1ST BEC MEDIA CONFERENCE LEUVEN, BELGIUM

1 EUROPE’S MEDIA EXPERIENCE

2 ON FACEBOOK

Provide badminton fans with further opportunities to interact with each other, and BEC, wherever they are in the world

Great possibility to spread our news and keep people updated

BEC is increasing its presence across different social platforms for badminton fans

Focusing on the whole of BEC work in Europe, from Development to fan engagement opportunities at events such as the European Championships

3 GROWTH OF BEC’S FACEBOOK

60.000 fans

30.000 fans

20.000 fans Goal until 2016: 100.000 fans 13.000 fans 9000 fans 4000 fans

2010 2011 2012 2013 2014 2015

4 TOP 10 COUNTRIES ON BEC’S FACEBOOK

5. France 10. Philippines 3. 6. 1. 8. Turkey 4. 2. 7. UK 9. Vietnam

5 TOP ATHLETES ON FACEBOOK

CRISTIANO LIONEL RONALDO MESSI DAVID BECKHAM 2 1 3 Football Football 52 MIO 78 MIO Football 4 110 MIO 5 NEYMAR RICARDO KAKA (FOOTBALL) 51 MIO (FOOTBALL) 32 MIO

6 TOP BADMINTON STARS ON FACEBOOK

SAINA GUTTA NEHWAL JWALA 2 1 3 1.1 MIO 2.2 MIO 5 MIO 4 5 720.000 155.000

7 BADMINTON EUROPE ON TWITTER

Twitter instantly connects you to the people, news and events you care about

Provide fans with exclusive badminton information

We can spread our website news

A great possibility to interact with fans and players directly

Help to increase the number of followers of our players and MA’s

We tweet about 100-150 times a month, about 50 tweets per tournament

8 GROWTH OF BEC’S TWITTER

6600 follower

3000 follower

2000 follower Goal until 2016: 10.000 followers

200 follower

2010 2011 2012 2013 2014

9 TOP ATHLETES ON TWITTER

CRISTIANO RICARDO RONALDO KAKA LEBRON JAMES 2 1 3 Basketball Football 18 MIO 22 MIO Football 4 32 MIO 5 NEYMAR RONALDINHO (FOOTBALL) 16 MIO (FOOTBALL) 11 MIO

10 TOP BADMINTON STARS ON TWITTER

SAINA LEE NEHWAL CHONG WEI 2 1 3 360.000 380.000 550.000 4 5 CAROLINA MARIN GAIL EMMS 28.000 25.000

11 BADMINTON EUROPE ON YOUTUBE

Mainly used for live streaming

We stream up to 10 events per year

Additionally we publish our web show “Smashing Stars” and other interviews

During a streaming tournament we upload / stream app. 15 matches a day

BEC Trickshot Challenge

Events trailer

12 GROWTH OF BEC’S YOUTUBE – SUBSCRIBERS

15.200 subscribers

9500 subscribers

Goal until 2016: 20.000 subscribers

500 subscribers 1000 subscribers

2012 2013 2014 2015

13 GROWTH OF BEC’S YOUTUBE – VIEWS

2.6 mio views

2.2 mio views

1.2 mio views Goal until 2016: 4 million views

300.000 views

2012 2013 2014 2015

14 BADMINTON EUROPE WEBSITE

Czech Republic 3,20% The BEC website is our

biggest communication tool 3.35%

Finland 3.38%

11.58% United Kingdom

Sweden 3.70%

Netherlands 3.88% 11.36% Denmark 800.000 unique users in 2014 4.57% 6.60% France

Up to 10.000 persons a day during a European Germany 6.60% Championship

15 PRESS RELEASES

Badminton Europe sends out press releases on different occasions mainly

for an event like the European Championships

Copenhagen, 9 February 2015

PRESS RELEASE elgium BEC’s distribution list includes 750 journalists all 2015 European Mixed Team Championships in Leuven, B

European Championships will ion households over the world as well as our Member Associations, "I am very happy withreach the TV-exposure over for our290 Europ somioean for Mixed the householdsteams Team Championships in Leuven. Reaching close to 200 millal organization, the signifies the commercial value of the event and placeshis Leuven is positive on the n, Belgium map of cities organizing major events in Europe. Al Badminton tinents. With the and players coming to the event, as well as the loc The 2015 European Mixed Team Championships in Leuve the badminton many volunteers andwill of reach course over our 290 events million partners households t on three con hit three continents news", explains Brianbest Agerbak, 12 European General teams Secretary represented, of inthe Leuven. interest in the Communications Managers at the MA’s and set to hit 192 Europe. event is at a high level. Global broadcasters will (Europe, Asia and America), while digital stream is going to be the The tournament willcountries kick-off through this week’s our YouTube Wednesday channel. mpionships: Through both traditional broadcasting and social media, this year's event is most highly-accessible European badminton team event shownof the year. live A compact guide to the 2015 European Mixed Team Cha The 2015 European Mixed Team Championships will be the biggest news agencies (AFP, Reuters, etc.). http://goo.gl/GUZVnw on the Danish TV channel TV3 who reach 3 million households in

Denmark and Sweden. The event will be also shown on Finish ed by Turkish The official eventschannel trailer: Nelonenhttp://goo.gl/zzUXKr Pro and on Russian channel Poverkhn ost. For the http://goo.gl/GEpIq4 olds. Deals with

first time a European badminton event will be cover ion have just Results, schedule,sports live scoring:channel SportsTV who reach 18 million househ Live streaming: https://www.youtube.com/user/BadmintonEuropeConfRussian channel RTR Sports and Thai channel Truevis beem confirmed. ia. So the interest

Our events coverage on the social media: he 2015 European Traditionally, badminton has a huge following in As , , in a badminton event in Europe is high. Therefore t www.facebook.com/badmintoneurope Facebook: Mixed Team Championships will be shown in Indonesia Twitter: https://twitter.com/EuropeBECSingapore, Malaysia, Thailand and India. US TV channel Universal You are always welcome to contact us to Sports will show the event from Leuven live. include more journalists to our distribution list

16 BADMINTON EUROPE MAGAZINE

Badminton Europe releases its official online magazine four times a year.

17 BADMINTON EUROPE MAGAZINE

The BEC magazine has a special focus on the European stars in our game. The magazine includes portraits, in- terviews and tournament‘s reviews plus high quality bad- minton photos from our agency BadmintonPhoto. Since 2013, the magazine changed its layout into a new, more professional look.

Per issue we have more than 30.000 online readers.

18 HOW YOU CAN PARTICIPATE

Share our Share photos Tag photos with Easy to use our news with from your your players and content to keep MA’s related players with your share them your social content own facebook media up-to-date page

19 QUESTIONS? WHAT IS BEC DOING BEFORE AN EVENT?

2015 European Mixed Team Championships

#EMTC15

1 WHAT IS BEC DOING BEFORE AN EVENT?

We do create excitement for the tournament via countdown & banners & preview stories.

2 WHAT IS BEC DOING BEFORE AN EVENT?

Send out up to 5 press releases via our press distribution list (seeding, draw, preview, stars etc.)

Engage fans to discuss about the tournament or players

Follow Badminton Europe on Twitter @EuropeBEC Promote the biggest European stars (Carolina Marin, , Marc Zwiebler etc.)

Tweet using hashtag #EMTC15 Let the world see your selfi es, behind the scenes action and off court pictures. Create events hashtag (#EMTC15) Badminton Europe will retweet as many as possible on both Facebook & Twitter and start to promote the tournament on social media 6 months in advance

Event’s trailer & ticket promotion

3 STATISTICS FOR #EMTC15 over 9 1 100 news trailer facebook posts stories on the website over 5 200 press tweets releases before 1 10 the event tournament countdown guide banners

4 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS

Badminton

5 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS

Badminton Ireland

6 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS

Badminton Ireland

7 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS

Badminton Nederland

8 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS

Swiss Badminton

9 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS

Österreichischer Badminton Verband

10