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10 Million Investment Makes DFW Fun Center the Cat's Meow Amusement Expo International to Play up VR, Out-Of-Home

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10 Million Investment Makes DFW Fun Center the Cat's Meow Amusement Expo International to Play up VR, Out-Of-Home INSIDE: Andretti makes kart racing 'kool' TM & ©2018 Amusement Today, Inc. PAGE 10 March 2018 | Vol. 21 • Issue 12 www.amusementtoday.com From Putt-Putt to modern, multi-activity FEC $10 million investment makes DFW fun center the cat’s meow AT: Tim Baldwin Alley Cats. [email protected] “This has been a lot of years in the planning,” Smith told HURST, Texas — Brian Amusement Today. And it shows. Smith is celebrating a personal Smith became owner of milestone. the Hurst property — a closed Although the family enter- Malibu Grand Prix location — tainment center (FEC) owner’s with his father in 1993 while 25th year in the industry isn’t owning a different Putt-Putt not filled with a blare of fanfare, too far away that his dad had there’s plenty to make noise built in 1974. about — and it involves expan- For one season, the family sion. Lots of it. operated the go-karts, batting Smith has invested around cages, arcade and a handful of $10 million in new activities, small rides as they continued games, equipment and attrac- running the Putt-Putt. They tions, as well as the relocation of then opted to close their origi- batting cages, at his FEC former- nal FEC location and combine ly known as Putt-Putt Golf and Putt-Putt with the new one. Games. The vastly improved The name change from Putt-Putt Golf and Games to Alley Cats was prompted by the addi- property has reemerged as 4See ALLEY CATS, page 4 tion of 28 bowling lanes built on two floors. AT/TIM BALDWIN Trade show returns to Las Vegas for 2018 Amusement Expo International to play up VR, out-of-home fun AT: Dean Lamanna co-own AEI. [email protected] While maintaining its core focus on amuse- ments, the diverse gathering has continued to LAS VEGAS, Nev. — Paradise Road will be expand and embrace changes in the marketplace alive with the mirthful sounds of bells, whis- through the years, with many features intro- tles, beeps and buzzers when Amusement Expo duced since its inception. International 2018 (AEI) moves into the Las In addition to annual colocations with the Vegas Convention Center and its adjacent host- National Bulk Vendors Association and the lodge headquarters, the Westgate Las Vegas Laser Tag Museum, AEI has placed steadily Resort & Casino, Feb. 27 – March 1. growing emphasis on the family entertainment After traveling to Dallas in 2017, the ninth center (FEC) sector of out-of-home entertain- edition of the event showcasing coin-op / reve- ment, as well as education. It offers a full day of nue-generating arcade games, vending and loca- seminars and two full days of trade exhibition. tion-based entertainment returns to Las Vegas, AEI is a prime opportunity to discover the where it debuted in 2010 (and has been primar- latest equipment/services, issues, trends and Through educational seminars and a two-day trade show, AEI ily held) as the combined trade show of the companies shaping the industry. It offers path- 2018 will continue to expand and embrace changes in the American Amusement Machine Association ways to profits as well as ideas for improvement amusement marketplace during its Feb. 27 – March 1 run. (AAMA) and Amusement & Music Operators for both attendees and exhibitors, and it makes AT FILE Association (AMOA). The two organizations 4See AEI, page 6 NEWSTALK PARKS & FAIRS Page 2 Pages 23-35 Dated material. material. Dated RUSH! Tuesday, February 27, 2018 February Tuesday, BUSINESS NEWSPAPER INTERNATIONAL POSTMASTER: PLEASE Mailed Pages 15-17 Pages 36-46 PERMIT # 2069 # PERMIT FT. WORTH TX WORTH FT. PAID CLASSIFIEDS US POSTAGE US WATER PARKS Page 47 PRSRT STD PRSRT Pages 18-22 2 AMUSEMENT TODAY March 2018 NEWSTALK EDITORIAL: Gary Slade, [email protected] FLINT’S VIEW: Bubba Flint FEC rollouts on the rise Companies operating within the family entertainment center (FEC) and location- based entertainment (LBE) sectors must continually review their product offerings, and how effectively they’re meeting the needs of their markets, in order to remain Slade competitive. Even before a new FEC opens, careful demographic research and community data analysis play key roles in ensuring success. And from what we’ve seen of recent FEC rollouts across the U.S., national, regional and local operators largely have been hitting their marks. In the LBE sector, we’re seeing observation wheels turning out crowds in key North American tourist locations. The Seattle Great Wheel alone, thanks in part to its waterfront setting at Pier 57, is drawing more than one million visitors annually. Dallas, Texas-based Topgolf has exploded onto the scene as a must-do venue that caters not only to golf enthusiasts but to organizers of corporate outings. INDUSTRY OPINION: Andrew Mellor, [email protected] Andretti Indoor Karting & Games, which also enjoys Upping the game to stay in the game strong group sales, recently grew from two thriving I was interested recently to work on last November, I enjoyed a visit to the An- facilities in metro Atlanta to a third in Orlando (with two an article about older attractions at Quassy dretti Indoor Karting & Games facility on Uni- more under construction in Texas). The concept delivers Amusement Park & Waterpark with the prop- versal Boulevard. (See story, page 10.) Along a slicker, sports celebrity-branded go-kart experience erty’s director of marketing and public rela- with all the the featured four-wheel fun on the sweetened with an appealing package of amusements, tions, Ron Gustafson. It looked at some of track, there is an adjacent arcade incorporat- activities and amenities, including superior food. the vintage diversions Quassy still offers its ing simulators, laser tag, an XD Dark Ride, Localized buildouts of national entertainment brands guests and which remain popular today. high ropes course and more — altogether a Among these were a variety of games Mellor pretty comprehensive FEC-style experience. continue apace, as well — as evidenced by the expanding of different shapes and sizes, and providing But the place is not just about recreation- reach of the Lego Discovery Center and Crayola a range of entertainment experiences, housed within al gadgetry. There is a large bar area and a food menu Experience concepts. the park’s redemption arcade. Despite many of them that caters to most patrons’ tastes and expectations On the independent operator side, our lead story having been around since the early part of the last cen- — and probably exceeds them. this issue looks at how a classic Putt-Putt in the Lone Star tury — the products included classics such as the Love Elements enhancing entertainment and social Tester, the Rotary Merchandiser and Skee-Ball — they value increasingly are in play at many such establish- State spent $10 million to transform itself into a modern, have continued to supply fun for many a visitor. ments. The FEC game, pardon the pun, has been well-balanced FEC. The facility, renamed Alley Cats, now Such amusements obviously are becoming rarer “upped.” offers karting, games, rides, batting cages and, of course, these days; probably, there are very few working ex- Andretti is just one example. Generally, the out- bowling. amples of these and other similarly dated machines of-home entertainment sector has in recent years In sum: The FEC and LBE sectors are as strong and around at all. They clearly work well in a traditional recognized that it must cater to the more discerning park environment such as Quassy’s, where they are guest while also embracing new technologies and im- healthy as they’ve ever been. And as long as operators mixed in with newer equipment. But I wonder if proving facilities overall for better experiences. stay on top of customer demands, and industry suppliers they would draw much interest in a modern-day FEC The days of simply offering a collection of arcade help operators fulfill those demands by downsizing and where, of course, high-tech and fast-moving games games and bowling lanes, along with pizza, beer and adapting their product lines in budget-friendly ways, are all the rage. soda by the pitcher are past if an FEC is to become a growth should remain strong for the foreseeable future. During IAAPA Attractions Expo 2017 in Orlando viable, attention-getting center of leisure. Call (817) 460-7220 for advertising, circulation or editorial inquiries Amusement Today is an independent, privately- Founder, Publisher and Editor Special Projects & Editorial Monthly Contributors owned trade newspaper published 14 times Gary Slade • (817) 460-7220 x3 Jeffrey Seifert • (817) 460-7220 x2 Dan Feicht, Bubba Flint, Andrew Mellor, per year by Amusement Today Inc., P.O. Box [email protected] [email protected] Richard Munch, Janice Witherow 5427, Arlington, Texas 76005. Print issues are $50 per year and are mailed Presort Standard Postage (permit No. 2069) Pre-Paid Fort Worth, Accounting & Classified Social Media & Editorial Print Issue & Extra Extra Texas. The entire contents of this newspaper, Sammy Piccola • (817) 460-7220 x1 Dean Lamanna Desktop Edition Production and its related websites, are Copyrighted and [email protected] [email protected] Website Maintenance Trademarked 2018 by Amusement Today Inc., John Robinson • (513) 256-1441 all rights reserved. Assistant Office Manager Editorial [email protected] Savannah Breen • (817) 460-7220 Tim Baldwin Address: P.O. Box 5427, Arlington, Texas [email protected] [email protected] Association Memberships 76005-5427, USA AIMS International, ASTM, IAAPA, IISF, IRT/ Deliveries:
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