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4/8/2014 AOL - Wikipedia, the free encyclopedia AOL Coordinates: 40.7308°N 73.9914°W From Wikipedia, the free encyclopedia

AOL Inc. (previously known as America AOL Inc. Online, written as AOL and styled as "Aol." but commonly pronounced as an initialism) is an American multinational corporation based in City that develops, grows, and Type Public invests in brands and web sites.[4] The company's business spans digital Traded as NYSE: AOL distribution of content, products, and (http://www.nyse.com/about/listed/quickquote.html? services, which it offers to consumers, ticker=) publishers, and advertisers. Industry Media Founded in 1985 as Quantum Computer Founded 1983 as Control Video Corporation Services, an online services company by 1991 as America Online, Vienna, Virginia (Tysons from the remnants of Control Corner), U.S.[1] Video Corporation, AOL has franchised 2006 as AOL its services to companies in several nations 2009 as Aol.[2] around the world or to set up international Headquarters versions of its services.[5] AOL is , New York, U.S. headquartered at 770 Broadway in New York[6][7] but has many offices in cities Area served Worldwide throughout North America. Its global Key people Tim Armstrong offices include Bangalore, ; Dreieich, (Chairman and CEO) Germany; Dublin, Ireland; London, United Kingdom; and Tel Aviv, Israel. As of Services Online services October 2012, it serves 2.9 million paid Revenue $2.19 billion (FY 2012)[3] [8] and free domestic (US) subscribers. Operating $1.201 billion (FY 2012)[3] income AOL is best known for its online suite, also called AOL, that allowed Net income $1.048 billion (FY 2012)[3] customers to access the world's largest Total assets $2.797 billion (FY 2012)[3] "walled garden" online community and [3] eventually reach out to the as a Total equity $2.137 billion (FY 2012) whole. At its peak, AOL's membership Employees 5,600 (Dec 31, 2012)[3] was over 30 million members corp.aol.com (http://corp.aol.com) [9] worldwide, most of whom accessed the www.aol.com (http://www.aol.com/) AOL service through the AOL software .aol.com (http://blog.aol.com/) suite. AOL was ranked fourth (behind the Web, , and graphic user interfaces) in a 2007 USA Today retrospective on the 25 events that shaped the first 25 years of the Internet[10] and was named to the ".com 25" by a panel of Silicon Valley influencers on the occasion of the same anniversary.[11]

In 2000, AOL purchased Time Warner, the deal structured as a merger under the name AOL Time Warner.[12] The merger was not fruitful and on May 28, 2009, Time Warner announced that it would spin off AOL into a separate public company. The spinoff occurred on December 9, 2009,[13] ending the eight-year relationship between the two companies.[14] http://en.wikipedia.org/wiki/AOL 1/17 4/8/2014 AOL - Wikipedia, the free encyclopedia Since then, AOL has begun to substantially change its business model reinventing itself as a brand company under the guidance of CEO Tim Armstrong, creating and acquiring a range of content properties. Major acquisitions include the purchase of technology news blog TechCrunch in September 2010,[15] and on February 7, 2011, the purchase of The Huffington Post.[16] Other AOL brands include , , Stylelist, MapQuest and Cambio.[17]

Contents

1 History 2 Products and services 3 Corporate social responsibility 4 Criticism 5 Company purchases 6 Notable people 7 In popular culture 8 See also 9 References 10 External links

History

1980s: foundations

AOL began as a short-lived venture called AOL release timeline Control Video Corporation (or CVC), founded GameLine for the video game by Bill von Meister. Its sole product was an online 1983 console service called GameLine for the Atari 2600 after von Meister's idea of buying 1985 for - and 128 music on demand was rejected by Warner 1988 AppleLink for Apple II and Bros..[18] Subscribers bought a from the 1988 PC Link for IBM PC compatibles company for 49.95 USD and paid a one-time America Online for Macintosh received as a 1989 15 USD setup fee. GameLine permitted popular Apple Macintosh BBS subscribers to temporarily download games and February 1991 AOL for DOS launched keep track of high scores, at a cost of 1 USD per AOL 2.0 for the Apple Macintosh released, game. The telephone disconnected and the January 1993 AOL 1.0 for Windows 3.x downloaded game would remain in GameLine's launched Master Module and playable until the user turned AOL 1.5 for 3.x June 1994 off the console or downloaded another game. released September AOL 2.0 for Microsoft Windows 3.x The original technical team was composed of Marc 1994 released Seriff, Tom Ralston, Ken Huntsman, Janet Hunter, AOL 2.5 for Microsoft Windows 3.x June 1995 Dave Brown, Steve Trus, Ray Heinrich, Mike released Ficco, Craig Dykstra, and Doug Coward. AOL 3.0 (Win16) for Windows June 1995 In January 1983, was hired as a 3.x//Windows NT released marketing consultant for Control Video on the recommendation of his brother, investment banker June 1996 AOL 3.0 for Windows 95 released http://en.wikipedia.org/wiki/AOL 2/17 4/8/2014 AOL - Wikipedia, the free encyclopedia Dan Case. In May 1983, Jim Kimsey became a July 1998 / AOL 4.0 (Casablanca) and Refresh 2 manufacturing consultant for Control Video, which June 1999 released September was near bankruptcy. Kimsey was brought in by AOL 5.0 (Kilimanjaro) released his West Point friend Frank Caufield, an investor in 1999 the company.[18] In early 1985, Von Meister June 2000 AOL 5.0 for 9x/NT/2K (Niagara) released quietly left the company. October and AOL 6.0 (K2 – Karakorum) and Refresh December released On May 24, 1985, Quantum Computer Services, 2000 an online services company, was founded by Jim September AOL 6.0.2 for XP (Steppenwolf) launched Kimsey from the remnants of Control Video with 2001 Kimsey as Chief Executive Officer and October and as Chief Technology Officer. Out of 100 December AOL 7.0 (Taz) and Refresh 1, Refresh 2, employees from Control Video, only 10 were 2001, May and Refresh 2 Plus released retained for the new company,[18] one of which and July 2002 was Steve Case, who got promoted to vice- October 2002 AOL 8.0 (Spacely) released president of marketing. In 1987, Case was April 2003 AOL 8.0 Plus (Elroy) launched promoted again to executive vice-president. August and AOL 9.0 Optimized (Bunker Hill / Blue Kimsey soon began to groom Case to ascend to September Hawaii) and Refresh released the rank of CEO, which he did when Kimsey 2003 retired in 1991. AOL 9.0 Optimized SE/LE (Thailand / Tahiti) May 2004 released Kimsey changed the company's strategy and in November AOL 9.0 Security Edition SE/LE (Strauss) 1985, launched a dedicated online service for 2004, July and Refresh released Commodore 64 and 128 computers, originally 2005 called Quantum Link ("Q-Link" for short). The August 2005 Quantum Link software was based on software to March AOL Suite Beta launched (cancelled) licensed from PlayNet, Inc, (founded in 1983 by 2006 Howard Goldberg and Dave Panzl). In May 1988, September Quantum and Apple launched AppleLink Personal 2006, March AOL OpenRide (Streamliner) launched Edition for Apple II and Macintosh computers. In 2007 August 1988, Quantum launched PC Link, a AOL 9.0 VR and Refresh (Raga) released November service for IBM-compatible PCs developed in a (AOL 9.0 for Microsoft but 2006, April joint venture with the . After the also works with Microsoft Windows 98, 2007 company parted ways with Apple in October ME, 2000 and XP) 1989, Quantum changed the service's name to September AOL Desktop for Mac Beta released America Online.[19][20] 2007 October 31, AOL 9.1 (Tarana) released Steve Case positioned AOL as the online service 2007 for people unfamiliar with computers, in particular December AOL Desktop (a.k.a. AOL 10.0) launched contrast to CompuServe, which had long served 2007 the technical community. The PlayNet system that May 2008 AOL Desktop for Mac 10 officially launched AOL licensed was the first online service to require September AOL Desktop 10.1 released use of , rather than a standard 2008 terminal program; it also offered a graphical user February and interface (GUI) instead of command lines, and was November AOL 9.5 and 9.5 Refresh released (Classic) well ahead of the competition in emphasizing 2009 communication among members as a November [citation needed] AOL Desktop 9.6 feature. 2010 December AOL Desktop 9.7 2011

http://en.wikipedia.org/wiki/AOL 3/17 4/8/2014 AOL - Wikipedia, the free encyclopedia From the beginning, AOL included online games in its mix of products; many classic and casual games were included in the original PlayNet software system. In the early years of AOL the company introduced many innovative online interactive titles and games, including:

Graphical chat environments Habitat (1986–1988) and Club Caribe (1988) from LucasArts. The first online interactive fiction series QuantumLink Serial by Tracy Reed (1988). Quantum Space, the first fully automated Play by email game (1989–1991).

1990s: a new internet age

In February 1991, AOL for DOS was launched using a GeoWorks interface followed a year later by AOL for Windows. This coincided with growth in pay-based online services, like , CompuServe, and GEnie. 1991 also saw the introduction of an original Dungeons & Dragons title called Neverwinter Nights from ; it was the first Multiplayer Online Role Playing Game to depict the adventure with graphics instead of text.

During the early , the average subscription lasted for about 25 months and accounted for $350 in total revenue.[21] AOL discontinued Q-Link and PC Link in the fall of 1994. In September 1993, AOL added access to its features.[22] This is commonly referred to as the "". AOL quickly surpassed GEnie, and by the mid-1990s, it passed Prodigy (which for several years allowed AOL advertising) and CompuServe.

Particularly notable was the concept from PlayNet, as opposed to the previous paradigm of CB- style channels. Chat Rooms allowed a large group of people with similar interests to convene and hold conversations in real time, including:

Private rooms – created by any user. Hold up to 23 people. Conference rooms – created with permission of AOL. Hold up to 48 people and often moderated. Auditoriums – created with permission of AOL. Consisted of a stage and an unlimited number of rows. What happened on the stage was viewable by everybody in the auditorium but what happened within individual rows, of up to 27 people, was viewable only by the people within those rows.[citation needed]

Between 1990–94,[citation needed] AOL launched services with the National Education Association, the American Federation of Teachers, National Geographic, the , the , Pearson, Scholastic, ASCD, NSBA, NCTE, Discovery Networks, Turner Education Services (CNN Newsroom), National Public Radio, , Stanley Kaplan, Barron's, Highlights for Kids, the US Department of Education, and many other education providers. AOL's offered the first real-time homework help service (the Teacher Pager—1990; prior to this, AOL provided homework help bulletin boards), the first service by children, for children (Kids Only Online, 1991), the first online service for parents (the Parents Information Network, 1991), the first online courses (1988), the first omnibus service for teachers (the Teachers' Information Network, 1990), the first online exhibit (Library of Congress, 1991), the first parental controls, and many other online education firsts.

The first chat room-based text role-playing game, Black Bayou. was introduced by AOL in 1996.

AOL charged its users an hourly fee until October 1996, when the company changed to a flat monthly rate of $19.95. During this time, AOL connections would be flooded with users trying to get on, and many canceled their accounts due to constant busy signals. A commercial featuring Steve Case telling people AOL was working day and night to fix the problem was made. Within three years, AOL's userbase grew to 10 million people. In 1995 AOL was headquartered at 8619 Westwood Center Drive in the Tysons Corner CDP in unincorporated Fairfax County, Virginia,[23][24] near the Town of Vienna.[25] http://en.wikipedia.org/wiki/AOL 4/17 4/8/2014 AOL - Wikipedia, the free encyclopedia AOL was quickly running out of room in October 1996 for its network at the Fairfax County campus. In 1996,[citation needed] AOL moved to 22000 AOL Way in Dulles, unincorporated Loudoun County, Virginia.[26] The move to Dulles took place in mid-1996 and provided room for future growth. In a five-year landmark agreement with the most popular , AOL was bundled with Windows software.[citation needed]

On March 31, 1997, the short-lived eWorld was purchased by AOL.

AOL announced on November 24, 1998 that it would acquire . The deal closed on March 17, 1999.

2000s: Transition Re-branding and decline

In January 2000, AOL and Time Warner announced plans to merge, forming AOL Time Warner, Inc. The terms of the deal called for AOL shareholders to own 55% of the new, combined company. The deal closed on January 11, 2001. The new company was led by executives from AOL, SBI, and Time Warner. Gerald Levin, who had served as CEO of Time Warner, was CEO of the new company. Steve Case served as Chairman, J. Michael Kelly (from AOL) was the Chief Financial Officer, Robert W. Pittman (from AOL) and Dick Parsons (from Time Warner) served as Co-Chief Operating Officers.[citation needed] Decline in U.S. subscribers 2Q 2001 [citation needed] In 2004, along with the launch of AOL 9.0 Optimized, AOL also – 2Q 2009. made available the option of personalized greetings which would enable the user to hear his or her name while accessing functions and alerts, or while logging in or out.

In 2005, AOL broadcast the concert live over the Internet, and thousands of users downloaded clips of the concert over the following months.[citation needed] In late 2005, AOL released AOL Safety & Security Center,[citation needed] a bundle of McAfee anti-virus, CA anti-, and proprietary and protection software. News reports in late 2005 identified companies such as Yahoo!, Microsoft, and as candidates for turning AOL into a joint venture;[27] those plans were apparently abandoned when it was revealed on December 20, 2005 that Google would purchase a 5% share of AOL for $1 billion.

On April 3, 2006, AOL announced that it was retiring the full name "America Online"; the official name of the service became "AOL", and the full name of the Time Warner subdivision became "AOL, LLC".[28]

On June 8, 2006,[29] AOL offered a new program called AOL Active Security Monitor, a diagnostic tool that checked the local PC's security status, and recommended additional security software from AOL or Download.com. The program rated the computer on a variety of different areas of security and general computer health. Two months later,[30] AOL released AOL Active Virus Shield. This software was developed by . Active Virus Shield software was free and did not require an AOL account, only an internet email address. The ISP side of AOL UK was bought by The in October 2006 to take advantage of their 100,000 LLU customers, making The Carphone Warehouse the biggest LLU provider in the UK.[31]

On August 2006, AOL announced that they would give away email accounts and software previously available only to its paying customers provided the customer accessed AOL or AOL.com through a non-AOL-owned access method (otherwise known as "third party transit", "bring your own access", or "BYOA"). The move was designed to reduce costs associated with the "Walled Garden" business model by reducing usage of AOL- owned access points and shifting members with high-speed internet access from -based usage to the more http://en.wikipedia.org/wiki/AOL 5/17 4/8/2014 AOL - Wikipedia, the free encyclopedia lucrative advertising provider, AOL.com.[32] The change from paid to free was also designed to slow the rate of members canceling their accounts and defecting to Microsoft Hotmail, Yahoo!, or other free email providers. The other free services included:[33]

AIM (AOL Instant Messenger) AOL Video[34] featured professional content and allowed users to upload videos as well. AOL Local, comprising its CityGuide,[35] Yellow Pages[36] and Local Search[37] services to help users find local information like restaurants, local events, and directory listings. AOL News AOL My eAddress, a custom for email addresses. These email accounts could be accessed in a manner similar to other AOL and AIM email accounts. Xdrive, which was a service offered by AOL that allowed users to back up their over the Internet.[38] It was acquired by AOL on August 3, 2005 and closed on January 12, 2009.[39] It offered a free 5 GB account (free online file storage) to anyone with an AOL screenname.[38] Xdrive also provided remote backup services and 50GB of storage for a $9.95 per month fee.[38]

According to AOL CEO , as of December 2007, the conversion rate of accounts from paid access to free access was over 80%.[40] Later in August 2006, AOL informed its American customers that it would be increasing the price of its dial-up access to US$25.90. The increase was part of an effort to migrate the service's remaining dial-up users to broadband, as the increased price was the same price they had been charging for monthly DSL access.[41] However, AOL has since started offering their services for $9.95 a month for unlimited dial-up access.[42]

On September 17, 2007, AOL announced that it was moving one of its corporate headquarters from Dulles, Virginia, to New York City[43] and combining its various advertising units into a new subsidiary called Platform A. This action followed several advertising acquisitions, most notably Advertising.com, and highlighted the company's new focus on advertising-driven business models. AOL management stressed that "significant operations" will remain in Dulles, which included the company's access services and modem banks.

In October 2007, AOL announced that it would move one of its other headquarters from Loudoun County, Virginia, to New York City; it would continue to operate its Virginia offices.[7] As part of the impending move to New York and the restructuring of responsibilities at the Dulles headquarters complex after the Reston move, AOL CEO Randy Falco announced on October 15, 2007 plans to lay off 2000 employees worldwide by of 2007, beginning "immediately".[44] The end result was a near 40% layoff across the board at AOL. Most compensation packages associated with the October 2007 layoffs included a minimum of 120 days of severance pay, 60 of which were given in lieu of the 60-day advance notice requirement by provisions of the 1988 Federal WARN Act.[44]

By November 2007, AOL's customer base had been reduced to 10.1 million subscribers,[45] just narrowly ahead of and AT&T Yahoo!.

On January 3, 2008, AOL announced the closing one of its three data centers, Reston Technology Center, and sold it to CRG West.[46]

On February 6, 2008, Time Warner CEO announced that Time Warner would split AOL's internet access and advertising businesses into two, with the possibility of later selling the internet access division.[47]

On March 13, 2008, AOL purchased the social networking site for $850m (£417m).[48] On July 25, 2008, AOL announced it was shedding Xdrive, AOL Pictures, and BlueString to save on costs and focus on its core advertising business.[49] AOL Pictures was terminated on December 31, 2008. On October 31, 2008, http://en.wikipedia.org/wiki/AOL 6/17 4/8/2014 AOL - Wikipedia, the free encyclopedia AOL Hometown (a web hosting service for the of AOL customers) and the AOL Journal blog hosting service were eliminated,[50] after first announcing the impending shutdown on September 30, 2008.[51]

2009–present: AOL as a digital media company

On March 12, 2009, Tim Armstrong, formerly with Google, was named Chairman and CEO of AOL.[52] Shortly thereafter, on May 28, Time Warner announced that it would spin off AOL as an independent company once Google's shares ceased at the end of the fiscal year.[53]

On November 23, 2009, AOL unveiled a sneak preview of a new brand identity which has the a wordmark Aol superimposed onto canvases created by commissioned artists. The new identity, designed by Wolff Olins,[54] was enacted onto all of AOL's services on December 10, 2009, the date AOL traded independently for the first time since the Time Warner merger on the under the symbol AOL.[55]

On April 6, 2010, AOL announced plans to shut down or sell Bebo;[56] on June 16, 2010, the property was sold to Criterion Capital Partners for an undisclosed amount, believed to be around $10 million.[57] In December 2010, AIM eliminated access to AOL chat rooms noting a marked decline of patronage in recent months.[58]

Under Armstrong’s leadership, AOL began taking steps in a new business direction, marked by a series of acquisitions. On June 11, 2009, AOL had already announced the acquisition of Media, a network of community-specific news and information sites that focuses on individual towns and communities.[59] On September 28, 2010, at the San Francisco TechCrunch Disrupt Conference, AOL signed an agreement to acquire TechCrunch to further its overall strategy of providing premier online content.[60][61] On December 12, 2010, AOL acquired about.me, a personal profile and identity platform, four days after that latter's public launch.[62]

On January 31, 2011, AOL announced the acquisition of European video distribution network, goviral.[63] On February 7, 2011, AOL bought The Huffington Post for $315 million.[64] Shortly after the acquisition was announced, Huffingtonpost.com co-founder replaced AOL Content Chief David Eun, assuming the role of President and Editor-in-Chief of the AOL Huffington Post Media Group.[65]

On March 10, 2011, AOL announced it would cut around 900 workers in the wake of the Huffington Post deal.[66]

On September 14, 2011, AOL formed a strategic ad selling partnership with two of its largest competitors, Yahoo and Microsoft. According to the new partnership, the three companies would begin selling inventory on each other’s sites. The strategy was designed to help them compete with Google and ad networks.[67]

On March 15, 2012, AOL announced the acquisition of Hipster, a mobile photo sharing app for an undisclosed amount.[68] On April 9, 2012, AOL announced a deal to sell 800 patents to Microsoft for $1.056 billion. The deal includes a "perpetual" license for AOL to use these patents.[69]

In April 2012, AOL took several steps to expand its ability to generate revenue through online video advertising. First, the company announced that it would offer gross rating point (GRP) guarantee for online video, mirroring the TV ratings system and guaranteeing audience delivery for online video advertising campaigns bought across its properties.[70] This announcement came just days before the Digital Content NewFronts (DCNF), a two-week event held by AOL, Google, , Microsoft, and Yahoo to showcase

http://en.wikipedia.org/wiki/AOL 7/17 4/8/2014 AOL - Wikipedia, the free encyclopedia the participating sites’ digital video offerings. The Digital Content NewFronts were conducted in advance of the traditional television upfronts in hopes of diverting more advertising money into the digital space.[71] On April 24, 2012, the company launched the AOL On network, a single web site for its video output.[72]

In February 2013, AOL reported its fourth quarter revenue of $599.5 million, its first growth in quarterly revenue in 8 years.[73]

In August 2013, Armstrong announced Patch Media would scale back or sell hundreds of its local news sites.[74] Not long afterwards, layoffs began, with up to 500 out of 1,100 positions impacted.[75] On January 15, 2014, Patch Media was spun off, with majority ownership being held by Hale Global.[76] Products and services

AOL’s products and services are in the following areas: Content, Advertising, Local, Membership and AOL Ventures.

Content

AOL’s Huffington Post Media Group (HPMG) is a source of news, opinion, entertainment, community and digital information. The Group is a diverse network of sites including the Huffington Post, Moviefone, Engadget, TechCrunch, gdgt, and Stylelist, which combine reposting, technology, engagement, and video to reach a global audience on every platform. The Group has over 20,000 bloggers, including politicians, celebrities, academics and policy experts, who contribute on a wide range of topics making news.[77] The Group’s video is collected on its AOL On site, which offers channels in News, Entertainment, Style, Tech, Business, Food, Home, Travel, Health, Autos, Parenting, Relationships, Video Games and Pets.[78]

Advertising

AOL Advertising – AOL Advertising offers advertisers, agencies and publishers access to AOL’s online advertising tools, and the ability to advertise on the original brands available through the AOL Huffington Post Media Group. Advertising.com – AOL’s ad network, Advertising.com, helps advertisers reach highly targeted audiences at scale, and helps publishers increase revenue. Advertising.com utilizes AdLearn, an advanced optimization and bid management system. AdLearn processes up to 10 billion transactions per day. AOL Advertising.com Group – The AOL Advertising.com Group comprises eight businesses: Advertising.com, , AOL On Network, Be On, Pictela, Studio Now, 5min Media and Sponsored Listings. ADTECH – ADTECH's integrated ad serving solutions enable web publishers, ad networks, agencies and advertisers to manage, serve and report on their online advertising campaigns – including display, video and mobile formats. AOL On Network – The AOL On Network comprises 14 curated video channels. It features original series by AOL Studios and other production houses, and a library of content from AOL partners. The site is refreshed with content surrounding breaking stories and trending topics. AOL On also features the custom playlists of celebrity curators. 5min Media – 5min Media offers publishers access to a curated video library, white-label player and proprietary technology that allows them to integrate 5min Media’s videos across their sites to reach and engage with targeted audiences. Be On – Be On distributes branded video content on a pay-for-performance basis. Pictela – Pictela is an award-winning,[79] high-definition global content marketing platform for serving and http://en.wikipedia.org/wiki/AOL 8/17 4/8/2014 AOL - Wikipedia, the free encyclopedia distributing brand content across online advertising and . The Pictela platform powers the backend of AOL Premium Formats. StudioNow – StudioNow works with businesses to create, produce and distribute affordable custom video that's hyperlocal, high-quality and scaled to their needs. Sponsored Listings – The Advertising.com Sponsored Listings network includes AOL Media properties and many of the web's top sites. The network is pay-per-click and enables advertisers to target ads by content and by audience.[80]

Local

AOL provides local content, platforms and services covering geographic levels ranging from neighborhoods to major metropolitan areas. This local content includes professional editorial content, user-generated content and business listings. AOL’s local brands include MapQuest, the second-largest online mapping company, operating at 44-percent market share; and a minority holding in Patch, a platform of hyperlocal news and information sites managed by professional local journalists and photographers.

AOL membership

AOL offers a range of integrated products and properties including communication tools, mobile services and subscription packages that drive traffic and user engagement across the AOL network.

Mobile – AOL Mobile includes applications and mobile web experiences for existing AOL properties like Moviefone, Shoutcast, TechCrunch, AIM, MapQuest, and products such as Engadget Distro, Editions by AOL, Play by AOL Music and Huffington Magazine. AOL Mail – AOL Mail is AOL’s proprietary email client. It is fully integrated with AIM and links to news headlines on AOL content sites. AIM – AIM is AOL’s proprietary instant-messaging tool. It also comprises a video-chat service, AV by AIM. About.me – About.me enables users to bring in multiple online profiles from various services into one online identity. Lifestore.com – Lifestore.com provides products and services including PC utilities, tech support, online learning, and diet and fitness programs.[81]

Ventures

AOL Ventures is the venture capital arm of AOL, investing in early-stage technology-centric consumer Internet companies.[82] Corporate social responsibility

Since spinning off from Time Warner in 2010, AOL has made corporate social responsibility an important part of its mission. In its company values, AOL states, "We are in the business of helping people, period."[83] For the company’s corporate social responsibility efforts, AOL's CEO Tim Armstrong was included in a July 9, 2012 Adweek article, "The Givers," highlighting individuals who have committed their and their companies' time, money and resources to a diverse range of causes.[84]

Each year on the company’s birthday, AOL employees around the world are invited to participate in Monster Help Day, a global community service day dedicated to strengthening the communities in which AOL employees live and work.[85] Other corporate social responsibility initiatives include producing cause-related content for http://en.wikipedia.org/wiki/AOL 9/17 4/8/2014 AOL - Wikipedia, the free encyclopedia AOL properties; donating PSA campaigns throughout the AOL network; empowering consumers through cause-related contests and initiatives; implementing a permanent cause module on AOL’s homepage, dedicated to promoting a different nonprofit daily; and advocating for internet safety through its blog SafetyClicks.com.[86] Criticism

Main article: Criticism of AOL

In its earlier incarnation as a “walled garden” community and service provider, AOL received criticism for its community policies, terms of service, and customer service. Prior to 2006, AOL was known for its direct mailing of CD-ROMs and 3½" floppy disks containing its software. The disks were distributed in large numbers; at one point, half of the CDs manufactured worldwide had AOL logos on them.[87] The marketing tactic was criticized for its environmental cost, and AOL CDs were recognized as PCWorld’s most annoying tech product.[88][89] Company purchases

Main article: List of acquisitions by AOL Notable people

Marc Andreessen (Netscape co-founder and AOL Chief Technology Officer)[90][91] Jim Barksdale (former director)[92] John Barnes (former head researcher) Randall Boe (Executive Vice President and General Counsel)[93] (former CEO of Weblogs, Inc. and former GM of Netscape)[94] Steve Case (former CEO and Board Chairman, married Jean Villanueva in 1998)[95] (former Vice President for Consumer Advocacy)[96] Elwood Edwards (Voice actor for "You've got Mail")[97] Randy Falco (former CEO and Board Chairman)[98] ( founder)[99] Maureen Govern (former CTO)[100] Ron Grant (former President and COO)[101] (former Director)[102] Michael Jones (former CEO of Userplane)[103] Jim Kimsey (former CEO and Board Chairman)[104] (Vice Chairman, President AOL Audience Group)[105] Gerry Campbell (former Senior Vice President, AOL Search)[106] Joanna Lumley (UK voice for "You've got post.")[107] Jonathan Miller (former CEO and Board Chairman)[108] Robert W. Pittman (former President)[109] Michael Powell (involved during merge with Time Warner)[110] (former CEO)[111] Marc Seriff (former CTO) Jean Villanueva (former Vice President of Corporate Communications, married Steve Case in 1998)

http://en.wikipedia.org/wiki/AOL 10/17 4/8/2014 AOL - Wikipedia, the free encyclopedia In popular culture

America Online is mentioned in You've Got Mail. The You've Got Mail voice was also heard in the AOL Demo video.

In episode 120 ("Tiki Lounge") of Malcolm in the Middle, Malcolm complains that the booster club auction items are all embarrassingly worthless. One of the items in the auction was an AOL startup disc. This was probably a reference to the high volume of startup discs given out by the company (see also Urban Dictionary AOL Disc (http://www.urbandictionary.com/define.php?term=AOL%20Disc), AOL Frisbee (http://www.urbandictionary.com/define.php?term=AOL%20Frisbee), and related terms).

In the American comedy TV show Crank Yankers, one of the show's puppet characters Special Ed (voiced by Jim Florentine) tries to get customer support from a computer repair company, repeatedly saying the AOL catchphrase "I've got mail, YAY!" throughout his prank phone call. The routine has become somewhat of an internet sensation, contributing to the popularity of the Special Ed character. See also

.art AOL Explorer AOL Instant Messenger AOL Mail AOL Radio AOHell Comparison of providers Criticism of AOL Dot-com bubble Inside-AOL.com Live365 Sessions@AOL Truveo

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External links

Official website (http://corp.aol.com/) Nieman Journalism Lab. "AOL" (http://www.niemanlab.org/encyclo/aol). Encyclo: an encyclopedia of the future of news. Retrieved 1 April 2012. AOL (https://web.archive.org/web/19961220154903/http://www.aol.com/index.jsp) at the Wayback Machine (archived December 20, 1996)

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