7th International Conference Innovative Aircraft Seating 2016 Worlwide the only technical forum dedicated to optimizing the design, materials, cost, and comfort of the future aircraft seat 06 – 08 December 2016 | SIDE ,

Antje Terno, Allesandro Braca, Phil Hall, Pawan Gaikwad, Glenn Johnson, Manager/Change Leader – CEO, CEO, Product Development Director Advanced Airbus Cabin Design, Optimares, Mirus Aircraft Engineer - Aircraft Seating, Design Group, Airbus, Germany Seating, UK Embraer, US B/E Aerospace, USA

Sponsors: Innovative Aircraft Seating 2016

Innovative Aircraft Seating will bring together relevant stakeholders to ensure maximum knowledge transfer and professional exchange. During a full two-day program with lectures and interactive workshops, you will meet international experts from OEMs, suppliers, and academia to discuss, hear and learn about their experiences and challenges in the fields of Aircraft Seating.

Key topic areas: • How much comfort does the passenger want? Passenger emotions and the impact on the perception of comfort - Personalization and customization in future seat design • Innovative lightweight seat design concepts: Solving the conflict of reducing weight and the factors comfort, safety and cost • User-centric approach in aircraft seating design for ergonomic advantages and healthy sitting • Designing seats for maintainability, upgrades and reliability

• Innovative testing and certification with reduced costs

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 40 | E [email protected] | www.aircraft-seating-conference.com Innovative Aircraft Seating 2016

Sponsors:

Sekisui SPI SEKISUI Polymer Innovations, LLC is changing manufacturing for the 21st century by challenging how to think, design, and create as a master Website: www.sekisui-spi.com supplier. Their KYDEX® thermoplastics brand is recognized as a leader in specialty polymers for aviation interiors. This year, SPI introduces additi- 6685 Low Street ons to its portfolio, making it the first and only thermoplastic sheet manufacturer with a complete aviation interiors product line. SPI has recently Bloomsburg, PA 17815 developed revolutionary new technology for pattern-in-product and the benefits of sourcing progressive materials from one supplier; a supplier USA with expansive R&D capabilities for expanding their product portfolio for niche and boutique applications.

Reell BV Reell Precision Manufacturing provides high-quality innovative solutions to transmit torque, control angular position and protect delicate components Website: www.reell.com from excessive force. Combining the world‘s most precisely controlled torque technology with the industry‘s most experienced engineering team Business Park Stein 118 provides a perfect product fit in customer applications. Reell‘s patented technology is widely used in the consumer electronics, automotive, 6181 MA Elsloo aircraft interiors, medical technology, workstation furniture, kiosk/data terminal, and architectural lighting industries. Reell offers transportation seating solutions for positioning headrests, armrests, leg rests, and entertainment components such as video screens Contact: Marc Zantinge and meal trays for both seatback mounting and in-arm storage. Tel.: +31-464269169 For seating comfort you can rely on Reell Precision technology, which is used in premium automotive and aviation solutions worldwide for many [email protected] years.

ESI GmbH ESI Group is a leading innovator in Virtual Prototyping software and services. Specialist in material physics, ESI has developed a unique proficien- Website: www.esi-group.com cy in helping industrial manufacturers replace physical prototypes by virtually replicating the fabrication, assembly and testing of products in Siemensstrasse 12 B different environments. Today, coupled with Virtual Reality, animated by systems models, and benefiting from data analytics, Virtual Prototyping 63263 Neu-Isenburg becomes immersive and interactive: ESI’s clients can bring their products to life, ensuring reliable performance, serviceability and maintainability. Germany ESI solutions help world-leading OEM’s and innovative companies make sure that their products will pass certification tests - before any physical Tel.: +49 (0) 6102 2067 0 prototype is built - and that new products are competitive in their market space. Virtual Prototyping addresses the emerging need for products to be smart and autonomous and supports industrial manufacturers in their digital transformation.Today, ESI’s customer base spans nearly every in- dustry sector. The company employs about 1100 high-level specialists worldwide to address the needs of customers in more than 40 . For more information, please visit www.esi-group.com/ www.esi-group.com/.

Magnesium Elektron UK Founded in 1936, Magnesium Elektron, a world leader in the development, manufacture and supply of high-performance magnesium alloys, is www.magnesium-elektron.com an operating company of Luxfer Group (NYSE: LXFR, www.luxfer.com), a global materials technology company specializing in the design and Magnesium Technology manufacture of high-performance materials, components and gas-containment devices for environmental, healthcare, protection and specialty CentreRake LaneSwinton end-markets. Manchester M27 8BF UK

Crane Aerospace & Electronics Crane Aerospace & Electronics combines the experience of nine long-time industry leaders to supply critical systems and components to the ae- http://www.craneae.com rospace, defense and space markets. Our heritage brands have decades of proven experience, and in many cases invented critical technologies Burbank in their respective markets. Through innovative design, we deliver proven systems, reliable components and flexible power solutions that excel in CA - Hydro-Aire tough environments, from engines and landing gear to satellites, missiles and avionics. P.L. Porter Tel. +1 818 526 2536

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 40 | E [email protected] | www.aircraft-seating-conference.com Innovative Aircraft Seating 2016 Speakers 2016

Antje Terno, Dr. ir. Suzanne Hiemstra-van Mastrigt, Richard Stevens, Manager/Change Leader –Airbus Cabin Post-doctoral researcher Applied Founder, forpeople and Design, Ergonomics and Design, creative director, Airbus, Germany Delft University of Technology, , UK

Frank Starke, The NetherlandsTrevor Lambert, Cristian Sutter, Seat Architecture, Sales Manager, Cabin Design and Airbus Operations GmbH, Germany Geven, Italy Development Specialist, B787 and A350 Programs

Glenn Johnson, Caroline Borot, Sue McCormick, Director Advanced Design Group, Biz. Dev. Industry Solutions, Aerospace Engineer, B/E Aerospace, USA ESI, France FAA, US

Allesandro Braca, Anthony Harcup, Jaques Debouchaud, CEO, Associate Director, Cabin Interior, Research & Innovation Optimares, Italy Acumen Design Associates Lltd., UK ­Manager, Stelia Aerospace, France

Keith Fernandes, Stephan Koenen, Phil Hall, Manager Fleet Engineering, Product Manager Cabin Interiors, CEO, Virgin Australia, Australia Hawaiian Airlines, US Mirus Aircraft Seating, UK

Chris Brady, Prof. Dr. Peter Vink, Pawan Gaikwad, CEO, Faculty of Industrial Product Development Acro Aircraft Seating Ltd, UK Design Engineering, Engineer - Aircraft Seating, TU Delft, The Netherlands Embraer, US

Prof. Dr. Gordon Konieczny, Ir. Joyce Bouwens, Dmitry Vertikhin, Cabin und cabin systems, Human Factors and Ergonomics Deputy Director, Hamburg University of Applied specialist/PhD researcher, Interiors Design Dep’t, Sciences, Germany Zodiac Seats, USA Sukhoi Civil Aircraft Company, Russia

Sarka Jeremic, Ashley Riel, B Andreas Blanck, Product Manager – Aircraft Interiors, rand manager, Onboard experience, Manager Cabin Design Office, Magnesium Elektron, UK Alaska Airlines, US Airbus Operations GmbH, Germany

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 40 | E [email protected] | www.aircraft-seating-conference.com Innovative Aircraft Seating 2016 Conference Day One I Tuesday, 06 December 2016

08:30 Registration and welcome coffee 13:00 Networking luncheon

Who is who wall 14:00 Forpeople gives British Airways’ new Dreamliner First a more human touch Discover who else is participating in the conference. The matchmaking picture wall will • Refinement of the experience instead of a total new concept help you identify who you want to meet at the conference. In cooperation with FUJIFILM • Use of new colours and material finishes 09:10 Chairwoman’s opening • Designed based on First customer feedback Richard Stevens, Antje Terno, Manager/Change Leader –Airbus Cabin Design Office, Founder, forpeople and creative director, Airbus, Germany British Airways, UK

Customer expectations and experience 14:40 Working towards the Most Advanced Yet Acceptable (MAYA) goals in aircraft interior design 09:20 Strategic positioning and passenger expectations • Digital Sky - a main cabin seat with interactive touch screen • Brand value, differentiation and positioning • Passenger expectations and delivered value • FiO – a design research project into improving the premium customer experience • Premium vs. main cabin: Where is the value • MAYA as a guiding principle • Actual trends: The shared luxury experience • Embracing the digital aspect of future travel Allesandro Braca, • Innovation as a collaborative journey CEO, • Customer experience Optimares, Italy Glenn Johnson, Director Advanced Design Group, 10:00 Speed Networking Get in touch with the other conference guests in quick paced 1-1 meetings – make sure B/E Aerospace, US you bring a stack of business cards. The session is followed by a short break. 15:20 Refreshment break and networking 10:30 Refreshment break and networking 15:50 Gaining competitive advantage through innovation 11:00 Hawaiian Airlines: Elevating the customer experience in a leisure market • Why is Geven serious about innovation? • Characteristics of our market segment • Two seats where Geven is betting big on innovation: Sofà and Essenza • Developing a tailored customer experience • Sofà: Game-changing bed in economy with strong commercial incentive for airline • Translating the proposition into a design • The final product • Responding creatively to market trends for flexible seating and cabin segmentation • Essenza: Use of composites in latest cutting-edge lightweight economy seat Stephan Koenen, Product Manager Cabin Interiors, Trevor Lambert, Hawaiian Airlines, US Sales Manager, Innovation: Thinking out of the box and with the future in mind Geven, Italy

11:40 Flying in 2030 -What challenges and changes will the future bring to seat design? 16:30 Will there ever be a game-changer in economy seating? • Which future consumer trends will influence and shape seat design in the next decades? • Economy passengers are crying out for innovation - are we failing as designers to meet • How disruptive technologies will affect the seat design paradigm the challenge? • How the connected cabin architecture will impact the seat - cabin integration and • In the race to the bottom on ticket-prices, is there a significant enough commercial vice-versa with regards of connectivity, functionality and overall passenger experience incentive for the airlines to upgrade the passenger experience in this cabin? Cristian Sutter, • The market is booming, technology is advancing and more people are travelling than Cabin Design and Development Specialist, ever – is the industry ready for transformative change? B787 and A350 Programs Anthony Harcup, Associate Director, 12:20 Harnessing the unique capabilities of today’s magnesium alloys to enable airline oper- ators to reduce fuel consumption and potentially to enhance the customer experience Acumen Design Associates Ltd., UK • Magnesium in aerospace applications - past and presence • Magnesium in aircraft seating - challenge or opportunity? 17:10 Closing remarks by conference chairwoman • Design with Magnesium – NATAP showcase Sarka Jeremic 17:45 Evening networking get-together Product Manager – Aircraft Interiors Join us for an informal evening get-together! This is an excellent opportunity for you to meet Magnesium Elektron, UK the other attendees and make new business contacts

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 40 | E [email protected] | www.aircraft-seating-conference.com Innovative Aircraft Seating 2016 Conference Day Two I Wednesday, 07 December 2016

08:30 Registration and welcome coffee 13:30 Networking luncheon 08:55 Chairwoman’s opening Certification and Testing Antje Terno, Manager/Change Leader –Airbus Cabin Design Office, 14:30 Regulating in a Dynamic Environment • TSO vs. Installation Requirements Airbus, Germany • Incorporating non-required equipment • Modeling and Analysis for seat certification Design and comfort • Use of Composites and Additive Manufacturing TSO Reciprocal Acceptance Sue McCormick, 09:00 Comforting the human sensors by aircraft seats Aerospace Engineer, FAA, US • How do human sensors work? • How to translate this knowledge into design? 15:10 Qualification / Test challenges in seat design • How to stimulate human movement while seated • Composites • Examples of seats that comfort the sensors • Different installation methods Prof. Dr. Peter Vink, Faculty of Industrial Design Engineering, TU Delft, The Netherlands • Extra requirements • Simulation, how far? 09:40 Seat design: Developing seats fitting to different passenger morphologies • Grey pass/fail criteria • Challenges of seat comfort evaluation • New approach of testing from cert to eng collecting data • How to design seat adapted to the changing morphology of passengers? Jacques Debouchaud, • Use of virtual seat prototyping to improve seat comfort and ensure successful certification Cabin Interior, Research & Innovation Manager, Caroline Borot, Biz. Dev. Industry Solutions, ESI, France Stelia Aerospace, France 10:20 Business Jet Seating: Design for exceeding customer expectations 15:50 Gate-to-Gate Wi-Fi systems: Advantages and benefits over legacy • Customer expectations in Business Jet Seating products seat-back in-flight entertainment • Balancing key components like style, functionality, comfort and weight in seat design • Wi Fi IFE Installation footprint & Modification infrastructure • Innovative design for business jet seats • Passenger experiences with Gate-to-Gate Wireless IFE Pawan Gaikwad, • Aircraft Empty Weight benefits Product Development Engineer - Aircraft Seating, Embraer, US • Considerations for impact to Maintenance costs, Reliability programs and business pro- 11:00 Refreshment break and networking cesses • Challenges post installation of the Wi-Fi IFE systems from the operator perspective 11:30 Current design and future trends in aircraft seats Keith Fernandes, • Designing Seats for great Passenger Experience Manager Fleet Engineering, • The magic triangle of weight, comfort and cost Virgin Australia, Australia • Future Trends and relevance for cabin interior Alfons Stachel, Director Innovation, RECARO Aircraft Seating GmbH & Co.KG, Germany 16:30 Refreshment break and networking 12:10 Adapting F1 practices and automotive processes to develop an evolution in aircraft seating Special passenger groups • What do F1 engineering and technology bring to aircraft seating? • Applying weight reduction practices and materials technology 17:00 Transportation of children in passenger seats • How simulation tools reduce product development times and costs • Regulation base • Benefits of adopting an automotive philosophy to aircraft seating • Children under 2 years • The importance of lean production, quality and aftermarket processes - Standard transportation Phil Hall, CEO, Mirus Aircraft Seating, UK - Optional seating systems - Possible other solutions 12:50 Panel Discussion • Children above 2 years Cost, weight, safety and comfort – where is the innovation? Frank Starke, • What are the major inhibitors in implementing new seat configurations? Seat Architecture, • And what are the expectations regarding durability and maintainability? Airbus Operations GmbH, Germany • How can you differentiate yourself from your competitors by innovative design concepts? 17:40 Disabled and passengers with reduced mobility (PRM): Requirements on seating and Dmitry Vertikhin, mobility in the cabin Deputy Director, Interiors Design Dep’t, • Ensure that they have the same travel opportunities as other citizens Sukhoi Civil Aircraft Company, Russia • Assistance should be provided to suit their special needs • Concepts for organizational and technical possibilities at various levels to improve the Chris Brady, journey CEO, Prof. Dr. Gordon Konieczny, Acro Aircraft Seating Ltd, UK Cabin und cabin systems, Hamburg University of Applied Sciences, Germany Ashley Riel, Brand manager, Onboard experience 18:10 Closing remarks of the chairwoman and end of the conference Alaska Airlines, US

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 40 | E [email protected] | www.aircraft-seating-conference.com Innovative Aircraft Seating 2016 Workshop Day I Thursday, 08 December 2016

“You can succeed on your own terms but you can’t succeed alone”

Join our interactive workshops and benefit from in-depth sessions, hosted by selected industry experts. In our unique workshops, industry experts will share their expertise with a limited group of peers. Our workshop leaders provide in-depth knowledge and will actively foster open exchange and discussion to help you face challenges, discover solutions, and make decisions crucial to business excellence.

08:30 Registration and morning coffee

10:00 – 10:30 Coffee break and networking opportunity

Workshop A I 09:00 – 12:00 The basics of aircraft seat comfort and design In this workshop attendees will actively design an aircraft seat. First the exact ideal back rest angle is defined based on the activity the person will do in the seat. Than the ideal seat contour of back rest and seat pan is defined by 3d scanning of human bodies while seated. The next step is to choose the foam for the various parts of the seat based on the latest research regarding sensitivity of the seat. Also, ideas will be developed how to stimulate variation in posture while seated. Finally, comfort models are shown. For instance a model where seat pitch and seat width are input and the comfort level the output. Prof. Dr. Peter Vink, Faculty of Industrial Design Engineering, TU Delft, The Netherlands

Workshop B I 09:00 – 12:00 Innovative lightweight seat design concepts Economy seating arguably faces the most challenging design and engineering criteria in an aircraft interior. Materials, their properties and the processes available to manufacture them largely govern the industry’s approaches to meeting these challenges. New lightweight materials such as composites, advance aluminium alloys, titanium and magnesium have proven to be challenging to integrate, but are beginning to offer new benefits. How far will new materials take us? Could they unlock a new generation of thinking around the design and production of economy seating? • What are the emerging, state-of-the-art, lightweight performance materials currently being integrated? And what is the prediction for the future? • Overcoming roadblocks - industry reluctance and certification • Aluminium spacers and spars – the dominant economy seat structure. Can this be challenged? • How to use industrial design to its full capacity in the integration and development of new materials – not just for aesthetics • Rapid prototyping and rapid manufacturing processes – are they up to the job? • Achieving game-changing comfort without increasing weight - do advanced materials hold the key? Anthony Harcup, Associate Director, Acumen Design Associates Lltd., UK

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 40 | E [email protected] | www.aircraft-seating-conference.com Innovative Aircraft Seating 2016 Workshop Day I Thursday, 08 December 2016

12:00 – 13:00 Networking luncheon

14:30 – 15:00 Coffee break and networking opportunity

Workshop C I 13:00 – 16:00 How to create a multi-sensory experience for aircraft passengers? Although in literature, much attention is given to anthropometry in aircraft seat design, comfort experience is influenced by other factors as well. Smell, light, noise, vibrations, climate – all have an influence and probably even overrule anthropometrics in the experience of comfort. During this workshop, we will discuss the latest scientific findings regarding these sensory inputs as well as the level of importance and their relationship with comfort. Based on newly gained knowledge on comfort influencers, we will brainstorm on possibilities how to measure the effects of the different senses, and how to create the ideal comfortable multi-sensory experience for aircraft passengers. Dr. ir. Suzanne Hiemstra-van Mastrigt, Ir. Joyce Bouwens, Post-doctoral researcher Applied Ergonomics and Design, Human Factors and Ergonomics specialist/PhD researcher, Delft University of Technology, The Netherlands Zodiac Seats, USA

Workshop D I 13:00 – 16:00 Aircraft seat certification and testing As seats have a huge impact on passenger safety they are the main focus for testing and certification. More and more components are finding their way into seating, such as IFE monitors, motors for seat recline, and much more. Testing and certification becomes a more complex effort. Seating manufacturers are facing the challenge to find a balance between lighter-weight materials, and compliance with the 16g test. Discuss in this workshop innovative and new concepts on testing and certification and get to know best practice solutions. Frank Starke, Andreas Blanck, Seat Architecture, Manager Cabin Design Office, Airbus Operations GmbH, Germany Airbus Operations GmbH, Germany

16:00 End of workshop day

Media Partner: Be more than a name on a business card. Stand out as a sponsor or exhibitor. Aircraft Cabin Management: Launched in 2012, Aircraft Cabin Management is the first B2B magazine to take This event provides a unique platform which encourages open conversation an in-depth look at every aspect of the design, manufacture and operation of between practitioner and solution-provider. We take the time to get to know modern airline and business aircraft cabins. our customers so that we can help you navigate through the audience to find the best matches in terms of need and buying power. A `must-attend’ The latest products, materials and design concepts are all key to successful cabin event for businesses which have a service or solution that would bring management, but what about the reliability, maintainability, environmental impact benefit to the audience. and retrofits, even regulatory issues? Each issue closely examines all of these topics, helping airlines to address the balance between passenger appeal and To find out more about the outstanding sponsorship and exhibition operational efficiency. opportunities available at Innovative Aircraft Seating 2016 contact Michel Martin on: Aircraft Cabin Management is published quarterly in January, April, July and +49 (0)30 20 91 33 66 or email [email protected] October. To visit the website /www.aircraftcabinmanagement.com

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 40 | E [email protected] | www.aircraft-seating-conference.com Innovative Aircraft Seating 2016 Facts about Hamburg

Moin Moin How big? - Hamburg’s surface area is 7 times bigger than Paris and twice the size of London.

Hey Jude - The Beatles began their career in the now-famous district of St.Pauli – Reeperbahn and John Lennon even said, “I was born in Liverpool but raised in Hamburg”

Seems fishy – Every Sunday from 6 to 9:30 am, people flock to Altona for the world-famous fish market founded in 1703 and it is considered one of the most interesting and unusual attractions in the city. Industrial but with a conscience – Hamburg is the greenest city in Europe. About 15% of its surface area is comprised of parks and gardens.

Off the rails - The ‘Miniatur Wunderland’ museum is the world’s largest model railway with a length of over 12km

Hamburg doesn’t burn any bridges - The city holds the record for having the most bridges in the world with just over 2400, which is more than , London, and Amsterdam combined.

To Register | T +49 (0)30 20 91 33 88 | F +49 (0)30 20 91 32 40 | E [email protected] | www.aircraft-seating-conference.com Only one discount applicable per person. Innovative Aircraft CAN’T MAKE IT TO THE Conference? PURCHASE THE 2-DAY DOCUMENTATION FOR € 990,- +VAT. Documentation will be sent 6 weeks after the event Delegate Details Please fill out in Capitals! DELEGATE Mr Mrs Ms Dr Seating 2016 Family Name First Name Position Email 06 – 08 December 2016 | Hamburg, Germany Telephone Fax Organisation

Address Conference Packages Early Bird Early Bird Early Bird Book & pay until Book & pay until Book & pay until Standard Price 26 August 2016 30 September 2016 11 November 2016 Postcode/Town Economy Class Save € 100,- Save € 100,- Save € 100,- Approving Manager: € 2.699,- + VAT 2 day conference € 2.599,- + VAT € 2.599,- + VAT € 2.599,- + VAT Signature Business Class Save € 400,- Save € 300,- Save € 200,- I agree to IQPC Gesellschaft für Management Konferenzen mbH payment terms. 2 day conference + € 3.199,- + VAT € 2.799,- + VAT € 2.899,- + VAT € 2.999,- + VAT 1 workshop Yes, I would like to receive information about products and services via email. First Class Payment Methods Save € 500,- Save € 400,- Save € 300,- 2 day conference + € 3.499,- + VAT € 2.999,- + VAT € 3.099,- + VAT € 3.199,- + VAT Pay by BANK transfer quoting reference DE 18815.007: 2 workshops IQPC Gesellschaft für Management Konferenzen mbH, HSBC Trinkaus & Burkhardt AG, The delegate fee includes the IBAN: DE32 30030880 0430076019, SWIFT-BIC: TUBDDEDD Please indicate your choice of workshop on following services: By Credit Card: Please debit my credit card Thursday, 08 December 2016: • Access to the purchased Workshop A The basics of aircraft seat comfort and design conference packages Card No Workshop B Innovative lightweight seat design concepts • Catering during the entire conference Expiry date / Security code Workshop C How to create a multi-sensory experience for aircraft passengers? • Conference documentation Cardholder’s name Workshop D Aircraft seat certification and testing • Evening event Signature

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