1ST BEC MEDIA CONFERENCE LEUVEN, BELGIUM
1 BADMINTON EUROPE’S MEDIA EXPERIENCE
2 BADMINTON EUROPE ON FACEBOOK
Provide badminton fans with further opportunities to interact with each other, and BEC, wherever they are in the world
Great possibility to spread our news and keep people updated
BEC is increasing its presence across different social platforms for badminton fans
Focusing on the whole of BEC work in Europe, from Development to fan engagement opportunities at events such as the European Championships
3 GROWTH OF BEC’S FACEBOOK
60.000 fans
30.000 fans
20.000 fans Goal until 2016: 100.000 fans 13.000 fans 9000 fans 4000 fans
2010 2011 2012 2013 2014 2015
4 TOP 10 COUNTRIES ON BEC’S FACEBOOK
5. France 10. Philippines 3. India 6. Denmark 1. Malaysia 8. Turkey 4. Germany 2. Indonesia 7. UK 9. Vietnam
5 TOP ATHLETES ON FACEBOOK
CRISTIANO LIONEL RONALDO MESSI DAVID BECKHAM 2 1 3 Football Football 52 MIO 78 MIO Football 4 110 MIO 5 NEYMAR RICARDO KAKA (FOOTBALL) 51 MIO (FOOTBALL) 32 MIO
6 TOP BADMINTON STARS ON FACEBOOK
SAINA GUTTA NEHWAL JWALA RATCHANOK INTANON 2 1 3 1.1 MIO 2.2 MIO 5 MIO 4 5 LEE CHONG WEI PETER GADE 720.000 155.000
7 BADMINTON EUROPE ON TWITTER
Twitter instantly connects you to the people, news and events you care about
Provide fans with exclusive badminton information
We can spread our website news
A great possibility to interact with fans and players directly
Help to increase the number of followers of our players and MA’s
We tweet about 100-150 times a month, about 50 tweets per tournament
8 GROWTH OF BEC’S TWITTER
6600 follower
3000 follower
2000 follower Goal until 2016: 10.000 followers
200 follower
2010 2011 2012 2013 2014
9 TOP ATHLETES ON TWITTER
CRISTIANO RICARDO RONALDO KAKA LEBRON JAMES 2 1 3 Basketball Football 18 MIO 22 MIO Football 4 32 MIO 5 NEYMAR RONALDINHO (FOOTBALL) 16 MIO (FOOTBALL) 11 MIO
10 TOP BADMINTON STARS ON TWITTER
SAINA LEE NEHWAL CHONG WEI TAUFIK HIDAYAT 2 1 3 360.000 380.000 550.000 4 5 CAROLINA MARIN GAIL EMMS 28.000 25.000
11 BADMINTON EUROPE ON YOUTUBE
Mainly used for live streaming
We stream up to 10 events per year
Additionally we publish our web show “Smashing Stars” and other interviews
During a streaming tournament we upload / stream app. 15 matches a day
BEC Trickshot Challenge
Events trailer
12 GROWTH OF BEC’S YOUTUBE – SUBSCRIBERS
15.200 subscribers
9500 subscribers
Goal until 2016: 20.000 subscribers
500 subscribers 1000 subscribers
2012 2013 2014 2015
13 GROWTH OF BEC’S YOUTUBE – VIEWS
2.6 mio views
2.2 mio views
1.2 mio views Goal until 2016: 4 million views
300.000 views
2012 2013 2014 2015
14 BADMINTON EUROPE WEBSITE
Czech Republic 3,20% The BEC website is our
biggest communication tool Poland 3.35%
Finland 3.38%
11.58% United Kingdom
Sweden 3.70%
Netherlands 3.88% 11.36% Denmark 800.000 unique users in 2014 Russia 4.57% 6.60% France
Up to 10.000 persons a day during a European Germany 6.60% Championship
15 PRESS RELEASES
Badminton Europe sends out press releases on different occasions mainly
for an event like the European Championships
Copenhagen, 9 February 2015
PRESS RELEASE elgium BEC’s distribution list includes 750 journalists all 2015 European Mixed Team Championships in Leuven, B
European Championships will ion households over the world as well as our Member Associations, "I am very happy withreach the TV-exposure over for our290 Europ somioean for Mixed the householdsteams Team Championships in Leuven. Reaching close to 200 millal organization, the signifies the commercial value of the event and placeshis Leuven is positive on the n, Belgium map of cities organizing major events in Europe. Al Badminton tinents. With the and players coming to the event, as well as the loc The 2015 European Mixed Team Championships in Leuve the badminton many volunteers andwill of reach course over our 290 events million partners households t on three con hit three continents news", explains Brianbest Agerbak, 12 European General teams Secretary represented, of inthe Leuven. interest in the Communications Managers at the MA’s and set to hit 192 Europe. event is at a high level. Global broadcasters will (Europe, Asia and America), while digital stream is going to be the The tournament willcountries kick-off through this week’s our YouTube Wednesday channel. mpionships: Through both traditional broadcasting and social media, this year's event is most highly-accessible European badminton team event shownof the year. live A compact guide to the 2015 European Mixed Team Cha The 2015 European Mixed Team Championships will be the biggest news agencies (AFP, Reuters, etc.). http://goo.gl/GUZVnw on the Danish TV channel TV3 who reach 3 million households in
Denmark and Sweden. The event will be also shown on Finish ed by Turkish The official eventschannel trailer: Nelonenhttp://goo.gl/zzUXKr Pro and on Russian channel Poverkhn ost. For the http://goo.gl/GEpIq4 olds. Deals with
first time a European badminton event will be cover ion have just Results, schedule,sports live scoring:channel SportsTV who reach 18 million househ Live streaming: https://www.youtube.com/user/BadmintonEuropeConfRussian channel RTR Sports and Thai channel Truevis beem confirmed. ia. So the interest
Our events coverage on the social media: he 2015 European Traditionally, badminton has a huge following in As , China, in a badminton event in Europe is high. Therefore t www.facebook.com/badmintoneurope Facebook: Mixed Team Championships will be shown in Indonesia Twitter: https://twitter.com/EuropeBECSingapore, Malaysia, Thailand and India. US TV channel Universal You are always welcome to contact us to Sports will show the event from Leuven live. include more journalists to our distribution list
16 BADMINTON EUROPE MAGAZINE
Badminton Europe releases its official online magazine four times a year.
17 BADMINTON EUROPE MAGAZINE
The BEC magazine has a special focus on the European stars in our game. The magazine includes portraits, in- terviews and tournament‘s reviews plus high quality bad- minton photos from our agency BadmintonPhoto. Since 2013, the magazine changed its layout into a new, more professional look.
Per issue we have more than 30.000 online readers.
18 HOW YOU CAN PARTICIPATE
Share our Share photos Tag photos with Easy to use our news with from your your players and content to keep MA’s related players with your share them your social content own facebook media up-to-date page
19 QUESTIONS? WHAT IS BEC DOING BEFORE AN EVENT?
2015 European Mixed Team Championships
#EMTC15
1 WHAT IS BEC DOING BEFORE AN EVENT?
We do create excitement for the tournament via countdown & banners & preview stories.
2 WHAT IS BEC DOING BEFORE AN EVENT?
Send out up to 5 press releases via our press distribution list (seeding, draw, preview, stars etc.)
Engage fans to discuss about the tournament or players
Follow Badminton Europe on Twitter @EuropeBEC Promote the biggest European stars (Carolina Marin, Viktor Axelsen, Marc Zwiebler etc.)
Tweet using hashtag #EMTC15 Let the world see your selfi es, behind the scenes action and off court pictures. Create events hashtag (#EMTC15) Badminton Europe will retweet as many as possible on both Facebook & Twitter and start to promote the tournament on social media 6 months in advance
Event’s trailer & ticket promotion
3 STATISTICS FOR #EMTC15 over 9 1 100 news trailer facebook posts stories on the website over 5 200 press tweets releases before 1 10 the event tournament countdown guide banners
4 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS
Badminton England
5 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS
Badminton Ireland
6 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS
Badminton Ireland
7 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS
Badminton Nederland
8 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS
Swiss Badminton
9 #EMTC15 USED BY OUR MEMBER ASSOCIATIONS
Österreichischer Badminton Verband
10