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VOLUME 3.2 Innovative Printing AMAZING COATING EFFECTS LOOK MA! ONLY 2 COLOURS! STOP THE MADNESS THE DEVIL IN THE DETAILS , Publisher Jeff Ekstein Contents Editor Ian Broomhead Contents Volume 3.2 Art Director Ian Broomhead Visualizing Varnish? Contributing Editors This simple cost effective Patrick White method of protecting your Ian Broomhead piece can also add a creative Jeff Ekstein POP! 4 Production Yuval Gurr Duotone's Bill Wright It's an age old technique with breathtaking results. Beyond Print is published four times a year. It is designed to serve the interests 6 of the clients and prospective clients of Willow Printing Group Ltd. Every effort has been made to ensure Crossover Chaos that the content of this publication is Spanning images across accurate, however, errors and omissions are not the responsibility of Willow Printing pages is a great technique to Group Ltd. draw the reader in, but beware! YOU’RE DIFFERENT 8 Email Contacts Printing Pitfalls So are we. Jeff Ekstein [email protected] Some practical tips to save time and money on your next print We're the Ian Broomhead project. Integrated Marketing…Design…Printing…Finishing… [email protected] 10 Mailing…Distribution…Analysis… Company © 2012 Willow Printing Group Ltd. @ Willow Innovation with purpose WHAT DIFFERENCE DOES THAT MAKE? helps create positive change Privacy Policy for your business this year. Go to www.willowprint.com to find out. Any personal information you provide to us including and similar to your name, address, 15 telephone number and e-mail address will not be released, sold, or rented to any entities or individuals outside of Willow Printing Group Ltd. WILLOW PRINTING GROUP LTD. 3 , Visualizing Varnish A Current Environmental Concern Varnish vs. UV Coating vs. Aqueous Varnish is one of the best ways to protect Overall/Flood Varnish paths, really jump off the page and make a Does the printing process negatively affect the "When subjected to 'cradle-to-cradle' lifecycle hand is simply ink without colour. It requires a printed piece with the added bonus of An overall varnish (also know as flood design more memorable. environment? While most people mistakenly analysis, e-reading is not nearly as green as substantially less power to dry and is easily varnish) needs no special preparation because making it more memorable. There are many Print buyers should be aware of the increased believe that the cutting down of trees to make many naively assume it is," says Don Carli, de-inked yet offers much of the same properties it is applied over the entire printed surface. aspects that make a print project look great. cost of using a spot varnish. While a flood This application is good for protecting projects paper is the biggest issue, they forget about founder of the Institute for Sustainable as other coatings. From design to photo selection to paper varnish is easy to apply, a spot varnish that may be exposed to moisture or just used what is put on the paper; namely ink. While Communication. "Computers, eReaders, and weight and binding, many elements requires additional layers to be created in the contribute to the look of the final printed a lot. Plus it makes your project look great. layout program and needs additional plates. most printers use vegetable based inks it is cell phones don't grow on trees, and their The Right Choice product. Adding a varnish treatment makes Spot Varnish This can translate to additional costs. becoming more common to coat the printed spiraling requirement for energy is unsustain- When choosing what type of coating, if any, to 3 your printed piece shine! A spot varnish is applied to selected parts, Gloss, Matte or Silk sheet with either Aqueous or UV based finishes. able." To truly measure the environmental use on your project, there are many items you like photos or graphics, and is mainly used for Typically used to protect a page or print Varnishes can be applied with a gloss, matte The reasons vary from durability to high gloss impact, look beyond the superficial and delve should consider. Each coating has its benefits aesthetic reasons. Spot varnishes can make product from scuffing, wear, ink rub or or silk finish. The gloss varnish reflects more appeal. But what is this process doing to our into all the facts. Paper and print truly have and its drawbacks. colour photos jump. They can be tricky to light and adds to the sharpness and smearing, a clear varnish coating can really environment? the best "cradle-to-cradle" lifecycle when you prepare because of the extra work required saturation of images. A matte or silk varnish enhance photographs or graphics and focus in your page-layout or image-manipulation should be used on a page that has mostly consider printed material is recycled 4-5 times UV Coating gives an extremely high shine your reader’s attention. program. text. It increases readability by diffusing light giving the medium a rebirth of sorts, whereas value and makes your project stand out. It is Added to a finished print piece, a varnish can Some designers spend a lot of time applying a and reducing glare. electronic medium is hard to recycle and only a also durable but is costly and the least be applied in two ways; overall/flood varnish glossy spot varnish to images. This can make Whatever treatment you use, varnish can drain on our resources. environmentally friendly. or spot varnish. photographs, especially those using clipping make your next project shine! Print has its own challenges Examples When the decision to choose print has been made there are then the They say that the proof is in the pudding, so we've created a reference for some of the most typical uses of a varnish technique. inevitable choices; recycled vs FSC paper, digital vs litho and eventually; Cut a tree save our planet coating vs non-coating. But does It sounds a little crazy but it's true. The anyone stop to think of how the No Gloss Matte production of paper is more environmental last decision will affect the planet? Varnish Varnish Varnish friendly then the data centres required to keep Consider that UV coating is basically all the unused web pages up and available. a petroleum based product that is taken from Aqueous Coating is a great way to add Consider that "...for every 100 watts those our non renewable resources. Aqueous coating either a gloss or matte finish but creating spot data centres consumed, only 2.5 watts resulted is water based and a better choice, but UV and designs can be a bit of a challenge. in useful computing."1 Now that's a waste. aqueous both require a large amount of energy Combination Now consider that "over 2½ billion trees to dry or cure the coating. Varnish Coatings are by far the most Spot Gloss Varnish Spot Matte Varnish Gloss & Matte Varnish are planted in the U.S. each year. The forest versatile of all coatings because they can be community plants over 1½ billion of these It doesn't stop there. All paper is recyclable treated just like regular ink. They can be either; trees; that's an average of 4 million new trees (or should be) but the process that is required High Gloss, Matte or Silk and can be mixed planted every day by the forest community. to de-ink the used paper is just as important with ink pigments to create a unique look. Millions more trees grow from seeds and as the paper itself. UV and Aqueous coating sprout naturally. There are more trees in the papers are not as easy to de-ink as regular Whatever you choose, the main goal to keep U.S. today than there were 70 years ago"2 vegetable based inks4. Varnish on the other in mind is the purpose and use of your project. It is a great idea to ask us before you begin so 1http://www.guardian.co.uk/sustainability/paper-versus-web that we can give you the best advice on which 2http://www.tappi.org/paperu/all_about_paper/faq.htm 3http://deadtreeedition.blogspot.ca/2009/04/greenwashing-media-award-goes-to.html coating to use. 4http://www.ingede.de/digital/2008-tk-deinking-e-draft.pdf 4 WILLOW PRINTING GROUP LTD. WILLOW PRINTING GROUP LTD. 5 SECRETS TO GREAT DUOTONES Duotones are grayscale images that overprint with a second ink to add a tint and extend the tonal range of the image. They are quite easy to create with Photoshop. Just keep these guidelines in mind when creating them. A duotone can add a lot of pizzazz regardless of the number of colours to otherwise dull black-and-white you are printing, proofing spot-colour images. Many designers rely on duotones can be very tricky. Todays duotones for images in full colour inkjet based proofing devices may CMYK jobs, as well. Why? A duotone use up to 8 colours but they are can smooth out the inconsistencies based on CMYK and sometime spot in a set of images that need to colours do not translate well. work together, like photographs of customers, employees, or boards, for The trick to duotones is simple: example. Watch the tone curves for each ink! To create a duotone, you first must Duotones (or tritones or quadtones, start with a grayscale image. You if you create the image with three can convert a colour photograph or four inks, respectively) can also to grayscale in Photoshop using make quality photographs look even the Image Mode command. Once Duotone and Curve Tips in both the highlight and shadow Loading & Saving Duotone can download.
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