $450/month $299/month

300 x 250px, Daily Headline Email $600/month $500/month $400/month $400/month - High Impact Positions High Impact Positions 728 x 90px

eBlast $400 each $300 each $300 each $300 each -

Definitions: ROS: Run of Site A CPM: Cost per thousand impressions Impression: The number of times an ad is displayed.

Notes: C Video Ads: video must be supplied as a mp4, will play in a medium rectangle spot, audio off. Medium rectangle: ad will appear in one of three spots. Mobile bannner: will appear in 1 of 2 spots. Email: 728 x 90 only in a breaking news emails if any are sent out. B

Accepted File types: Standard Positions: .jpg, .swf., .gif, tags High Impact: jpg., or .gif (only billboard/pencil and floorboard can be animated gif.) D

A: Wallpaper D: Medium Rectangle B: Billboard/Pencil E: Floorboard E A C: Leaderboard F: Mobile Banner

100 Turnpike St. | North Andover, MA | 978-946-2000