Zapping inside Zapeando The next essay is going to analyze LaSexta channel´s Zapeando program. I´m going to talk about the structure, the channel, other similar programs, collaborators, the presentator and more things including critics and my opinion about Zapeando taking into account everything that was said in this essay. So, let me invite you to know more about Zapeando. KEY WORDS: Zapping, talk show, entertain, laughter, critics Zapeando is a TV program where the main topic is talk about TV programs or series. This is a very new type of TV where the take other channels pictures to make a program and laugh with them. The main objective is to entertain and to show other channels broadcastings and to show their own channel programs to make auto-promotion. This new type of TV is the reason of why I will talk about Zapeando in the next pages. Zapeando is a TV program which is broadcasted from Monday to Friday at 15.45 to 17.15. It is broadcasted live nowadays but in the beginning it wasn´t a live program. Zapeando born on the 18th November 2013 and is still alive although the beginning isn´t very well. As it is logic, in the same time there are other programs in other channels. In are broadcasting Salvame, in Antena3, Amar es para siempre and in La1 is Acacias 38. The length of the program is about an hour and a quarter but with the advertisements is an hour and a half. Zapeando is broadcasted in LaSexta. LaSexta is one channel of the group . Atresmedia is a communication group where are the followings channels: Antena3, neox, nova, LaSexta, MelodiaFM, EuropaFM and ; the last three are radios. Atresmedia is located in San Sebastián de los Reyes in and the owner is Silvio Jose González Moreno. We can say that the main sponsor of Zapeando is the travelling website, Trivago. But inside the program and before the break, the sponsor is Jazztel. The structure of the program is very simple. There is a presentator and five collaborators. The topics of the TV depends on the day but at first there is a section where they talk about the collaborators favourite moment of the past day´s TV. Then, the start talking about concrete program from their channel or other channels. In the end, the use to play to different games as throwing glass of water and playing with chairs, etc. There is in the same channel another similar program, En el aire, presented by Andreu Buenafuente. In Zapeando they talk about TV´s and actuality in a humoristic way. Almost all the collaborators, that later I’m going to present, are comedians. The main objective of the program is to entertain and laugh. For that, they take the best moments of each program and the public can take part on it. Almost every day is Trending Topic on Twitter #Zapeando. The public can take part participating in the plays they propose (taking pictures, telling stories, the best moments, etc.) Before finishing the program, the presentator show those messages to the audience. They achieve their objective almost every day because watching Zapeando you can have a very nice time, but as always, everything is boring. I think that watching that program every day is boring because all the jokes are repetitive and don´t have sense. Franc Blanco is the presentator of the program and Miki Nadal, Quique Peinado, Ana Morgade, and Anna Simon are the collaborators. The roles that they have to do are almost the same is every collaborator. In the case of Ana Morgade and Cristina Pedroche, it seems that they are silly and always are wearing in a stuck dresses to increase the audience. In the case of the boys, they are more serious and they tell jokes but not as they are silly. I think in that way that this program is a much scripted program. Sometimes some stars as singers, actors, etc. are invited to present their new projects and in my opinion they are bad cared. Instead of presenting their projects, they go only to laugh about the star´s beginning on TV. Only 3-4 minutes are to talk about their projects. In this way I think that is not worth to go to that program is you are a star. About the set, there is a big table in the middle of the set where the collaborators and the presentator are sat. Behind the collaborator is situated the public and behind the presentator there is a big screen where we can watch the topic that they are talking about and sometimes they show some pictures about what there are talking about. The colours used for the program are very comfortable and happy colours. The colours used for the program are the same as TV´s test card, indeed, the program´s intro is playing with that test card. Technically, the program is well produced. The have at least three-four cameras and with them we can watch what is happening in the set. The program have a very good sound and this is nice for a Spanish program, where not always is as good as in Zapeando. While we are watching the program we can hear some audio effects. There are camera effects as well. When they are talking about collaborators best TV moment, a sticker appears on a corner of the screen and the camera reels. One thing that this program has bad is that all the program and jokes are scripted so the collaborator are always reading from a prompter and sometimes they are not looking the camera and for the people that we are watching the show is a little bit uncomfortable. The collaborators doesn´t know what they are saying so, sometimes, the laugh after saying the joke and doesn´t have any sense. The language that is used in these program is a very nice language according to the time, respecting the child schedule. The show is live so there is nothing to edit in this program. The images that this types of programs use to complete their program is not always allowed by the other channel or other journalists. For example, there was a TV program called “Sé lo que hicisteis” and there they used images from Telecinco as they use in Zapeando from other channels. Telecinco denounced “Sé lo que hicisteis” because they were every day laughing at them. In this case, Zapeando has analysed “El ultimo mono” show and the presentator of that show became very angry with Zapeando. What about the audience? The audience has never being the same. As I have said before, Zapeando started very bad with only the 3% of audience. At the beginning, the collaborator were sat in individual chairs and it was a cold program although the sections were almost the same as today. After that bad beginning the saw the necessity to change something in the program to increase the audience. They did changing the set and adding a table where nowadays the collaborators and the presentator are sat talking about television. This image of the show was a cooler image and was more comfortable to watch. Nowadays the audience is an about 7, 5% of the audience and 900.000 spectators. The top audience had 10% with 1.200.000 spectators, so the evolution was nice. As we can see, Zapeando is a very simple program to produce. The genre that this program is, we can say that is a zapping and a talk show. As my impressions, this program is very weak program because doesn´t have anything to attract but is nice if you want to have a good time at least for almost 2 hours. The reason that some people and some channel get angry with Zapeando I think that it is logic. They sometimes treat some images or some people with any caring and can ridicule the other person, as they did with Jorge Javier Vazquez some time ago. They want to talk about topics that everybody is talking about but I think they should care more what they are saying. The collaborators are a little bit weak but they achieve their objective. Women collaborators I don´t think they should wear in those dresses but it seems like Zapeando is not zapping only TV, but fashion too. They use to take an expert in fashion and doesn´t have any sense in my opinion. The presentator always talk about women collaborators to say how pretty they went and to increase the audience, for example, with Cristina Pedroche. The target of public that this program is done for, is for young people in general. I don´t think they should only focus on young people. Old people, or we can say adults, are the people who are watching TV at that time as we can see the audience and the target of other TV programs. I think that making the program only for a one type of public is an error at that time. I think they should make more sections adapted to all type of audience at that time in from of TV if they want to make competence with other channels. Finally, despite Zapeando has too many things that I think they could change, is a nice program in which the objective is achieved almost every day and having good time watching Zapeando is guaranteed. But in some cases and if the program is watched every day, the better thing is to do what the program´s name say, to Zap if you don´t want to get bored.

Bibliography es.wikipedia.org/wiki/Zapeando bluper.es/noticias/zapeando-lleva-la-tele-la-moda-de-la-calle www.bluper.es/noticias/las-diez-cosas-que-ha-aportado-zapeando-lasexta http://www.bluper.es/noticias/zapeando-cumple-un-año-la-reinvención-de-un- formato-para-ser-un-éxito www.formulatv.com/programas/zapeando/ www.formulatv.com www.lasexta.com/programas/zapeando/