Radio across the world Global adventures in radio’s future
@jamescridland
Pulse FM Ltd [email protected] [email protected]
Virgin Radio Ltd / British Broadcasting Corporation Video: CNBC Asia Virgin Radio Ltd
Radio Futurologist (n) A writer, speaker, and consultant who works with broadcasters in Asia, Europe and North America to help them implement change, in order to innovate, improve revenues and retain audience
British Broadcasting Corporation [email protected]
Today • Interesting developments in radio across the world • Where the future of radio might be “Radio has no future.” going - Lord Kelvin, 1899
“Radio has no future. Heavier-than-air flying machines are impossible. X-rays will prove to be a hoax.”
- Lord Kelvin, 1899 Photo: WIRED, March 2005
Photo: Glassford Graveyard, Jared Earle [email protected] Radio is in good shape
RA JAR Q3/2015 UK 89.3% tune in each week Adults 15+
GfK, Survey 6, 2015 Brisbane, Australia 91.8% Adults 10+
Numeris, 2015 Canada 88.1% Adults 12+, 0500-0100
Neilsen Total Audience Report Q1 2015 USA 93.0% Adults 12+
Neilsen, RAM Wave 1, 2015 Malaysia 95% Adults 10+
Weekly listeners to radio in above markets
Clipping: Star Tribune, Minneapolis MN, March 25 2014; Photo: WHCC Photo: It’s gone, heath_bar [email protected] [email protected] UK: radio is going multi-platform
FM or AM 50.4% of total hours
Online and apps 6.9%
The way we listen to radio is changing Digital Television 5.0%
DAB Digital Radio 27.7%
Source: RA JAR/Ipsos MORI/RSMB - Q3/2015. %age of total time spent listening. Excludes unknown.
[email protected] UK: radio on digital TV (hours) TV DAB Internet +33% -22% +51%
Temporary, pop-up radio +133% +10% -9% and new radio brands
+109% +79% +23%
Source: RA JAR/Ipsos MORI/RSMB - Q3/2015 vs Q3/2014 - total hours [email protected] [email protected]
Analogue and digital Digital-only
UK: A set of additional, low-cost digital radio stations from existing commercial broadcaster to grow brand and appeal
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[email protected] DIFFERENT MUSIC, SAME PRESENTER SINGLE SONG POSITIONS
3’48” 4’50”
ROLLING STONES – TEMPTATIONS – BALL BEATLES – ACROSS THE UNIVERSE THE LAST TIME OF CONFUSION
TOM ROBINSON – 2-4-6-8 DAVID BOWIE – STAR MAN MOTORWAY
THE CURE - LOVECATS A-HA – THE SUN ALWAYS SHINES ON TV
LIVE LINK OASIS – LIVE FOREVER LIVE LINK KASABIAN – EEZ-EH
BLUR - PARKLIFE KLF – WHAT TIME IS LOVE
FEEDER – BUCK ROGERS BEYONCE – CRAZY IN LOVE
STEPPENWOLF – BORN TO BE JIMI HENDRIX – ALL ALONG THE WATCHTOWER WILD ore AJAR/IpsosMORI/RSMB Source: RA 1974: Millionsofeuros fornewradiostudios biggest digital-onlycommercialradiostation …resulting intwicetheairtimetosell, andtheUK’s
Total hours listened Q4 2009 - total -UK hours total
Q4 2010
Q4 2011
Q4 2012 New brandsdigital
Q4 2013 Main station Main
Q4 2014
Q3 2015 106% [email protected] [email protected] 2009: Virtual radiostations, withshared studios, playoutsystems andlotsofhardware The way we make radio is changing is radio make we way The [email protected] [email protected] [email protected] [email protected]
2010: Mixing, playout and transmission all in one suitcase 2013: Playout, processing and encoding all in one computer
[email protected] [email protected]
2014: Playout and transmission using one smartphone, one transmitter, and one bucket 2020: Playout, processing and encoding in millions of computers? [email protected]
[email protected] [email protected]
•First: latest national and local newscast •Tweaking NPR’s algorithms have more than doubled •Then into reports (from both), with as-live cues time-spent-listening in the app •App plays more stories it thinks you’ll like •Data from this app is being used to help journalists write better cues
“Atomisation” - stripping radio This app is making programmes into individual better radio for component parts, with metadata everyone [email protected] [email protected]
Rivet News Radio
Listening time
Calendar Melbourne TED Talks Music Dan and Maz Music weather
Sydney Sydney Sydney news Music Email Dan and Maz Music trafc weather
Facebook Fif and Dave Music Dan and Maz This American Life birthdays [email protected] Lego-bricking
[email protected] Lego-bricking [email protected]
What is the future of radio?
[email protected] 1. Don’t believe the doomsayers: radio continues to be in great shape
2. The way we tune into radio is changing: this gives opportunities for broadcasters The future’s bright 3. The way we make radio is changing: time to rethink how we make radio to best exploit all platforms, not just FM/DAB+ - and to for those with rethink the primacy of live radio unique content [email protected]
Get my ‘future of radio’ newsletter: Twitter: @jamescridland http://james.cridland.net Email: [email protected]
JD Hancock / Flickr