April - May 2013

A Bi- Monthly Resource for the Women of The Finger Lakes

FREE LIFECARE Scot Kolsin, MD

Do you ever wonder why you can’t lose weight? page 4

AcuHEALTH OF THE FINGER LAKES SARAH MANTELL

YOU WANT TO LOOK AT MY WHAT? page 8

FINGER LAKES PHYSICAL THERAPY Dr. Kathryn Scibona, D.P.T.

Physical Therapy Can Relieve Shoulder Pain page 5 Derma The Smith: Technologies Clinical Spa & Geneva’s Place Boutique for the Arts Shari Cardinale Bruzee

An interview with Shari Cardinale Bruzee The Mother of Skin Care in the Finger Lakes page 9 FREE! www.FLWOMAN.com PUBLISHER’S NOTE

Dear Readers,

Welcome to the April/May 2013 issue of Finger Lakes Woman, a new magazine by, for and about the women of our Finger Lakes region of New York State. Women have a long-standing and important connection with this region, for it is here where women’s rights were born, grew stronger and became part of our life in the 21st Century. The trailblazing women of the Finger Lakes – Elizabeth Cady Stanton, Lucretia Mott, Susan B. Anthony and others – forged a full agenda of equal rights for women. The Seneca Falls Convention in 1848 was the first women’s rights convention in the United States. It drew about 300 people, including 40 men, and issued a Declaration of Sentiments, a document declaring the rights of women. Today the Women’s Rights National Historical Park stands proudly in Seneca Falls, and today’s women of the Finger Lakes continue to contribute mightily to the economic, educational social and spiritual life of our region. It is these women – as well as men – that we want to highlight on the pages of Finger Lakes Woman. The Featured Article in this issue is “The Smith: Geneva’s Place for the Arts”. Learn more about the jewel of Geneva - The Smith Center for the Arts. More than simply a beautifully restored art deco venue, The Smith Opera House is a wonderful building with a treasured past, now hosting community collaborations and expanding regional outreach programs, which are part of the Smith’s vision for the future. You are invited to read this Featured Article and begin to appreciate the Smith’s new programs, such as the “Smith Club Series”, collaborative performances like recently done with the Boys and Girls Club, and community collaborations for children’s performances. The success of the Smith lies in the enthusiastic and talented volunteers, some of whom are are featured in the month’s article. Our goal is to educate, inform and empower our readers by sharing information that we can use in our daily lives. We hope you will be pleased with the Finger Lakes Woman and look forward to an exciting year in the Finger Lakes.

Linda Hunsicker and Michael Coia, Publishers.

To ADVERTISE CONTACT Design: [email protected] CMCreative Design 315-217-1529 cmcreativedesign.com

Editing: SPLASH Smart women make smart choices based on knowledge. But it’s not always easy splashthefingerlakes.com to know where to go to find the information to help me make those choices. That’s why I turn to Finger Lakes Woman’s Journal. Every Issue features articles Photography: written by experts in their field. So I know that when the time comes and I need to Jan Regan janreganphotography.com find someone I can trust, the information is right there, with the turn of a page.

Website: Featured Article (on the cover) FingerLakes1.com

The Smith: Geneva’s Place for the Arts Please Contact Us: [email protected] Photography by Jan Regan 315-217-1529 SEE ad on inside back cover flwoman1.com

FINGER LAKES APRIL/MAY 2013 - PAGE 2 WOMAN TABLE OF CONTENTS

MEDICAL Professional Services FINE DINING Do you ever wonder why you can’t lose weight?..... 4 Boost Your Website Traffic...... 13 ...... 24- 25

Physical Therapy Can Relieve Shoulder Pain...... 5 When You’re Not Around to Elaborate... Does Your Business Explain Itself?...... 14 Community Geneva Reads...... 25 Three Tips to Make Your Hospital Stay Safer...... 6 [YOUR BUSINESS HERE] Give Blood, Volunteer, Save Lives...... 26 What To Do When ‘Normal’ Doesn’t Makes a Big ‘Splash’...... 15 Apply to Your Monthly Cycle...... 7 American Heart Association...... 28 Featured Article: HEALTH & WELLNESS Perfect Answer for a Father’s Day Week-End!...... 29 Yoga Practice: Strong in Body, Strong in Mind...... 8 The Smith: Geneva’s Place for the Arts Cornell Agriculture and Food Technology Park...... 30 You Want to Look at My What?...... 8 ...... 16-17

An interview with Shari Cardinale Bruzee Museums Aprons (Seneca Falls Historical Society)...... 31 The Mother of Skin Care in the Finger Lakes...... 9 Women of the finger Lakes Cornell Plantations...... 32 Rx for the Busy Parent: Simple Tips to ...... 18-19 Reduce Stress and Feel Your Best...... 10 Summer Campers Explore Nature...... 33 Wine Industry Business Opportunities Wagner Vineyards A Destination Built Through The History Center in Tompkins County...... 34 ...... 11-12 The Eyes If A Visionary...... 20 The Finger Lakes Museum Recognizes The New York Wine and Passion In Regional Stewardship...... 35 Culinary Center: Blooming!...... 21 Education Learn to Appreciate the Powers of The Grape: More Than Just Fine Wines…. Ithaca Is… Arts and Education The County Women’s Newspaper is published bi- Extra Virgin Grape Seed Oil...... 22 The Community School of Music and Arts...... 36 monthly and is available free of charge at display stands in approved private and public establishments TRAVEL & LEISURE LEARN, LIVE, ACT like an and authorized distributors only, or by paid mail Seneca Sailing Adventures Environmental Steward...... 37 subscription. Uses “Wind-Two-Ition” on the Lee Sea Anne I...... 23 Odyssey of the Mind World Finals: Trademark and U.S. Copyright Laws protect The An Opportunity of a Lifetime...... 38 County Women’s Newspaper. No part of this paper may be reproduced without the written permission of the publisher.

The County Women’s Newspaper is not responsible for any editorial comment (other than its own), typographical errors from advertisements submitted as camera ready or any reproductions of advertisements submitted as camera ready.

If an advertisement does not meet our standards of acceptance, we may revise or cancel it at any time, whether or not it has been already acknowledged and/or previously published. The advertiser assumes sole Career Opportunity responsibility for all statements contained in submitted copy and will protect and indemnify the Women’s Newspaper, its owners, publishers, and employees, against any and all liability loss or expense arising out of claims for libel, unfair trade names, patents, copyrights and propriety rights, and all violations of the right of Finger Lakes Woman is looking privacy or other violations resulting from the publication of this newspaper or its advertising copy. for a motivated business to The publisher shall be under no liability for failure, for any reason, to insert an advertisement. The publisher business sales person to help us shall not be liable by reason of error, omission and/or failure to insert any part of an advertisement. The publisher will not be liable for delay or failure in performance in publication and/or distribution if all or any portion grow in the Finger Lakes. Contact of an issue is delayed or suspended for any reason. The publisher will exercise reasonable judgment in these instances and will make adjustments for the advertiser where and when appropriate. The Women’s Newspaper Linda at [email protected] assumes no responsibility for unsolicited material or reproductions made by advertisers. This newspaper will be published by the 15th of every other month.

FINGER APRIL/MAY 2013 - PAGE 3 LAKES WOMAN MEDICAL

Do You Ever Wonder Why You Can’t Lose Weight?

By: Scot Kolsin, MD & Rhonda Solomon, RN, CDE, MSN, BC, FNP

In the last two decades, obesity has risen to epidemic Maybe you are not proportions in the United States. Twenty years ago, there eating enough! Protein is weren’t any states with obesity prevalence above 20%. By an essential part of weight balance. The body will break the year 2003, 31 states had an obesity average above 20% down muscle tissue before it and four states rose above 25% of the population. Currently, breaks down fat if nutrition LEFT: Rhonda Solomon, RN, CDE, 68.8% of adults in the United States are considered needs are not met. To repair MSN, BC, FNP overweight and 37.7% are considered obese. In the last two daily wear and tear and build decades, what happened in America? new muscle tissue, protein RIGHT: Scot Kolsin, MD Despite the increase in America’s size, we have made great is essential. Attempting to medical advances in understanding what is going on in the human lose weight often requires a Lifecare Medical Associates, PC body and why it is so difficult to lose weight. higher protein intake than the www.lifecarefp.com Hormones U. S. Recommended Daily 315-539-9229 Studies show that hormone imbalance, rather than age alone, can Allowance. lead to a profound increase in body weight, excess visceral (abdominal) Insulin Resistance fat, hyperphagia (hunger), glucose (sugar) intolerance, reduced physical Insulin resistance is a activity, impaired thermogenic (temperature) response to eating, progressive problem that is associated with a higher insulin production to maintain and low basal metabolic rate (metabolism). The risks associated normal glucose or sugar levels. The symptoms of insulin resistance (High insulin with hormone changes increase by 60% after menopause. You can level) are craving sugar or starches, feeling hungrier all day if you eat breakfast evaluate the effects of hormones on your body by determining your and especially a high carbohydrate breakfast, feeling weak and shaky if you miss own body shape. A drop in estrogen in women causes an “apple” or are late for a meal and often not feeling hungry until after you start eating. The shape as compared with the typical “pear” shaped fat distribution outcome is weight gain that feels nearly impossible to lose. Insulin resistance is before menopause. Fat distributed in an “apple” shape contributes associated with coronary artery disease, stroke, type 2 diabetes, high blood pressure to other hormone changes that result in an increased appetite and and even cancers. The good news is that we know how to prevent it and treat it. subsequent weight gain. Physical Activity Sleep Apnea Even small changes can produce great results. It is important to start where you Sleep apnea is a sleep disorder characterized by abnormal pauses are rather than where you want to be. Everyone has a level of activity that they can in breathing or instances of abnormally low breathing during sleep. build on. You might start by walking your dog, parking farther away, or taking the People with sleep apnea have daytime drowsiness, snoring and feel stairs instead of an elevator. Modest physical activity can improve glucose (sugar) tired even after long periods of sleep. Disruption of the stages of sleep levels in the body, cholesterol and weight. affects balance in the body and result in an increased appetite, weight Stress gain and a higher risk for heart disease, stroke and Type 2 diabetes. Although it is not completely understood, emotional stress results in an Nutrition imbalance of many hormones that lead to weight gain. Many studies have shown Our bodies require specific vitamins and minerals to function that higher than average stress levels or incapability to deal with stress correlates properly. When the needs are not met, then it may result in not feeling with progressive weight gain or an inability to lose weight. There are several ways satisfied. Eating a diet that is high in processed foods is often counter to reduce stress such as meditation, exercise, deep breathing, and drinking hot tea, productive to weight maintenance and weight loss, even if your food massage, listening to music, and taking a time out. Stress reduction helps prevent choices are low fat and low carbohydrate. To help ensure that your weight gain and promotes weight loss. body is getting the required nutrients, eat a diet low in processed foods. Summary If it comes from the freezer, in a can or says quick/in a minute, it Beyond our food choices and portion control, there are multiple factors that can probably isn’t good for you. affect weight control. Understanding the medical reasons for obesity or weight gain might help you determine if you need help. If you are overweight, it is vital to identify your risk factors and develop a treatment plan to reduce them.

FINGER LAKES APRIL/MAY 2013 - PAGE 4 WOMAN MEDICAL

Physical Therapy Can Relieve Shoulder Pain

By: James J. Modera, P.T. and Dr. Kathryn Scibona, D.P.T.

You reach into your top cupboard to get flexibility can position the top of the humerus on a glass and feel a sharp pain in the top of the rotator cuff eliciting constant pressure which your shoulder as you reach in. Working is worsened with movement. Slouching through the upper back and rounding of the shoulders overhead for short periods fatigues are the common postures which lead to shoulder your shoulder quickly. These are signs LEFT: James J. Modera, P.T. impingement. Eventually people with poor RIGHT: Dr. Kathryn Scibona, D.P.T. of impingement syndrome. Shoulder postures may begin to experience a dull ache impingement is a common cause of pain in their shoulders or upper arm after overhead Acromion for many people. Shoulder impingements work or even driving a car. interfere with a person’s ability to perform Initially, it is important to rule out other Swollen daily activities such as their jobs, sports, causes of shoulder pain which are not directly bursa related to an impingement such as referred personal hygiene, recreational and neck pain. The neck may also cause pain in the Taking Care Of Your Families household activities. If left untreated, inPhysicalflamed Therapy Needs! shoulder similar to an impingement. Overuse of tendon shoulder impingement may lead to more the upper trapezius muscles and other muscles • Orthopedic Physical serious conditions that require surgery. attaching from the neck may occur due to a lack Therapy When treated appropriately, physical of function in the shoulder. The ensuing pain • Sports Care • Spinal Care therapy can eliminate pain and restore full from the neck can co-contribute to the overall pain in the region. • Ergonomics/Work function. Injury Prevention An impingement in the shoulder occurs Once a proper diagnosis is made your • Aquatic Physical when the rotator cuff tendons and/or bursa are physician may order Physical Therapy to Therapy pinched between the bones in the shoulder joint treat the symptoms and causes of a shoulder • Cold LaserFinger Treatment Lakes Physical causing pain, inflammation and damage. In a impingement. After an evaluation the physical • Woman’sTherapy Health and Sports Care therapist will prescribe an exercise program shoulder with an impingement, the humerus Hands on skills • state of tHe art equipment (the large bone in the upper arm) shifts in an specifically based on observed patterns of Free Screening Available upward direction and sandwiches the mentioned joint capsule tightness and muscle weakness. Geneva OPEN: Penn Yan A common and safe exercise is the shoulder 283 W. North St. 7am - 7pm 207 1/2 Lake St. structures between itself and the Acromion 315-789-0841 • 800-423-7226 • 315-536-4051 (roof of the shoulder), as you lift your arm up pendulum. To perform this exercise, lean on a www.fingerlakespt.com in front or to the side. Shoulder impingements table with the unaffected arm. Gently dangle tightened tissue. Modalities such as ice are caused by various factors including anatomy, the sore arm so it is perpendicular to the floor. massage, cold laser, electric stimulation and predisposing factors like limited flexibility, Swing your sore arm in small circles about ultrasound may also be used to facilitate rotator cuff weakness, arthritis, trauma and poor the diameter of a dinner plate ten times both healing. Throughout your physical therapy posture. clockwise and counter clockwise. This gentle program the therapist will discuss the proper A narrowing in the shoulder joint either exercise takes pressure off of the rotator cuff ways to sit, stand and move while maintaining caused by bone spurs or arthritis irritates the soft while stretching the joint capsule. After starting good posture. Instruction in the most efficient tissue in the shoulder. As you raise your arm the exercises such as the shoulder pendulum the way to perform your job, sport or recreational teeth-like projections from arthritis inflame the physical therapist will prescribe a series of activity is key to long term resolution of your bursa and can pierce the rotator cuff. Certain rotator cuff strengthening exercises including condition. occupations like linesmen and carpentry require therapy band work, scapular (shoulder blade) Shoulder impingement is a common movements which narrow the joint space and stabilizing exercises and stretches. The muscles injury. If left untreated this injury can be cause an impingement. Repetitive, overhead surrounding the shoulder blade and rotator cuff debilitating and can lead to rotator cuff movements like painting may also cause an will require exercises which will strengthen while involvement and chronic pain. Physical impingement. not irritating the tissue. therapy is a non-invasive treatment which can Poor posture results in cumulative trauma Soft tissue mobilization (specialized massage) help you to heal yourself. which can be an origin for an impingement. and joint mobilization (“hand’s on” stretching Poor posture can shift the acromion forward by the physical therapist) helps to work through FINGER and down. This posture paired with limited APRIL/MAY 2013 - PAGE 5 LAKES WOMAN MEDICAL

Three Tips to Make Your Hospital Stay Safer

If you’re facing a hospitalization - either planned or unexpected - you can take steps to help your caregivers ensure your safety. Just 50 years ago, about one in every 1,500 procedures resulted in an anesthesia-related fatality. Now, such incidents occur in less than one in every 200,000 procedures when an anesthesiologist administers or supervises the patient’s anesthesia care, according to the American Society of Anesthesiologists. Still fear of undergoing anesthesia remains a common concern for hospitalized patients. You can mitigate that concern by learning all you can about the team of professionals that will oversee your anesthesia care. Anesthesiologists, medical doctors who specialize in the field of anesthesiology, undergo more than eight years of advanced medical training, preparing them to make split-second decisions to safeguard your health before, during and after surgery. Your anesthesiologist will oversee your anesthesia care team, which may also include an anesthesiologist assistant and a nurse anesthetist. In addition to understanding how anesthesia will be used during your surgery and who will be managing your anesthesia care, it’s important to take steps to prepare yourself before surgery. Follow all pre-operative instructions from your doctors, including your anesthesiologist, and quit smoking. Do your best to get a full eight hours of rest before your surgery, and make sure your doctors - including the anesthesiologist - are all aware of every medication you take.

You can learn more about anesthesia and prepping for surgery at www. lifelinetomodernmedicine.com Courtesy ARAcontent.com

FINGER LAKES APRIL/MAY 2013 - PAGE 6 WOMAN MEDICAL

What To Do When ‘Normal’ Doesn’t Apply to Your Monthly Cycle

(BPT) - Many women think they Here are some ways to take control of 2. Talk to your healthcare provider. suffer from heavy monthly periods your cycle: Despite a large number of women who believe they suffer from heavy periods, and don’t realize that they have a embarrassment deters many from discussing medical condition. A recent TNS 1. Educate yourself. the condition with their healthcare provider. Many women are not knowledgeable about survey of 1,200 women revealed “They think it’s just part of being a the medical definition of what’s considered a that one in 10 women reported they woman,” says Ramos. “Many of my patients normal period. While it is difficult to determine endure heavy monthly periods. don’t realize that there are options that can what a “normal” period is, there are several help them.” Women stated that they feel tell-tale signs and symptoms that women should embarrassed during this time of discuss with their healthcare professional, which the month and that it interferes with could include: 3. Find solutions. various aspects of their daily lives. In addition to speaking with a healthcare provider about heavy menstrual bleeding, In fact, half of the women surveyed • Soaking through one or more there are other resources that could help fill said they do not discuss their sanitary pads or tampons every this knowledge gap. heavy monthly periods with their hour for several healthcare providers. Women can access information through “Women do not need to suffer consecutive hours www.myheavymonthlyperiods.com. in silence,” says Dr. Diana Ramos, • Needing to use double Courtesy ARAcontent.com assistant clinical professor of Obstetrics and Gynecology at the Keck USC sanitary protection School of Medicine, California. “It is • Needing to wake up to change important for a woman to speak with sanitary protection during her healthcare provider about her symptoms and ask what options are the night available.” • Passing large blood clots with Survey results also indicated menstrual flow women undergo extreme measures, such as adjusting social schedules and activities to cope with the symptoms of heavy monthly periods. This includes missing a date (16 percent), missing days of work (20 percent), not wearing a bathing suit (50 percent) or even skipping out on an event with friends (22 percent) in order to manage their condition.

FINGER APRIL/MAY 2013 - PAGE 7 LAKES WOMAN Health & wellness

Studio Renew Yoga studiorenewyoga.com 315-719-7009 120 Castle St., Yoga Practice: Geneva NY 14456

Strong in Body, Strong in Mind mnewland@ studiorenewyoga.com By: MARGARET NEWLAND, M.S., R.Y.T., STUDIO RENEW YOGA “I want to feel grounded.” “I need more stability.” “I want to lead a more balanced life.” These are statements I often hear from yoga students indicating that they feel unstable and adrift. Though most students first seek out yoga practice to improve flexibility or ease physical discomfort, most come to realize that the practice offers so much more. Skylar, age 26, found a way to stay calm and focused in a busy life that includes a demanding job in higher ed development, the workload of earning a Master’s degree in Public Administration, as well remaining active in the community through coaching and volunteer service. She first came to Studio Renew seeking relief from pain associated with four past surgeries and aches from her collegiate field hockey career and lifelong ice hockey participation. Skylar found physical relief, but also noticed that the more she practiced, the more she was able to relax and let go of the daily hassles that caused her so much stress. “The standing poses really make a difference,” she says. “You need to firmly ground your feet, build alignment with your legs, and extend the arms wide open, which is a pretty accurate metaphor for how to navigate in life.” She discovered that so much of what we do in the practice informs how we handle ourselves in our life’s pursuits. Feeling balanced and stable on her yoga mat leads Skylar to feeling balanced and stable in her job, her studies, and other responsibilities. Once we have this sense of being grounded, we have the freedom and courage to reach our potential. According to Joy Colangelo in Embodied Wisdom, “The muscles and joints enact the will…If we become tight or lose our balance, our purpose on earth will be confused and we will cower to social directives that are ill thought out.”

AcuHealth of the You Want to Look at My What? Finger Lakes fingerlakesacu.com By: SARAH MANTELL, AcuHealth of the Finger Lakes 315-719-7072 225 Border City Rd., During an initial acupuncture visit, most patients expect to fill out intake paperwork Geneva NY 14456 and answer basic questions surrounding their chief complaint. However, when it comes time to look at a patient’s tongue the responses range from: the are- sarah@ you-serious-look, to the skeptical, partial tongue stick out, or the direct inquiry, fingerlakesacu.com “why?” As if some patients weren’t already hesitant about this ancient, alternative medicine, when asked to stick out their tongue their mind begins to spin into overdrive. The tongue is an important piece of the diagnostic puzzle in Traditional Chinese Medicine (TCM). You can learn a lot about a person through looking at the size, shape, color, coating and integrity of the tongue. It is the only muscle located internally that can be seen externally. Therefore, it serves as a looking glass into the body’s physiology. Every person’s tongue is different; however, all tongues are divided into the same zones that correspond to internal organs. The tip of the tongue relates to the heart, behind the heart zone are the lungs, and the center of the tongue relates to the digestive system. The sides of the tongue pertain to the liver and gallbladder, and the root of the tongue corresponds to the kidneys. Next time you’re brushing your teeth, take a look in the mirror! A healthy tongue is pink in color with a thin, white coating. If the tongue is bright red perhaps you experience sensitivity to heat, sweat easily or have hot flashes. If just the tip of the tongue is red that may point to poor sleep. If the tongue is pale, puffy, trembles or has indentations from your teeth along the sides you may feel lethargic, anxious or have problems with digestion or metabolism. If you detect any cracks or fissures within the tongue, what zone and organ system do they affect? Is the coating on the tongue thicker in one area or peeling away from another? Does the tongue point straight ahead or does it deviate from the midline? The more information gathered the more precise the assessment and treatment plan. For every acupuncturist the goal is to develop an accurate diagnosis in order to develop a customized treatment for the individual and their specific condition. So even though we were told from a young age that sticking our tongue out was rude, it’s encouraged in the acupuncture office!

FINGER LAKES APRIL/MAY 2013 - PAGE 8 WOMAN Health & wellness

An interview with Shari Cardinale Bruzee The Mother of Skin Care in the Finger Lakes

By: SHARI Cardinale Bruzee, Derma Technologies Clinical Spa & Boutique

Q: What is Advanced Clinical Skin Care? mineral “Makeup,” we custom create just the to you. We can 41 Seneca Street, Geneva A: I often explain this by comparing your right treatment and products to meet your skin be aggressive NY 14456 (315-781-0041) skin to a fine antique and our treatment as care needs. for quick results, www.sharisskincare.com “refinishing” your skin. Like antiques, we Q: With all the choices in skin care products or go as slow as might find that time has not been good to you want for a available, what made you produce your own your skin and it needs refinishing to look new gradual, no downtime result. Either way we line? again. The old hardened surface of both skin guarantee your 100% satisfaction! A: I wanted the best for my clients and I and antiques needs to be removed while being began to research everything that was available. Q: Besides skin care, what else is available extra careful not to damage the fragile wood Once you get that deep into what you’re using, at “Shari’s”? (or skin cells) below the surface. Maybe that’s it’s only natural to start thinking about what A: We also offer laser hair removal, why I love antiques so much! Clinical skin you would like your products to be (and NOT therapeutic massage and, of course, our latest care is much more advanced than skin care to be). I talked to my [then] distributors who addition, “The Chic Boutique.” offered in salons and spas, but not invasive like recommended a lab that provides the space Laser hair removal is one of our most medical skin care. Clinical skin care embodies as well as a biochemist to work with. Together popular treatments. Brenda, a nationally the many treatment choices between fufu we created Shari’s Clinical Solutions. We certified Laser Technician, is an expert with treatments that just feel good and treatments started making our own mineral makeup in the laser. Brenda’s extensive knowledge, careful that are too risky. It’s making serious real 2008 because even the best mineral cosmetics attention to detail and caring nature ensure changes to repair skin problems. It’s clearing were not 100% free from skin irritants such that you will have a successful treatment. That’s up acne. It’s turning back the hands of time. as bismuth. My clinical clients were having important because choosing your technician It’s reducing scars. And for most everyone we problems using minerals, especially after peels is the most important part of receiving an see, it’s clearer younger skin. We do it with or laser treatments, because of the bismuth. We exceptional result from laser hair removal. a vast tool chest of treatments ranging from needed more than we could get from products Mary Lynn’s massages are an exclusive enzymes and other level one peels (including that were currently [and still] available, so we blend of treatment work, nurturing, healing microdermabrasion) that are mild and very started making mineral powder that is organic and relaxation. She tailors each massage to the light, to very advanced deep level 3 peels that and pure skin care. specific needs of the moment, using deep tissue, have considerable down time. It’s both what swedish, hot stones, shiatsu or reflexology; alone Q: What is involved in finding out what we do in treatment and what you do at home or in combination and all while integrating treatments and skin care to use and “having with the products we both choose. But most of healing energy (Reiki) into every treatment. all, it’s about tangible results! one’s mineral makeup custom made”? She leaves your body rejuvenated and your soul A: Two ways actually, First, an exam and Q: Can you share some of the tools that refreshed. consultation is done with every facial and you and your staff use? The Boutique brings to Shari’s a unique and second, we book a free consultation. Making A: Sure, we use the Candela GentleLase ever changing collection of chic finds. You may your own mineral makeup at Shari’s is an Laser for Hair Removal. Brenda, a nationally find accessories, gifts, jewelry, cosmetics, skin experience in real time. We transform the certified Laser Technician with nine years care, home decor, women’s shoes and clothing. cosmetics counter into a fun, dynamic, engaging of experience exclusively on that laser, is an I look for special unique things that are a great and interactive center for choosing the perfect expert. Brenda’s extensive knowledge, her buy and are Made in America. skin care plan for your needs and the creation of careful attention to detail and her caring Our inventory is never the same your very own formulas of organic skin care and nature ensures a safe, successful treatment so you just never know what mineral makeup. The color, the formulation - experience. We also use many types of skin you will find here. However, you everything – is perfectly matched to you. You sit peels (Levels 1, 2 and 3), Microdermabrasion, can be certain that you will find with us and together we mix, color and create. Photo Laser Treatments, Spectra Clear Acne/ products EXCLUSIVELY Made Together we will set up the skin care treatments Rosacea Treatments, Galvanic Iontophoresis in the USA! that will address the needs that matter the most Treatments, Electro-Desiccating Treatments,

Ultrasonic and Vacuum Exfoliation. In FINGER combination with my skin care line and APRIL/MAY 2013 - PAGE 9 LAKES WOMAN HEALTH & WELLNESS

Rx for the Busy Parent: Simple Tips to Reduce Stress and Feel Your Best

(BPT) - Few Americans are more time- 2. Nourish your body 4. Share the workload strapped than parents. From the moment What you put into your body makes a huge You know the adage: It takes a village to difference in how you feel. Some foods can even the alarm chimes, it can feel like a race raise a child? Well, today’s parents are busier help reduce stress and boost your immunity so to get through the day. From prepping for than ever, and often they think they need you don’t wind up sick, something busy parents to do it all themselves. Leaning on friends school or day care, to finalizing school simply don’t have time for. and relatives to help out when needed can projects and running to after-school “Being stressed causes the body’s cortisol dramatically reduce your stress. Plus, it can be a activities, there’s hardly a moment to spare! levels to rise,” explains Marshall. “This stress fun change of pace for kids. And with career demands, the stress of hormone can cause you to crave unhealthy being a busy parent can really set in and foods, so resist temptation and eat foods that help calm the body and balance hormones “Don’t be afraid to ask for negatively affect the body in many ways. Luckily, some simple tips can help you reduce and blood sugar. Foods high in vitamin C, like help,” says Marshall. “Raising stress and feel your very best while being a good berries and other bright-colored fruit, are great children is one of life’s greatest mom or dad to your family. Dr. Keri Marshall, for boosting the immune system and balancing adventures, but no one can do it a licensed naturopathic doctor who specializes cortisol levels.” all. There’s no shame in asking Another simple thing you can do every day in pediatrics, women’s medicine and chronic Grandma to run the kids to to help reduce stress and stay healthy is to take a disease management, understands the high soccer or having a friend watch demands of modern parenting. She offers some fish oil supplement. “With a number of different the kids for a few hours because important tips that all parents should consider benefits, fish oil provides essential omega-3 to help reduce stress and improve overall health fatty acids that can improve heart, joint and you have a work deadline. Plus, brain health, plus increase immunity. I prefer and well-being. it is great bonding time for your high-quality fish oil supplements from Nordic children and the loved ones in 1. Time management Naturals because they are great tasting,” says “Time management is key for reducing stress their life. Marshall. “Another unique benefit of fish oil is it and helping busy parents keep their sanity. The Courtesy ARAcontent.com can help to boost mood as well. A growing body problem is that time management is a skill that of research has demonstrated that omega-3s can must be learned, not something we’re born help promote a positive mood and well-being, with,” says Marshall. “Staying organized can which is critically important for people battling help you achieve all your goals.” stress.” Whether it’s a traditional calendar on the wall, making lists, or a new smartphone app, 3. Prioritize sleep organize your week and share your schedule “Physical stress can make it difficult to sleep. with all family members. Remember to manage People stay up later trying to get things done, priorities — you may have to push and then when they do go to bed, they have grocery shopping a day or two in order to make trouble turning their brain off at the end of the a child’s band concert or big game. “Also, be day,” says Marshall. sure to schedule breaks throughout the day,” Keep in mind, quality sleep each night can reminds Marshall. “Just five or 10 minutes here help keep your body healthy and increase your and there can give you the pause you need to productivity levels at work and at home. By making sleep a priority, you’ll help ensure that stay calm and collected.” you make the most of every hour in every day. While the National Sleep Foundation notes that the amount of sleep needed varies from person to person, generally seven to nine hours is considered optimal to maintain health.

FINGER LAKES APRIL/MAY 2013 - PAGE 10 WOMAN BUSINESS OPPORTUNITIES

FINGER APRIL/MAY 2013 - PAGE 11 LAKES WOMAN BUSINESS OPPORTUNITIES

FINGER LAKES APRIL/MAY 2013 - PAGE 12 WOMAN PROFESSIONAL SERVICES

Boost Your Website Traffic

By: Angela Davis, Account Manager, FingerLakes1.com, Inc.

The vast expanse of the web has no limits. People can spend time learning, shopping, and socializing in a seemingly infinite number of places. Your website is just one among millions. How will anyone ever find it in the endless online world? You might not take over the web, but you can make your pages easier to find. Don’t abandon your web promotion efforts because Visit the social review websites. Essentially, they are online yellow your website doesn’t get much traffic just yet. We want to give you pages filled with people’s opinions. People comment about and rate some options – some are quick, and some more involved – making restaurants, merchants, stores, theaters, mechanics – anything you your site findable and driving traffic to it. can think of. If you search and don’t find your business, you should actively solicit reviews from your well known customers and people Make a Good Website with Content That Attracts People with whom you have a positive business relationship. Here are a few The single most important thing you can do to make your content well known review sites: www.yelp.com, www.citysearch.com, findable and to draw people back is the most difficult. Make A Good www.insiderpages.com Website. Filling your site with interesting content takes skill, effort, If you get positive reviews on Yelp, you can even get a sign and inspiration. Anyone can post up a template site and hope for saying “People love us on Yelp.” Not bad for instant, positive social the best. To learn about the interests of your community and to promotion. constantly present relevant content takes time. A good website will also be useful, and interactive. We are List Your Site Where People are Searching accustomed to accomplishing things online, pay bills, renew vehicle We’re assuming you are already spending a decent amount of registration, buy concert tickets, ordering flowers – what can your effort developing and publishing interesting content. There are patrons accomplish on your site? It may take some effort to develop many places to list your events or services – For those in the Finger these features, but they’ll give people another reason to visit your site. Lakes region post them on www.FingerLakes1.com! Become your own Video Producer Get Unplugged: The ease with which videos are shared among friends, family and Consider having a free wireless network for your customers – and coworkers is one of the reasons why video marketing is the next big if you do, list your location on one of the many free Wi-Fi directories trend. More and more companies are producing audio and video such as: www.wififreespot.com, www.wifihotspotlist.com, content for their patrons. Videos are not only more entertaining than www.wifi411.com text, they also increase search engine rankings. Video increases a web Also, consider listing your event within a number of page’s likelihood for a front-page Google search result by 96 percent websites devoted to listing all of the events going on in different according to Forrester Research. neighborhoods: There are so many types to work with, so be creative – Consider www.FingerLakes1.com, www.americantowns.com, a “How To” Video/ Interviews/ Events and Speeches (edit down to www.Craigslist.org about 3 minutes or so) Video Blogging and Product Showcases. 2013 is a year that is crucial for your business. The rules Tips: Create videos that are of good quality. You don’t have to go have changed, and now you’ll find the biggest competitors in the out and purchase professional software and an HD camera, but make marketplace are normal everyday people just like you. When sure they are, at the very least, well lit and not grainy. Keep them you promote your company and its website online, you’re in front relatively short, and produce some new ones every so often. of a worldwide audience. It’s going to take effort, and you’ll Audio and Video Listings: These are great to post on your own probably end up interacting with and helping people beyond your site, but remember there are many directories that people use to expectations. search materials of interest. Make sure you are listed in these essential sites: www.youtube.com (video), www.itunes.com (audio) Take care and you can get there. Join in the Community Forums (FingerLakes1.com has been doing incredible Commenting on local blogs is a great way to make people aware things online since 1999. Call us at 315-712-0104 of your website. On most blog comment forms, you enter your name, or email [email protected] with your email address, and URL. You can find people in the community, questions or for more information) learn about them, and then interact with them in your own friendly and authentic voice. Here are a few sites you can use to find local FINGER blogs: www.blogsbycity.com, www.metblogs.com APRIL/MAY 2013 - PAGE 13 LAKES WOMAN PROFESSIONAL SERVICES

When You’re Not Around to Elaborate... CMCreative Does Your Business Explain Itself?

By: CHRIS COOLEY, CMCreative design

Can you identify with the following What your issues tend to be. customers and clients, and gain you better statement? Your business vision seems to be lost in visibility and more capital. translation. People (including yourself) don’t What do you need most RIGHT NOW? see you, your product, or your company the “I’ve got my heart and soul in a business Your first priority should be to begin way you truly intend. You don’t have the time absorbing visual information about yourself I’ve always envisioned, but my passion or knowledge to bring to life the ideas that and your competition. How do people view needs to be portrayed and delivered to the pop into your head. Quite possibly you’ve your company through your visual messages, world in a better way.” been in business for some time now, and your and what is your competition doing? Do you original vision has become outdated and needs have videos or distinctive marketing? It’s very Do you have a proven and successful business to be hipped out and dusted off. Or maybe important to be true to your gut instinct. that epitomizes who you are, what you stand for you just haven’t been able to find anyone who You’ve gotten this far in creating a successful and are passionate about, and what you do best? can help explain who you are to the world business based on your passion, heart, and Let me guess: you are extremely creative and through a powerful, personal, visual message! resourcefulness, so keep that positive energy have time to think but don’t have time to create. If your business makes you happy, gratified, flowing! Finally, ACT QUICKLY based on Who are you? and satisfied, shouldn’t your visual brand your intuition. You know your business and I qualify passionate business owners as E3’s make you and your customers feel the same? yourself better than anyone, so carry that (Extraordinary Expert Entrepreneurs). Once Your brand is the face of your business. If it into your visual message. If you can stand upon a time, you dreamt up an idea, clearly accurately reflects who you are, you’ll have a behind your brand like you do your business identified how to achieve that vision, and made better chance of gaining (or regaining!) an edge and/or product, it will speak volumes over it happen. You are now a successful entrepreneur over your competition. You’ll get noticed in a your competition. (or at least on your way) because you’ve TRUTHFUL way that will resonate with your identified what you’re doing, why you’re doing it, and for whom you’re doing it. Not only are you focused, goal oriented, and creative, but the For a FREE online presentation about visual branding, check out my business you’ve started also gives you immense gratification and satisfaction. B.E.S.T. (Branding Education System & Training) Program at www.cmcbestprogram.com or www.cmcreativedesign.com for my What could possibly be wrong with this list of packages and creative processes. picture? Your biggest concern is that your brand doesn’t truly reflect your business, but you also On this side: On this side: don’t have the knowledge, tools, or time to An Exclusive The B.E.S.T. properly express it. Your visuals are okay, but Video Program you haven’t ever opened your new business cards and smiled from ear to ear. You haven’t yet created a video and said out loud, “I LOVE IT!” with tears in your eyes. Being able to do this involves getting down to the essentials of what makes your business a true reflection of you and presenting it to the world in a visually stimulating way.

FINGER LAKES APRIL/MAY 2013 - PAGE 14 WOMAN PROFESSIONAL SERVICES

[YOUR BUSINESS HERE] Makes a Big ‘Splash’

By: PHIL BECKLEY, SPLASH By: PHIL BECKLEY, SPLASH

Your business has a good story to tell.

And you don’t have time to tell it because you are very busy running your business, creating those good stories. We, two former journalists, can help. We started SPLASH, a Finger Lakes public relations and marketing firm, five years ago to provide a way for small businesses to promote the good things they do. “We” are Phil Beckley, former publisher of the Finger Lakes Times, and Charlie Wilson, a former editor at the Democrat and Chronicle. “Charlie and I have lived and worked in the Wilson is a native of Seneca Falls and a 1969 graduate of Cornell Finger Lakes almost our whole lives, we know the University. After working in the Finger Lakes Times’ Seneca Falls good stories businesses here have to tell, and we bureau and as an editor at the Times, he joined the Democrat want to help them make a big ‘splash’,” Beckley and Chronicle as a reporter in 1974. He most recently was said. “The Finger Lakes is a special place,” Wilson editor of the Democrat and Chronicle’s Our Towns section and explained. “Our motto is ‘Distinctively Marketing Community News Editor. the Finger Lakes’ because this area requires special treatment, and we can do that.” Beckley is a native of Unadilla, NY, and is a 1968 graduate of SPLASH works with all types of businesses, Lycoming College in Williamsport, PA. He moved to Geneva in individuals and organizations, handling media 1969 when he became a reporter for the Finger Lakes Times. He relations for businesses as well as marketing was the publisher of the Times from 1998 to 2005. brochures and packages, promotion and events. For more information on the firm, contact Beckley at 315-719-1732 or at [email protected]. Wilson can be reached at 315-945-3756 or at cwilson@splashthefingerlakes. com. The firm is on-line at slpashthefingerlakes.com.

FINGER APRIL/MAY 2013 - PAGE 15 LAKES WOMAN FEATURED ARTICLE

The Smith Center for the Arts is best known Mayfield and Julia Nunes, and others thriving for its historic Geneva landmark, the Smith in niche categories, such as folk star Kathleen Opera House. The beautifully restored Edwards have brought dynamic performances to Geneva’s Club 86, the Cracker Factory, Opera House continues to be a downtown Ventosa Vineyards, and the Cellar Pub. Singer- Geneva anchor and the centerpiece for the songwriter Peter Mulvey will take the Series arts in Geneva. down the road to Lodi on May 4, where he’ll Within the theater’s art deco walls, the Smith perform at the new Eremita Winery. Center for the Arts actively programs events Community collaborations are an important large and small, for audiences of all kinds. Each aspect of the Smith’s mission. Children’s month sees new and highly eclectic performers programming, long a Smith priority, regularly drawing crowds to the Smith for truly unique brings school age children from five counties musical experiences. Big Band Orchestras like to the theater, with audience members ranging Glen Miller and Tommy Dorsey, classic rockers from Pre-K through high school. George Thorogood and Warren Haynes, In February, the Smith worked with the Boys Logo by classical music from the Rochester Philharmonic and Girls Club of Geneva and Geneva Theatre Claire Marziotti and Kremlin Chamber Orchestras and indie Guild to bring a one- woman show, Paige in performers Ben Folds and Passion Pit have Full, to the stage – and theatrical workshops to All Photography by all graced the Smith’s stage over the past the Club. Hundreds of school children took Jan Regan year. Films, ranging from foreign to local, in a dramatic performance that examined contemporary to classic, and documentary important issues of race, gender, and economics in chorus roles. Geneva Concerts brings to drama round out the event calendar. The in America, while several dozen worked directly world renown dance companies to the Smith, Smith’s 40-foot big screen often showcases with the artist on dance, performances and including Ballet Jorgen and Garth Fagan collected works of well known film directors, or writing skills. Dance. takes on themes, screening Oscar nominated Other collaborations include involvement The Smith has also begun a partnership films, or special holiday movies. with the newly initiated city event Geneva Night with Billsboro Winery’s Plein Air Festival, But the Smith Center for the Arts reaches far Out, which highlights downtown spaces and that annually brings 30 juried artists to the beyond the walls of the opera house. Programs artists with shows and live music each month. Finger Lakes for a spectacular weekend such as the Smith Club Series, begun in 2012, The theater is often a location for Hobart and of open-air painting. Visitors and area take the arts to new and different venues. This William Smith College’s events, including residents can follow artists and watch their small concert project brings nationally touring concerts, films and speakers. Each summer, progress, as well as attend the gala reception performers to area wineries and clubs for a more the Geneva Theater Guild produces a musical and show that culminates the weekend. intimate concert experience than possible at show on the Smith stage. American Landmark Proceeds from the sales of the art pieces the 1,400-seat Smith Opera House. “Up and Festivals annually presents a full-length opera, benefit both the artists and the Smith. coming” artists such as Kelly Hogan, Jessica Lea featuring national artists with local performers This summer will also see a rare period when the theater “goes dark” in preparation for extensive and long-awaited renovations. Many upgrades to stage lighting, rigging, and the sound control area will take place at this time. But perhaps of most interest to the Smith’s patrons will be the installation of an air conditioning system. In addition to the added comfort this will allow for such events as area high school graduation ceremonies that take place annually at the Smith, this new feature gives the Geneva area another great bonus: The Smith Center for the Arts will be able to consistently grow its extensive programming throughout the summer months in the years ahead.

FINGER LAKES APRIL/MAY 2013 - PAGE 16 WOMAN The Smith: Geneva’s Place for the Arts

The Smith could not operate without the generosity of its enthusiastic and talented UPCOMING DATES at volunteers. Over 135 individuals contribute the Smith dozens of hours each month, taking on tasks from concession stand sales, bartending, ticket-taking, construction, For a complete listing of events and marketing help. Our cover photograph visit our website thesmith.org illustrates an informative cross section of who volunteers and some of the stories that Saturday, May 4 at 8 pm: come from their work: Smith Club Series, Eremeta Winery in Lodi, NY featuring Kayla Sciarabba (1) signed on with her Peter Mulvey, $15 grandmother Rose Felice (2) to spend general admission. some time together and help with her grandmother’s long time passions.

Monday, June 24 at 5-8pm: Fred Brockway (3) has volunteered The Sixteenth Annual “Medley actively for over three years in almost every of Tastes”, Scandling Center imaginable role. With endless energy and a on the campus of Hobart positive spirit, he is known as the man that and William Smith Colleges, keeps the Smith lights shining bright. featuring live music, food and wine. Barb Walters (4) and Ed Watling (5) each began volunteering to fill in some time after losing their spouses. They met while August 8-11: helping out at the Smith, and have enjoyed Billsboro Winery Plein Air dinner dates and travel outings ever since. Festival. An opportunity to watch Peter (8) and Tess (9) Petrucci, live painting from national and Donna Henninger (6) started married for over 60 years, function local artists, and to purchase volunteering evenings in 1988 to get out a as a team at the Smith as well. pieces produced over a weekend bit while home with little children -- and of capturing Finger Lakes on Maria Norman (10) came on canvas and paper. Includes a stayed on board long after the kids have grown! board in 2008. You can find her unique “Paint Off ” competition, welcoming presence primarily and a gala reception and behind the bar of the cabaret at art show. Charlie Rance (7) is another of the Smith’s longest serving volunteers. His shows and live events. work as a projectionist here gave him the Thursday, September 19 professional skills needed to be hired at Ken Camera (11) was a part of a Rochester’s Dryden Theater. His Smith five-some that saved the Smith from at 6pm: the wrecking ball and created a “Celebrate Smith!” at Geneva involvement also led him to take theater classes at Monroe Community College. managing arts organization to help on the Lake: A special evening in 1978. He volunteers to this day, honoring area patrons of lending his professional expertise the arts. in building upkeep and energy matters. The Smith Center For The Arts is a non-profit performing One of the Smith’s newest arts organization. If already volunteers, Joe Kennedy (12), has a member – Thank you! If overseen cleaning crews, taken not – Please consider joining tickets and is looking forward to The Smith to help keep the arts working on the Smith’s outreach in programming thriving in the social media. Finger Lakes. For a complete listing of events, to purchase Interested in volunteering? Find tickets or how you can become a out more by calling the Smith at member of the Smith Center for 315.781.5483, or by visiting www. the Arts, please visit on the web thesmith.org, where you can find a at www.thesmith.org, or call the volunteer form to get started. Smith at 315-781-5483.

FINGER FEB/MARCHAPRIL/MAY 2013 2013 - - PAGEPAGE 17 LAKES WOMAN Naomi Silver Shari Cardinale Bruzee The American Heart Association is Active in the beauty enhancement thrilled to have the President & CEO of industry since 1982. Shari Cardinale Rochester Community Baseball, Inc., Bruzee is a Licensed and Certified Naomi Silver serving as the volunteer Para-Medical Esthetician, a Certified chairwoman for the 2013 Go Red Laser Technician and a Licensed For Women campaign. The 2013 was Cosmetologist. She started out as launched in February during Heart a cosmetologist then became an Month and will be celebrated this educator, but in the ‘90s her own skin October 30th at the annual Go Red For issues inspired her to earn her Para Women Luncheon. Naomi is leading Medical Esthetic Certification. After the appeal to the local business community to support the a stint as a full-time Esthetician at American Heart Association’s mission to build healthier lives, Mirbeau in Skaneateles, she opened Derma Technologies in free from cardiovascular diseases and stroke by joining and Geneva in 2002 and eventually added laser hair removal and supporting the Go Red movement. her own skin care and mineral makeup lines. Naomi understands the time constraints women face in In 2010 after a late life pregnancy and the addition of a this day in age. We are always multitasking. She herself is beautiful baby girl, Shari downsized her whole operation and an executive, mother and a volunteer with many community moved downtown so she could again work one-on-one with organizations. But we cannot let our health fall by the wayside. people on advanced skin care treatments. Naomi wants women to know that it’s time for us to stand Shari continues to bring fresh new treatments and ideas together in this fight for our lives. Because heart disease is to Shari’s, such as the “Chic Boutique” featuring clothing, our No. 1 killer, affecting more women than men. Because accessories and gifts 100% Made in the USA! it’s more deadly than all forms of cancer combined. Because When not at the spa, Shari is at home with her husband, women we love are dying and many more are impacted every Chuck, and three-year-old Maggie Grace. She enjoys art, day. You can join her in this fight against the number one killer music, concerts, adventures, friends and visits with family, of women by calling the local American Heart Association especially her adult children, Kevin (26) and Kaitlyn, (23). office at 585-697-6270. Shari is active in the community and has served on many Jan Regan boards and committees. Geneva photographer Jan Regan has based her portrait, wedding and commercial photography at her 42 Virginia (Ginny) Lee Seneca Street studio for over 15 years. Virginia “Ginny” Lee, General Specializing in capturing people in real Manager and Event Coordinator and natural moments, Regan’s portraits at The Ginny Lee Café at Wagner get to the essence of her subjects in Vineyards in Lodi, NY, has worked comfortable, relaxed sessions. Her in many facets of Wagner Vineyards commercial clients include many operations, but she appropriately colleges and universities, wineries, found her place in the family manufacturers, and professional and business at the Café. non-profit organizations, and have taken The Ginny Lee Café opened in her around the world on assignments. 1983 and was named after “Ginny” An active part of the Geneva when she was just three years old community, Regan has served on by Wagner Vineyards founder, Bill numerous boards and filled many volunteer positions. She is Wagner. Ginny has worked at The a founder and past president of Geneva Community Projects, Café since she was in middle school served as the first Run Coordinator in establishing the and although very humble, she is extremely proud of the great Musselman Triathlon, and was an active part of the Boys and honor her Grandfather bestowed upon her. Girls Club’s efforts to build the Geneva Community Center. After finishing two Bachelor’s Degrees from St. John Fisher With her father, Thorn Regan, she established Benchmark and SUNY Cortland, and a Master’s Degree from Ithaca Geneva, which brought over 25 commemorative benches to College, she joined the family business full time, where she the Geneva lakefront. Her current passion is the Smith Opera continues to carry on her grandfather’s philosophies. House where she serves on the board and coordinates the Ginny manages the restaurant and banquet facility that Smith Club Series, the theater’s new small concert project. comfortably seats more than 200 guests. The Ginny Lee cafe In addition, Regan is an avid runner with ten marathons is the only full-service restaurant on the East side of Seneca to her credit. With her husband, Chip Capraro, she is the Lake able to accommodate lunch for large groups. Ginny proud parent of two grown children. She was named Geneva’s works in collaboration with Executive Chef, Vachel Mitchell, to Citizen of the Year in 2007. build a delicious menu that can be quickly executed to please customers, even when there is a full house. In addition to serving lunch, The Ginny Lee Cafe is an extremely popular wedding destination in the Finger Lakes Region. Ginny and Chef Mitch work closely with each couple to create their perfect wedding experience while enjoying FINGER breathtaking views of Seneca Lake. LAKES APRIL/MAY 2013 - PAGE 18 WOMAN WOMEN OF THE FINGER LAKES

Rhonda Solomon Rhonda Solomon, RN, CDE, Natalie Payne MSN, BC, FNP, is a Nurse Employed as a travel writer with National Practitioner board certified in Geographic, leading Holocaust tours in Family Practice. She graduated Poland, guiding expeditions through the Congo, these were just from Syracuse University in 1994, a few of Natalie Payne’s “bucket list” jobs upon graduation where she earned a Bachelor’s from St. John Fisher College. With a degree in history and a Degree in Nursing. In 2002, she minor in archaeology, she was not quite sure of how to attain completed a Master’s of Science these dream jobs without better equipping herself with the Degree with a Minor in Education appropriate experience. In the Spring 2008, Natalie fell in at SUNY Upstate Medical love with the vision of creating the Finger Lakes Museum, University in Syracuse, NY. Rhonda showcasing the fascinating cultural and natural history of is certified in Diabetes Education, the region. Finally a dream opportunity was no longer out of Advanced Cardiac Life Support reach and better yet, it was happening in her home region! (ACLS) and Pediatric Advanced Life Support. She treats Natalie eagerly replied to Finger Lakes Museum founder John patients of all ages with a focus on preventative medicine. As a Adamski’s plea for support. lifetime resident of Waterloo, she maintains a commitment to Almost five years later, the journey cannot be called anything health and serves as an example in her community. Rhonda’s short of exciting. Joining the Museum’s board of trustees in special interests include diabetic management, nutritional 2008, Natalie helped in the creation of its initial strategic plan, counseling, and weight loss. mission, vision, and site selection. As an untapped treasure For the past nine years, Rhonda has worked at Lifecare with its eleven pristine freshwater lakes, rich cultural and Medical Associates in Seneca Falls, NY. During this period, natural history, and growing industries, the region is in need she has started a weight loss and a diabetes education/ of a place like The Finger Lakes Museum. A place that will management program. Her focus on behavior management showcase and teach what it is that makes it so special and and weight loss counseling has contributed to the education second-to-none. Now serving as the Communications Director, and health of the community. Her future goals include Natalie is using her developed skills and expertise from her participation as a team member in support programs for work within the nonprofit sector to help create this one-of-a- medical therapy of weight loss and diabetes management. kind Museum. Natalie is currently working towards completing her Masters Lisa A. Oldroyd of Science degree in Leadership at Keuka College. She and Lisa Oldroyd was raised in Coventry, Rhode Island, now her husband are nature and animal lovers enjoying activities resides in Montour Falls and has been in the Finger Lakes area such as: gardening, hiking, running and boating. During the for over 31 years. She started as an outdoor kid, by taking long warmer months, they can most often be found entertaining on bike rides while growing up in Rhode Island. Arts, crafts and their back deck serving abundance from their gardens. sewing have been pleasures to Lisa since the age of nine as she often created clothing she would wear to school. She also was Cynthia Day a member of the Grange and 4-H, in addition to assisting her father calling square dances. She has been active in many arts Cindy is an entrepreneur at heart. 35 years ago, Cindy & craft projects over the years. Lisa has three children, ranging began her career as a CPA in a large, international accounting in age from 25 to 29, as well as two grandchildren, ages 1 and firm in Ohio. She gravitated to their ‘small business 3. While working at the Montour Pharmacy, she continued her practice’, where she was exposed to the reality that accounting education by attending Tri-C Community College and achieved was a small piece of the practice of business. She left that her “Associates Degree” in Education. After working with accounting firm to join one of its clients which turned out to children at the Odessa schools in many capacities, she became be the beginning of her real learning experience. Her resume an avid sailor with Terry Stewart, and together they developed includes accounting and finance positions in businesses a sailing charter business now in its ninth year, “Seneca Sailing engaged in “high tech” (nuclear engineering) to “low tech” Adventures”, located at the “Village Marina Bar & Grill” in (potting soils); from finance (investment management the Village of Watkins Glen. Last year Lisa completed the recordkeeping and business valuations) to manufacturing Pittsburgh Marathon and often competes in local running (communication and medical devices). After taking a ‘hiatus’ races. Her faithful companion, “Anchor” Chihuahua has to travel, Cindy discovered places and people beyond her inspired Lisa to further her love of immediate world, and went back to school sewing by creating custom small in her late 40’s for a degree in cultural/ dog hoodie sweatshirts, harnesses economic anthropology at the University and quality dog leashes. Her of Toronto. “By then, it didn’t matter creations, “Pups in Hoods”, that I was the oldest kid in the class”, she are now available at “Lakewood says. After reaching 50, she began her own Vineyards” on Route 14, north of business – a small industrial redevelopment Watkins Glen and at the “Village project – in which she also started an import Memorabilia” shop at 211 North retail business which allowed her to return to Franklin Street, in Watkins Glen. some of her favorite places to buy from local Come join the sailing fun with and indigenous markets. Those experiences Lisa and her sailing partners, also account for her commitment to waste to Terry and Anchor at a “Seneca energy and food, renewable fuel alternatives, Sailing Adventures” trip soon. and local resourcing…thus her vested commitment to Seneca BioEnergy. Wine Industry

Wagner Vineyards A Destination Built Through The Eyes If A Visionary

Many people in the Finger Lakes region are familiar with the name “Wagner Vineyards.” Wagner Vineyards is one of the oldest wineries in the region, opening its doors in 1979 in Lodi, New York. Many people remember Wagner for its interesting architecture and breathtaking views of the vineyards sloping down to Seneca Lake. Wagner Vineyards is more than your average winery; it is a destination with something for everyone. Not only is it home to an estate winery, but also to a microbrewery and a restaurant and banquet facility. Bill Wagner was a visionary. His first vision was Wagner Vineyards, an estate winery, which means that Wagner grows and harvests all of the grapes used to make their wine. The Wagner family is now in its fifth generation of grape growers, and has been growing grapes for more than 100 years. John Wagner, owner & Vineyard Manager, believes that quality wines begin in the vineyard. he always had a restaurant in the back of his mind as well. In 1983, Currently, Wagner is home to one of the largest plots of the Bill’s second vision came true with the opening of The Ginny Lee Finger Lake’s star grape variety, Riesling. Wagner Vineyards Cafe, named after his only granddaughter, Ginny Lee. This year, The produces five different styles of award-winning Rieslings. The Wagner Ginny Lee Cafe celebrates its 30th Anniversary. Vineyards 2011 Riesling Ice was chosen as “Best of Show” at the 2012 Having reached his goal of a harmonious marriage of wine and NY State Fair and was recently rated 90 by Wine Spectator’s James food, Bill thought to himself, “You know what would make this Molesworth. Another Riesling, Wagner Vineyards 2011 Riesling perfect?” And then in 1997, vision three was born, the microbrewery. Select, was the recipient of “Best of Category” for Riesling at the Wagner Valley Brewing Co. is home to the infamous Sled Dog New York Wine & Food Classic. Doppelbock, a local and regional favorite due to its smooth taste and Bill Wagner always believed that wine and food were a natural hint of caramel sweetness. All of Wagner Valley’s ales and lagers are and enjoyable combination. While the winery was his primary focus, handcrafted using a traditional German-style, steam-fired, four-vessel brew house. The microbrewery’s standard beers follow the German Purity Laws of 1516 stating, “Only the finest Malt, Hops, Yeast and Water can be used in the production of beer.” Summers in the Finger Lakes bring out the best of all three worlds at Wagner Vineyards with Friday Nights on the Brewdeck! Beginning on May 24, live bands play on the deck every Friday night throughout the summer. During these pub nights, The Ginny Lee cafe offers picnic style dinners to enjoy on the patio or in the lawn, where you can savor your meal paired with the perfect Wagner wine or beer.

Wagner Vineyard 9322 New York 414, Lodi, NY Toll free- 866-924-6378 Phone- 607-582-6450 www.wagnervineyards.com

FINGER LAKES APRIL/MAY 2013 - PAGE 20 WOMAN Wine Industry

The New York Wine and Culinary Center: Blooming!

By: LYNN FREIDA, PR MANAGER

With the birds chirping and the flowers in bloom, it is time to get out and enjoy all that spring has to offer at The New York Wine and Culinary Center. Located on the picturesque Canandaigua Lake, The Center is a true destination for anyone who likes to eat or drink! As the snow melts, the garden starts to bloom and the fun begins under the Garden Tent. This spring and summer will bring art and dance to pair with your food and wines as The Center launches an outdoor series of events (www.nywcc.com for full series). The Garden Tent is also home to interactive classes –from herb techniques to master grilling classes – the tent provides a unique experience out of the kitchen. When the sun is shining, you can experience the new menus at Upstairs Bistro while enjoying the view of Canandaigua Lake from the wrap-around deck. The innovative menu featuring 90% or more New York State product was crafted by The Center’s dynamic chefs. The culinary team worked with area farms to select local, seasonal items to ensure the freshest, ripest products hit the Upstairs Bistro tables. Every Saturday and Sunday starting at 11am you will find the Upstairs Bistro transformed into a Manhattan-style brunch hot spot. With live music and menu items straight from the trendiest Manhattan restaurants, the atmosphere rivals The Big Apple, where The Center is admired. During the New York State Wines Grand Tasting at the Astor Center in New York, New York, the team provided food service. It was the first time in the history of the Tasting that a top New York chef did not prepare the food. While Upstairs is thriving, downstairs at The Center shouldn’t be skipped. Their class schedule is bigger and more diverse than ever. With culinary classes for any age, wine classes for amateurs through sommeliers, and even service training, there is something for everyone. The spring and summer classes use delicious seasonal fruits and vegetables and focus on all of your favorite activities from picnicking and grilling, to finding the perfect beach wine! The pure energy and fun atmosphere surrounding The Center is not to be missed. To find out more about The New York Wine and Culinary Center visit www.nywcc.com , call 585.394.7070 or stop by at 800 South Main Street, Canandaigua.

To find out more about The New York Wine and Culinary Center visit www.nywcc.com, call 585.394.7070 or stop by at 800 South Main Street, Canandaigua.

FINGER APRIL/MAY 2013 - PAGE 21 LAKES WOMAN Wine Industry

Learn to Appreciate the Powers of The Grape: More Than Just Fine Wines…. Extra Virgin Grape Seed Oil By: Cynthia Day, Manager, FINGER LAKES GRAPE SEED OIL

Finger Lakes Grape Seed Oil is a new product released as massage oil, hair products, sunburn lotion, lip balm and hand creams. recently in our Finger Lakes region, gaining the appreciation Grape seed oil and its solid press-cake are also being used as healthy of local wineries, restaurant chefs and healthy food ingredients, such as baking flours and nutraceuticals. Grape seed oil has a high concentration of many antioxidants, including polyphenolics and enthusiasts… however, extra virgin grape seed oil has been Vitamin E, it is naturally cholesterol-free, and is considered the lowest appreciated world-wide for decades. trans-fat vegetable oil. It has a high smoke point, which means it will not As more people taste and learn about our local extra virgin grape burn at very high cooking temperatures, and it is recognized for its light seed oil and realize the healthy benefits of this vineyard-derived viscosity and clean fresh flavor. product, this latest winery product will gain popularity. Just as our Grape seeds are plentiful throughout the Finger Lakes wine region, wine region grows in stature and adds fans from around the globe, and recently Seneca BioEnergy developed a unique agricultural waste so too have the Powers of the Grape been revealed in our local extra processing facility, designed for separating the seeds from the pomace virgin grape seed oil. and to recycle the materials for beneficial reuse in the region. We Finger Lakes Grape Seed Oil… The Product Is Healthful and cold press and lightly filter grape seed oil for retail bottling and bulk Natural…For much of our region’s history, that has been the story distribution. Finger Lakes Grape Seed Oil may be purchased at a of Finger Lakes grapes… Excellent growing conditions leading growing number of wineries and retail outlets throughout the Finger to high-quality grapes that become the passion of world-class Lakes region, or on our website, and you can appreciate its use in a winemakers, who produce fantastic wines enjoyed near and far. number of dishes now being served at fine local restaurants. Now a local company is taking the previously discarded wastes from www.fingerlakesgrapeseedoil.com winemaking, the skins/stems/seeds, called pomace, and turning the grape seeds into the region’s first extra virgin Diver Scallop with Endive Finished with a whole grape seed oil, a healthful and natural product whose time has come in America. Grain Mustard – Honey Vinaigrette We produce this extra virgin grape seed oil by Chef Carl Bray, Geneva On the Lake locally, viewing the Finger Lakes, with more than (Recipe serves 6) Vinaigrette 200 wineries and thousands of acres of vineyards, 4 Tbsp.Whole Grain Mustard as our natural home for the production of grape 11/2 Tbsp. Honey 1/8 cup Red White Vinegar seed oil. We are now producing this all-natural, ¼ cup Finger Lakes Grape Seed Oil all-local product at the Seneca AgBio Green Combine the whole grain mustard, honey and red wine vinegar. Slowly add the Finger Energy Park in Romulus, Seneca County. Our Lakes Grape Seed Oil while whisking in order to emulsify the oil. grape seed oil is pressed from the grape seeds Scallops contained in pomace, which is the solid material 6 U8 Diver Scallops 2 Tbsp. Finger Lakes Grape Seed Oil left over after the juice is squeezed from grapes Salt and Pepper to make wine. We produce this extra virgin grape Preheat oven to 350 Degrees F seed oil, a valuable vegetable oil with a seemingly Heat Finger Lakes Grape Seed Oil in a non-stick skillet. Season one side of the scallops endless list of products and purposes. In home with salt and pepper. Place Scallops in the hot oil to sear, seasoned side down 1-2 minutes. Transfer scallops to a hot plate, place in the oven for 8 to 10 minutes or until kitchens and in restaurants, our grape seed oil firm and cooked through. Remove from oven and tent with foil to keep warm. is being used as a healthy replacement for extra *Note* Finger Lakes Grape Seed oil is a great oil to sear with because it has a very high smoke point. virgin olive oils. Grape seed oil is a valuable low-fat oil, which Salad 1 Bunch Endive is used for countless products and purposes, 1-2 Heads French Endive including food preparation in restaurants, baking, 6 - 8 Strips Bacon, Crispy and Crumbled deep-frying, marinades, salad dressings and Plating Divide both endives among 6 plates. Place desired amount of the vinaigrette on the flavored oils. It is also used to make cosmetics such plate, (1-2 tbls) Place scallop over the vinaigrette and top with bacon.

*Note* Makes for a wonderful, light lunch or a elegant starter to any meal. FINGER LAKES APRIL/MAY 2013 - PAGE 22 WOMAN TRAVEL & LEISURE

Seneca Sailing Adventures Uses “Wind-Two-Ition” on the Lee Sea Anne I

By: Lisa Oldroyd and Terry Stewart

“Seneca Sailing Adventures” is a sailboat Now everybody likes to say, “Mom does located at the “Village Marina Bar & Grill” charter business, at Watkins Glen, on all the work” out there. Is that True? Mom in the Village of Watkins Glen. Lisa, Terry Seneca Lake offering learning and relaxing throws off lines, holding the bow up with and Anchor the sailing Chajuajua will set the Spring Line, as she watches for traffic, sail for you from May through October. cruises on the water. It is a private sailing pointing us into the wind with expert control Come and decide for yourself who does the experience on a sail boat made by the of the helm. So far Mom’s doing all the work. work. Sail at 10am or 2pm for a three hour “Cabo Rico” boat company, producers of Then it’s time for Pop to put up some sail, so cruise. You can arrange an evening sail too, one of the finest sailboats in the world. The check with Mom to see if she wants to reef if you wish, to enjoy the beautiful sunset on service operates from May to October and the main. “What are we going to get,” she Seneca Lake. Many have enjoyed birthdays, has done so since 2005. asks. Pop says, “15 to 20 knots with gusts to anniversaries, family gatherings and even a Lisa Oldroyd and Terry Stewart have 25 according to the forecast.” Mom raises wedding proposal or two. Office outings and been sailing the “Lee Sea Anne I” vessel since one eyebrow, and without a word spoken, that corporate leadership sails are also available. purchasing her in 2007. Prior to that, they look tells Pop, a double reef in the main sail is Don’t forget to “stay tuned” in the next sailed a slightly smaller and lighter sailboat. the way to go. Her intuition has entered the edition of “Finger Lakes Women” for an The “Lee Sea Anne I” is a 41 foot, ten ton, full forecast and we’re always better off for it. update on the 2013 summer season from keel boat designed to sail oceans. This makes “A women’s intuition” is a universally the “Lee Sea Anne I” and her exploits on her a very smooth and stable ride on Seneca accepted concept. Sailing is enhanced by Seneca Lake. Lake, no matter how the winds blow. After eight intuition. The book, “Blink”, by Malcolm years, Lisa and Terry have sailed nearly 2500 Gladwell states intuition is performance, guests and will exceed their 1000th charter this based on the sheer intensity of perception, summer. It’s a “Mom & “Pop” sailing event. and women are noted to have greater ability No matter what day of the week, morning or to make such judgments in the field of human afternoon, new-comers or experienced sailors, relations. Why not in boats? Men are more from May to October you’re going to get “Mom keyed in to the physical. Men’s brains and & Pop” taking you sailing. women’s brains are subtly different. So enter the world of sailing and specifically the large volume of women sailing throughout the world. Sailors maintain a relationship with their vessel and how she feels. You need a good relationship with your boat and it’s ever changing environment to be safe and to get where you’re going. Long ago the ship was deemed to be a lady too, some more worthy than others. The advantage of intuition, performance based on sensing and feeling, can help many aspects of sailing. The wind’s direction and velocity, the changing weather, and the color and other characteristics of clouds are all factors to perceive in the control of the vessel. Knowing these factors helps in making the right adjustments. Doing this intuitively is a winning formula ! So it goes seven days a week for Mom & Pop sailor at “Seneca Sailing Adventures” FINGER APRIL/MAY 2013 - PAGE 23 LAKES WOMAN FINE DINING

Though modeled on a centuries-old Viennese tradition, there’s never been anything quite In Austria, heurigers are an integral part of Viennese life. Friends gather to enjoy the casual atmosphere, to drink new wine from mugs and to share hearty, satisfying heuriger food served family-style. Dano’s on Seneca recreates this atmosphere in like Dano’s Heuriger on Seneca, America’s first a beautiful new building designed by architect Andrea Simitch. With spectacular views of Seneca lake, the rotating menu heuriger (pronounced Hoy-rig-er). Dano’s on features Viennese spreads and artisanal breads, salads, roasted and smoked meats, vegetable dishes, homemade sausages, Seneca combines the traditional Viennese Winery fresh seafood, homemade pickles and preserves as well as Viennese pastries. Restaurant concept with the region’s award winning wines and the superb Viennese-inspired cooking of Dano’s chef/co-owner Dano Hutnik and pastry chef/co-owner Karen Gilman. Dano Hutnik Born in the Ukraine, Dano Hutnik was a ballet dancer in Vienna for fifteen years before pursuing a culinary career. After receiving his chef’s diploma at the California Culinary Academy in San Francisco, Dano went to work in varied establishments including The San Ysidro Ranch, Santa Barbara and The Sea Grill at Rockefeller Center in Manhattan. Dano and his wife Karen settled in Ithaca, New York in 1990 to open Dano’s, acclaimed as a haven for fine food in upstate NY. Close to Cornell University, luminaries from the world of food, music, art, architecture and film have been taken to dine at Dano’s. In 2003 Dano’s closed at it’s original location and in 2005 reopened as Dano’s Heuriger on Seneca, in a new building designed by architect Andrea Simitch of Cornell University on the east side of Seneca Lake in the Finger Lakes wine growing region. Dano’s has been featured in Art Culinaire, Wine Spectator, Bon Appetit, Food and Wine, and Wine and Spirits Magazine. He has been awarded numerous regional awards and honors. His recipes can be found in Foie Gras a Passion, The Mensch Chef.

Karen Gilman Karen graduated from Tuft’s University and The Museum School of Fine Arts with BFA in 1984. Karen worked in fine dining in Boston, Cape Cod and NYC while pursuing her art career. In 1990 she helped her husband open Dano’s and has held the position of general manager and pastry chef ever since. She played an integral role in the design of the new restaurant and exhibits her paintings at Dano’s.

Liptauer Spread 1 clove pureed garlic Pinch cayenne pepper (optional) Cream butter and feta, ½ small onion, minced 2 anchovy filet (optional) incorporate cream Recipe 1/2 cup feta cheese Salt and pepper to taste 1 tbl capers (optional) cheese and the rest of 1c cream cheese, room temp 2 tsp caraway seed Chopped radish (optional) ingredients. 1/4 cup butter, room temp (optional) 3 tbl sweet Hungarian paprika

Dano’s Heuriger on Seneca • 9564 Route 414 • Lodi, NY• 607.582.7555 • www.danosonseneca.com

FINGER LAKES APRIL/MAY 2013 - PAGE 24 WOMAN FINE DINING

FINGER APRIL/MAY 2013 - PAGE 25 LAKES WOMAN COMMUNITY

Geneva Reads

By:Anne Schuhle, EXECUTIVE DIRECTOR, GENEVA READS

GENEVA — Pittsford children’s author Next Door,” “Mrs. Toggle’s Beautiful Blue “In doing so, we not only support early- Robin Pulver will be the featured speaker at Shoe,” “Sheep in a Jeep” and more. literacy initiatives, we also encourage a love Geneva Reads’ 5th annual Book Fest from Costumed characters from several popular of reading that lasts a lifetime,” he says. “As a books will be roaming the gymnasium; children corporate partner, it is rewarding for us to help 12:30 to 3 p.m. Saturday, April 13. can get their faces painted and have their picture Geneva Reads and support its mission. Pulver, who grew up in Phelps and graduated taken sitting in the Big Red Chair, built in honor “As a parent and community member, I from William Smith College, is best known for of the late children’s library worker Linda firmly believe in Geneva Reads’ work and can the fun and loveable characters of Mrs. Toggle Blackwell. see its impact first-hand.” (who struggles with a stuck zipper in Pulver’s T-shirts and Geneva Reads calendars will also Other contributions toward Book Fest have first book) and school bus driver Axle Annie be sold. come from Geneva Community Projects, the (who tangles with snowy hills and a grumpy Andrea Crisanti, co-chair with Bob Geneva City School District’s teacher’s union speed demon). But she’s also written “Way to McFadden, is enthusiastic about the and the Geneva Family & School Association. Go, Alex,” “Christmas for a Kitten,” “Nobody’s collaboration among many community agencies Mother is in Second Grade,” and many more, to create the event. including a host of language-related books. “A community that comes together around She will speak at 1 and 2 p.m. and Children were able to expand their palates at this books, reading and children shows strength,” autograph books. booth sponsored by Roots and Shoots, which lined says Crisanti, a lifelong Genevan who is Geneva school children in grades up plates of food in alphabetical order. education/disability coordinator at Geneva kindergarten through second grade will each be ABCD. “I am pleased to co-chair Book Fest and given a free copy of one of Pulver’s book. All Left: Kindergarten teacher Sharyn Powell delighted proud of our city’s dedication to such a positive children will receive a free Book Fest backpack children as she roamed the event waving her magic event.” courtesy of Finger Lakes Federal Credit Union.. wand, spreading happy thoughts as well as McFadden, who is executive vice president Last year’s Book Fest drew more than 850 fairy dust. of Finger Lakes Federal Credit Union, says children and their parents to the Geneva the credit union is proud to be the presenting Community Center, and organizers are hoping sponsor. for an even larger crowd at this year’s free event, which will include the Ontario County Sheriff ’s Department’s Operation Safe Child program. Sheriff ’s Department staff will create children’s photo and fingerprint cards so parents can provide information about their children in the case of a disappearance. There will be more than 20 booths sponsored by local groups, who’ve come up with a bevy of reading-related activities and crafts. Look for “Harold and the Purple Crayon,” “Dr. Seuss,” “Where the Wild Things Are,” “The Pirates

FINGER LAKES APRIL/MAY 2013 - PAGE 26 WOMAN COMMUNITY

Give Blood, Volunteer, Save Lives

The American Red Cross has a rich history in the Finger Lakes region, spearheaded by a pair of notable women. The very first Red Cross chapter was opened by founder Clara Barton in Dansville, NY, in 1881. Just six weeks later, the Rochester chapter came into being with the help of famed suffragette Susan B. Anthony. Another proud first for the Finger Lakes region is the fact that the American Red Cross launched its National Blood Donor program for civilians by opening its pilot collection center in Rochester on January 12, 1948. The success of the Red Cross blood donor program would not be possible without the help of its many volunteers and donors. Each year, the American Red Cross collects more than 6 million units of blood from nearly 3.5 million volunteer donors across the nation. From these donations, the Red Cross distributes about 9 million blood products each year, including almost 6 million red cells, to patients at approximately 3,000 hospitals and transfusion centers across the country. Jean Schenk of Naples, NY, began donating blood because her father always did. Dad, in fact, earned a ‘5-gallon pin,’ which inspired Jean to want to give enough to earn one of her own. She was able to earn her pin before being diagnosed with breast cancer in 1993. During the years following her diagnosis, when she was deferred from giving blood herself, Jean continued to aid the Red Cross blood program by phoning other donors to schedule appointments for local blood drives. Two years ago, Jean was cleared to begin donating blood once again, and she has since earned her ‘6-gallon pin.’ Just this past year, in fact, Jean gave the maximum of 6 donations allowed annually. Such donors are affectionately known as 6-er’s. Jean says she is “Always glad to give something that will help someone else.” At a recent community blood drive at the Canandaigua Fire Department, donors were greeted by Farmington resident Natalie Flahive as she covered the registration desk. Natalie became a Red Cross volunteer last year because, “I wanted to give back to the community, and I can’t give blood myself due to health issues.” When donors had completed the process of giving, they were offered snacks, juice and water by 9-year volunteer and Canandaigua resident Mary Lou Havens. Mary Lou began to volunteer after her late husband, Dick, passed away. In the time prior to his death, Dick had received 40 units of blood over a 9-month period. Mary Lou also remembers another time, 20 years before, when her family suffered a fire, and the Red Cross once again stepped in to help. Mary Lou said, “This is the kind of thing you just can’t go out and buy.” Both ladies were ‘called into duty’ by volunteer scheduler Hillerie Dodge, also of Canandaigua. Hillerie is entering her fifth year as a Red Cross volunteer. Hillerie says she does it because “I enjoy it, it’s very rewarding, and I love my volunteers.” There’s always room for more volunteers at American Red Cross Blood drives. If you’re interested in joining the team, log on to the Red Cross website at redcross.org. If you’d like to schedule an appointment to give blood, log on to www. redcrossblood.org, or call 1-800-RED CROSS.

FEB/MARCH 2013 - PAGE 27 FINGER APRIL/MAY 2013 - PAGE 27 LAKES WOMAN COMMUNITY

American Heart Association - National Walking Day

Get Up and Move • Change one of your meetings to The American Heart Association has an a walking meeting, and let your extraordinary impact through our wide range of These days, adults are spending more time colleagues know why. lifesaving activities in the community each and every day. Here’s how: at work than ever before. An unfortunate • Join others across the country • Improving patient care — We’re side effect is that, as a nation, we’re and be part of the solution to get improving the quality of health becoming more inactive. This is a problem America walking. • Discover and share more care by creating best practices when you consider that physical inactivity information from the American for treating heart disease doubles the risk of heart disease! Heart Association about why and stroke. Our Get With The

physical activity is so important Guidelines® hospital-based quality But take heart! It’s a problem you can help fix and sign up for the April 13th Heart improvement program helps heart by encouraging your community and company and stroke patients get the best to take part in the American Heart Association’s Walk at www.rochesterheartwalk. treatment consistently. National Walking Day. org. • Advocating for better health — On this day, Americans are encouraged to lace up their sneakers and take at least 30 Get Healthy Our volunteer network, You’re minutes out of their day to get up and walk. It’s Statistics show that one in two men and one The Cure, advocates for key issues a great way to raise awareness of the importance in three women are at risk for heart disease, at the national, state and local of physical activity and to give your family, and research shows that poor lifestyle is a major levels such as requiring physical friends and co-workers a friendly push toward a contributor. From walking clubs and paths education in schools, clean air healthier life. to cooking tips and easy-made recipes, the legislation and making AEDs American Heart Association’s My Heart. My mandatory in public buildings. Life. healthy living initiative helps individuals Get the Ball Rolling - • Protecting the future — Nearly and families understand how to get active and one in three children and teens in Sign Up for Your Toolkit! eat healthy – all part of the American Heart It’s easy to participate in National Walking the United States is overweight or Association’s 2020 goal. Day. Visit heart.org/NationalWalkingDay to obese. As a result, more kids than complete the registration form to download the ever before are developing high National Walking Day Toolkit. It includes lots of Get Walking blood pressure, elevated cholesterol An American Heart Association Heart Walk fun materials and tips to easily promote National and type 2 diabetes. We are helping takes place in the Rochester/Finger Lakes Walking Day in your community or workplace region on Saturday, April 13th. To start your kids develop lifelong healthy habits and make your special event a success. team, visit www.RochesterHeartWalk.org or call and working to make sure that

585-697-6270. The annual event raises funds to today’s children can grow up to be Get Others Involved fight heart disease and stroke, America’s No. 1 tomorrow’s healthy adults. • Host a walk and/or rally to show and No. 4 killers. By forming your fundraising • Educating Americans — We your commitment to living longer, team and participating, you will get to join the save lives every day by offering healthier lives. health fair, Heart Walk, healthy snacks and information and education. We • Rally your family, friends and Finish Line Celebration. You will also get to pioneered CPR and millions neighbors to walk that day - and celebrate healthy lifestyles with the recipient of of Americans use our patient every day. the 2013 Lifestyle Change Award, sponsored by education materials and online • Invite your co-workers to wear their CooperVision, Inc. tools to help themselves and their sneakers to work. loved ones live longer, healthier • Encourage employees to get in their lives. 30 minutes of walking that day.

FINGER LAKES APRIL/MAY 2013 - PAGE 28 WOMAN COMMUNITY

Perfect Answer for a Father’s Day Week-End!

Give Dad a great gift the “entire” family Each venue along the harbor offers beautiful bird watching, hiking and camping, and can enjoy….a Finger Lakes Get-A-Way at views each highlighting the charm of the horseback riding. And the Catharine Valley the 20th Annual Watkins Glen Waterfront beautiful Watkins Glen Waterfront. Trail is perfect for walking and biking. • Food Court Opens – 5pm Watkins Glen offers lodging Festival & Cardboard Boat Regatta June • Usual Suspects - Seneca Harbor accommodations that provide a variety of 14th & 15th 2013!!! amenities and luxury, and those that suit Held in Watkins Glen at the picturesque Patio – 6- 9pm • Tru Blue at the Pier House – 6-9pm the budget conscious traveler. You’ll find Seneca Harbor Park…this extraordinary spacious, comfortable accommodations waterfront event captures the spirit of the Finger • Seneca Harbor Jam on The Harbor Lawn – 5-9pm overlooking the lake, beautiful vineyards or Lakes and is chocked full of “family style” fun. the waterfront at the variety of Independent • Blues Plate Special The Launch The week-end begins Friday evening with Inns and Hotels, Motels and B and B’s. Stage – 6-9pm Harbor Lights, a relaxing escape from a hectic If the festival whets your whistle for some work-week. As dusk becomes night, Harbor • Puka Inti–at the Pier House 9- 11pm fun on the water a scenic tour or a dinner Lights offers an escape to paradise amid the • Lighting of the Harbor – Dusk until and cocktail cruise will put you in a Finger enchanting peacefulness and beauty of Seneca 11pm Lakes state of mind. Like the wind on your Harbor. Unique to the Finger Lakes, Harbor • Meads Creek - Village Marina Bar face and the sun on your shoulder, then a Lights is enchanting and ever changing…not and Grill - 9pm-Midnight 3 hour sail will suit your fancy. Like your an explosion of fireworks…but instead a slow Events on Saturday take on a much livelier water fun with a paddle in your hand… evolution of subtleness as the harbor begins mood. From 11-2pm visitors can stroll through Kayaks rentals are also available in addition to glow. As visitors stroll the length of Seneca the “Concourse de Cardboard”, check out to guided fishing tours. When you’re ready Harbor Park they will enjoy clusters of talented the cardboard boats and meet the crews. The for dry land…take a spin around the famed musicians performing at select waterfront public are encouraged, and maybe even bribed, Watkins Glen International Raceway. You venues. When hunger strikes between to vote for their favorite cardboard boat. All can drive yourself on a Thunder Road Tour waterfront eateries and the festival food court money collected for the “People’s Choice” at noon or 5pm. every family member is sure to find a favorite benefits JDRF. At 2pm it’s the 20th Edition of As you explore our Village and delight. As the sun slowly sets, the harbor lights the “Nearly Famous” Cardboard Boat Regatta. surrounding countryside…experience our begin to beckon…from yardarms among the Laugh and applaud the bold and adventurous Seneca Lake Wine Trail…with over 50 harbor armada to the evolving colors reflecting Captains and Crews of the Cardboard Boat Wineries you are sure to fine a new favorite. on the imposing Watkins Glen Harbor Hotel. Regatta as they bravely “sail’ their cardboard Then take advantage of the unique flavors crafts from launch to break wall to finish line. that result from the pairing of our fine wines The Cardboard Radio Network announcers, with local culinary temptations. Whether keep everyone informed about the antics of the you are interested in home style cooking, Captains and Crews and whether they sink or award winning culinary experiences, dining made it to the finish line! by the water, or visiting our wide assortment And keep in mind, as with all Watkins of cafes, bars, or pubs, you will find it all in Glen Promotions events, all activities and Watkins Glen. entertainment at the Waterfront Festival are free, Indulge Dad and the family...Experience including parking. a Watkins Glen and Seneca Lake week-end. On Sunday your “Finger Lakes Getaway” Visit our website at can take you in many directions Watkins Glen thewaterfrontfestival.com offers hiking and biking trails, camping, fishing and check out Waterfront charters, boating, marinas, sports fields and playgrounds, world famous fishing and of course Happenings for info regarding SHOPPING! Our Watkins Glen State Park is all waterfront activities. famous the world over its natural beauty. Visit our nearby Finger Lakes National Forest and FINGER APRIL/MAY 2013 - PAGE 29 LAKES WOMAN The community TECHNOLOGY F ARM Cornell Agriculture and Food Technology Park

By:SUSAN NOBLE, CAFTP

More than 15 years ago, the City of located on land leased from Cornell with house companies Geneva, NY, Ontario County and New York one building that we call Flex Tech I, being that produce juice State Agricultural Experiment Station, a part optimistic that there will be a Flex Tech II, (cheribundi) and surrounded by 3 city streets. We are not oil (Stony Brook of Cornell University, committed to a plan officially a part of Cornell but a partner which squash seed oils) to develop a space to foster the creation allows us to create an “intellectual property free and the 4th is of innovative technologies and economic zone;” if you develop it here, it belongs to you waiting to be growth in the food and agriculture industry and you only. Flex Tech I is an accelerator for occupied. through linkages with Cornell University and small business, that is we provide a safe space We are the NYS Experiment Station. for companies to grow and develop by providing currently home to A place where new companies could get the essential amenities needed such as printer, 9 companies which essentially fill the building. a solid foothold here in Ontario County , copier, fax, …. A company can literally rent an In our 8 year history, we have graduated 9 with good, well-paying jobs for the highly office and with a computer, cell phone and an companies, and lost only 1 to dissolution. Many educated graduates in the area and to create a idea, start a company. of our original companies that began with 1 working partnership with private , public and This was not the original plan for this first or 2 employees are still here and have doubled, educational institutions. All of these goals are building which opened in November of 2005. tripled or more in staff and market share. You being achieved here at the Tech Farm. We It was intended to house a series of traditional will find Cheribundi drinks in all major stores, have 9 companies employing 40-50 people from laboratories. We do have one but it is being used Finger Lakes Grape Seed Oil and Stony Brook the local area as well as graduates of programs in a non-traditional way. As time passed we Butternut Squash Seed Oil in many high end at SU and Cornell. These companies are discovered what is truly necessary for the Finger gourmet food stores and wineries. developing new and innovative products, new Lakes and that is small scale processing for food A growing sector of the region is of course, procedures to assist the farmers, new processes production. When the rest of the building was the wine industry and the Park is home to the to increase productivity on the farms and, in being completed, that became the motivation Finger Lakes Community College Viticulture some cases, a way to get rid of waste products. behind development. We now have four small program where students learn the running The Park consists of a 72 acre campus production facilities (pods) . Three of these of a vineyard from the planting and care of grapevines to the pressing and fermenting of the wine. They can run a forklift or bottle a fine vintage. Soon their new building will begin to take shape on the southern end of the campus. Creating a research park is not easy or quick but it is a worthwhile process. The beauty of being in a building such as ours is the inspiration that comes from being surrounded by “idea people.” Our tenants have developed a support structure to share problems and solutions, equipment, sometimes even employees. They become beta testers for new products, sounding boards for new materials. To that end we have also created our “Associates Program” to provide this same nurturing for companies that do not reside on campus but can benefit from association with each other as well as onsite tenants. This has inspired unexpected partnerships, products that are being paired for retail, graphic artists with companies in need of new logos, etc. We provide a place for them to meet over lunch, bringing together a variety of professions that now share a common bond in the Tech Farm. This is really our mission, to bring together and inspire entrepreneurs to do great things. FINGER LAKES APRIL/MAY 2013 - PAGE 30 WOMAN MUSEUMS

Aprons

By: By Frances T. Barbieri

At the Seneca Falls Historical Society “Taking Tea” is one of our largest programs. A joint project with the Geneva Historical Society it started 28 years ago. The program invited 4th graders to take a step back in time. The students visit two homes, one in 1850’s and one in 1890’s. The children are to compare the lifestyle of two wealthy women. Compare their kitchens, home and families. The Swans occupied Rose Hill Mansion in Fayette, New York in the 1850’s. The lived in a lovely 22 room Greek revival. At Rose Hill mansion the students bake a cake as if it was 1850. They gather wood, separate eggs, grind spices and sift flour. The 1-2-3-4- cake is simple and simply delicious. It is the one item we get the most requests for. The recipe for the cake. The group then travels 40 years from where they started to 1890 and industrial Seneca Falls, to the home of Mr. and Mrs. Norman Becker. There they come to the front door where they are met by the maid and introduced to Mrs. Becker who accepts the calling cards the students have made and are invited into her dining room where the maid Mary serves them tea and the cake. The students have to make polite conversation with Mrs. Becker about the 1890’s and before. It is a wonderful eye opener for the students to look into the past. Regretfully the past to most students is 2010. As Taking Tea approaches I think how old I have become in such a short time. I go to fourth grade classes and talk to them about the 1850’s and the 1890’s but I could be speaking about 1960’s as far as ancient history is concerned. These students do not know life without microwaves, a home pc, remote control televisions, CD’s, and various other items. Like the Beta player and the 8 track player, one of the things I miss most is aprons. I loved my Great grandmother’s and my mother’s aprons. It always had delicious secrets within its pockets. Lemon drops, a piece of chocolate, hankies to dry tears, or wipe scraped knees (I had plenty of those) or clean dirty faces. It was the first thing they put on in the morning and last thing they took off at night. Goodness if someone came to the door they would wipe their hands on the worn apron, dust some of the furniture on the way to the door, fluff hair and answer the door. Years after both had died I still could feel their aprons and smell them and think of all the love they gave our family. My mother’s and great grandmother’s aprons still hang on pegs by the back door of our kitchen in case I ever get the urge to wear one. The principal use of Grandma’s apron was to protect underneath because she only had a few dresses and because it was easier to wash aprons than dresses and aprons required less material. But along with that, it served as a potholder for removing hot pans from the oven. It was wonderful for drying children’s tears and on occasion was even used for cleaning out dirty ears. From the chicken coop, the apron was used for carrying eggs, fussy chicks and sometimes half-hatched eggs to be finished in the warming oven. When company came, those aprons were ideal hiding places for shy kids. And when the weather was cold, Grandma wrapped it around her arms. Those big old aprons wiped many a perspiring brow, bent over the hot wood stove. Kindling wood was brought into the kitchen in that apron. From the garden it held all sorts of vegetables. After the peas had been shelled, it carried out the hulls. In the fall, the apron contained apples that had fallen from the trees. When unexpected company drove up the road, it was surprising how much furniture that old apron could dust in a matter of seconds. When dinner was ready Mother would walk out on the porch and wave her apron, Father knew it was time to come to dinner. It will be a long time before someone invents something that will replace that “old –time apron.”

FINGER FEB/MARCHAPRIL/MAY 2013 2013 - - PAGEPAGE 31 LAKES WOMAN MUSEUMS

Cornell Plantations

One of the things that makes Ithaca and the Plantations also has beautiful gardens on The Nevin Welcome Center is Finger Lakes unique is its natural beauty. Cornell’s central campus, including the Mary open daily except Mondays from If you are close to the campus of Cornell Rockwell Azalea Garden, Class of ’60 Daylily May 1-September 31 (Closed Garden, and Meunscher Poisonous Plants University, or visiting Ithaca be sure to visit Sunday and Monday October Garden, adjacent to the College of Veterinary Cornell Plantations – a place of remarkable Medicine. 1-April 30). You can also find natural beauty. In addition to extraordinary gardens, them on Facebook at facebook. Cornell Plantations is alive with plants, Plantations protects and manages nearly com/cornellplantations. Cornell purpose, and a presence that truly distinguishes 3,400 acres of rich and diverse habitats across Plantations is a proud member the university among its peers. The mature the scenic Finger Lakes region. Plantations’ of Ithaca’s Discovery Trail botanical garden, arboretum, and diverse jewels include our well known Beebe Lake and partnership. Learn more at network of nature preserves help make Cornell Cascadilla and Fall Creek Gorges, as well as discoverytrail.com. one of the most beautiful campuses anywhere. other wetlands, gorges, glens, meadows, bogs, Plantations leadership in environmental fens, and old-growth forests. These ecologically conservation and education is helping protect important areas are available for research, native species and habitats in their natural areas, education, hiking, and nature study. The Nevin Welcome Center, Chris Kitchen throughout the region, and beyond. Cornell Plantations is open to the The Arboretum and the Bebee Lake Trail, Start your visit to Cornell Plantations at the public year-round, free of charge, Cornell University Photography. Brian C. Nevin Welcome Center. The Nevin Welcome Center is a fully accessible facility during daylight hours. For more in which Plantations’ welcomes, orients, and information call 607-255-2400, or educates visitors, while also providing the visit cornellplantations.org. amenities that will enhance their experience. The Nevin Welcome Center is a model sustainable building (receiving LEED Gold status), and is also a significant step forward in Plantations’ and Cornell’s commitment to sustainability. Visitors can stroll through one of the 14 specialty gardens in the botanical garden, including a world renowned herb garden, beautiful flower gardens, heritage vegetables, and gardens featuring rhododendrons, perennials, ornamental grasses, ground covers, and plants with winter interest. The F. R. Newman Arboretum, features a wide range of native and cultivated varieties of trees and shrubs hardy in New York State. Throughout are collections of maples, oaks, crabapples, conifers, dogwoods, urban trees, and other species in a 150-acre pastoral setting. Specialty gardens in the arboretum include the Zucker Flowering Shrub Collection and the Treman Woodland Walk.

FINGER LAKES APRIL/MAY 2013 - PAGE 32 WOMAN MUSEUMS

Summer Campers Explore Nature

Sarah Rosemarino, Marketing Manager, Cayuga Nature Center

Every year, the Cayuga Nature Center has Research Institution and its Museum of the produced one of the best summer activities Earth and the Community School for Music for many years: summer camp. We offer and Art. To give you an idea of a typical day at activities all summer long for children camp, the day starts at 8:00am when parents between the ages of 3-12 in addition to a can drop their campers off early for free counselor in training program for older kids care before the daily camp programs begin 12-15, and special overnight adventure trips at 9:00am. Activities are varied throughout along the Finger Lakes trail. The planning the day based on the camp theme that week. is carefully specialized as the staff—who These activities are anywhere from 45 to 90 minutes and include staff from the Cayuga see themselves as mentors rather than just Nature Center and the Museum of the Earth counselors—are carefully selected for their as well as guest speakers and educators. ability and experience working with children Campers need to bring their own lunch that and many are pursing degrees in education can be unrefrigerated, and the Cayuga Nature and child care. From teachers to artists and Center will provide the mid-afternoon snack. animal handlers to rock climbers, our staff After lunch, all campers except the comes from a wide variety of backgrounds toddlers, will get a chance to swim on Tuesdays, Wednesdays, and Thursdays in and all are CPR and First Aid certified. Campers explore nature on our diverse Cayuga Lake. Swimmers are assigned a property—all themes and activities center swimming buddy based on a swim test and around environmental and outdoor education. there are Red Cross certified lifeguards on Children play with and explore our six-story duty. Activities continue until 4:00pm when tree house, animal collection, TEAM Challenge parents can start picking their children up. course—a combination of high and low ropes For those who need a later pick up, free after elements to practice team building exercises-- camp care is available until 5:30pm. and nature trails and leave with knowledge and For those who are worried that they appreciation for the natural world. Another will not be able to join in this incredible wonderful aspect of all the activities offered at experience, there are scholarship camp is the opportunity to tie in the local flora opportunities. These grants are approved and fauna of Tompkins County. In addition to usually for a week of camp during the experiencing environmental education, campers summer and those who take part in the also learn about their own local environment. programs always re-register for a scholarship We have special weeklong half-day camps the next year. We worked hard to grow for toddlers age 3-5 to provide a fun and safe our Summer Camp Scholarship Program introduction to nature, and full day week long and were able to offer 14 full and 5 partial programs for older kids where they can learn scholarships in 2012. These scholarships were anything on a variety of topics. These camps made possible through generous donations include science-based experiments, animal- from the community. themed camps, and a new art camp being For more information and offered this year. The science and art themed to register, please visit camps are extra special this year in that they cayuganaturecenter.org/camp operate with outside assistance from the Ithaca community, specifically the Paleontological

FINGER APRIL/MAY 2013 - PAGE 33 LAKES WOMAN MUSEUMS

The History Center in Tompkins County

In 1918, at the Thomas-Morse Aircraft The History Center’s current exhibition is Company, Ithacans worked the factory something of a departure for the museum, since it focuses on a story that is decidedly not local. lines turning out the “Tommy”, a single-seat Titled Decay to DJ: Exploring the Roots of Hip airplane used by the Army and Navy during Hop, the exhibit is part of the community-wide World War I as a trainer. Just a few miles celebration Unbound from the Underground: away, in Renwick (now Stewart) Park, the An Ithaca Community Celebration of Hip Hop famed Wharton Brothers Studio released Culture. The exhibition Decay to DJ features one production after another during the several large-format photographs from Cornell heyday of silent films. All the while, students University’s Hip Hop collection, one of the most significant archives of hip hop in the world. The came and went to Cornell University and photographs were all taken by Joe Conzo and the Ithaca Conservatory of Music, now depict the early years of hip hop’s evolution in known as Ithaca College. Just as it is the Bronx. On April 6th, The History Center today, Tompkins County has always been a will host a panel discussion on the roots of hip bustling hub of activity, and its history is one hop culture and rap music at 6:00 p.m., which of change and innovation as much as it is is free and open to all. That weekend will see a number of other related events and activities, one of tradition. The History Center in Tompkins County is including the opening of Now Scream!, an the place for learning about our community’s exhibition at Cornell’s Kroch Library; concerts by hip hop pioneer Afrika Bambaataa as well as past. It’s mission is to help people use the the GZA; three days of graffiti demonstrations tools of history to understand the past, gain at the Tompkins County Public Library; and perspective on the present, and to play an a screening of the seminal hip hop film “Wild informed role in shaping the future. We believe Style” at Cinemapolis. Many events are free, that history helps us understand who we are and a listing of all events can be found at www. as a community today, and helps us better unboundfromtheunderground.com. understand each other in the process. For more information about The History Center, please visit www. thehistorycenter.net, call (607) 273-8284, or just drop by! We’re conveniently located in downtown Ithaca, in the historic Gateway Building at 401 East State St. Open hours are Tuesdays, Thursdays, and Saturdays from 11:00 a.m. to 5:00 p.m. and by appointment.

FINGER LAKES APRIL/MAY 2013 - PAGE 34 WOMAN MUSEUMS

The Finger Lakes Museum Recognizes Passion In Regional Stewardship

By: NATALIE PAYNE, Communications Director

Since its inception in 2008, The Finger friends and family to help him reach the at Green Mountain College, began a part- Lakes Museum has received support from goal of raising $1,000 for The Finger Lakes time internship with the Museum. With her hundreds of individuals, like you, throughout Museum by the end of February. Mike’s unique background in communications and promise was to jump in Keuka Lake if his goal adventure education, Kristen’s passion for the the Finger Lakes region and beyond. was met. Almost reaching the goal within Museum was instantaneous and contagious. Without this support, the Museum would not just 24 hours, the $1,000 mark was surpassed She immediately began talking about the be where it is today! As the recognized well before its February 28th deadline. Museum with her extensive network of friends leader in inspiring stewardship of the Finger Watch the success in his entertaining videos and social media followers. Kristen has been Lakes region, the Museum’s goal in 2013 is (including a blooper reel) on working on a way to give back to to garner your help in continuing to inspire the Museum’s website at www. the Museum (not easy on a college student salary!). After speaking this stewardship in every possible (and fun) FingerLakesMuseum.org with friend, restaurant owner, and way imaginable. In the fall of 2012, Museum gallery curator, Alison DeMarco of Help keep the momentum and excitement volunteer Carol Robeson the Rabbit Room restaurant located for the Museum going through your own approached the staff with an idea within The Lower Mill in historic creativity. All you have to possess is a passion for of starting a campaign in memory Honeoye Falls, they began scheming the Finger Lakes. Whether it be as a business and honor of the many influential up ideas of what they could do for owner, a homesteader, wine-lover, golfer, stay at individuals from the Branchport the Museum. Exact details of the home goddess, etc. your passion for the region community. Growing up in the event are still being developed, but regardless, is what can be shared with and for the Museum. area and having a personal affinity to the awareness and potential revenue streams To reach this goal, further awareness for the Branchport Elementary Schools (her father (along with passions for Finger Lakes foods Museum’s mission can be accomplished through was superintendent of area schools for over 30 and artwork) are two focuses that these ladies small and/or large events and promotions put on years), Carol crafted the idea of a Branchport are sure to include! by you. Alumni Campaign. Starting this year on We want and need your support These events and promotions can be anything the 4th of May, Carol and her committee from: a ladies luncheon, a $5 company-wide blue of community members have planned a Pig in order to keep the momentum jean day, a weekend community garage sale, bake Roast Picnic in Keuka Lake State Park. With for the Museum’s success going. sale, an awareness walk or run, a cocktail party at solid support and sponsorships from local If you have an idea in mind your favorite dinner spot or gallery, the ideas are businesses: The Valley Inn, Birkett Mills, and already or need some creative limitless! Already, one event has reached success K-Ventures, event marketing and awareness help, contact Communications and two more are gaining momentum. Continue has already begun. Donations made to the Director, Natalie Payne. She’s reading to learn how the individual passion of Alumni Campaign will be recognized on a eager to work with you in turning Museum supporters has turned into much more. permanent wall within the entry hall at the your passions into a On February 17th, Mike Sullivan, the Museum’s Discovery Campus, Museum’s new Education Director, decided to located on the grounds of the purpose with and for The do something different for his 35th birthday. former Branchport Elementary Finger Lakes Museum. With his team of leading ladies, wife Sidsel as School. Read more about the Natalie can be reached videographer and daughters Else and Mette Branchport Alumni campaign by email at npayne@ assisting with on the Museum’s fingerlakesmuseum.org props, Mike website at www. or by phone at posted an FingerLakesMuseum. 607-368-3054. enthusiastic org. YouTube video In January of this to his Facebook year, Kristen Moore, a student page asking FINGER APRIL/MAY 2013 - PAGE 35 LAKES WOMAN EDUCATION

Ithaca Is… Arts and Education The Community School of Music and Arts

By: ROBIN TROPPER-HERBEL, EXECUTIVE DIRECTOR, THE COMMUNITY SCHOOL OF MUSIC AND ARTS

April at Ithaca’s Community School of Music Galván states that “The members of this and Arts is about anticipation. Anticipation ensemble have always come from many different CSMA is in! schools throughout the community and as far arts all about a new term of classes, anticipation around you away as Pennsylvania. Many lasting friendships (ages 6–10) about summer arts camps, anticipation 8 week-long programs have grown through their weekly rehearsals .PO'SJ
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BNoQN about the big concert! week 1: (7/8–7/12) for many years. Many of the students who go week 2: (7/15–7/19) Art, music, dance, theatre and recreational activities with demos, Students of all ages are jumping into a brand week 3: (7/22–7/26) performances and field trips to local museums, theatres and parks. on to college (whether music majors or not) week 4: (7/29–8/2) Each week will have its own theme. Register for one week or more! new mix of classes, whether it’s Anatomy for week 5: (8/5–8/9) Members: $200/week sing leading roles in musicals and are accepted week 6: (8/12–8/16) Nonmembers: $267/week week 7: (8/19–8/23) Optional after-care from 3–5:15pm: Artists, Monoprinting for Kids, Jazz Improv $24 members / $32 nonmembers (per week) into the most advanced college and university week 8: (8/26–8/30) for teenagers, Act One: Children’s Theatre, ensembles. The students learn skills that they jazz institute (ages 11-18) or classes on all levels in ballet, tap and belly- EBZ
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can use for the rest of their lives, but most 9am–3pm dancing. Meanwhile parents are busy calling up Public concert on Friday afternoon! importantly, they find the joy of singing with Members: $200 Blues to register their 6 to 10 year-olds in one or more Nonmembers: $267 Standards others to create something beautiful.” Improvisation of our week-long arts day camps during July The May concert can be bittersweet for those Ensembles with CSMA faculty & guest artists and August, or their older kids for Jazz Institute, Act! star search (ages 10-16) Mon-Fri

students who are graduating from a creative when school is out… Sing! Challenge your strengths and strengthen your weaknesses! 9am–2pm or one of the two-week sessions of Star Search, home and venturing out to college. Each spring Dance! Two 10-day musical theatre programs where kids put on an original musical. Aug 5–16 Star Wars: The Musical concert ends with a heart-felt recognition of Aug 19–30 Clueless Public performance on Especially keyed up with energy and focus are 2nd Friday evening! these seniors. with Doreen Alsen Holly Adams Members: $360 120 youth from ages 7 to 19, preparing for the & Elizabeth Livesay NonMembers: $480 Please visit our website at csma- (prices per 2-week sesson) annual spring concert of the Ithaca Children’s Choir on at 7:30 pm, Tues May 14 in Ford ithaca.org for info about ICC and summer art camps Hall, the main auditorium of Ithaca College’s our summer camp opportunities for kids & teens! famed School of Music. Every week they have or call the school at 607.272.1474. csma-ithaca.org s 607.272.1474 been polishing harmonies under the astute professional direction of their choir masters as late afternoon sunlight streams through the high arched windows (or the rain patters against them, this is Ithaca after all) in CSMA’s grand 3rd Floor Ballroom. One of CSMA’s longest-running programs, the Ithaca Children’s Choir (ICC) is completing its 27th year under the artistic direction of Dr. Janet Galván, Professor of Music at Ithaca College, and a nationally recognized choral conductor, clinician and educator. ICC has been dedicated to multicultural music from its beginnings.

FINGER LAKES APRIL/MAY 2013 - PAGE 36 WOMAN Castle Creek is Geneva’s urban stream EDUCATION draining into Seneca Lake, and FLI volunteers remove debris litter.

LEARN, LIVE, ACT like an Environmental Steward By: Sarah Meyer, FLI Community Outreach Coordinator

An Environmental Steward is defined about the FLI outreach program and participate emissions of 250,000 cars. in many ways: one who manages the in stewardship activities. 9. Just got an Upgrade? In 2005, FLI began to environment; one who strives to sustain LIVE Like an Environmental Steward collect cell phones and accessories for recycling Big or small, low budget or expensive, flashy to create an awareness of electronic waste and natural resources and the natural or discreet, your lifestyle can represent your its impacts on land and water. This is also a environment for future generations; or one awareness, concern, and dedication to living fundraiser for Finger Lakes scientific research. who serves to protect and conserve the greener. Here are ten ways to live lake-friendly 10. Catch the Rain. Rain gardens collect water that environment. right now: runs off the land and over impervious surfaces Although this concept has deep roots in 1. Test it, Protect it. Well water supplies need to be such as driveways and roads. The rain garden history, environmental stewardship and resource tested for purity annually. The well is your source of slows the flow of water and helps to protect conservation have recently been increasingly drinking water; you do not want it at risk of bacteria, streams and lakes from erosion and chemical promoted by homeowners, businesses, academic nutrients, and sediment. institutions, churches, municipalities, celebrities, contamination. 2. Give it a Pump. Pump a septic system every three to and schoolchildren alike. Individuals feel the ACT Like an Environmental Steward most effective and achieve a sense of positive five years to sustain proper function. A failed, leaking According to the National Environmental change through acts of service. septic tank contaminates waterways and soil with Education Foundation, the more With environmental stewardship and public excess nutrients. environmental knowledge an individual service a priority, the Finger Lakes Institute 3. Scoop the Poop. Doggie doodoo is no exception displays, the more likely he or she is to (FLI) at Hobart and William Smith Colleges to the materials that enter our waterways via behave in environmentally beneficial ways offers opportunities to the public to get outside, stormwater runoff. Dog waste not only contains and less likely to take polarized positions on environmental issues. Committing time and improve the environment, and make a difference nutrients, but also bacteria, such as E. coli, and energy to causes that improve public health through service. The FLI coordinates many viruses such as salmonella. and the environment is a representation public service projects including roadside 4. Keep the Flow, Change the Filter. The air filter on of your desire to learn and act positively. cleanups, stream monitoring, invasive species your heating and cooling system should be changed Many lake associations in the Finger Lakes pulls, and tree planting events. The conscious every three months or when the filter looks dirty. region coordinate volunteer opportunities actions taken by volunteers and the numerous 5. Program to Preserve. Properly programming your for residents to give back to the lakes in regional environmental organizations are thermostat will maintain comfort and result in ways that do not always require muscle examples of a commitment to LEARNING, energy and money savings. power. The actions you take to increase your LIVING, and ACTING like environmental knowledge of the local environment in order stewards. 6. Take a “Staycation”. Exploring the beautiful gorges, lakes, and wetlands of the Finger Lakes to make greener decisions in your life can LEARN Like an Environmental Steward rather than taking a trip to a distant location will have major positive impacts on the health of According to the Campaign for the Finger Lakes ecosystem. Environmental Literacy, Americans still widely reduce your carbon footprint for travel and build a lack the environmental knowledge that enable greater appreciation for nature, conservation, and them to safeguard public health, protect natural preservation. resources, support energy conservation efforts, 7. Change it and Save. Although the initial cost is and engage in the movement towards a more higher, a compact fluorescent light bulb (CFLs) lasts sustainable future. The FLI regularly schedules longer and uses less energy to illuminate. informal learning opportunities, lectures, 8. Set it to Save. Greenhouse gases are emitted when The FLI hosts a Seneca Lake beach workshops and field trips for individuals to electricity is generated. If every home office product Cleanup annually in September. Data is learn about a variety of environmentally related purchased in America this year were ENERGY recorded on the amount and type of litter topics. Participants relate to a sense of place STAR qualified, we would save $200 million in found. and strengthen their ability to identify the ways annual energy costs while preventing almost 3 billion in which their actions and decisions can benefit pounds of greenhouse gases, equivalent to the the local environment. Visit our website http:// FINGER APRIL/MAY 2013 - PAGE 37 LAKES www.hws.edu/fli/events.aspx to learn more WOMAN EDUCATION

Odyssey of the Mind World Finals: An Opportunity of a Lifetime! by Carol Ann DeSimine

ompeti ti on season is upon the teams of Odyssey of the Mind of Creati vity are announced. Out (OotM). On March 23, the New York (NYSOMA) OotM State Tour- of approximately 450 teams, only Cnament was held at Binghamton University. Teams had already 19 will claim that ti tle — one for competed at their regional level, and those that placed there earned a each of the fi ve problems and spot at Binghamton. Teams that took fi rst place in Binghamton — in all the three or four divisions within fi ve problems and all four divisions — are invited to represent NYSOMA them (more if there are ti es). at the 34th Annual Odyssey of the Mind World Finals, where they will And, to cap off the event, parti es compete against teams from around the world. This year’s World Finals for every age group abound, and teams can fi nally “let loose,” knowing will be held at Michigan State University, in East Lansing, on May 22-25. that, even though they may not have claimed a trophy, they came away a winner just by doing their best in solving their WF Opening Ceremonies: a problem. spectacle to behold Perhaps one of the most rewarding aspects While the primary reason for teams of World Finals is that it is an internati onal event to travel to World Finals is to compete where teams from many diff erent cultures come using creati vity to solve problems, the together and share common experiences. U.S. event off ers so many other opportu- teams have the opti on of becoming a “Buddy niti es that make the experience like Team,” where they are paired up with an inter- no other. Words cannot describe the nati onal team to help navigate the ins and outs excitement that permeates the arena of the competi ti on and the campus. during the World Finals Opening Cer- OotM also off ers a Home- emonies, the kick-off event that takes stay Program, where inter- place the evening before offi cial compe- Memories of 2012 nati onal teams extend their ti ti on begins. World Finals held at trip by staying in the homes Iowa State University: of U.S. teams around the Representati ve teams from each (above) NYSOMA delegati on parade into the arena in Director Jackie Otte country. They learn what it’s “Olympics” style. We’re talking teams leads the New York like to live in a “real” Ameri- delegation at Opening can household. They plan from almost every state in the U.S. and Ceremonies; (right) from about 20 other countries, includ- team members and day trips and go sightseeing, ing Poland, China, Japan, Singapore, and NYSOMA’s entry in the but they also do common, Float & Banner Parade. Germany, to name a few. They’re waving everyday acti viti es such as New York was one of backyard barbecues, shop- their country’s fl ag and dressed in tradi- the top 10 that placed ti onal costume as they circle the arena in the oat category. ping, swimming in the family fl oor to the cheers of a crowd of about pool, and just hanging out! 20,000 supporters. It can be a long road Although these same teams will be competi ng against one another over the following three days, the camaraderie is evident. Every student t’s one thing to qualify for World Finals; it’s another thing to actually there shares the knowledge of the hard work that it took to get to World get there. While OotM is a lot of bang for the buck (a school mem- Finals and, rather than looking at the other teams as the “competi ti on,” Ibership is only $135), when teams qualify for World Finals, they are they share a feeling of respect and goodwill toward one another. someti mes required to pay their own way. Some teams are supported It’s an emoti onal moment when every member of the audience fi nancially by their school system in whole or in part; others must raise stands and hand-in-hand recites the Odyssey of the Mind Pledge led by the funds in their enti rety. Teams not only need funds to travel to World OotM Founder, “Dr. Sam” Micklus. And when Dr. Sam closes with his Finals, but for room and board once they arrive. famous line, “Let the games begin,” the roar of the crowd matches the So what do most teams do? Fundraise! Since they are used to think- decibel level of the bang of the fi reworks that light up the arena. ing “outside of the box,” they oft en come up with creati ve ways to raise money. So, if you happen to see any OotM teams around town trying A ‘worldly’ experience to raise money for their trip to MSU, know that it is an honorable cause ther events during the week include a Float and Banner Parade, and that your donati on will be going toward a where teams create banners and fl oats that represent their state life-altering experience for these young students, or country, and a Coaches Competi ti on, where the teams’ adult and that you are helping to provide them with an O opportunity of a lifeti me! coaches show off their creati vity by solving a problem writt en just for them. There’s also a Creati vity Festi val every day, where teams go and Carol Ann DeSimine is the CEO of Big Eye Media, parti cipate in games and acti viti es off ered by the likes of NASA. a creative services agency, and a consultant to Then the moment everyone waits for: the Awards Ceremony held on Odyssey of the Mind. To learn more visit www. the evening of the last day of competi ti on, where the World Champions odysseyofthemind.com or www.nysoma.org.

FINGER LAKES APRIL/MAY 2013 - PAGE 38 WOMAN

Geneva On The Lake

Romantic beauty, stunning surroundings, and gourmet cuisine at a historic hotel where you’ll be treated like royalty

European Elegance Stunning Atmosphere

“One of the 10 most romantic “The stunning four-diamond inns in the United States” Geneva On The Lake has a ~American Historic Inns garden reminiscent of Versailles” ~Wall Street Journal

Exquisite Dining Outstanding Service

“The food is extraordinarily “Offering exceptional good” comfort and service” ~Bon Appetit ~The New York Times

For reservations, call 1001 Lochland Rd, 800-3-GENEVA Route 14 www.genevaonthelake.com Geneva, NY 14456