DINGTALK, Alibaba Group

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1 © GSMA 2016 gsma.com/network2020

GSMA

Head of Network 2020 Network of Head

Henry Calvert Henry Welcome

Universal Profile Momentum

. The GSMA today announced the latest global operators to commit universal profile worldwide. . Universal RCS Profile Backed by 47 Operators and Leading Handset Manufacturers; Service Will Deliver Enhanced Communications Experiences to Customers Globally . These operators are joined by leading handset manufacturers Huawei, LG Electronics, Samsung Electronics and ZTE, as well as mobile OS provider Microsoft

3 © GSMA 2016 gsma.com/network2020

Future of Mobile Communications report

. New Report Highlights Growing Demand for Operator-led Advanced Communications Services Such as Pre-Calling, Instant Messaging and Real- time Video . The research, surveyed 4,045 participants from China, India, Spain and the United States about their use of traditional mobile operator voice and SMS services, as well as internet-based messaging services

4 © GSMA 2016 gsma.com/network2020

here gsma.com/network2020 online at at online More from Philip Philip from More Cooper Copiesavailable More gsma.com/newsroom . . . Future ofCommunications Mobile report © © GSMA 2016 5 RCS the path to 3.5 billion users Kobus Smit Head of Voice and Messaging Products Deutsche Telekom

6 © GSMA 2016 gsma.com/network2020

THE PATH TO 1 BILLION USERS FORGING THE WAY TO GLOBAL SUCCESS FOR RCS AND IP COMMS

MWC Asia, Shanghai, 28.06.2016 Kobus Smit, Deutsche Telekom AG SUCCEEDING WITH OTT COMMS IS HARD

Several factors are needed to establish reach design

critical mass

trend hard work hype great features funding good product

USP … and more than a bit of luck MNO‘S ALWAYS HAD AN „UNFAIR ADVANTAGE“

1. massive established user base 2. native integration in handsets 3. global reach (via interconnect)

…but we are struggling with the transition to IP Comms THERE IS AN UNIQUE OPPORTUNITY FOR RCS

1. partnering with Google for Android (announced @MWC Feb16) 2. faster penetration 3. simpler interconnect 4. attractive end user and developer offerings

…to fully realise it though, Operators need a mind shift COMMUNICATION IS NO LONGER A SERVICE –

IT IS A PLATFORM

. Digital life happens inside and i need a picture here!!!! on top of Messaging . delighting end user messaging attracts businesses . messaging as new business/customer interaction pivot . Voice and Video will follow suit OPERATORS CAN SUCCEED AT PLATFORM COMMS

but to do so we need to

. settle (regional) differences now . acceleratate deployment and interconnect . simplify, simplify, simplify The Future of Mobile Communications Philip Cooper Partner Context Consulting

13 © GSMA 2016 gsma.com/network2020

Philip Cooper, Partner

Consumers want simplicity

What How Whom

Functional vs. emotional SMS, video, voice, Parents, friend, group of photo, stickers friends, businesses Organise night out Tell parents you’re late Make a complaint

A B

B C

C D

Multiple calls SMS Voice call Organise night out Tell parents you’re late Make a complaint

Stickers via WeChat and share a location QQ IM Voice call Consumers

Communication Complexity Lost Relationships

Operators Advanced Communications is the most appealing service

Advanced Communications Google WhatsApp Skype WeChat Advanced Communications

Best in Class Innovative Built in Features Thank you [email protected] The image part with relationship ID rId7 was not found in the file.

RCS the path to 3.5 billion users

23 © GSMA 2016 gsma.com/network2020 Moderator: Kobus Smit, Head of Voice and Messaging Products; Deutsche Telekom

. Marijn Kuijpers Product Director, Xura . Wenyu Dong Project Manager, China Mobile Research Institute . Jacqueline Kang BD director of DINGTALK, Alibaba Group . Zhu Jinyun Senior Vice President, CEO of Cloud Computing & IT Product Operation, ZTE Corporation

24 © GSMA 2016 gsma.com/network2020

Zhu Jinyun Senior Vice President, CEO of Cloud Computing & IT Product Operation ZTE Corporation

25 © GSMA 2016 gsma.com/network2020 e age pa t at o s p d6 as ot ou d M-ICT Era：Future with RCS - Jinyun Zhu, SVP of ZTE, Cloud & IT Department

ZTE Network 2020 Perspective for GSMA MWC · Shanghai 2016 RCS worth the wait Primer With global internet enormous users

1400 100% 3500 3000 80% 2500 900 60% 2000 Global Fixed 1500 Internet Users(M) 40% 400 1000 Global Mobile Internet users(M) 20% 500 0 -100 0% 2010 2011 2012 2013 2014 2015 Global Smartphone Unit Shipments(M)

The global smart phone and tablet began to grow rapidly in multiple models since Over 3 billion global Internet users by the end of 2015 including 2 billion mobile 2010 internet users In 2015, 539 million smart phones soled and Over 920 million smart phones owned Average CAGR is10% in china, The subsequent demand for smart devices will remain strong. The Smart phone penetration rate has exceeded 70%. The amount is expected to reach 1200 million by the end of 2018. RCS ecosystem is forming … … Part one

Operator48 Launches

RCS 5.X+ Handset 156 GSMA Native

Qualcomm、MTK + 19Solution Device Providers Chips

OS Android 7.X+ RCS POSITIONING PART Two Next Generation Communication Platform

Advanced & Converged Enhanced Communication Provider Service Entrance

Enhanced Call Entertainment Enhanced Message Daily-Life Event Enhanced Contact Visualized Personal Assistant

Service Openness

Basic Telecom Capability Enterprise Capability Smart Life Tri - Ecosystem PART Three Based on RCS Open Platform

Individual Ecosystem Government & Enterprise Individual-Oriented mobile internet service is based on general Persona- open platform and innovative Gov./Enterprise- lization Fragm Mobi- Oriented mobile internet Sociali- ecosystem strategy. This ecosystem Functi- zation e- lity service is also based on is compatible with both B2C and onality B2B business mode. ntatio general open platform n Heavy- and innovative ecosystem weight FAMILY Ecosystem strategy. This ecosystem Speciali- Any takes more concern in zation technologies and QoS Family-Oriented mobile internet LBS device Intelli- rather than business gentize service is based on general open … Persona- platform and innovative ecosystem mode. liztion IT Friend- strategy. This ecosystem has liness capability to achieve a M2M Internet Base smart home mode. Individual Ecosystem PART four Individual Services Transformation

Scenario Features

Traditional audio service SMS/Group SMS SMS Receipt Flash SMS Colorful SMStransfers SMS to Store HD audioAnti &- Spam Audio CRBT Call Center video service

Embedded SIM Card Service virtualization & cloudization… BSS in Internet mode Enterprise Business/Service Subscription E-SIM Card might be the key factors that The BSSAccountcharging mode will transfer Account will infectVoice the service transformation will cover of BSSmultiple from real-time packet based charging to RCS/Group Chat Message Status Burn After Pop SceneterminalsMessage Store Message Shield Video/Conferenceevent and session basedMRBTcharging NGCC Pre/In/Post/Circle - Call Reading Message Voice Service BSS Service CP/SP Service Service Family ecosystem PART five Service Form Cloud to Home

Past Coming Integrated Multi-screen client: TV(4K) •Messaging interworking Surveillance 3D Game •Video call interworking •Conference interworking •Video message Game DVB DV •Content sharing Box D Video Talk Entertainment •Video recommendation

Multi-Screen communication across Multi-Screen 1 terminal by RCS Based on RCS RCS enrich multi-screen service NAS IPT PC 2 experience V

RCS grab Multi-screen service 3 entrance

DVB Network IPTV Network Cloud Service Platform

Expanding capability set| Construction service system | Multiple business model | Assist in commercial operation

OTT Transit Industry Education Enterprise Government

API/SDK Self service portal

Capability Business Service Support Openness Operation

RCS BSS/OSS DC Big Data Integrated capability Capability Capability Capability Capability Inevitable Promising Future Thank You

June. 2016 The image part with relationship ID rId6 was not found in the file.

Jacqueline Kang BD director of DINGTALK Alibaba Group

36 © GSMA 2016 gsma.com/network2020 DingTalk DT+CT to redefine the Communication and collaboration for SMES

Jacqueline KANG DingTalk, Alibaba Group

37 Alibaba’s Mission

To make it easy to do business anywhere

38 Our Vision: Building the Future Infrastructure of Commerce

MEET WORK LIVE Enabling millions of Empowering our customers To become central to commercial and with data and everyday lives social interactions infrastructure to manage their business

@ Alibaba 39 Our Thriving Ecosystem

Weibo AutoNavi Social Media Location-Based Enterprise Social Platform Professional Service Providers Mobile Browser

Marketing Digital Entertainment

Financing & Payment Solution Sellers Buyers Logistics $ Online and mobile commerce platform TECHNOLOGY DATA TEAM

CLOUD COMPUTING OPERATING SYSTEM Participants in our ecosystem are invested in our growth and success 40 DingTalk: Evolution of China Enterprise Work Style

DingTalk Redefine Communication & Collaboration

41 DingTalk’s Vision

• 让工作更高效，简单，快乐

Make work to be more efficient, simple and happy

42 Product Architecture

43 冰山模型 Global Address Book

The organization structure in a glance One step to find the right contact Say good bye to your paper phone book

Even the new guy can find right contact easily

Global Address Book 冰山模型 DING Message

Send your important message in text or audio You can even DING contacts without DingTalk app installed！ The most reliable message delivery guarantee tool in the world A must-have app for meeting organizer

DING! 冰山模型 Conference Call

Conference call for up to 16 peers Phone bills for business, no fee for employees High quality audio call with advanced technologies Instant conference call

Conference Call Enable SMEs to jump to Cloud-Based Mobile Era

中华人民共和国工业和信息化部 Ministry of Industry and Information Technology of the People’s Republic of China

Supported by MIIT & 3 major telecom operator: Stable and High-Quality Network DingTalk is providing the most efficient way to improve communication and collaboration for small and medium enterprises. Open Platform

48 Country-wide Lost Kid Emergency Publish System Customer Testimony – Formax Group

Wang Xi – Formax JRQ (www.jrq.com

「时间就是金钱，效率就是生命。钉钉，为我们提供了贴心且便捷的沟通平台。」

「Time is money, Efficiency is life. Thanks DingTalk for providing such a good service.」

50 Customer Showcase –

Fosun Group, largest private investment group company in China, 38,000 + employees globally

The screenshots used here has been authorized by Fosun Group 51

THANKS FOR ATTENTION [email protected]

http://www.dingtalk.com

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Wenyu Dong Project Manager China Mobile Research Institute

Printed Call Center-based Internet Yellow Pages Directory Assistance Apps

USA: 411 NZL: 18 JAP: 104 CHN:114, 12580

RCS Online Business Directories RODB

Online Searching Crowd Contribution

Internet-featured, Users’ feedback intelligent search collected, in order to improve data resources

Peer Number Prompting Ready for Flexible Business Model

Realtime With APIs that reminding, more support advertising, certainty and coupon… control about ongoing calls/messages

Universally Available Open for Cooperation

Available as other RCS services Open standard (on the way), provided by Carriers Cooperation between carriers, Cooperation between carriers and Internet resources

Home Page Online Searching Peer number prompt

© GSMA 60 gsma.com/network2020 Xura Director Director gsma.com/network2020 Marijn Kuijpers Product © © GSMA 2016 61 RCS as a platform for monetization 63 | RCS AS PLATFORM FOR MONETIZATION Xura company profile

Leader in Voicemail, Messaging, Monetization, Enterprise

20+ Years Experience – Delivered first 350+ Operator Customers Commercial SMSC

3 Billion Endpoints 500 million messages every hour

Largest Messaging 35% Market Share in Installation Worldwide Global SMS Traffic

Industry leader in Highly evolved (IP) messaging digital communication product portfolio 64 | RCS AS PLATFORM FOR MONETIZATION The Proliferation of Messaging

•IOT •M2M •Ubiquitous Communication • A2P/P2A Rise • Intelligent Agents • Rich Communications

•P2P •Multi-device •Media Richness • P2P 100% • Text Predominance 65 | RCS AS PLATFORM FOR MONETIZATION Chat Bot Revolution Pop-up contextual services Operator Opportunity Position themselves as an important Intelligent Application interaction point between the subscriber notifications interaction and bot technology with messaging gateways On-Demand IoT device conversation interaction 66 | RCS AS PLATFORM FOR MONETIZATION 3rd Party Service Options Bus Traffic

Enterprise Services Internet Services Bank Home Mobile SP Services Automation

WWW

RCS API GW

RCS Functions 67 | RCS AS PLATFORM FOR MONETIZATION Unlocking the Hidden Value of APIs

Define your API strategy.

Telco APIs Evaluate your platforms.

Create API programs. User Data Misc Content Billing Launch mini start-ups Communications Network Location in your business. 68 | RCS AS PLATFORM FOR MONETIZATION Conclusion - RCS as platform for innovation

Enables Service Providers to become digital lifestyle players by quickly launching and monetizing innovative digital services

Digital Lifestyle SP Provider 69 | RCS AS PLATFORM FOR MONETIZATION

Thank You